Strategy

Tone Of Voice Brand Purpose

We use a tone of voice that is simple and clear. We are known to be very polite and avoid using rebellious phrases, create controversial conversations or excessive adjectives. We communicate in a way that everyone feels a sense of belonging using neutral tones and adjectives.

EXAMPLE: “Creating your dream home never felt so easy.”

Brand Promise

We create homes that elevate your lifestyle.

We create home spaces that fully adapt and expresses everyone´s unique lifestyle and personality.

Brand Differentiation

Neutral colors, simple design and tropical inspiration.

Homes that make you shine.

Brand Atributes Brand Values

REDIBILITY RELIABILITY WARMTH HONESTY:

We build long lasting bonds with our clients based in trust. This is why honesty is one of our core values.

Our clients come to us to have a sense of trust. They know we can create their dream homes and we provide great customer experience. We want our customers to feel a sense of warmth once they see their renovated spaces, personalized and carefully designed to adapt into their lifestyle and tase. We also generate a sense of warmth creating great relationship bonds with our clients, making them feel safe throughput the process.

HIGH QUALITY SERVICE:

We are attentive to detail and we deliver excellence throughout the way we build our clients relationship and with the work we deliver.

CARING:

We give a sense of warmth and comfort to our clients.