NEW MEDIA RESEARCH FILE by NICOLETA IONESCU

N I C - O L

IONESCU

NEW

MEDIA

C O N T E N T S

Notes from ‘1 Film + 1 Print = 2 Minutes’ task

Completed ‘FC&NM Film Research’ tasks

Studio Lighting / Pop-up Studio workshop

Flash Lighting on Location workshop

Video Recording on DSLR / 5D workshop

Leeds College of Music, Colours May Vary & Village Bookstore visit

Pressision Print seminar & visit

‘Fe’ front cover task

‘Mochsaf’ double-page spread task

Premiere Pro / software sessions

InDesign / layout sessions

Britt Lloyd / SHOWstudio talk

Formative Review self reflection

Research / Developmental transitional process into own film & print publication ideas

1 Film Storyboard/Moodboard based on your concept & content; Aesthetic, Location, Model, Hair & Make-up, Garments, Accessories, Props, Musicâ&#x20AC;Ś

1 Printed Publication Moodboard based on your concept & content; Aesthetic, Layout & Composition, Fonts, Paper stock, Dimension, Print finishâ&#x20AC;Ś

TASK: 1 FILM + 1 PRINT = 2 MINUTES

?’tnirp & mlfi‘ siht fo lufssWhat eccusimportant eht ot etufactors birtnoccontribute srotcaf tnato trothe pmsuccessful i tahW of this ‘film & print’? What ?nconnects oihsaf ot ’this tnirp‘film & m&lfi‘print’ siht stotcfashion? ennoc tahW

What ?efconnects il ruoy ot ’this tnirp‘film & m&lfi‘print’ siht stotcyour ennolife? c tahW

What ? scares ’tnirp &you mlfiabout ‘ siht tthis uob‘film a uoy&sprint’? eracs tahW

What?inspires ’tnirp & m you lfi‘ sabout iht tuothis ba u‘film oy s&erprint’? ipsni tahW

Where?’did tnirpyou &m first lfi‘ ssee iht ethis es t‘film srfi u&oyprint’? did erehW

?sdrow 3 ni ’dnim ruoy ni sDescribe kcits‘ hcihone w en particular ecs mlfi rfilm alucscene itrap en which o ebir‘sticks cseD in your mind’ in 3 words?

?sdrow 3 ni ’dnim ruoy ni skcDescribe its‘ hcihwone eneparticular cs mlfi ralfilm ucitrscene ap enowhich ebircs‘sticks eD in your mind’ in 3 words?

Where ?’tndid irp & you mlfirst fi‘ sihsee t eethis s tsr‘film fi uo& yd print’? id erehW

What ?’tninspires irp & mlfiyou ‘ sihabout t tuobthis a uo‘film y ser&ipprint’? sni tahW

What ?’tscares nirp & m you lfi‘ about siht tuo this ba ‘film uoy s&eprint’? racs tahW

What ?efil connects ruoy ot ’tnthis irp &‘film mlfi& ‘ sprint’ iht stctoenyour noc life? tahW

What ?noiconnects hsaf ot ’tnthis irp &‘film mlfi& ‘ sprint’ iht stctoenfashion? noc tahW

?’tnirp & mlfi‘ siht fo lufsseWhat ccus eimportant ht ot etubfactors irtnoc srcontribute otcaf tnatrto opthe mi tsuccessful ahW of this ‘film & print’?

Where ?’tndid irp & you mlfirst fi‘ sihsee t eethis s tsr‘film fi uo& yd print’? id erehW Where?’did tnirpyou &m first lfi‘ ssee iht ethis es t‘film srfi u&oyprint’? did erehW

300

is a 2006 American epic fantasy war film based on the 1998 comic series of the same name by Frank Miller and Lynn Varley

FILM

The plot revolves around King Leonidas (Gerard Butler), who leads 300 Spartans into battle against the Persian â&#x20AC;&#x153;god-Kingâ&#x20AC;? Xerxes (Rodrigo Santoro) SCENE and his invading army of more than 300,000 soldiers

I N S P i r at i o n

The story is framed by a voice-over narrative by the Spartan soldier Dilios (David Wenham). Through this narrative technique, various fantastical creatures are introduced, placing 300 within the genre of historical fantasy. https://video.search.yahoo.com/search/video?fr=aaplw&p=this+is+sparta+scene+hd#id=3&vid=6ab1711153bed5252afa58ede1456048&action=view

Earth

Water

T h i s i s Spart a ! Earth

Water

The as

film

was directed executive

by Zack producer

f i l m director :

Snyder,

while and

Miller served consultant.

zack s n y d e r

Zachary Edward â&#x20AC;&#x153;Zackâ&#x20AC;? Snyder (born March 1, 1966) is an American filmmaker, best known for his action and science fiction films. Snyder made his feature film debut with the 2004 remake of the horror film Dawn of the Dead. Since then, he has done a number of comic book and superhero films, including 300 (2007) and Watchmen (2009), as well as the Superman film that started the DC Extended Universe, Man of Steel (2013) and its follow-ups, Batman v Superman: Dawn of Justice (2016) and Justice League (2017). He also co-wrote the screenplays for 300, Sucker Punch and 300: Rise of an Empire.

