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fOR ME, Fashion is a dream and a form of artistic expression, the fun taken in challenging all existing design and communication establishments
Unique contemporary designs celebrating Romanian heritage, motifs and narratives
A/W 18/19
Hai să dăm mână cu mână Cei cu inima româna, Sa-nvârtim hora frăției Pe pământul României!
Iarba rea din holde piară! Piară dușmănia-n țară! Între noi să nu mai fie
ă , i !
! ! e
Hai să dăm mână cu mână Cei cu inima româna, Sa-nvârtim hora frăției Pe pământul României! HORA MEANING
The brand is named Hora after a Romanian traditional folk dance where the dancers hold each other’s hands, sign to music and the circle spins.
This relates to the brand philosophy of cultural unity and the bringing together of modern and traditional values some of which have universal significance:
“Let’s join hands, Those with Romanian hearts To go round the dance of brotherhood On Romania’s land!
May the bad seed disappear May the enmity in the country be gone Let there only be Flowers and kindness among us!
Iarba rea din holde piară! Piară dușmănia-n țară! Între noi să nu mai fie Hey Wallachian, hey neighbor Come join me, Unity through life And brotherhood through death!”
Hora of Unity, poem by Vasile Alexandri
THE THE THE THE THE
B O A R D
CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE
F A B R I C
9 1 / 8 1 W / A A R O H
BUCHAREST
Pattern Master Digital illustration Embroidery
D I G I TA L P R I N T E D I L L U S T R AT I O N DEPICTING TWO NEIGHBOURS ARGUING MOTIF APPLIQUE & EMBROIDERED ON A T-SHIRT DESIGN DEVELOPMENT
WIDE LEG TROUSER TOILE 1 PATTERNS & TOILE CONSTRUCTION BY GABBY UNSUCCESSFUL FITTING
Unsuccessful fly zip fit Try a side invisible zip instead
CULOTTES length Too long Apply amendments
Unsuccessful pocket fit Apply amendments
TRADITIONAL ROMANIAN WIDE LEG TROUSERS
DESIGN DEVELOPMENT
O u r
e
b r a n d
m
e t h o s
p
h
a
s
i
z
e
the creative qualities and sentimentality of the R o m a n i a n p e o p l e
a n d
t h e s e
various artistic expressions.
Romanian
culture
and
its
folk
traditions
contain
and
have
passed
centuries of
the
been due
to
Romanian
the
strong
great on
rural
originality
for character
communities.
H O R A
-
A/ W
18/ 19
C O LLE C TION
-
FABRIC
SAM PLES
T H E THE CROSS is the essence of balance: CROSS R E P E T I T I O N
o f
S E A S O N S
T WO NEIGHBOURS ARGUING P E
U M
R T A O T I
M I
the tree evokes death and regeneration.
L i fe W i t h o u t D e at h & Y O U T H W I T H O U T A G E P U R TA M P OV E S T I
T HE CIRCLE
wear
your THE
story CIRCLE
represents THE SUN as well as a symbol of regeneration
B P
R H
I
A L
O
S
N O
P
D H
Y
HORA is a modern and exclusive fashion brand celebrating Romanian heritage and values.
Romanian culture and its strong folk traditions contain great originality and have been passed on for centuries due to the rural character of the Romanian communities.
Our brand ethos emphasize the creative qualities and sentimentality of the Romanian people and these various artistic expressions.
The goal for our brand is to build a strong emotional connection with our customer and to place our product in a global market.
THE THE THE THE THE THE THE THE THE THE
CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE CIRCLE
BUCHAREST HERASTRAU PARK LOCATION SHOOT P H O T O G R A P H Y, S T Y L I N G &
CREATIVE DIRECTION BY ME
THE CIRCLE
represents THE SUN as well as a symbol of regeneration what has been will be again repetition of seasons
death and rebirth of nature
THE TREE OF LIFE
BUCHAREST OLD CITY LOCATION SHOOT P H O T O G R A P H Y, S T Y L I N G & CREATIVE DIRECTION BY ME THE TREE OF LIFE
Hora is a fashion brand for the young professional woman with a keen eye for artisan design and diverse cultures who appreciates unique garments rooted in tradition. Through her travels and business network she has become sympathetic to varying global cultures.
