Body Fit Training sees milestones and momentum fuelling success

R2023, Body Fit Training (BFT), the fast-g rowing Australian f itness franchise, repor ts that it is continuing to see impressive g rowth as it celebrates the launch of its 250th f itness studio, expanded its footprint into Hong Kong and welcomed three new London-based franchisees

Cameron Falloon, founder of BFT, said: “We have seen a strong star t to the f irst half of the year both in ter ms of franchise g rowth and members, both here in the UK and globally London is quickly g rowing into the centre of BFT’s UK network with four locations secured and plenty more in the pipeline The future is looking really positive We want to build on this success and continue to g row our presence across ever y major town and city ”

BFT launched its f irst studio in the UK last September and says its concept goes beyond being just another gym as its community that fosters friendships and provides a safe space for anyone wanting to improve their health and f itness.

This approach with the community has helped its f irst London franchisee, Charlie Hendrie, who opened BFT Battersea (gym pictured) in Febr uar y and

I truly believe we are changing lives and I’m so proud and thankful to the coaching team who are committed to getting our members results. The BFT programme and community are unrivalled in London, and we’re now exploring the further expansion in South West London has over 200 members The community focus has helped the studio engage with over 70 per cent of members to par ticipate in their f irst 8-week challenge, which goes above and beyond f itness and is aimed at enhancing their strength, improving nutrition, sleep and overall lifestyle.

Hendrie said: “BFT Battersea has proved the global BFT model works for members and for us. We’ve exceeded our expectations with membership g rowth, refer rals and uptake of the 8-week challenge By following the BFT model, it means I can focus on our elite coaching and getting members results, which are the key drivers of prof itability for us

“I tr uly believe we are changing lives and I’m so proud and thankful to the coaching team who are committed to getting our members results The BFT prog ramme and community are unrivalled in London, and we’re now exploring the fur ther expansion in South West London ”

The franchisor says BFT Hackney is launching this autumn by franchisees

Emile Kerim, Frankie Nieto and David Ir vine The trio, all cer tif ied personal trainers, will bring over 50 years of combined experience to their new venture and have plans to open three studios within the next f ive years across London

Franchisee, Rosie Bogle, has also joined the BFT family and is scheduled to open with two locations in South West London BFT says she has a strong backg round in spor ts marketing and that her valuable experience in the commercial world will be a real asset to r unning her own f itness franchise

‘Over 56,000 members’

Falloon fur ther highlighting BFT’s g rowth, said: “We now have over 56,000 members across Australia, New Zealand, Singapore, U.S., Canada, UK and more recently Hong Kong Europe is a hot target for us, and we’re looking to expand into other new markets this year, including Spain, France, Ger many and the Netherlands

“Another key milestone and accolade has

Since continuing to expand the BFT family globally, the last three years have seen our compound annual growth rate soar by 240 per cent been the number four ranking on the Australian Financial Review’s 2023 Fast Global List Since continuing to expand the BFT family globally, the last three years have seen our compound annual g rowth rate soar by 240 per cent This is an incredible piece of brand recognition and a marker of our commitment to g rowth outside of Australia

“The recent par tnership with Europe’s largest f itness race, HYROX, is also a game-changer for BFT as we have become the exclusive training centre for HYROX in Asia-Pacif ic This is the largest global par tnership for HYROX, helping to boost its prof ile across AsiaPacif ic, while driving BFT brand awareness in Europe as they continue their worldwide expansion ”

BFT adds that through its strong and solid business foundations it is bringing its world-class training prog rammes, practices and education to f itness fanatics around the world, while achieving its ambitious goal of 1,000 studios by 2024 n www.bodyfittraining.com/franchise