ocean & marine wildlife
CONSERVATION visc 302 nicole webster
TOPICS exploration of the deep ocean conservation of penguins the benefits of excersising why sneakers are great!
combine ideas: conservation of the ocean & wildlife
WHY focus on something nature/earth/enviornment related a broader subject rather than something specific an overall positive tone not controversial
VIDEOS pay attention to penguins the great penguin rescue why i still have hope for coral reefs how we’re growing baby corals to rebuild reefs let’s protect oceans like national parks the intriguing sounds of marine mammals how human noise affects oceans habitats the dangers of a noisy ocean- & how we can keep it quiet
ARTICLES The great barrier reef ’s safety net is becoming more complex but less effective
https://theconversation.com/the-great-barrier-reefs-safety-net-is-becoming-more-complex-but-less-effective-75053
habitat conservation for wild species is one of the most important issues facing the environment today — both in the ocean and on land. https://marinebio.org/conservation/marine-conservation-biology/biodiversity/habitat-conservation/
SPEAKERS dee boersma dyan deNapoli kristen marhaver david lang peter tyack nicola jones robert irwin (lover of animals, iconic) janis searles jones (ceo of ocean conservancy)
KEY WORDS enviornmental costs
ecosystems
remote/vast
survive
climate change
‘we must’
inhabitable
ecosystem
protected areas
pollution
‘for the future’
oil
evolution
earth
awareness
communities
THEME needing to educate the public pay more attention to how your actions affect these animals and enviornments conservation & protection !
Q ASKED what are some alternatives to oil so it isn’t such an issue for this enviornment? how do we get people to care about stuff that is solely underwater? (ex: noise pollution, coral reef) do things like climate change & rising tempuratures ruin efforts in preserving coral reefs? how do you change the typical ‘it’s too late to change it now’ attitude?
Q ANSWERED how do we get people to understand the seriousness of this topic? if nothing changes, what will happen to the ocean and the marine animals? why aren’t national parks and oceans held at the same value to the public?
THANK YOU!
WHO why do people go to conferences? • to be a part of a community • it’s a topic that they are passionate about
what do people expect at conferences? • overall organized/ easy to follow • interesting speakers that are engaging
how do you meet these expectations?
• plan out specifics • ensure speakers/talks align with the overall concept
who will attend this conference? • passionate about nature • scientist/marine biologist/etc.
how will people find out about the conference? • marketed through speakers socials • targeting people who are passionate about topic
CONCEPT deep dive/ dive deep under the surface solitude endless depth the ripple effect for their future vast and unknown converse and conserve
deep dive ALL ABOUT THE WONDERS OF MARINE LIFE positive, organic, vast Deep Dive is a conference that highlights the importance of marine conservation and how humans actions effect the lives of thousands. You will dive into the water and learn about noise pollution, penguins, coral reefs, and conservation techniques.
ripple effect BE THE STOP IN THE RIPPLE natural, bright, infinite It’s easy to go with the flow- be the odd one out and stop the trend. Ripple Effect goes into the importance of learning new techniques thinking about how our actions effect the ocean as well as the amazing creatures who reside in it.
under the surface CONVERSE AND CONSERVE educate, blue, light More than half the ocean is unknown, however what we do know is that the ocean and creatures who reside in it are amazing. Go Under the Surface and learn about the wonderous world of the sea.
turning the tide REVERSING THE CURRENTS gloomy, blue, movement Turning the Tide is a conference that emphasizes the modern issues the marine wildlife faces due to human activities. Reverse the current of contribution to noise pollution, rising tempuratures, and oil spills.
for their future STARTING NOW SO THEY DON’T END positive, engage, evolve Be the change that marine wildlife needs to be around forever. For Their Future dives into the world of ocean conservation, focusing specifically on ways to reverse the ongoing issue.
make waves BE THE CHANGE THEY NEED movement, flow, evironmental Make Waves is a conference created to make a difference in the issue of ocean conservation. By educating the public of ways to make decisions with the ocean adn its marine life in mindd
DEEP DIVE
• All About the Wonders of Marine Life
RIPPLE EFFECT
• Be the Stop in the Ripple
UNDER THE SURFACE • Converse and Conserve
TURNING THE TIDE • Reversing the Currents
FOR THEIR FUTURE
• Starting Now so They Don’t End
MAKE WAVES
• Be the Change They Need
RIPPLE EFFECT M A K E WAV E S It’s easy to go with the flow- be the odd one out and stop the trend. Ripple Effect goes into the importance of learning new techniques thinking about how our actions effect the ocean as well as the amazing creatures who reside in it.
audience persona OLIVE is a 32-year-old physical therapist who graduated from Duke University. She met her now-husband when they both worked at their school gym- they both now reside in San Francisco with their greyhound- Sonic. They live in a modern loft in Nob Hill- the aesthetic of their apartment is neutral colors and natural textures. Olive and her husband frequent the gym and are one of those couples who post workout videos on Instagram that most people skip through. You will never find her in a Walmart/Target, she solely shops at Whole Foods, Trader Joe’s, or Sprouts. Instead of binging Netflix or watching movies, in her downtime, she prefers a quick hike or strolls around the neighborhood. When Olive isn’t at work or exercising, she loves cooking. She especially enjoys creating healthy versions of baked goods such as banana bread, chocolate cake, and even lattes. She has a color-coded bookshelf in her kitchen that is designated for cookbooks, and her goal in life is to curate her cookbook called One Plate at a Time ©. When she isn’t studying her cookbooks- her go-to book includes something thrilling/murder mystery/spooky related- usually a Stephen King book. She prides herself on how last year she donated everything in her closet and started thrifting all her clothes- she has an Instagram highlight on her profile named ‘THRIFT.’ After posting her story to Instrgam she gained a following and was reached out to by online thrifting company, thredUP, and her discount code for 20% off is OLIVE20.
FINNEGAN OR FINN, for short, is a 25-year-old architecture engineer with a focus on sustainability at the Architectural Association School of Architecture in London. He just got out of a three-year relationship to focus more on his career and future aspirations. Finn lives in a studio apartment in the heart of Covent Garden, London. The furniture in his apartment is all passed down from his older brother Jeffery when he moved to the United States after marrying someone from New York. The apartment is an organized mess, with crumpled paper and pens scatted on the floor, aka his ‘workspace.’ Finn owns two long-haired cats named Bonnie and Clyde, who, after his neighbor moved out, left two kittens behind, and he felt like taking care of them would promise him good karma later in life. When Finn isn’t in studios or working on homework, he loves having his mates over and hosting a game night with lots of beer and catchphrase. He is currently binging The World’s Most Extraordinary Homes on Netflix, but his guilty pleasure is Gossip Girl, he thinks Dorota is Gossip Girl currently. Finn doesn’t have much time to read, but he occasionally reads popular books like ‘Gone Girl’ after his mom gives them to him after yelling at him for looking at screens all day.
ripples/distorted/abstract/iridescent
b r i g h t / b o l d / l i g h t / c o l o r f u l
doodle/illustrative/playful/quirky
monotone/text heavy/minimal/bold
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RIPPLE EFFECT M A K E WAV E S DELIVERABLES