Whitebook: Papinee

INSPIRING DREAMERS OF ALL AGES

Imagine‌ A universe, a movement, and a lifestyle created by visionaries who are inspired by countries, cultures and dreamers of yesterday, today and tomorrow. Despite the realities of life, in good and in bad, our inner children forever long for the wondrous world of creative magic to love and share. In the world of Papinee, the dream is a reality for all.

028 029

Suj was born into a family rooted in the luxury jewellery and watch industry.

Growing up surrounded by beautiful antiquities alongside his mother, a patron of the arts, his childhood was built from stories of Tutankhamen, the Byzantine Empire and the lost city of Pompeii. His tools were antique Syrian backgammon boards, handcrafted and embroidered monkey toys from Caracas and comic books from Japan. These international mementos, speaking of countries and ideas helped him to

O

understand the world, art, design, cultures and a universe of magic at an early age .

RIGINALITY ROOTED IN LOVE AND ARTS

Having lived the reality of a luxury lifestyle, as well as experiencing the impoverished third world, war zones, and sunsets on the high seas, Suj took it upon himself and a close team of talents to create a adults to share the wonders of generations of tomorrow, celebrating life and

movement that inspired the world with the all the whilst happiness.

DEV SUJ, FOUNDER

A MODERN DAY FAIRY TALE 030 031

GLOBAL INSPIR AT ION

AND A UNIVERSE OF MAGIC

The Papinee Animalia series to date consists of eight different ‘Animalia,’ each one representative of a diverse and wondrous global location inspired by local art directives through time, each and every Animalia is infused by contemporary motifs and historic references. The Animalia motifs are then taken further to be represented through sculpture and canvas, toys, books and collections of the most beautiful items to embrace and entertain dreamers of all ages. The Papinee Deer from New York was a creative collaboration between Papinee Founder Dev Suj and his dear friend & Creative Director Coralie Charriol who recalls their wondrous take on the city: “ … we were both inspired by the wild fauna that runs fearlessly through the wilderness and woodlands of upstate New York, the dear found its

way into the city that never

sleeps. Travelling magically through the Chrysler Building, running

courageously though Times

Square, past neon signs and the bustling mosaic of people; past

performers in Union Square

and onwards through Tribeca and downtown. The Deer experiences

three decades of pop

art in its journey, embracing graffiti-filled subway stations under

Hell’s Kitchen and

whilst travelling through time, fusing together true New York spirit

with Warhol factory

moments; inspiring the midnight magic of New York City’ s past,

p r e s e n t a n d f u t u r e .”

CULTURAL MAGNIFICENCE AND EXPLORATION 032 033

OF DISCOVERY,

OF E NCHANTMENT

Papinee is the story of a boy who was given so much love and

can see with their developing eyesight. The books are penned by acclaimed

inspiration as a child that today his dreams have turned into

children’s author Ana Sofia Vilaveces who takes into consideration not only

h i s a r t , d a z z l i n g d r e a m i n s t a l l a t i o n s a n d m a g n i fi c e n t

the art of illustration but also the science of children learning and

collections of toys and fun accessories for all around the world

developmental skills, pronunciation, and inspires adults to read aloud to

to enjoy. Papinee has

children. Both an art movement and a brand, Suj realised that these

incredible locations

exhibited in some of the most in the world up to date,

visions forced a change in his career and world. Memories of his mother

Shanghai to light

who in her worst of times brought him to orphanages and charities,

installations at

the Cannes Film

sharing with him a world of beauty, became the catalyst in the

Festival. Papinee’s

Animalia collection

creation of Papinee. With the vision to inspire and ignite dreamers of

for home and everyday are of the most remarkable quality, embroidered

all ages, doing so also meant educating the leaders of tomorrow,

by skilled craftsmen in their workshops with designs developed with over

initiating social directives and enabling the work of creative leaders

from Xintiandi

32 artists from 16 countries.Papinee toys were conceived for children to

to provide the privileged with the tools to dream and those less

discover a world of magical beauty. Specialists work closely with colour

fortunate with the opportunity to follow and realise their

scientists to develop textiles in colours most applicable to enchant children of a

dreams, too. Papinee is about encouraging imagination, play,

young age. The Deer from New York, for example, is coloured in red, white and

happiness, and ultimately sharing the world of magic as one.

black as these are the only three colours that a child from 0-6 months of age

Everyone is a Papinee, as long as you dare to dream…

A DREAM TO SHARE

Text = Nicole chan

AND

UNITE

034 035