Client: Reliant Federal Credit Union | Brand Guide

Page 1

Together

IS RELIANT’S WAY OF LIFE

BRAND GUIDELINES

R E L I A N T F C U.C O M


BRAND DESCRIPTORS • CAREFUL • DEPENDABLE • APPROACHABLE • TRUSTED • REALISTIC • SINCERE • FAMILY


BRAND TYPOGRAPHY SECTION HEADERS

Together

IS RELIANT’S WAY OF LIFE

TOGETHER FONT | CHIN UP BUTTERCUP ALT SUBHEADER FONT | DREAM ORPHANS

HEADLINE FONT DREAM ORPHANS A B C D E FG H I J K L M N O P Q R S T U V W X Y Z

SUBHEAD FONT DREAM ORPHANS A B C D E FG H I J K L M N O P Q R S T U V W X Y Z

Paragraph Palatino

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z a b c d e fg h i j k l m n o p q r s t u v w x y z

SECTION HEADERS

Together Together Together Together

IS RELIANT’S WAY OF LIFE

LET’S EDUCATE, PREPARE & EMPOWER

LET’S EXLPORE

LET’S GROW

Good PEOPLE HELPING GOOD

People


BRAND COLOR PALETTE CMKY 36 | 8 | 8 | 0

CMKY 65 | 0 | 100 | 0

CMKY 16 | 67 | 100 | 4

RGB 158 | 203 | 222

RGB 86 | 198 | 51

RGB 203 | 106 | 27

#9ECBDE

#56C633

#CB6A1B

CMKY 95 | 60 | 37 | 18

CMKY 44 | 89 | 0 | 0

RGB 2 | 87 | 115

RGB 159 | 59 | 164

#025773

#9F3BA4

CMKY 87 | 25 | 100 | 11

CMKY 85 | 100 | 26 | 18

RGB 14 | 136 | 64

RGB 72 | 26 | 103

#0E8240

#481A67

CORRECT LOGO USAGE

R E L I A N T F C U.C O M


KEY BRAND FEATURES Light Blue Graident over cover or poster photo


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