OUR QUALLIES BY THE NUMBERS: 2017 ANNUAL REPORT *All data as of 12/31/2017
QRCA EVENTS IN PAST YEAR
18
CHAPTERS
31 CHAPTER EVENTS SPECIAL INTEREST
16 GROUP EVENTS
10
2
CONFERENCES
6
QCASTS
INDUSTRY PARTNERSHIPS MEMBER REPRESENTATION BY REGION
773
SPECIAL INTEREST GROUPS
9
12k
58
32
17
17
LINKEDIN FOLLOWERS
MEMBERS ONLY FORUM
MEMBER TESTIMONIAL
ANNUAL AVERAGES
2,110
EDUCATIONAL PROGRAM
DISCOUNTS FOR QRCA MEMBERS
10-30% QRCA HISTORICAL TIMELINE
POSTS
GLOBAL OUTREACH SCHOLARSHIP INTRODUCED
1986
QRCA ESTABLISHED
www.QRCA.org
1,503 TOPICS
FIRST QRCA CONFERENCE
1983
I've only been a member of QRCA for three years and it's hard to believe how many business connections I've made and the number of educational resources I've been able to utilize. QRCA's professional camaraderie and community environment is also second to none. The organization pays for itself and then some each and every year.
FIRST YOUNG PROFESSIONAL GRANT WINNERS NAMED
2014
2008 2001
2011
FIRST WORLDWIDE QUALITATIVE CONFERENCE
QUALLY AWARD INTRODUCED
QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
TOTAL NUMBER OF QRCA MEMBERS
897
info@qrca.org
2017 STRATEGIC PLAN ACCOMPLISHMENTS ENHANCE MEMBER VALUE • Created a new committee to recognize our members for their Continuing Professional Education • Developed a webinar series for new qualitative professionals to welcome and educate the next generation of quallies • Created the QualBook Directory to showcase our members’ expertise as well as serve our members and the industry with a qualitative-specific directory of partners • Held our second annual mini-conference to provide a valuable multi-chapter and virtual educational event driven by the Content Committee
QRCA BOARD OF DIRECTORS
*All data as of 12/31/2016
JAY ZALTZMAN President
ISABEL ANEYBA Director
LAURIE TEMA-LYN Director
TOM RICH Vice President
ILKA KUHAGEN Director
SHANNON PFARR THOMPSON Executive Director
KELLY HEATLY Treasurer
JANET STANDEN Director
SIRI MANNING Assistant Executive Director
CAROLINE VOLPE Secretary
REGINA SZYSZKIEWICZ Director
SUSTAINABLE ORGANIZATION • Transformed the Candidate membership into NewQ membership to target and engage new quallies with discounted dues • Created a multi-member company discount to encourage colleagues to join QRCA • Diversified income by selling premium partner listings in QualBook Directoy • Awarded 16 Young Professional Grants to bring diverse perspectives and ensure longevity of QRCA. Grants co-sponsored by FocusVision, M/A/R/C Research and Schlesinger
INCREASE STATURE • Signed marketing contracts with Ewald and Steve Henke to focus on membership and the Annual and Worldwide Conferences • Developed the Qualitative Excellence Award RFP with client input and the three finalists presented at the Annual conference • Featured QRCA expertise at member-led qual tracks at GreenBook and Quirks conferences • Attracted more than 500 attendees and on-demand viewers to our five Qcasts in 2017 • Sponsored two Global Outreach Scholarships for the Annual Conference: Monica Dale: Brazil and Mpho Mpofu: South Africa • The Worldwide Conference will be held in Valencia, Spain from May 16-18 with Stay Curious as the theme
2017 MEMBER ANNIVERSARIES
35 years 30 years 25 years 20 years 15 years 10 years
YEAR-END MEMBERSHIPS
936 917 901
881
919
945 897
890 829 819
700k 600k $$
2012 2013 2014 2015 2016 YEAR
151
117
102
89 145
2017
2016
2015
2014
2013
2012
2011
800k
2010
900k
2009
2008
FINANCIAL RETENTION
112 109 105
NEW MEMBERSHIPS
186
159