She regularly visits art galleries and museums and is interested in the creative arts. Her musical taste includes folk and jazz and she enjoys visiting independent book stores for the latest reads and magazines like Kinfolk and LOVE. She lives a healthy life style and is concerned about environmental issues and sustainability and this is reflected in her purchases. She shops at independent boutiques and charity shops looking for combining atisan pieces with a minimal aesthetic. Quality is important to her and she is prepared to pay more for a garment that expresses her personality. She likes to wear prints that add a splash of colour without being overbearing. She seeks an emotional connection which is provided by the narrative yet she aims to make a statement. She uses Instagram for inspiration and to connect to others who share her philosophy of life.
Experiencing the varying cultures up close has motivated her to take an active interest in the environment and increased her support of local cultures.
L I F E WITHOUT DEATH & YOUTH WITHOUT A G E
C U S T O M E R
P R O F I L E
D E M O G R A P H I C : Location: London
Age: 25
Gender: Female Education: Degree
Occupation: Graphic Designer Income: £35.000 +
POSITION & TARGET MARKET Positioned within the mid-luxurymarket alongside competitors such as Lana Dumitru and Adrian Oianu, Hora offers modern quality designs celebrating Romanian heritage. In an age of mass production, Hora differentiate itself through the desire to produce limited edition and ethically sound garments that are hand manufactured to the highest standards. Our heritage and cultural values coupled with our quality fabrics, high standards, manufacturing processes, sustainable credentials are the most essential benefits to our customer. The A/W 18/19 Collection uses narratives which centre upon Romanian folk motifs and their meaning and ranges from wool coats, culottes and aprons to organic cotton t-shirts and jersey tops made from end of roll and organic fabrics. The motifs and decorative compositions show a world of ideas and feelings which have ethnic specificity but simultaneously bear an universal cultural value. Motifs like The Tree of Life (the symbol of Eternity) and The Circle (which represents the sun) are reinterpreted in a modern manner using vibrant patterns and restyled traditional aesthetics. Hora uses the brand’s website as a key point of sale as well as social media platforms like Instagram and Facebook to promote the brand’s philosophy and connect to their target market. Hora’s customer is a young professional woman age range 25-35 years old who is searching for authenticity and quality in unique garments particularly those which have a narrative. Sustainability is also leading her to move away from poor quality fast fashion. For Hora, maintaining native culture and heritage is important to foster creativity and to inspire genuine dialogue among its followers and other cultures.
O
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P
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T
S
• A collection of 4 outfits: Kimono Coat, Kimono Top, Strap Tube with Apron, Wide Leg Trousers with digital print hem, Straight Leg Trouser with digital print hem, T-Shirt Dress, Tube Dress with Gilet. •
Studio and location photoshoots
• Branding & Promotional Packaging to include: logo, business cards, fabric label, swing tag with laser cut logo, post cards, stickers •
Marketing Strategies: Instagram, Website, Advertising Campaigns, Events, Workshops
•
Promotional video
• Lookbook
&
P H O T O G R A P H Y,
STYLING
&
CREATIVE
DIRECTION
BY
ME
CREATIVE
STUDIO TEST SHOOT
DIRECTION BY ME
SHOOT
NEIGHBOURS ARGUING
STYLING
ARGUING
TEST
NEIGHBOURS
This social symbol, which in the imaginations of the decorators, mirrors the position of two women in conflict, one opposite the other, is obtained in its simplest form, by the length of the two side arms of the fork. This motif is usually complemented by accessory lines, perpendicular to the main ones. It is indispensable from the Romanian traditional ornamentation from almost the entire country and significant for the phenomenon of e t h n o cultural and folk artistic unity.