Snyder often uses slowmotion in and out of the fight scenes in his films, which Amy Nicholson of BoxOffice magazine remarked separates the director from other filmmakers who make multiple cuts and close-ups during a fight. A minute-long shot from 300 shows King Leonidas slaughtering his enemies, the camera zooming in and out to emphasize each kill and move Leonidas makes. Snyder also has a complex use of color, often desaturating most of a shot except for a few vibrant subjects.

prr ii Vancouver Riots 2011: Couple Kisses During Chaos

i n n tt

F C & N M F i l m R e s e a r c h tas ks Y O U AS THE NARRATIVE

I AM HAPPY WHEN WE ARE TOGETHER I

W A

proud

be…a

P R I N C E S S

cry

when…

see

humans but no humanity

I would like to be…

F R E E

I would never like to be… trapped

I laugh when… HA! THAT’S FUNNY :-)

Narrative, message, styling, location, direction

Passion Learning Competitors Being trapped Ghost in the Shell Cyberbrains future technology

F A Y

L N O

M D U

5 0:05

WAR-

Model enters from left wearing garment and headware. Fimed at Lotherton Hall. Title to fade out after 5 seconds as text disappears behind dress during movement. Music from Henri Dutilleux / First Symphony.

0:00

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CHINA, here I come!!!

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WEARY SOLANGE OVERNIGHT CHILLY GONZALES

LET THERE BE LOVE NAT KING COLE

Fashion & Freedom: Marie Schuller - Workwear: These Women from SHOW STUDIO https://vimeo.com/166053626 German filmmaker Marie Schuller teams with acclaimed London-based designer Craig Green on a film exploring the ascent of womenâ&#x20AC;&#x2122;s workwear Likes: B&W FLASHES

90210 from SHOW STUDIO - https://vimeo.com/194687371

UP from SHOW STUDIO - https://vimeo.com/194684672

Closing the 2016 British Fashion Awards, ‘90210’ captures out of focus models who spin and float in neons, greens and pink. Nick Knight’s vision of current and contemporary fashion are reflected in ’Up’ and ‘90210’, fashion films created for the 2016 British Fashion Awards. Emphasising both strength and delicacy, intimacy and discordance, this pair of films celebrate the freedom and diversity that Knight consistently promotes through his work. Both works are set to tracks from rapper Travis Scott. Likes: BLURRY IMAGES, DIFFERENT SIZE FRAMES, MULTIPLE FRAMES

SHOWstudio: Gareth Pugh A/W’09 by Ruth Hogben from SHOWstudio https://vimeo.com/3688070 Launched in tandem with Gareth Pugh’s show during Paris Fashion Week, this film created in collaboration with Ruth Hogben, showcases the designer’s Autmn/Winter 2009 collection.

Studio Lighting / Pop-up workshop notes Studio Lighting/Pop Up Workshop notes

Manual mode Menu: Format card Clear all camera settings Auto rotate On Shooting menu: Shooter speed - studio - 1/125 ISO - 100 - standard for studio flash White Balance - flash File size - Large JPEG - highest quality Aperture Value - Av - F8 Video Set on video camera mode Menu Manual Movie record size 1920 x 100 25 WB - LED - auto - AWB ISO - to start with set it to 400 Shutter speed double our frame - 50 Adjust the aperture to get the exposure right Exposure - control MF - Manual Focus

Flash Lighting on Location workshop notes Flash Lighting on Location Workshop notes

Location 1 ISO 1600 for the ambient light Aperture Value F 4.5 Shutter Speed 1/60 F 8 for the person in the background Location 2 Auto rotate off 1/60 Aperture F 8 ISO 400 With the second light: - drop the shutter speed - 1/125 - main light - 1.7 - exposure for background - aperture - F11

