INCUBATOR ACADEMY ROTTERDAM WORKSHOP FINDING YOUR EVANGELIST Activity
Time
Journey
Objective
Identify early adopters.
Goal
Finding evangelists.
Instructions
• • •
Prepare
10 min
Take your customer profile.
Grab a flip-over sheet.
Get insights into who your evangelist(s) could be.
This is what characterizes early adopters:
1 They have been actively looking for a way to implement a solution.
2 They have put together a piecemeal solution.
3 They have or can obtain a budget to spend on a solution.
With these characteristics in mind you need to find and recognize people that have shown this specific behavior. Some of this behavior is externally observable. For example: When the problem is ‘finding a fitting partner’ than the behavior is ‘creating a profile’ on channels like dating sites, Tinder and offline events.
Profile your early adopters by asking yourself the following questions: What are are your future early adopters doing now to reach their goals? Which of this behavior is externally observable? Define as many of these observable behavior types.
A good place to look is a place that bundles a lot of people that show behavior that leads towards solving the problem you are tackling. Think of shopping malls, Twitter, Facebook, blogs, fora, fairs, etcetera.
Profile
as long as it • takes
• • Prioritize results
30 min
Get out of the building
•
Every team member does this exercise individually first.
Make a list of behavior types and list how you can observe this.
Define at least three online and/or offline channels per behavior type.
Create a small experiment to test if you can see that behavior through that channel.
• Assess if you have found enough evidence of (early adopter) behavior.
• Approach more early adopters through successful channels and referrals.
Every team member pitches his/her results, and explains his/her method and sources.
Team members can ask questions after the pitch. • • •
All team members get together to discuss their findings and prioritize the results.
Now go out of the building, and go on a date with your special one.
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