TWO
P H O T O G R A P H Y,
STUDIO
TWO
Different representations of two neighbors arguing is very popular in the s o c i a l geometric ornaments.
BUCHAREST LOCATION SHOOT PRIMARY RESEARCH PHOTOGRAPHY BY ME STAVROPOLEOS MONASTERY THE CROSS is the essence of balance: horizontally it connects people and vertically the people get connected with God
Hai să dăm mână cu mână Cei cu inima româna, Sa-nvârtim hora frăției Pe pământul României!
NATIONAL VILLAGE MUSEUM BUCHAREST LOCATION SHOOT
Iarba rea din holde piară! Piară dușmănia-n țară! Între noi să nu mai fie
Decât flori și omenie! Măi muntene, măi vecine Vino să te prinzi cu
P H O T O G R A P H Y, S T Y L I N G &
CREATIVE DIRECTION BY ME H
O
R
A
0 HORA - GARMENT COSTING SHEET - KIMONO TOP CUSTOMER MONICA SMITH DATE: 01.05.2018 STYLE NO. KIMONO TOP PATTERN NO. 1 FACTORY HORA STUDIO QUANTITY 1 SUPPLIER QUALITY/DESIGN RATING UNIT PRICE £ TOTAL PRICE £ FABRIC FABWORKS ORGANIC COTTON MISTY BLUE 1/2M £6/M £3.00 THREAD LAU SHOP COLOURED THREAD 10M £1.00 £0.10 DISPERSE PAPER LAU PRINTING MANMADE STRETCH FABRIC 1/2M £2/M £1.00 CUT AND MAKE HORA STUDIO UK HAND MANUFACTURE 2 HOURS £8/H £16.00 FABRIC LABELS CONTRADO DOUBLE FACED SATIN 1 £55 FOR 100 £0.55 SWING TAGS BANANA PRINT KRAFT PAPER 1 £20 FOR 100 £0.20 PACKAGING AMAZON CARDBOARD BOX 1 £20 FOR 15 £0.75 DELIVERY TO THE UK DPD COURIER 1 £4.95 £4.95 TOTAL MAKE PRICE £26.55 X 2.4 = WHOLESALE PRICE £65.00 RRP - Selling price direct to customers (x 3) £80.00
0 HORA - GARMENT COSTING SHEET - WOOL KIMONO COAT CUSTOMER MONICA SMITH DATE: 01.05.2018 STYLE NO. WOOL KIMONO COAT PATTERN NO. 1 FACTORY HORA STUDIO QUANTITY 1 SUPPLIER QUALITY/DESIGN RATING UNIT PRICE £ TOTAL PRICE £ FABRIC 1 FABWORKS WOOL MINKY LATTE MELTON 1.5M £12/M £18.00 FABRIC 2 FABWORKS WOOL GREY 1.5M £8/M £12.00 LINING FABWORKS SILK SATIN 3M £3/M £9.00 THREAD LAU SHOP COLOURED THREAD 10M £1.00 £0.10 DIGITAL PRINTING LAU PRINTING REACTIVE COTTON 1M £15.6/M £15.60 CUT AND MAKE HORA STUDIO UK HAND MANUFACTURE 8 HOURS £8/H £64.00 FABRIC LABELS CONTRADO DOUBLE FACED SATIN 1 £55 FOR 100 £0.55 SWING TAGS BANANA PRINT KRAFT PAPER 1 £20 FOR 100 £0.20 PACKAGING AMAZON CARDBOARD BOX 1 £20 FOR 15 £0.75 DELIVERY TO THE UK DPD COURIER 1 £4.95 £4.95 TOTAL MAKE PRICE £125.15 X 2.4 = WHOLESALE PRICE £300.00 RRP - Selling price direct to customers (x 3) £375.00 0 HORA - GARMENT COSTING SHEET - T-SHIRT DRESS CUSTOMER MONICA SMITH DATE: 01.05.2018 STYLE NO. T-SHIRT DRESS PATTERN NO. 1 FACTORY HORA STUDIO QUANTITY 1 SUPPLIER QUALITY/DESIGN RATING UNIT PRICE £ TOTAL PRICE £ FABRIC 1 FABWORKS ORGANIC COTTON MISTY BLUE 1/2M £6/M £3.00 FABRIC 2 FABWORKS ORGANIC COTTON WIDE STRIPES 167CM 1M £6/M £6.00 THREAD LAU SHOP COLOURED THREAD 10M £1.00 £0.10 DIGITAL PRINTING LAU PRINTING REACTIVE COTTON 1/2M £15.6/M £7.80 CUT AND MAKE HORA STUDIO UK HAND MANUFACTURE 3 HOURS £8/H £24.00 FABRIC LABELS CONTRADO DOUBLE FACED SATIN 1 £55 FOR 100 £0.55 SWING TAGS BANANA PRINT KRAFT PAPER 1 £20 FOR 100 £0.20 PACKAGING AMAZON CARDBOARD BOX 1 £20 FOR 15 £0.75 DELIVERY TO THE UK DPD COURIER 1 £4.95 £4.95 TOTAL MAKE PRICE £47.35 X 2.4 = WHOLESALE PRICE £100.00 RRP - Selling price direct to customers (x 3) £140.00
P
R
O
D
U
W I D E T Hora’s price points are similar to its key competitors but overall profitability margins will be less because of higher overallP production costs
R
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C
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E
HORA - GARMENT COSTING SHEET - WIDE LEG TROUSER
£154 WHOLESALE PRICE
CUSTOMER STYLE NO. PATTERN NO. FACTORY QUANTITY
MONICA SMITH WIDE LEG TROUSER 1 HORA STUDIO 1 SUPPLIER
FABRIC LINING THREAD ZIP DIGITAL PRINTING CUT AND MAKE FABRIC LABELS SWING TAGS PACKAGING
FABWORKS SCRAPS LAU SHOP AMAZON LAU PRINTING HORA STUDIO CONTRADO BANANA PRINT AMAZON DPD
DELIVERY TO THE UK
DATE: 01.05.2018
QUALITY/DESIGN CORDUROY SILK SATIN COLOURED THREAD INVISIBLE ZIP REACTIVE COTTON UK HAND MANUFACTURE DOUBLE FACED SATIN KRAFT PAPER CARDBOARD BOX COURIER
WIDTH
RATING
142CM/56INCH SCRAPS 20CM 143CM 50MMX35MM 85MMx55MM
439X339X143MM
UNIT PRICE £
2M 50CM 10M 1 168CM 4 HOURS 1 1 1 1
TOTAL PRICE £
£5/M FREE £1.00 £4 FOR 24 £15.6/M £8/H £55 FOR 100 £20 FOR 100 £20 FOR 15
£10.00 FREE £0.10 £0.15 £15.60 £32.00 £0.55 £0.20 £0.75
£4.95
£4.95
TOTAL MAKE PRICE
£
64.30
X 2.4 = WHOLESALE PRICE
£
154.00
RRP - Selling price direct to customers (x 3)
£
190.00
Culotte trousers made from end of roll corduroy with digital printed wide hem and satin pocket lining from scrap fabrics. The Cross motif on the print represents the essence of balance: horizontally it connects people and vertically the people get connected to God. The wholesale price for this pair of culottes is £154 which is justified by being a limited edition with high quality manufacture and ethical persuasion.
PROMOTIONAL
PA C K A G I N
HORA ENVELOPE & STICKERS
HORA P O S TCARDS HORA BUSINESS CARDS B R A N D I N G D E S I G N D E V E L O P M E N T U S I N G M U LT I P L E T E C H N I Q U E S L A S E R C U T, S P R A Y P A I N T, H A N D P A I N T S P L A S H E S , S C A N S , P H O T O S H O P
The form of the hora dance is encapsulated in the logo as a circle which is also suggestive of the Circle of Life and the regeneration of nature. M O B I L E C O V E R S , B U S I N E S S C A R D S & S W I N G TA G S D E S I G N D E V E L O P M E N T
Unique contemporary designs expressing Romanian heritage, motifs and narratives.