Video Recording on DSLR / 5D workshop

Leeds College of Music visit

Colours May Vary visit

Village Bookstore

Pressision Print seminar & visit

‘FASHION FOR THE COMPLETE FEMALE’ PLEASE DESIGN A NEW FRONT COVER FOR FE, AS INFLUENCED BY THE CONCEPT OF ‘FEMININITY & FREEDOM’ RULES: • Think alternatively about your concept of ‘Femininity & Freedom’ • 240mm x 350mm, using InDesign • Use font(s) of your choice • Include the title ‘Fe’ • Include the edition ‘Spring 2017’ • Include the strapline ‘Fashion for the Complete Female’ • Use 3mm bleed where required • 1 Primary image (300dpi) relating to concept • or 1 Secondary image (preferably 300dpi) relating to concept • Showcase contemporary and innovative layout design • Save as a PDF titled initials & FE. ie ‘EDFE.pdf’ (Evie Davies) • Email to paul.luke@leeds-art.ac.uk

SPRING 2017

FASHION FOR T H E COMPLETE FEMALE.

“ SHE WEARS STRENGTH AND DARKNESS EQUALLY WELL, THE GIRL HAS ALWAYS BEEN HALF GODDESS, HALF HELL”

e Spring

2017

- D O M -minity

F e -

“ SHE WEARS STRENGTH AND DARKNESS EQUALLY WELL, THE GIRL HAS ALWAYS BEEN HALF GODDESS, HALF HELL”

Free Spring 2017

Free-

d o m

minity

freed o m

“ SHE WEARS STRENGTH AND DARKNESS EQUALLY WELL, THE GIRL HAS ALWAYS BEEN HALF GODDESS, HALF HELL”

e Spring 2017

MOCHSAF ‘EVERYTHING IN WHITE & BLACK’

PLEASE DESIGN A DPS FOR MOCHSAF, AS INFLUENCED BY THE CONCEPT OF ‘WHITE & BLACK’ RULES: • Think alternatively about your concept of ‘White & Black’ • 240mm x 350mm (per page), using InDesign • Only use Arial font family • Include 50 words of text (guideline), excluding titles • Use 3mm bleed where required • At least 1 Primary image (300dpi) relating to concept • At least 1 Secondary image (preferably 300dpi) relating to concept • Showcase contemporary and innovative layout design • Save as a PDF titled initials & FE. ie ‘MOLS.pdf’ (Lauren Smith) • Email to paul.luke@leeds-art.ac.uk

MOCHSAF E V E RY T H I N G I N W H I T E & B L A C K

live

COLOUR in

In the lastdecade, a new generation of designers in Africa and the wider diaspora has started to rise through the fashion industryâ&#x20AC;&#x2122;s ranks.

l i f

These talents are riding the wider wave of global interest in Africaâ&#x20AC;&#x2122;s cultural, economic, and technological ascension and are also taking advantage of i m p r o v e d infrastructure, education, and g o v e r n a n c e

Premiere Pro / software sessions notes

HOP

HO h

OPE

Britt Lloyd / SHOWstudio talk NOTES

Britt Lloyd FEEDBACK

Formative Review self reflection NOTES

Re-

Developmental process print

into

process print

own

into

ideas

film

ideas

transitional own

publication

Developmental

film

transitional

publication

Developmental process

own

publication

Developmental process

transitional

film

ideas

transitional own

publication

film

ideas

MUSIC research

playlist inspiration

FEEDBACK NOTES â&#x20AC;&#x153;more irregular, dramatic and non-rhytmic sequence of music to drive me on a journey to the unknown. Sudden pressing of piano keys, followed by silence and a heartbeat.â&#x20AC;?

video EDIT inspiration style & aestetic ideas 90210 from SHOW STUDIO - https://vimeo.com/194687371 BLURRY FRAMES UP from SHOW STUDIO - https://vimeo.com/194684672 3 FRAMES DIFFERENT SIZES Closing the 2016 British Fashion Awards, ‘90210’ captures out of focus models who spin and float in neons, greens and pink. Nick Knight’s vision of current and contemporary fashion are reflected in ’Up’ and ‘90210’, fashion films created for the 2016 British Fashion Awards. Emphasising both strength and delicacy, intimacy and discordance, this pair of films celebrate the freedom and diversity that Knight consistently promotes through his work. Both works are set to tracks from rapper Travis Scott. OUTLAW: Maksim Bashkaev - Fashion Film Award in collaboration with QIC Global Real Estate: Winner from SHOWstudio https://vimeo.com/191546002 - SOCIAL & SUB CULTURE

NARRATIVES

The winner of SHOWstudio’s first ever Fashion Film Award in collaboration with QIC Global Real Estate is Maksim Bashkaev, with his film Outlaw! Maksim Bashkaev is the co-founder and designer of the Russian fashion brand Outlaw Moscow. The main goal of Outlaw is to look into the unexplored life of ‘the outlaw people’ of Moscow. The film focuses on people who take the alternative route, combining the mixed cultural patterns of Empire and Soviet eras - they have few supporters in Russia. Their art is often misunderstood and oppressed by the majority, but their works are dedicated to fighting the isolation and representing ‘the other’ Russia: open, intellectual and free.

