Nifnex Business & Lifestyle Feb 2017 Perth edition by Nifnex

February 2017 //

www.Nifnex.com.au

business & Lifestyle V o i c e o f t h e S m a ll B u s i n e s s C o m m u n i t y In this Edition // Featuring Perth’s Business Rockstars: Marketing & Branding. p3 Entrepreneur Hotshots. p5 Business Coaches. p7

Massive Small Business Expo Perth Date: 23rd Feb 2017 Venue: Ascot Raceway Cost: Free Entry With over 100 business exhibitors showcasing their products and services, you are bound to find a product, service; contact & connection that will help you start, grow and expand your business.

Business Networking Festival Date: 16th March 2017 Venue: The Rise, Maylands Cost: Free Entry Register: Nifnex.com.au Business Networking Festivals It is time we made business and networking Fun and festive! Let’s celebrate business. “Art of Selling – Strategy – Closing” 8 great speakers, exhibitors, wine and music you are sure to have a great time.

Supplementary Income. p8 Health, Mind & Body. p9 IT Rockstars. p13 Personal Trainers. p13 How to turnaround a struggling business P4

And much more...

Your Local Candidates on page 10 When Small Business Wins, Everyone Wins MBP fights against the unconscionable treatment of Small Business and Contractors by the National and Multinational companies. Small business is the highest tax contributor and has insignificant representation in the WA Parliament.

February 2017 //

welcome // A word from the CEO // Contact

ADVERTISING ENQUIRIES AND MEDIA RELATIONS Email: nifnex@nifnex.com.au Tel: 1300 643 639

Address: Suite 269, 50 St Georges Tce Perth WA 6000 www.nifnexreview.com.au www.facebook.com/nifnexreview

www.nifnex.com.au DISCLAIMER: All articles, advertising, contributions and material supplied to Nifnex are opinions of the advertiser, contributor and author of the article/ material. No responsibility is taken by Nifnex. Opinions published are not necessarily those of the editor.

Nifnex Business & Lifestyle // 2

DISTRIBUTION: Monthly editions are distributed to over 150 locations around Perth business suburbs. Cafes, Business Centres, Office Lobbies, business associations etc. Online: This edition is also emailed to the entire database and available on social media. Estimated Online and print Readership of over 55,000.

Welcome to the first edition for 2017, right in time for our annual business expo at Ascot Raceway on the 23rd Feb 2017. For those who are subscribed on our online community mailing list will know, we have changed our monthly events to Festivals! Let’s celebrate small business. We launched the festival earlier this month (photographs page 11). We had great speakers, exhibitors, music and wine (Swanbrook Winery) and was very well attended. I am thrilled that Pritam Patil has come onboard as the Head of Operation and

Anita Bobanac as Advertising Executive. I hope you like this edition of the paper as we have highlighted and featured some of the amazing Rockstars in Perth doing great things for the community and the industry.

Zeeshan Pasha Founder / CEO

A word from the head of operation I am humbled to be the Head of Operations at Nifnex and looking forward to big things with Zeeshan and the team on how we can support our small business community in Perth. I want to build great relationships with our community, create vibrant events for business owners, entrepreneurs, corporates and graduates to network

and learn from each other, and run our newspaper to benefit small businesses. It’s great to work as a team and collaborate to benefit each other and that is exactly what we are all about. As Zeeshan always says, “When the right people get together, magic happens”.

Pritam Patil Head of Operations

join one of the FASTEST GROWING BUSINESS COMMUNITIES in Perth Do you want to learn, the “Art of Selling – Strategy – Closing”? Date: March 16, 2017

Entry: FREE Location: The Rise, Maylands

go to Nifnex.com.au to register and get your free ticket!

Access to 8 great speakers, exhibitors, wine, live music and great networking.

Read online www.Nifnex.com.au

Perth Marketing & Branding Rockstars Australia’s Largest Business Broker Netw Marcus Gibbs

Australia’s Largest Business Broker Netw

MJ Social

Dovetail Brand Engagement

T: 0447 663 546

T: 08 9330 9984

E: federica@mjsocial.com.au

E: Marcus.gibbs@dove-tail.com.au

www.mjsocial.com.au

www.dove-tail.com.au

Federica is the Digital Marketing Manager of MJ Social, a digital marketing agency that focuses on leveraging social media and email marketing to maximise the return on investments, through action and education.