HORA FINAL LOGO: BRANDING GUIDELINES F O N T A M E N D E D : O LY M P U S LOGO : The form of the hora dance is encapsulated in the logo as a circle which is also suggestive of the Circle of Life and the regeneration of nature.
https://www.instagram.com/horastyle/ horastyle@yahoo.com horastyle.com
Unique contemporary designs expressing Romanian heritage, motifs and narratives.
https://www.instagram.com/horastyle/ horastyle@yahoo.com horastyle.com
tyle/ https://www.instagram.com/horas horastyle@yahoo.com horastyle.com
ILLUSTRATION BY ME
FACE YOUR... D R E A M F E A R ADVENTUR NATU R
S S E E
TYSTNAD
D
NILORN DESIGN & FILM PROJECT 01 COMMUNICATE (FILM)
COMMS STUDENTS: UTILISING YOUR FASHION COMMUNICATION SKILLSET FROM L5, VISUALISE AND CREATE AN INNOVATIVE 60 SECOND PROMOTIONAL FILM BASED ON ONE OF THE FOLLOWING NILORN TRENDS: TYSTNAD / NORKA / BEDROCK MILLS / IN MOTION, TO PROMOTE THE PHILOSOPHY OF YOUR NILORN TREND - SEE PDF’S ATTACHED FOR DETAILS. VISUALISE YOUR IDEA THROUGH CONCEPTUAL DEVELOPMENT SHEETS INCLUDING, LOCATION, MODEL, GARMENT USE, STYLING ETC. FROM THIS, PRODUCE A 60 SECOND PROMOTIONAL FILM TO COMMUNICATE YOUR IDEA & PROMOTE THE TREND. LCA TECHNICIAN SUPPORT & FACILITIES AVAILABLE. PRODUCE x3 A3 CONCEPT SHEETS (GUIDELINE) - COMPRISING OF STORYBOARD, NARRATIVE, CONSOLIDATED RESEARCH, TYPOGRAPHY, LOCATION & CONTENT, MODEL(S) & STYLING. PRODUCE A 60 SECOND PROMOTIONAL FILM (GUIDELINE) UPLOADED TO VIMEO ALL STUDENTS TO EMAIL PDF OF DIGITAL SUBMISSION. MAXIMUM FILE SIZE 2MB. COMMS STUDENTS TO ALSO EMAIL URL LINK OF COMPLETED FILM. EMAIL paul.luke@leeds-art.ac.uk Cc. laura.procter@uk.nilorn.com BY MONDAY 4 SEPTEMBER 12pm
02 FINALISTS
DESIGN STUDENTS & COMMS STUDENTS: SELECTED FINALISTS TO BE ANNOUNCED VIA EMAIL ON WEDNESDAY 6 SEPTEMBER 4pm. x4 ENTRIES FROM EACH PATHWAY WILL BE SELECTED. TUTOR & NILORN WILL FEEDBACK TO FINALISTS TO ENHANCE CREATIVE OUTCOME WHERE REQUIRED
03 EVENT
FINALISTS WILL SHOWCASE THEIR DESIGNS & FILMS RESPECTIVELY AT AN EXCLUSIVE FASHION INDUSTRY FUELLED EVENT ON THURSDAY 21 SEPTEMBER ON-BOARD THE P.S. ELIZABETHAN BOAT, RIVER THAMES, LONDON, HOSTED BY NILORN UK AND IN COLLABORATION WITH COTTONMADEINAFRICA.ORG. FINALISTS & LCA TUTOR WILL TRAVEL FROM LEEDS TO LONDON BY TRAIN ON THE MORNING OF THURSDAY 21ST SEPTEMBER IN ANTICIPATION OF THE EVENT WHICH WILL COMMENCE AT 6pm, AND WILL THEREAFTER STAY AT A NEARBY HOTEL ON THE EVENING OF THE EVENT, COURTESY OF NILORN UK. FINALISTS AND LCA TUTOR WILL TRAVEL (RETURN) TO LEEDS ON FRIDAY 22 SEPTEMBER BY TRAIN. PLEASE NOTE; MORE SPECIFIC AGENDA DETAILS TO BE ISSUED CLOSER TO DATE OF EVENT.
