Behrouz Bir yani offers the taste of India

Behrouz Bir yani, an inter national food brand owned by Rebel Foods, is celebrating a successful six months after taking its number of UK franchises from seven to 35

These impressive f igures said Behrouz puts the brand in good stead to smash its target of over 50 restaurant par tners by July this year

The company said that Behrouz is widely regarded as India’s most loved bir yani brand and a key name of Rebel Foods, the inter net restaurant operator

Last year marked Behrouz’s launch into the UK market Available by deliver y only, Behrouz aims to bring ‘Brits’ the authentic taste of India’s popular rice dish through its network of par tner restaurants Customers can order directly through its website, in addition to online platfor ms like Uber Eats.

Kaustubh Khare, brand countr y head for Behrouz Bir yani UK, said: “We’re passionate about celebrating what is cur rently an under represented dish here in the UK, while educating people on the right way to enjoy bir yanis

“We wanted to make premium bir yanis accessible to expats craving the comfor t of home and Brits who want to enjoy the authentic flavour of one of India’s most popular dishes.

“Over the coming months, we’re looking forward to expanding our menu and reaching new customers as we enter new regions and cities across the countr y ”

Rebel Foods explains that Behrouz’s success lies in the g roup’s business model, which uses commercial kitchens to build inter net restaurant brands to deliver delicious meals to customers’ doorsteps

Operating system

Using the Rebel Operating System, Behrouz mar ries culinar y innovation with technology from inventor y and kitchen management, to demand management, fulf illment and maintaining food quality

Cur rent par tner restaurants can be found across major cities including London, Manchester, Bir mingham and Leeds

Khare continued: “It’s not just about our fantastic food, for us Behrouz is also about suppor ting the UK hospitality industr y, which is still, in many ways, recovering following the pandemic and the ongoing cost of living crisis

“Our innovative franchise model allows existing restaurants to become a franchise with us, and supplement their income by working with a successful inter national brand par tner, without having to upskill or take on new staff

“With Behrouz, our vision is to offer food lovers an indulgent royal bir yani experience and food operators the chance to increase their prof it without high risk ”

The Behrouz menu cur rently offers a variety of chicken, mutton and vegetable bir yani, in addition to its popular dishes such as Dum Gosht Mutton bir yani and Lazeez Chicken Bhuna bir yani The menu caters to multiple preferences, including halal, and offers a selection of kebabs and naans as side orders.

Behrouz cur rently ser ves customers from over 350 restaurants across India, UAE and the UK n

To learn more https://behrouzbir yani.co.uk