A creative prodigy, Marcus has over 25 years’ experience in design, marketing and branding and has transformed dozens of businesses within Australia and the UK.

A marketer and a trainer, she recently kicked off a social media training series that sold out at its very first appointment, confirming a hunger for social media marketing knowledge in Perth and its readiness for change.

Australia’s Largest Business Broker Network Australia’s Largest Business Broker Network Australia’s Largest Business Broker Network

From start up businesses to market leaders, he ensures the client’s brand is positioned correctly to communicate effectively with their customers and employees. Defining that position or that point of difference will ultimately dictate how successful a business will be in the future.

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Shannon Daniels

T: 0438 951 884 E: theresa@theresabates.com.au www.theresabates.com.au

T: 1300 535 022 E: shannon@emanation.com.au www.emanation.com.au

Theresa is Perth’s Leading Customer Communication Specialist with clients ranging from small businesses to major organizations. Theresa works with her clients to helpthem understand how, why and when a client will do business with them. Understanding how a client thinks and behaves is the key and through her training she shows her clients how to communicate with prospects to win business and keep it.

Shannon is passionate about helping business owners to create a lifestyle of choice where they can make memories with those that they love. As a business strategist Shannon looks at what someone wants to achieve and work alongside them to map the strategy, develop the solution and implement to fast track their success. Shannon’s specialties include business strategy, systems, marketing, websites and social media management.

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February 2017 //

How to turnaround a struggling business Sanchia Cayzer // 08 9381 5027 www.cherryblackwa.com.au Over 60 percent of small businesses cease operating within the first three years according to the Australian Bureau of Statistics. This is an incredibly high figure and remains this high even in the best economic conditions. So what is going wrong? And more importantly how can you stop your business being a statistic.

Nifnex Business & Lifestyle // 4

There are many reports and studies into why this figure is so high. The Australian Securities and Investments Commission (ASIC) released a report into corporate insolvencies for 2011-2012. Their findings are consistent with numerous other studies and that is the major factors involved in business failures are poor strategic management, inadequate cash flow and trading losses.

plumber for example. Whilst you may have been the best plumber working for a large company, to start and run your own plumbing business you need skills that you simply may not have. These skills include but are not limited to: marketing, sales, quoting, scheduling, debtor control, invoicing, cashflow, stock maintenance, employing staff, contract negotiation, asset management, licensing, taxation, bookkeeping, website design and maintenance and strategic management. As you can see running a plumbing business has very little to do with being plumber. A lot of these things can also be outsourced but a large percentage of new business owners simply don’t have or will not invest the money in these services. There is a general attitude that “it can’t be that hard, I’m sure I can do it.” So the three biggest reasons a business is likely to fail are: Lack of research and planning

What’s worse is that most business owners can see that things are going badly but simply don’t know how to correct it.

Lack of business knowhow

There is a perception that because you are a good at something, if you start your own business it must be successful. There seems to be an attitude that anyone can start and run a business and there are no special skills required. Let’s take the

It’s never too late to plan: It doesn’t matter if you’re selling a product or a service. A solid business plan will help you identify how much demand is in the market and who the competitors are. You also need to look at why people will buy

Lack of capital or cash flow Tips to turn your business around:

from you. Who is your ideal customer? What message are you trying to tell them and most importantly how are you going to get this message heard. A comprehensive business plan will also incorporate the businesses financial health. You need to know what are the ongoing weekly, monthly and annual costs? What are the direct costs and what are the overhead or fixed costs? Can any of these costs be reduced? How many sales are needed to break-even, that is cover all the costs. How many more sales are required to pay yourself the wage you need to live on? What is the current sales level? The financial, market and customer information is then combined to generate a complete plan of where the business is going and how to get there. Get appropriate advice: People assume that because there is so much information online, they’ll be able to find the answers to all their problems. In most cases expert advice will not only save you time but also money and stress. The right professionals will help you gain the business knowledge you need and more importantly show you where you’re going wrong and what you need to do to fix your business before it’s too late.

Read online www.Nifnex.com.au

Entrepreneurs to look out for in 2017 Robbie Gianoncelli

Anne Hetherington

T: 0415 409 655 E: robbie@risksure.com.au www.risksure.com.au

T: 0432 922 751 E: anne@faitaccompliservices.com.au www.faitaccompliservices.com.au

Robbie goes above & beyond his clients expectations to wow them.

