CLIENT: RFCU | Brand Guides

Together

IS RELIANT’S WAY OF LIFE

BRAND GUIDELINES

R E L I A N T F C U.C O M

BRAND DESCRIPTORS • CAREFUL • DEPENDABLE • APPROACHABLE • TRUSTED • REALISTIC • SINCERE • FAMILY

BRAND TYPOGRAPHY SECTION HEADERS

Together

IS RELIANT’S WAY OF LIFE

TOGETHER FONT | CHIN UP BUTTERCUP ALT SUBHEADER FONT | DREAM ORPHANS

HEADLINE FONT DREAM ORPHANS A B C D E FG H I J K L M N O P Q R S T U V W X Y Z

SUBHEAD FONT DREAM ORPHANS A B C D E FG H I J K L M N O P Q R S T U V W X Y Z

Paragraph Palatino

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z a b c d e fg h i j k l m n o p q r s t u v w x y z

SECTION HEADERS

Together Together Together Together

IS RELIANT’S WAY OF LIFE

LET’S EDUCATE, PREPARE & EMPOWER

LET’S EXLPORE

LET’S GROW

Good PEOPLE HELPING GOOD

People

BRAND COLOR PALETTE CMKY 36 | 8 | 8 | 0

CMKY 65 | 0 | 100 | 0

CMKY 16 | 67 | 100 | 4

RGB 158 | 203 | 222

RGB 86 | 198 | 51

RGB 203 | 106 | 27

#9ECBDE

#56C633

#CB6A1B

CMKY 95 | 60 | 37 | 18

CMKY 44 | 89 | 0 | 0

RGB 2 | 87 | 115

RGB 159 | 59 | 164

#025773

#9F3BA4

CMKY 87 | 25 | 100 | 11

CMKY 85 | 100 | 26 | 18

RGB 14 | 136 | 64

RGB 72 | 26 | 103

#0E8240

#481A67

CORRECT LOGO USAGE

R E L I A N T F C U.C O M

outlined h one rner

3

rounded corner

KEYKey BRAND FEATURES Brand Features Ferris Wheel Vintage Photo Filter

BEFORE

Purple Gradient overover cover or poster photo Light Blue Graident cover or poster photo

After

to frame in special moments Use to frame in special Use moments Use to frame in special moments 1 pt green outlined 1 pt green outlined square with one squarecorner with one rounded rounded corner

PurpleorGradient over cover or poster photo nt over cover poster photo Purple Gradient over cover or poster photo

One rounded corner in photo cluster