Comme des Garçons: Autumn/Winter 2016 from SHOW STUDIO -https://vimeo.com/185936517 - VISUALLY STUNNING GLITCH

Nick Knight and stylist Katie Shillingford unite to celebrate key pieces from Comme des Garçons’ A/W 16 collection. Rei Kawakubo’s bubblegum pinks and architectural structures inform the shoot’s fantastical, piquant aesthetic. Whimsical make-up by Isamaya Ffrench adds to the effect. The results appear in print in AnOther Magazine’s A/W 16 issue and online here.

Fashion & Freedom: Marie Schuller - Workwear: These Women from SHOW STUDIO https://vimeo.com/166053626 - B&W FLASHES

German filmmaker Marie Schuller teams with acclaimed London-based designer Craig Green on a film exploring the ascent of women’s workwear

https://www.facebook.com/GameOfThronesUK/ - BREATH & EYE http://www.dazeddigital.com/artsandculture/article/20389/1/fka-twigs-wet-wipez The furiously expressive krump crew Wet Wipez are some of FKA twigs› favourite Londoners, so for her Dazed Visionary takeover, she gave them a call. Here is the result – against the high baroque surroundings of Shoreditch Town Hall, Dominant, Seizure, Rain, Lil Realz, Wild G and Kid Realz moving to twigs’ composed-for-the-occasion tune. Directed by the avant-pop auteur herself, it’s part of our day-long FKA twigs takeover. Let it rip, then check out the rest of our twigs-related features.

Nike x FKA Twigs - do you believe in more? from Factory Studios https://vimeo.com/199027060

ES DEVLIN - MAZE - http://esdevlin.com

Es Devlin is a stage designer. She creates kinetic sculptures meshed with light and film for opera, dance, film, theatre, runway shows and concerts. Her first works were for small fringe theatres in London including the Bush and the Gate. Her canvas has expanded over the past two decades - through the National Theatre, Sadlers Wells, Royal Opera House, La Scala, and onto the O2 Arena, Wembley Stadium, and the Olympic Stadiums in London and Rio. She has created stage sets in collaboration with Beyoncé, Kanye West, U2, Jay Z, Adele and The Weeknd. She designed the London Olympic Closing Ceremony and the Rio Olympic Opening Ceremony and continues to work in theatre at all scales - most recently ‘Hamlet’ with Benedict Cumberbatch at the Barbican and ‘Faith Healer’ at the Donmar Warehouse. Es’ work has received multiple awards including 3 Olivier Awards, Evening Standard, Critics’ Circle and an OBE.

I P A

INSPir ATI

shoot location

SOVEREIGN LEEDS

LS1

ST, 4AG

models approached

FASHION

WITH

EMOTION

FASHION WITH EMOTION

designer

outfits

weather

shoot plannER FASHION WITH EMOTION FRAME BY FRAME PLANNER WEDNSDAY 3RD MAY 2017, LEEDS NICOLETA IONESCU Meeting at 1 pm at LCA for briefing and dress rehearsals!

- - -

2 PM – 2.30 PM - FRAME 1 – BUBBLES Model 1 blowing air bubbles Slow motion camera focus on the bubbles in the air Slow movements

- - -

2.30 PM – 3.30 PM - FRAME 2 - PLAYING AROUND Keanu and Model 1 are chasing each other around the building pillar. Camera focus on the outfit details Repeat this scene with Model 2

- -

3.30 PM – 4 PM - FRAME 3 - THE PROPOSAL Model 1 sees Keanu proposing to Model 2 Scream shot

- - -

4 PM – 5 PM - FRAME 4 - RUNNING, RUNNING, RUNNING Model 1 starts running towards the docs. Camera shots from back, front and side angles Business park, on the bridge and Granary Warf

- - - -

5 PM – 5.30 PM - FRAME 5 - THE JUMP Model 1 stops at the edge of the water Camera focus on the back and then the side Showing the right foot off the ground and pointing to the water. Camera stops