Winner of the Nilorn Design & Film Project live brief to create an innovative 60 seconds promotional film based on one of the Nilorn’s trends
Exclusive to LAU students. Submit your concept. Winner gets paid.
Ooff Brand Design Brief £250 Ooff represents a “one off”, selective clothing range, to be launched in 2018. It will initially be targeted at an age bracket of 12-30 years and will appeal to an audience labelled the 4S’s: Surfers, Skateboarders, Skiers and Sport-nuts! The product will be sold over the internet and supported by a multi-media campaign covering Facebook, Instagram, and other targeted marketing tools.
COMMISSION Ooff are looking for an artist or designer to produce a logo and brand identity for Ooff and show how this might be used to promote the brand through a range of formats and platforms.
THEME Consider the audience – make the logo and overall brand appealing and recognisable to the key demographic. The product will not be mass market. It will be limited volume and range and will represent the quality end of the clothing market. Consider the following brands, and the way they promote themselves: • • •
Palace Helas Neighborhood
The logo will be used on a range of clothing, so consideration should be given to how the image will look embroidered or in vinyl, and in different sizes, as well as in print and digital media for promotion.
Winner of the Ooff Brand Design live brief to produce a logo and brand identity for Ooff and show how this might be used to promote the brand through a range of formats and platforms
Developmental process print
into
into
into
process print
own
into
&
ideas
film
&
ideas
transitional own
publication
Developmental
film
transitional
publication
Developmental process
own
publication
Developmental process
transitional
film
&
ideas
transitional own
publication
film
&
ideas
l
s
l
s
l
s
l
s
1 Printed Publication Moodboard based on your concept & content; Aesthetic, Layout & Composition, Fonts, Paper stock, Dimension, Print finish‌
love
past
E O
freedom
N W
trust
OT
T
W
O
down lie town sky
Resignedly beneath the sky The melancholy waters lie. So blend the turrets and shadows there That all seem pendulous in air, While from a proud tower in the town Death looks gigantically down.
p
o
w
e
r
s
u
o
i
t
i
b
m
a
c
o
n
f
i
d
e
n
c
e
the exFASHu b e r iao n n c e w i t h a n d e m o laught r t i eo n
The pigments of colour Pulsing round our brains The exuberance and laughter Racing and sparkling in our heads
ecstasy faith heartbreak make love trust freedom past time
hope
dreams tears ecstasy faith heartbreak
passion fire fashion soul
fashion hope
soul
dreams tears ecstasy faith heartbreak make love trust freedom past time passion fire
INSPir ATI
-
nicoleta
ionescu
-
A/W
17
COLLECTION
D
E
S
I
G
N
S
BY MONICA BIRZAN
This Project’s aim is to enable you to create a commercially viable, sustainable fashion product. With a focus on reusing manufacturing waste, that would otherwise be destined to join the millions of tonnes going to landfill, to design, construct and promote a market aware fashion outcome
BRAND guidelines
TYPE & LOGO FONT: MANIA BY NICOLETA M: X: 315 MM W: 133.416 MM MANIA: X: 315 MM W: 132.775 MM FILL: R: 255 G: 255 C: 0% M: 0% L: 100 A: 0 NO: FFFFFF STROKE: 1PT R: 0 G: 0 C: 0 M: 0 L: 0 A: 0 NO: 000000
Y: 128.219 MM H: 131.688 MM Y: 218.885 MM H: 31.479 MM B: 255 Y: 0% B: 0
K: 0%
B: 0 Y: 0 B:0
K: 100
BRAND PHILOSOPHY
BRAND guidelines
i n sta -gram swing t a g s business
cards mania p i n s MANIA T O T E w e b mobile promotional customer
profile
The head the heart and the hand
swing t a g s
business
cards
m a n i a p i n s
MANIA T O T E
promotional
