Spark: social network identity program

social network identity program

Problem Solving GDES 404 01 Spring 2012 Nick Porcaro

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problem

800 million users

Facebook

Social networks are massively popular, and yet none of them touch upon a major problem in our society. Instead, they allow their users to fall into a pattern of consuming and recycling trivial content.

Meanwhile, America is losing ground in the global pursuit of innovation.

Why aren’t we using these new interaction models to learn more about how we create, rather than share our daily routine?

Whatever happened to sharing our passion about our hobbies and professions?

Why follow when you can lead?

Facebook claims to help us “connect and share with the people in your life.”

spark social network identity program

100 million users

Twitter

Twitter encourages us to “find out what’s happening, right now, with the people and organizations you care about.”

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30 million users

Tumblr

Tumblr wants us to “follow the world’s creators.”

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competition

85 thousand users

Dribbble

Websites like Dribbble and Behance already exist to share ideas, but these communities are catered mostly towards graphic and web designers. Each site has a dedicated and fervent user base but neither one encourages learning between disciplines.

Dribbble markets itself as “show and tell for designers.�

Unfortunately, the site’s lack of categories and focus on popular work make it difficult for artists who are not graphic designers to get noticed.

Both sites exist more for users to admire inprogress or finished work than for them to grow and develop through daily interaction.

These sites are galleries, not tools.

When a user clicks on a project in Dribbble, they see a snapshot that gives little context. Why not show the entire project first?

spark social network identity program

1 million projects

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Behance

Projects are displayed in a onecolumn format, leading to plenty of tedious scrolling for the user.

Behance exists to “showcase and discover creative work.”

The creative conversation is de-emphasized to the bottom of the page. Why not keep it available while you scroll through a project?

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solution

Spark helps you realize your full creative potential. The content-driven social network is designed to accomodate every step of your creative process.

Users can collect inspiring articles and images from anywhere using a simple browser plug-in. They can upload files and add notes to keep track of their progress.

When the project is finished, users can organize their work and share the result with a diverse, engaged community.

Projects are automatically sorted by category but users can upload several file types, encouraging multidisciplinary work.

log in

What are you creating?

Not sure? Don’t worry. You can always explore what our users are up to.

about us press privacy contact ©Spark LLC, 2012

All users start by describing their project. The interface adjusts itself in accordance with the category of work.

spark social network identity program

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Registered User Experience Registered User Experience

Nick Porcaro

graphic design

inbox

settings graphic profile design

Agio project description A humanist sans serif optimized for legibility and designed to use in body text.

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settings

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Agio project description Freight Sans dardenstudio.com/typefaces/freight_sans

A humanist sans serif optimized for legibility and designed to use in body text.

The Crystal Goblet

gmunch.home.pipeline.com/typo-L/misc/ward.htm

gmunch.home.pipeline.com/typo-L/misc/ward.htm

Imagine that you have before you a flagon of wine.

Imagine that you have before you a flagon of wine.

You may choose your own favourite vintage for this

You may choose your own favourite vintage for this

imaginary demonstration, so that it be a deep shim-

imaginary demonstration, so that it be a deep shim-

mering crimson in colour. You have two goblets

mering crimson in colour. You have two goblets

before you. One is of solid gold, wrought in the most

before you. One is of solid gold, wrought in the most

exquisite patterns. The other is of...read more

exquisite patterns. The other is of...read more

Users can tag inspiring articles to their page for instant reading on web or mobile.

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Inspiration

Inspiration

Ideation

Ideation

1

Nick Porcaro

graphic design

inbox

settings graphic profile design

Agio

dardenstudio.com/typefaces/freight_sans Publication

Publication

search inbox

settings

log profile out

Agio

project description

Freight Sans

The Crystal Goblet

Frutiger

Nick Porcaro

search

Upload aproject file description

A humanist sans serif optimized for legibility and designed to use in body text.

Inspiration

Inspiration

Ideation

Ideation

Publication

A humanist sans serif optimized for legibility and designed to use in body text.

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log out

Upload a file

5 1

Nick Porcaro

search

Publication

5

5

Frutiger

Any file type is recognized and reformatted for viewing on the website. Users can take notes on their files and even re-organize them on the fly.

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audience

A social network focused on innovation and project sharing needs to be approachable to all audiences. Ideally, however, the site will target the 18–34 demographic. These users are most familiar with Facebook and more likely to integrate social networking into a daily routine.

