BRAND PHILOSOPHY
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BRAND PHILOSOPHY
Mania is a sustainable fashion brand which combines traditions and excellence with forward thinking to create unique designs. Working passionately and experimenting with varying techniques, textures, cuts, critically folkloric motifs and materials, we produce high-quality, modern and desirable garments. Mania is a meeting of two minds, skills and experiences of two close friends Nicoleta and Monica who studied together at Leeds College of Art. Both sharing similar backgrounds and future ambitions in the international fashion arena. The Brand name Mania is a sub word of our home country Romania, a land with a proud heritage and traditions. History, vision and feelings are designed and hand sewn into each and every piece which clearly distinguishes these prestige garments from mass-producedgoods. Throughout this brand we are expressing strong local heritage, attitudes and values.
H I S TORY VISION FEELINGS
History, vision and feelings are designed and hand sewn into each and every piece which clearly
d i s t i n g u i s e s these prestige garments from mass-produced goods. Throughout this brand we
expressing strong local heritage, attitudes a n d v a l u e s . are
A differentiated brand, new and exciting to the market which gives the classic gilet silhouette a modern look. Extremely comfortable, vibrant, worn with pride and distinction, Mania will make you stand out at any occasion. Positioned at the high end market with a price bracket around the £300 per item with overall costs including manufacturing of £50. Always made with the highest sustainability credentials from recycled quality scrap pieces of materials from the UK and also the country the design represents. Each item is created locally using authentic artisan skills achieving the highest quality finish. Through the brand’s website, customers are offered the ability to further customise the garment. Here they can choose from a list of various styles, can arrange, scale and change the colours of the key motifs. A completely new interactive experience allowing the customer to personalised the design adding emotional attachment. There is very little competition in this particular market place, nothing compares to Mania’s high sustainable values, high quality and the creative use of folkloric motifs and colours. Our brand concept is scalable to other geographical global locations, our future collections will celebrate cultural aesthetic of countries like Mexico, Cuba and Brazil. The target market being 20 to 40 years old typically professionals who are proud and appreciate a quality made artisan piece full of heritage, an object made just for them. Likely to be a piece which is passed down through family generations. To promote our vision and support local sustainability projects, 25% of our profit will go towards funding Sustainable Craft Mania Workshops and local projects. The core of these workshops will be to support the education and promote awareness of the need for Sustainability in the world of Fashion. It will share and promote good sustainability philosophies and will be specifically targeted at the education within schools and colleges.
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BRAND guidelines
TYPE & LOGO FONT: MANIA BY NICOLETA M: X: 315 MM W: 133.416 MM MANIA: X: 315 MM W: 132.775 MM FILL: R: 255 G: 255 C: 0% M: 0% L: 100 A: 0 NO: FFFFFF STROKE: 1PT R: 0 G: 0 C: 0 M: 0 L: 0 A: 0 NO: 000000
Y: 128.219 MM H: 131.688 MM Y: 218.885 MM H: 31.479 MM B: 255 Y: 0% B: 0
K: 0%
B: 0 Y: 0 B:0
K: 100
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GENDER: FEMALE AGE: 20 - 40 OCCUPATION: CREATIVE INDUSTRy STATUS: INDEPENDENT & FREE LOCATION: capital cities HOBBIES: TRAVELING, ART, animals, MUSIC, FASHION, PHOTOGRAPHY
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