Heartcore announces global franchise plans for its pilates studio

The UK boutique pilates brand, Hear tcore, has announced new expansion plans with the launch of an inter national franchise model seeking to open new studios worldwide

Hear tcore, founded by Jessie Blum (pictured) in 2007, has seven London studios in addition to its digital offering of livestream and on-demand classes that have attracted clients across the globe.

The company explains that each Hear tcore studio is carefully designed to feel like a home away from home to make the member experience tr uly immersive, and its distinctive franchise oppor tunity will enable like-minded entrepreneurs to establish a studio in their own market, joining an inter national community passionate about mindful movement

The brand says it is known as the exper ts in ‘Dynamic Pilates’, which delivers transfor mative results for both mind and body, improving mobility, flexibility and strength Classes are low-impact, making them accessible to a wider demog raphic, and with a level of adaptability that makes it suitable for all body types.

Each franchisee will receive a tailormade Hear tcore Franchise Package, which includes exper t suppor t in business planning, studio management and marketing, alongside in-depth teacher training Teachers at franchise studios will also be par t of Hear tcore’s ongoing training prog ramme, enabling them to continue their education and consistently deliver the most transfor mational workout.

Franchisees will also get access to its ‘Corefor mer’, a pilates refor mer designed by Blum that is exclusive to Hear tcore Its innovative design includes an extra-wide and long car riage, two platfor ms and a patented foot bar mechanism, which makes it easy to use and adaptable for ever y shape

Hear tcore’s digital platfor m was initially launched in 2020 to maintain operations during Covid lockdowns, which has now g rown to the creation of a global community including clients in Cape Town, Dubai, New York, Paris, Sydney and Tokyo

Blum said that over the last 17 years Hear tcore has gone from strength to strength with over 100,000 people ‘moving together’ since its doors opened: “From the success of our London studios, each unique to their neighbourhood, to the thousands of members that move with us from around the world; our success is in the results we continuously achieve

“Now, we’re excited to replicate this success in markets across the globe by inviting those that share our values to join our community By doing so, not only will our par tners gain a unique wellness offering and tailor-made equipment, but they will reap the knowledge and insight of a founder-led business nearly two decades in the making ” n

To learn more www.weareheartcore.com/en-gb/owna-studio