The working class, in particular, could benefit from Spark. As America continues to fall behind in innovation, our people are lacking an outlet for their creativity. Spark needs to attract the many “hidden talents� in society today.

spark social network identity program

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tone

smart

reliable

fun

accessible

addicting

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web

launch screen Existing users can log in through a form in the top corner, while new users are guided through the upload process for a new project.

spark social network identity program

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log in

log in

log in

graphic design

I’m des|

I’m designing a typeface.

Not sure? Don’t worry. You can always explore what our users are up to.

Not sure? Don’t worry. You can always explore what our users are up to.

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Let’s get started, shall we?

© Spark, LLC

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© Spark, LLC

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© Spark, LLC

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registration All users must have an account before they can access the features of Spark. This is to ensure that every user is an honest person comfortable with being a part of the community.

graphic design

graphic design

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If you had to explain this in a sentence, what would it be?

A humanist sans serif optimized for legibility and designed to use in body text.

.jpg, .png, .gif, .pdf

.pdf, .doc, .rtf, .html

.mp4, .avi, .mov, .wmv

.jpg, .png, .gif, .pdf

© Spark, LLC

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New users are asked to name their project and describe its purpose before being presented with further options.

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privacy

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© Spark, LLC

about

press

privacy

contact

site map

spark social network identity program

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graphic design

graphic design

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Images, video, xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx .jpg, .png, .gif, .pdf audio and text are crucial to the xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx user experience. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx © Spark, LLC about press privacy contact site map xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

A humanist sans serif optimized for legibility and designed to use in body text.

.jpg, .png, .gif, .pdf

.pdf, .doc, .rtf, .html

.mp4, .avi, .mov, .wmv

.jpg, .png, .gif, .pdf

© Spark, LLC

about

press

privacy

contact

site map

Once the user supplies their name, e-mail and password, they can immediately start using Spark.

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inspiration Users can choose to upload files and get straight to work, or simply explore the site’s features.

graphic design

inbox

settings

projects

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Nick Porcaro log out

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xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Spark Bookmarklet xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 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ideation

A humanist sans serif optimized for legibility and designed to use in body text.

The plugin acts as a simple, unobtrusive extension on your browser of choice.

publication

Just add our simple Spark Bookmarklet to your browser’s Bookmarks Bar. When you click the spark, your link will be automatically sent to the Inspiration page for reading on any device. It’s that simple.

Free download (122 kb)

Supports IE, Chrome, Firefox, Opera and Safari

© Spark, LLC

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If the user downloads the Spark bookmarklet, any website they save will be sent to the project they currently have open.

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The bookmarklet installs directly to your browser. One click sends the link to your account.

spark social network identity program

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graphic design

inbox

settings

Agio Whitney (typeface) http://en.wikipedia.org/wiki/Whitney_(typeface) New York’s Whitney Museum asked Tobias Frere-Jones to develop an institutional typeface…read more

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xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx new comment Whitney (typeface) purpose Whitney (typeface) xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 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New York’s Whitney Museum asked Tobias Frere-Jones to develop an institutional typeface. Frere-Jones subsequently created the Whitney font. Two key requirements Tobias Frere-Jones was to meet with the deliverables were flexibility for editorial requirements, and a design consistency with the Whitney Museum’s existing public signage.

New York’s Whitney Museum asked Tobias Frere-Jones to develop an institutional typeface. Frere-Jones subsequently created the Whitney font. Two key requirements Tobias Frere-Jones was to meet with the deliverables were flexibility for editorial requirements, and a design…read more

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Gothic and humanist...look to Freight Sans and Trade Gothic for inspiration?

Whitney bridges the divide between editorial mainstays such as News Gothic (1908) which is an American “gothic” and signage application standards such as Frutiger (1975), a European “humanist” typeface. This is achieved via “Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.”

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gmunch.home.pipeline.com/typo-L/mi…

A humanist sans serif optimized for legibility and designed to use in body text.

Imagine that you have before you a flagon of wine. You may choose your own favourite vintage for this imaginary demonstration, so that it be a deep shimmering crimson in colour. You have two goblets before you. One is of solid gold, wrought in the most exquisite patterns…read more

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en.wikipedia.org/wiki/Whitney_(typ…

New York’s Whitney Museum asked Tobias Frere-Jones to develop an institutional typeface. Frere-Jones subsequently created the Whitney font. Two key requirements Tobias Frere-Jones was to meet with the deliverables were flexibility for editorial requirements, and a design…read more

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Imagine that you have before you a flagon of wine. You may choose your own favourite vintage for this imaginary demonstration, so that it be a deep shimmering crimson in colour. You have two goblets before you. One is of solid gold, wrought in the most exquisite patterns…read more

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photography Morocco by Ana Santos

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Morocco by Ana Santos

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On the way home... by Nick Porcaro

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Another Day in the Park

by John Barnett

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David Lynch Crazy Clown Time

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Crazy Clown Time

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Crazy Clown Time

An 11-track album born from home-studio jam sessions and sporadic experiments.