Anne is a member of the Institute of Concierge and Lifestyle Management, which has taken the industry by storm. Whether it be business or personal related, from running errands to data entry, Personal Concierge is like having your very own personal assistant, someone you can call on as needed to help out from dropping off drycleaning, to drafting and typing correspondence, to changing sheets, it’s all in a days’ work for Anne and her team.

RiskSure Insurance Brokers

With excellent turnaround times, RiskSure Insurance Brokers offers face to face contact and drive out to see clients and offers comprehensive range of insurance solutions including claims management, risk management and premium funding. He now has two Insurance partners & the business is growing faster and faster every day.

Fait Accompli Services

START YOUR ENTRERENURIAL JOURNEY WITH US & BECOME YOUR OWN BOSS

THE PROGRAM The program is designed for those young motivated persons aged between 18 – 25 years of age, who aspire to be small business owners, and create self-sustaining economic opportunities for themselves and others.

WHAT YOU GET

Maria Odlum

• FREE accredited training in small business management, business skills and business plan development

T: 0408 398 396 E: deanne@womensmoneyforum.com.au

T: 0400 566 701 E: mariaodlum@modlumforhr.com www.modlumforhr.com

• FREE business advice and mentor support for the first year of business operation

The Womens Money Forum is a new platform bringing fresh conversations about money and business. With over 50 years combined experience in the Financial Planning and Investing arenas, De and Fran have created the Forum as a place to connect, learn, collaborate and discuss all things money in plain English. The Forum showcases how to make your money and business work harder for you enabling you to do more of the things you love.

Building HR departments from ground up to successfully support major expansion, Maria has built a strong reputation as a HR Practitioner, providing advice and cost effective solutions to day to day employment problems. Maria has gained great client confidence by mitigating potential risk for small business by educating SMEs on the legislative complexities relevant to their business to ensure that they are on the right track with employment.

• FREE training materials and resources to complete your business plan

Kez Wickham St George

Peter Leech

• Not in full-time training or study

Deanne Carter & Fran Hughes Womens Money Forum

Kez Wickham St George

T: 0403 806 157 E: author@kezwickhamstgeorge.com www.kezwickhamstgeorge.com Kez’s dream about her being a full time International author became a reality a few years ago as she began to add her extensive global travel experiences to her novels. With persistence, faith, and a firm belief in her abilities as a skilled story teller and experimenting with abstract art, learning to ask the right questions from the right people, she is now an author of Six Novels and also four art exhibitions with another one about to explode onto Perth’s art stage.

Modlum for HR Consulting

Pathways Work Ready Solutions

• FUNDING for up to 39 weeks – ONLY available for those in receipt of eligible Centrelink payments

WHO THIS IS FOR • 18 to 25 years of age • Legally able to work in Australia • Not employed (more than 15 hours per week) • Motivated to succeed

T: 0414 992 835 E: peter.leech@workreadysolutions.com.au www.workreadysolutions.com.au Peter, Rockstar Entrepreneur, has found his sole purpose of helping frustrated young people find a pathway to the skills they need to be work ready. With a background in customer service, he is helping young people prepare to enter the workforce with confidence. He strives to deliver employability skills training that is affordable and intensive so that young Australians achieve the basic skills they need to get a job.

For more information, and to express your interest in joining the next PRODIG[Y] course, email: natalie@businessfoundations.com.au For all other business training and advisory services, visit us at: www.businessfoundations.com.au/NEIS

Nifnex Business & Lifestyle // 5

Perth Entrepreneur Hotshot

February 2017 //

Three Easy Steps To

Marketing Implementation Shannon Daniels //Emanation.com.au Over the past decade I have spent close to $800k learning about business, marketing and lead generation. To sum up what I have learnt is impossible, however, the three things that stand out most when it comes to implementation are:

Nifnex Business & Lifestyle // 6

1) Know the lifetime of your customer. The lifetime of your customer is the length of time they keep buying from you. Knowing this will tell you how many new customers you need just to maintain the status quo. For example: If you keep your customers for 3 years then you are losing 33% of customers each year therefore requiring you to replace 33% of your customers to maintain the same level of business. If its 2 years that’s 50% and 1 year, 100%. 2) Marketing is not a sales pitch. It may be more beneficial that your marketing lead prospects to the entry point of your funnel where you can educate and nurture. This allows you to position your business as a trusted expert and once they see you as the only logical solution for what they need they will be prepared to pay you more than you competitors. 3) Demonstrate value. If you effective demonstrate the value of your product or service then the price won’t matter. You can do this by diagnosing their pain, agitating it with the cost of inaction, and demonstrating enormous value in your prescribed solution. Price is only problem when the prospect has nothing else to compare. The biggest challenge most business owners face when it comes to marketing is knowing what is the most effective and affordable thing to do. If you can relate then perhaps a marketing health check will help. Claim yours free by calling Shannon Daniels on 1300 535 022.

