Workshop finding your evangelist

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INCUBATOR ACADEMY ROTTERDAM WORKSHOP FINDING YOUR EVANGELIST Activity

Time

Journey

Objective

Identify early adopters.

Goal

Finding evangelists.

Instructions

• • •

Prepare

10 min

Take your customer profile.

Grab a flip-over sheet.

Get insights into who your evangelist(s) could be.

This is what characterizes early adopters:

1 They have been actively looking for a way to implement a solution.

2 They have put together a piecemeal solution.

3 They have or can obtain a budget to spend on a solution.

With these characteristics in mind you need to find and recognize people that have shown this specific behavior. Some of this behavior is externally observable. For example: When the problem is ‘finding a fitting partner’ than the behavior is ‘creating a profile’ on channels like dating sites, Tinder and offline events.

Profile your early adopters by asking yourself the following questions: What are are your future early adopters doing now to reach their goals? Which of this behavior is externally observable? Define as many of these observable behavior types.

A good place to look is a place that bundles a lot of people that show behavior that leads towards solving the problem you are tackling. Think of shopping malls, Twitter, Facebook, blogs, fora, fairs, etcetera.

Profile

as long as it • takes

• • Prioritize results

30 min

Get out of the building

Every team member does this exercise individually first.

Make a list of behavior types and list how you can observe this.

Define at least three online and/or offline channels per behavior type.

Create a small experiment to test if you can see that behavior through that channel.

• Assess if you have found enough evidence of (early adopter) behavior.

• Approach more early adopters through successful channels and referrals.

Every team member pitches his/her results, and explains his/her method and sources.

Team members can ask questions after the pitch. • • •

All team members get together to discuss their findings and prioritize the results.

Now go out of the building, and go on a date with your special one.

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