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Restricted Area
A security area has been established around the logo. This area must be free of graphic elements that interfere with your perception and brand´s legibility. The construction of the area is determined by the measurement “X”. This measure is determined by the height of the letter “K” of the brand name “KSP”.
It is highly recommended to maximize this space by separating the logo from the other elements of the page as much as possible. (texts and images).
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Minimum Size
A minimum size has been established for each version of the logo, in order to always keep a legible brand.
Minimum Size
A minimum size has been established for each version of the logo, in order to always keep a legible brand.
Primary Typeface
We chose a typeface that in addition to being legible, it reflects modernity, elegance and seriousness.
Secondary Typeface
We chose a typeface that in addition to being legible, it reflects modernity, elegance and seriousness.