The Digital Marketing Landscape Has Changed Alistair Henrisson // RealWorx Marketing I was recently invited to speak at the Nifnex Business Festival in Perth on lead generation and marketing in the digital space. The landscape of digital marketing is changing. A lot of people are actually expecting social platforms like Facebook and Instagram to do the Selling for them, when in fact they are simply a resource to meet and engage with people, where the Sale takes place OFFLINE. This is where we will see those that employ these 3 fundamental actions as part of their digital strategy will see the long term relationships and results in their business. 1. GIVING MASSIVE AND IMMEDIATE VALUE. If you are hearing this more often, there is good reason for it. The social space is fast approaching a “change the channel” adoption. Just as you would literally change channels between programs because you are being thrown ads, it’s the same in the social space. Think about how many people, businesses and organisations are throwing themselves at you. Society are becoming numb to this and for this very reason, it is so important to build authenticity and credibility through giving away your knowledge and content for free. Giving away your knowledge, content, insights and good quality information relevant to your field of expertise or service industry that people can implement immediately will draw more people to you and your product. It’s only natural that people will continue to return to you for your expertise. As you become a turn to person in your industry, your credibility and online authority will grow and you can employ strategies to convert your trusted viewers into paying clients.

2. B UILDING YOUR SOCIAL AND ONLINE PROOF Technology is accessible to just about anyone. Alarming stats show that before anyone engages with your product or business they have done the research online. If you don’t have the ‘Proof’ that you are doing what you say you are doing, if you don’t have the ‘Proof’ that you’re making an impact, there’s a strong chance that you will be losing business to those that are. Creating social proof is important in showing your followers and audience that you’re the authority in your industry, the turn to person, a person of influence. Those that are seen as a person or business of influence are more favorably looked upon and people are more likely to do business with you. There are many things you can do in the online space to build that social proof, but it is most important to be authentic, and to be yourself. These qualities will be what draw in your own unique followers, which subsequently become leads and sales for your product or service. 3. TAKING YOUR ONLINE OFFLINE. Technology makes it really easy for us to become lazy in the sales process. Emailing through the quote. Messaging the price. Not building relationship and rapport with the potential customer means less chance of a sale. It is really important to take your client that you’ve attracted in the online or social space offline, whether by phone, but always where possible in person. People buy people, they buy the experience, then they buy the product or service. You can only achieve so much through emails and messaging. Your sales will dramatically increase as a result.

Read online www.Nifnex.com.au

Perth Business Coaching Rockstars Nicky Thomas

Gail Rogerson

T: 0417 888 934 E: nicky@nickythomas.com.au www.nickythomas.com.au

T: 0413 756 746 E: info@passion2power.com.au www. passion2power.com.au

Ex boss lady in the Army, Leadership Coach and Action Strategist for people who need part gutsy-action-catalyst combined with an impassioned hand holder. Nicky brings everything she learnt as a leader in the Military into corporate organisations and businesses. Supporting executives and teams to operate with a “can do” attitude through outstanding personal and professional leadership.

Gail has inspired hundreds of businesses over 20 years and her personal life experiences bring a unique style to her workshops and coaching. As a Certified mBIT Coach and Trainer, Gail’s workshops are designed to assist women empower themselves and to listen to their inner voice. Her ability to help people take their passion and build a new business makes Gail a real Rockstar in the industry and her business name rightfully describes it… Passion2Power.

Stuart Tarrant

Annette Stanton

T: 0467 817 005 E: stuart@thenextplatform.com.au www.thenextplatform.com.au

T: 0413 949 554 E: annette@annettestanton.com www. annettestanton.com

Stuart Tarrant founded The Next Platform to help improve the Business Performance through the provision of affordable parttime support. With his broad experience across strategy and financial management, mostly across companies experiencing growth or change, Stuart and his team help their client’s focus where they experience the most pain or success, and work alongside them to improve future outcomes and help achieve their goals.