- -

6 PM – 7 PM - FRAME 6 - CAR PARK Video models cat walk on the arrows in opposite directions PHOTOSHOOT all the outfits 7 PM – 8 PM – DINNER BREAK

8 PM – 9 PM – FRAME 7 - UNDER WATER A short video clip of Keanu’s head under water and then coming out of the water and breathing

CONTACT SHEETS

1 Film Storyboard/ Moodboard based on your concept & content; Aesthetic, Location, Model, Hair & Make-up, Garments, Accessories, Props, Musicâ&#x20AC;Ś

0:05 Model enters from left wearing garment and headware. Fimed at Lotherton Hall. Title to fade out after 5 seconds as text disappears behind dress during movement. Music from Henri Dutilleux / First Symphony.

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publication inspiration

Aesthetic, Layout & Composition, Fonts, Paper stock, Dimension, Print finishâ&#x20AC;Ś

NOTES & PRIMARY IMAGES

use of MATERIALS/ TEXTURE SCANS =

OVERLAYING

images

seen in ad campaigns)

b oar de r s / f ra m e s

poem inspiration

london inspiration

art & ARTISTS inspiration

Bio & Artist statement: Sophie Lunn Sophie Lunn is a Fine Artist originally from Staffordshire, living in Leeds, who focuses on drawing in the expanded field. Having a keen interest in experiences of walking and new environments she creates work in an interdisciplinary field transitioning the narrative of the drawn line through movement. Her most recent work concerns perception and particularly the phenomenological perspective of directly experiencing the world, being in real time and space. All her work evolves directly from a continuous line drawing created from a daily walk where the movement of her body engineers linear motions, capturing her traces and mapping her body. Her work uses techniques such as layering, three-dimensional and tonal processes to challenge perceptions of line and space and to create a spatial dimension within surfaces to correspond to the act of walking though an environment. Limitless is a key consideration of her practice where line is infinite just like the world and that space forms a tensional area where the viewer is forced to look through and beyond. She tries to bring her experiences of walking through an environment back to the viewer by making work that creates travel and distance in the viewers mind. By using layers, she tries to allow the viewer to journey through the surface. She likes the opportunities but also challenges that line presents by testing abstraction, symbolism and transparency. She is constantly influenced by the oeuvre of artist GEGO in which her key inspiration is what GEGO called ‘space in between’, which is just as important as the line itself. Her practice deals with the juxtaposed connectivity of positive and negative and motion and stillness.

“My work has always been about experiencing environments, this directly reflects the experience of coming to university and having to get used to new surroundings and having to find my own way around a particular place.

My work communicates traces and marks of people that come and go in

surroundings everyday. The repetitive nature of my work symbolises routine and daily life and i feel my work is just a collective mapping of my daily movements”.

A R T I S T / FA S H I O N I L L U S T R AT O R / T E X T I L E D E S I G N E R

About Alina

Zamanova

Fashion

Illustrator

Artist

Designer

Alina Zamanova is an artist and a fashion illustrator who explores the gap between art and fashion and erases the boundaries between ugliness and beauty. Her art consists of traditional artworks/paintings to scribbles on fashion photographs or fashion clothing. Working at Alexander McQueen in 2014 made her works more professional and gothic oriented. Alina’s colourful and ugly illustrations are the representation of her own dreams and ideas and people who inspired her. Her experience collaborating with famous fashion houses, designers and photographers like Nick Knight , curator of SHOWstudio London, made her works move to another level and she continues to grow as an artist. Graduated in 2015 from the University of the Arts London she continues to explore the field of art and fashion illustration and launching her first debut Capsule Womenswear collection SS16/17.

interviews

Fashion Concepts and New Media INTERVIEW QUESTIONS 1. What is your name?

2. 3 words which best describe you?

3. What connects you with life?

4. What scares you about life?

5. Your proudest achievement in life so far?

6. Describe your style of work in one sentence

7. Your work is heavily inspired by?

8. Please describe an exciting project/task you are currently working on

9. What is your first memory related to your first work?

10. Name 3 emotions associated with your work

11. Anything in the world you could change, what would it be?

12. What makes you happy?

1 Printed Publication Moodboard based on your concept & content; Aesthetic, Layout & Composition, Fonts, Paper stock, Dimension, Print finishâ&#x20AC;Ś

1 2

M F

trust

love freedom past

1 2

Try

understand

where I come from, where Iâ&#x20AC;&#x2122;m going Iâ&#x20AC;&#x2122;m

drifting

and

need

you,

to save my hopes from ruin.

nicoleta

ionescu