W E B
H O M E
M O B I L E
MANIA
home
about
COLLECTIONS
lookbook
h o m e projects
blog
SHOP
CONTACT
M O B I L E
a b o u t
MANIA
HOME
projects
about
blog
COLLECTIONS
SHOP
lookbook
CONTACT
M O B I L E l o o k b o o k
MANIA
HOME
A/W
projects
about
COLLECTIONS
17
blog
SHOP
MANIA
projects
HOME
ABOUT
blog
COLLECTIONS
SHOP
LOOKBOOK
CONTACT
lookbook lookbook
CONTACT
w e b mobile
hH iI S s -S -hH tiIT o s OR r Yy OR tT o r Yy VISION vision VISION vision fFe Ee E Ll-fFe E En Ll-- g iIe NGS iI NnG S g
-S Ii s Yy Rr H h Nn O o O o tT iIsSIi Ll-vV eE eE g S fF NnG I
i
MANIA
HOME
A/W
projects
about
COLLECTIONS
17
blog
SHOP
lookbook lookbook
CONTACT
multiple
You will demonstrate the ability to communicate your unique response to a live industry brief with clarity and professional quality. Creating a cohesive collection of designs and visualisations that illustrate your individual concept and its relationship to the theme of the brief. Engaging with a range of creative strategies and processes to develop critical thinking and practical skills
&
brand
statement
&
s/s
17
&
Multiple is a modern and exclusive genderless fashion brand uniquely differentiated from its competitors by using bold and vibrant patterns.
LIBERTY EQUALITY IDENTITY U N I T Y multiple
As the world becomes a more liberalized place, tolerance of different fashion characteristics continues at a pace. Just a few years ago Genderless fashion didn’t exist and it’s now only slowly starting to develop and become more desirable. Multiple continues this mind set change and sets completely new standards the rest of the genderless market will seek to emulate. Revolutionary, new, exciting, brave, non-conformist, urban style which stands out in a crowd. Its casual collection ranges from basic t-shirts, shorts, sweatshirts, joggers to trousers and overalls which are easily adjustable and comfortable to wear. Multiple brand will be sought after, aspiring main stream, iconic and worn with pride. Those wearing the brand making a clear visible equality statement leading to a cult like following. Multiple is positioned at the mid to high end market and manufactured from quality sustainable fabrics to the highest possible standards here in the United Kingdom. Our desirable and aspirational exclusive designs are not mass produced but each design only ever manufactured to a maximum of 100 items. Designed and marketed at the confident and non-conformist young creatives aged between 18 and 30 who are social media active, have high disposable incomes and who would typically buy higher and unique quality goods. The range being worn by both sexes casually at events, weekend social gatherings or just hanging out over reading the paper at the coffee shop. The brand ethos emphasizes gender equality and unity. The brand will be sold through the website, through exclusive fashion market events and at large music festivals.
&
brand
philosophy
&
https://www.instagram.com/multiplebynick/ MODELS: POLONA ROBLEK & VADIM SINICYN PHOTOGRAPHY: NICOLETA IONESCU EDITOR: NICOLETA IONESCU
L I B E R T Y E Q U A L I T Y I D E N T I T Y
Winner of an all expenses 2 weeks study trip to China in a live project to design an outfit based on the traditional Chinese dress.
Rare opportunity to explore design, cultural identity and customer behaviour through a live project whilst researching into the cultural and social meanings of the traditional Chinese dress.
T
H
E
ESSENCE OF THE W A R R I O R CODE
IS
THE
C O U R A G E TO DO THE RIGHT THING
AND
DIE
FOR
YOU
STAND
TO WHAT FOR.
F C
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S M
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