With a national sporting background as a World Masters Champion, Annette Stanton started her coaching career over 34 years ago. Today, she is known as ‘The Game Changer’, who inspires business leaders across the globe as a Master Coach, International Speaker and Author of ‘The Power of Vision’. Her clients can relate to her real life inspirational stories, which create a trusting connection knowing that she has walked the path.

Anne Venaille

Paul Duncan

T: 0423 511 265 E: anne@annevenaille.com www.o2drops.com/ann777

T: 0433 440 881 E: paul@cecoaching.com.au www.paulduncan.com.au

Anne works with her clients implementing unique speech techniques and strategies which become an instrumental asset in their business, careers and lives. She boosts her clients’ reputation and position themselves as the roles of authority in their industries through her performance improvement programs. Through Perfect Your Speech, Anne has helped her clients build their public speaking skills breaking all performance barriers.

Jamie Duff focus on building long term business relationships with all his clients at QbitIT, which is renowned for providing exceptional service and hassle free IT Support. Qbit are an IT Solutions Provider focusing on IT Support, Cloud Solutions, Cyber Security and Disaster Recovery. Jamie is currently on 3 NFP committee’s and has also started Facilit8 a networking business and strongly believes in giving back to WA Businesses and the Community.

The Next Platform

Perfect Your Speech

Passion2Power

International Life & Business Coaching

YOUR ACCOUNTING & TAX PROBLEM SOLVERS We specialize in providing simple, smart tax and accounting solutions tailored to our client needs. We have a simple approach, backed by expertise to maximize your financial outcomes. We’ll do all of the heavy-lifting to simplify your life with smart solutions.

List of Services:

• Business structuring/Business Set ups • Bookkeeping • Business Planning • Cash Flow Management • Management accounting • Business Performance Management • Tax Planning • Tax Compliance • Financial Reporting • Tax Returns • Self-Managed Superannuation Nifnex Business & Lifestyle // 7

Nicky Thomas

Competitive Edge Coaching

CONTACT TAX STORE WILLETTON Unit 5, 173 high Road, WILLETTON durgesh.joshi@taxstore.com.au

08 6113 6231

February 2017 //

Supplementary/Residual Income RockStarS Ann Kouwenhoven Holistic Health & Wellness clinic

T: 0419 945 013

Nifnex Business & Lifestyle // 8

E: zanik@bigpond.com

Are you open to a better shopping experience that rewards you and your family with over 500 products and opportunity to share with others?

With a passion and quest to help improve peoples’ lives, Ann is one of the first few people to share the Power of Oxygen with O2 worldwide drops. Oxygen is the Key to Life, Health & Longevity and presents a great residual business opportunity.

T: 0422 221 335 E: hems@amanifinance.com.au www.enrichyourworld.net

It is one-of-a-kind stabilized bio-available oxygen molecules and essential trace LTSM minerals that revitalize the body and improve health in ways that you might not have thought possible.

Stacey Renata

Ali Fong

Divine Creations WA

T: 0433 214 380 E: divinecreationswa@gmail.com Stacey ‘Entrepreneur Extraordinaire’ Renata is a woman with many talents. She sells luxury merchandise through her global online mall and has built a great residual income stream, from offering both stunning collections and franchising options. Stacey assists people with their fashion requirements from Corporate to Red Carpet Events. The CEO & Founder of an exclusive fashion house has inducted her into his Super Elite Leadership Council.

Juice Plus

0422 412 358

Enrich

Success Educator, Property Investor, Finance Strategist, Business Leader and Founder of the Amani Group, Hems helps ‘go-getters’ generate significant income through the Personal Development based system which removes the “sales” component. People who bring to the table a willingness to learn and a desire to create a significant financial result in their life, benefit from having direct access to exceptional support staff and successful entrepreneurs to get them on the right path.

Melissa Brunning

Contact Karen

Hems Thakrar

T: 0414 940 209 E: mbrunning.mb@gmail.com www.mbrunning.juiceplus.com.au Melissa is an inspiring leader, an adventurer and a giver. She lives her life on her own terms and loves helping people develop both health and wealth through an alternate income vehicle that has changed her life, and now she wants to help you do the same. Juice Plus is a wholefood brand supplement company that offers you the oportunity to create a better life and give you more freedom and choice, whilst meeting incredibly inspiring likeminded people.

