1 minute read
Strategy
Target
Middle class people with an income of 100 – 500 thousand dollars per year. They live in Florida-USA and have bought a house and feel that their house needs to be modernized and improved. They feel as if their space does not adequate to their modern lifestyle and needs some re adaptation.
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They also feel that the house doesn’t represent visually their taste, needs new materials and design to make the customer feel as if their house truly represents their taste and needs.
Their usual taste is more likely to be and organized and traditional home, they get most of their inspiration from Pinterest and like their homes to be practical and visually aesthetic.
