Franchise World magazine

Britain’s longest-established franchise magazine, founded in 1978, covers franchising from the perspective of the two parties – franchisees and franchisors, both prospective and existing.

© 1978 - 2023 Franchise World Franchise World ISSN 0144-0543

Readers should seek advice from a qualif ied accountant and solicitor before parting with money, or entering into f inancial or contractual commitments Information in the magazine is provided in the main by franchisors/advisors and readers should not rely upon it without having personally verif ied it at source The publisher does not

Behrouz Bir yani offers the taste of India

Rebel Foods introduced Behrouz to the UK and currently has 35 outlets that are served through a virtual brand partner model 28

Maldives expansion for British Youth International College

The Maldives business will become its 11th franchise territory operating globally teaching maths, in addition to English, cyber security and programming 30

Water Babies introduces ‘Oceans of Imagination’

The baby and early years swimming school franchise has announced a brand-new immersive experience for families.

Heartcore’s franchise plans for its pilates studio

Heartcore has seven London studios in addition to its digital offering of livestream and on-demand classes that have attracted clients across the globe 37

Editorial

Nick Riding nick@franchiseworld co uk

Advertising

Jane Eyles info@franchiseworld co uk

Franchise World, Highlands House, 165 The Broadway, Wimbledon, London SW19 1NE info@franchiseworld co uk www franchiseworld co uk make any representation about the viability or otherwise of the franchises, or advisers, mentioned and does not accept any responsibility, or give any war ranty, representation or assurance that statements, conclusions and opinions expressed or implied are accurate or valid

Franchise resale at PVC Vendo

After 19 years working as an employee for a PVC Vendo franchisee, Richard Smithson saw the opportunity to take the reins of the business following the retirement of the owner 43

Pieminister’s growth and their ‘Little Acts of Pie-ness’

Pieminister has grown its customer base from selling at markets and festival stalls to selling pies nationwide through various shops, pubs sites and its restaurants

New franchisees take to the stage with Razzamataz

Two of the company’s new franchisees started out on their Razzamataz journey as students and have progressed via the teaching route 59

Sushi Shop secures first UK franchisee

Christie & Co, the business property adviser, reports that it has secured the first UK franchisee for Sushi Shop, on behalf of AmRest, its parent company 67

Burger & Sauce signs five new franchisees

The quick service restaurant brand was founded by Saad Masood in 2020 during the pandemic 70

Advisory Articles

How franchising works: the two sides of the stor y Part one, of this two part series of articles, looks at franchising from the franchisor’s perspective

By Cathryn Hayes, franchise director, Revive! Auto Innovations

17

For franchisee’s thinking of selling, a critical first step is to engage your franchisor Selling a non-franchised business can be relatively straightforward In franchising it is not so simple as there is the inevitable third party involved – the franchisor

By Gillian Morris, UK head of franchising, HSBC

29

How to generate local PR for your business

This all-important and not-so-secret key to success centres around your ability to generate positive publicity and build a strong reputation within your local community

By Lucy Archer, co-founder, Rev PR

35

Investing in your CRM system could transform

your business

Ovenu has constantly invested in and evolved its bespoke CRM system to ensure it is the ‘best’ in their sector

By Rik Hellewell, founder and managing director, Ovenu

41

Are you a franchisor who is worried about resales in your network?

Don’t be, resales can be a great thing for both you and your franchisees In fact, by including exit planning in your franchising process, you are setting yourself up for long-term success

By Michael Bohan, managing director, Franchise Resales 47

The Best Franchise Programme & Awards

By collecting data from employees, franchisors can get a better understanding of areas of strength and weakness in their operations.

By Sharon Weston, head of franchising, WorkBuzz 49

Could a franchise network accountant provide the cherr y on the cake?

A franchise network accountant can unlock the full potential of your business and its franchisees, making it an absolute lifesaver for you, not to mention the peace of mind that comes with knowing your network is in safe hands

By Jack Hayes, franchisor relationship manager, d&t

63

Not just a logo: the importance of branding

Branding should be integrated into everything you do, from your tone of voice and messaging, to design and appearance, to customer service and much more

By Chelsea Smith, content writer, Mayfly Inter net Marketing 65

Q&A to put you on the right track to buying a franchise

The fundamental issues of franchising.

By Nick Riding, editor, Franchise World 68