brand standards manual
2
intent Spark helps creative individuals organize their projects and share the results with the world. As with any creative process, it all started with one idea. We believe keeping track of your projects and learning from fellow creatives should be simple and intuitive.
spark brand standards manual
3
standards We strive to provide a uniform experience for our users that is as approachable and rewarding as our services. Our visual elements are tailored for usability and flexibility. Using them consistently will help our users get the most out of the Spark website and app. e-mail address password
4
logotype
spark brand standards manual
5
6
x = width of vertical stem
clear space 2x
2x
spark brand standards manual
7
tag line usage
Spark’s tagline is never seen in close relation to the logotype. Instead, it is used as a leadin or replacement for the logo. On the letterhead and envelope, it leads the eye down the page from the logo.
think again
think again
x
8
color palette main colors PANTONE White
PANTONE Black
PANTONE 424
spark brand standards manual
9
accent colors PANTONE 179
PANTONE 7477
10
acceptable use one-color applications For one-color jobs, set the logo in white or grey. White is to be used for dark backgrounds, while grey is to be used for light backgrounds. Black is never to be used as a logo color.
spark brand standards manual
two-color applications In two-color applications, the spark should only be colored in PANTONE 179 C.
11
12
typography DIN
Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
DIN is a versatile and sturdy geometric sans serif typeface. It’s impressively legible in print or on screen and is neutral enough not to distract from the work featured on Spark.
spark brand standards manual
13
Tahoma
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
When DIN is unavailable, Tahoma is an acceptable alternative. Though not as geometric as DIN, its proportions are similar and the typeface is available on every computer.
14
Meta Serif
Book
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Meta Serif is a highly functional typeface that nevertheless has unique attributes. It is a suitable match to the user content uploaded on Spark.
spark brand standards manual
15
Georgia
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Georgia is a widelyavailable typeface that serves as a suitable alternative to Meta Serif. It was designed specifically for the screen but looks acceptable in print as well.
16
hierarchy Spark maintains a very specific hierarchy when using our typefaces. DIN is an all-purpose typeface that covers most applications, while Meta Serif is generally used in relation to content generated by our users.
DIN
Category Navigation
Body Text
Meta Serif
User Name
DIN
Subnav
Meta Serif
User Info
spark brand standards manual
inbox
17
settings
all
projects
recent
Nick Porcaro
search
log out
popular
photography Morocco by Ana Santos
Self-Portrait
Landscape
Balloons
by Ana Santos
by Ana Santos
by Rory Marinich
inbox
settings
projects
search
Process On the way home... by Nick Porcaro
by Ryan Penn all
photography
recent
popular
Another Day in the Park by John Barnett
Morocco by Ana Santos
Self-Portrait
Landscape
Balloons
by Ana Santos
by Ana Santos
by Rory Marinich
Barack Obama by Terry Richardson
It’s a Lazy Sunday Evening
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Process xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx On the way home... xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Another Day © Spark, LLC
about
press
privacy
by Nick Porcaro
contact
site map
by Ryan Penn
in the Park
by John Barnett
Barack Obama by Terry Richardson
Nick Porcaro log out
Slight changes in size help the user separate major features from other, more specialized options.
think again