Whitebook: Citi Private Wealth

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Edition > Vision


At the heart of all communities are individuals that come together to bring about positive change, ones who reach beyond their own context to solve problems for the common good. Such inspiring individuals bring progress to humanity by developing innovative solutions to the pressing issues of the day. Citi is proud to have among its clients, Progress Makers - visionaries who are reimagining the world around us. Citi aims to bring their stories to life, supporting the forward thinkers and pioneers who are transforming the world around us.

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Citi works tirelessly to serve individuals, communities, institutions and nations. Jonathan Rose is a Citi client who h a s a v i s i o n t o p r o v i d e a ff o r d a b l e h o u s i n g a n d n e w development to urban environments. Citi is playing an important and supportive role in Jonathan’s projects, enabling his ideas and actions to create an impact. With financing from Citi, Jonathan is

Citizens helping to revitalize cities across the country.

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Harmony Urban Communities

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Urbanization is one of the key trends of our times – it is estimated that in China and India, approximately 1 million people every day leave their farms to seek new opportunities in cities. By 2060, the U.S. population is expected to increase by 90 million - with most of the growth projected to happen in cities. Cities do provide their

residents with opportunities in abundance, but not always in equal share. Too often, low-income communities grapple with failing schools, poor access to health care, a lack of fresh healthy food, and limited safe, green affordable housing and transportation options – all of the fundamental ingredients for communities that spur mobility and long -term harmony. If the world’s cities are to achieve sustainable economic

Citi Community Capital and Rose Investments, a division of Jonathan Rose Companies, announced in 20 1 2 the launch of a $75 million fund, aiming to develop affordable housing for low - and moderate income families across east coast urban areas in the United States.

development, there will need to be greater collaboration between the public and private sectors. Thus, developer Jonathan Rose has a vision: to rejuvenate neighborhoods by building

“The oxygen of community redevelopment is financing.”

affordable, green housing close to jobs, schools, healthcare and mass transit. In this way, Jonathan expects to transform previously decaying urban areas to become “cauldrons of prosperity” and “cities of opportunity," and Citi has partnered with Jonathan Rose to provide the necessary financing.

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By forging strong partnerships with local governments, urban agencies, and Progress Makers around the world, Citi is helping to provide solutions that help cities meet the challenges of rapid urbanization. The complexity of cities requires innovation rooted in cultural understanding. For Citi, helping cities worldwide managing the challenges of rapid growth is a natural extension of its capabilities, given the company’s extensive global network and close client connections. Citi believes that the leading banks of the future will be those capable of delivering innovative solutions that enhance public services, facilitate commerce and empower citizens.

Text = Nicole Chan

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