MULTIPLE BRAND GUIDELINES 2017

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multiple Multiple is a modern and exclusive genderless fashion brand uniquely differentiated from its competitors by using bold and vibrant patterns. As the world becomes a more liberalized place, tolerance of different fashion characteristics continues at a pace. Just a few years ago Genderless fashion didnâ&#x20AC;&#x2122;t exist and itâ&#x20AC;&#x2122;s now only slowly starting to develop and become more desirable. Multiple continues this mind set change and sets completely new standards the rest of the genderless market will seek to emulate. Revolutionary, new, exciting, brave, non-conformist, urban style which stands out in a crowd. Its casual collection ranges from basic t-shirts, shorts, sweatshirts, joggers to trousers and overalls which are easily adjustable and comfortable to wear. Multiple brand will be sought after, aspiring main stream, iconic and worn with pride. Those wearing the brand making a clear visible equality statement leading to a cult like following. Multiple is positioned at the mid to high end market and manufactured from quality sustainable fabrics to the highest possible standards here in the United Kingdom. Our desirable and aspirational exclusive designs are not mass produced but each design only ever manufactured to a maximum of 100 items. Designed and marketed at the confident and non-conformist young creatives aged between 18 and 30 who are social media active, have high disposable incomes and who would typically buy higher and unique quality goods. The range being worn by both sexes casually at events, weekend social gatherings or just hanging out over reading the paper at the coffee shop. The

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