Released in 2oo1 on Play It Again Sam.

Pinky’s Dream

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an explanation

Good Day Today

The advancement in digital things means there’s a whole slew of possibilities. I love organic phenomena. I love the real, rough sound of blues. I love a heavy guitar and great, strong drums.

Then there’s so many things that can be done to it…read more

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Crazy Clown Time

Brian Jones David Lynch’s favorite number is seven. Look at the CD cover art and add up the numbers on the dice in his hand. This dice also appears on the back cover and in another shot inside the CD booklet - again, tally up the numbers.

Brian Jones David Lynch’s favorite number is seven. Look at the CD cover art and add up the numbers on the dice in his hand. This dice also appears on the back cover and in another shot inside the CD booklet - again, tally up the numbers.

Si Truss How can a man who has produced works as aesthetically pleasing as Twin Peaks, Wild at Heart and Mulholland Drive think that this is an acceptable album cover? David, you of all people should know better.

Si Truss How can a man who has produced works as aesthetically pleasing as Twin Peaks, Wild at Heart and Mulholland Drive think that this is an acceptable album cover? David, you of all people should know better.

David Lynch Lab inum dolut as doluptation eles endernat. Uscipsam velenis debis et moditat milit ellabo.

David Lynch Lab inum dolut as doluptation eles endernat. Uscipsam velenis debis et moditat milit ellabo.

Et Veleniet Eum veliti con ped ex eatempe quis ditatur magniscimus atum re consed ea de ne mo offici repratia es unt pre provitiaepra inimus que nonecto

Et Veleniet Eum veliti con ped ex eatempe quis ditatur magniscimus atum re consed ea de ne mo offici repratia es unt pre provitiaepra inimus que nonecto

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Images are treated with a lightbox plugin for detail. Users are encouraged to upload high-resolution files, and Spark’s code prevents other users from stealing the images.

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mobile

The mobile app is geared more towards pre-registered users.

New users are encouraged to register on spark.org.

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browse the web

Agio purpose A humanist sans serif designed for legibility and designed to use in body text.

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browse the web http://en.m.wikipedia.org/wiki/Whitney_(typeface)

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http://en.m.wikipedia.org/wiki/Whitney_(typeface)

Agio Agio

Agio Whitney (typeface) http://en.wikipedia.org/wiki/Whitney_(typeface) New York’s Whitney Museum asked Tobias Frere-Jones to

Bookmarks created on the web or on the mobile app are treated the same.

develop an institutional typeface…read more

The Crystal Goblet gmunch.home.pipeline.com/typo-L/misc/ward.htm New York’s Whitney Museum asked Tobias Frere-Jones to develop an institutional typeface…read more

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purpose A humanist sans serif designed for legibility and designed to use in body text.

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color palette

main colors PANTONE White

accent colors PANTONE Black

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one-color applications For one-color jobs, set the logo in white or grey. White is to be used for dark backgrounds, while grey is to be used for light backgrounds. Black is never to be used as a logo color.

two-color applications In two-color applications, the spark should only be colored in PANTONE 179, also known as Spark Orange.

White, black or PANTONE 7477 are acceptable for background colors.

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usage Spark’s tagline is never seen in close relation to the logotype. Instead, it is used as a lead-in or replacement for the logo. On the letterhead and envelope, it leads the eye down the page from the logo.

think again meaning The tagline has somewhat of a double meaning. It challenges newcomers to exercise their creative muscle for once, while encouraging regular users to consider a new perspective.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

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Book

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

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stationery Spark, LLC 280 Century Way Manalapan, NJ 07726

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732.567.6045 info@spark.org

Nick Porcaro

January 17, 2013

Creative Director nick@spark.org

Mark Zuckerberg CEO / President

280 Century Way

Facebook, Inc.

Manalapan, NJ 07726

1601 S. California Ave.

732.567.6045

Palo Alto, CA 94304

Mr. Zuckerberg, Rorerum a expernatin enimus, sitiunt laboribus, quam nonsequ iatquo doluptaqui res aut ullati omnit la volor sim quo doloritio. Tibusdaepro mag-

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Mark Zuckerberg

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Sincerely,

Nick Porcaro Creative Director

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welcome to spark!

User Name, we’re happy to have you as a member of our community.

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