Ali Fong

T: 0419 953 552 E: alifong1@gmail.com www.alifong.com Ali is a driven individual who is smart at creating multiple streams of passive income, Ali is passionate about health & wellness and the impact that lifestyle choices can have on people’s lives. Inner Origin, is a health and wellness company with a twist. Through its 3 dimensional market place the company encourages engagement by connecting suppliers who are passionate about health and wellness with customers who want truth on label and access to natural products.

Jules Cosgrove & Jane Mertinat Arbonne International

T: 0420 721 007 E: julescosgroveenvp@hotmail.com Jules & Jane help people build a passive income stream whilst sharing their passion to educate and help others understand the importance of using the right products on their skin. Through Arbonne, they transform lives through pure, botanically based ingredients in scientifically tested products; a pure, healthy lifestyle; and the pure joy of helping others. For over 35 years, Arbonne has developed products by combining the best of nature with leading science.

Read online www.Nifnex.com.au

Neerja Ahuja Ayurveda Awareness Centre

T: 08 9315 4935 E: neerja.ahuja@ayurveda-awareness.com.au www. ayurveda-awareness.com.au

Susanna Amalia Gornatti Youth & Joy Raw / Vegan Coaching

T: 0400 201 337 E: lunds@upnaway.com

Neerja Ahuja founder of Ayurveda Awareness Centre is making waves in Perth with her stress-buster treatments. Having initially started as a passionate Ayurveda enthusiast, to help people better manage their life, live in a state of being consciously aware, at ease with the world and be able to make good decisions to better their life and community. Neerja now works with thousands of clients and has even packed out theatres for her seminars. Ayurvedic Rockstar!

Susanna Amalia, has dedicated many years of her life working with Doctors and Health Professionals. Deciding that the healing comes from within and that natural clean food is the best way to health, she runs educational programs, 7 day detox retreats and coaching sessions in Australia and in Europe on Nutritional guidelines on Raw/Vegan food to assist families with beautiful skin, vibrant health, more energy, clear mind and more happiness.

Michelle Nazaroff

Mavis Carruthers ND

T: 0423 749 810 E: michelle@pressedplus.com www. pressedplus.com

T: 0433471984 E: mavis@mywellnesscentre.com.au www. mywellnesscentre.com.au

Michelle Nazaroff, World Champion INBA Olympia Natural bodybuilding champion, holistic nutrition and lifestyle coach, personal trainer, bestselling author and International Key Note Speaker, has created a simple solution to bridge the gap between what people are eating and should be eating. World’s first cold pressed fruit and vegetable juice that’s infused with protein and essential fats to create a complete balanced meal which is now available in Perth.

Mavis is a Naturopath of 19 years. Her special interest is in showing people the connection between chemicals and unexplained poor health. Her own healing journey began when she became debilitated after the birth of her first two daughters. Over 30 years on, having achieved a high level of wellness, she now offers people her ‘Foundation to Healing’ programme, a unique opportunity to bring more vibrancy back into their life as they reduce their ToxinLoad.

Keith Flynn

Michelle Holl

T: 1800 101 902 E: info@keithflynn.com.au www. keithflynn.com.au

T: 0413 083 767 E: info@oilylifestyle.com.au www.oilylifestyle.com.au

Is LOVE enough to make your relationship work? We generally don’t have the skills needed nor were we taught them. Keith Flynn is the go to guy for relationships, providing grounded, effective strategies and support to sort out relationship issues. Keith creates a safe, non judgmental environment for individuals who really want to make their relationship work.

Michelle’s passion for wellness through essential oils has seen her make a difference in peoples lives a drop at a time. Her range includes Personal care, household and nutritional products for the whole family as well as 29 Culinary oils to add to any food or beverage. Michelle wants to help people with Young Living therapeutic-grade essential oils and their purpose to bring wellness and abundance to your world.

Pressed Plus Protein Juice Pty Ltd

Your Relationship Specialist

Keith has helped numerous people navigate very challenging relationship breakdowns.

My Wellness Centre

Learn to heal yourself and others of emotional patterns. Become a Theta healer practitioner with the worlds no 1 healing method. Contact Karen Mobile: 0422 412 358 www.infoness.net Email: info@infoness.net

Sick and tired of holding onto that stubborn weight? Did you know it is toxic fat? Would you like a free opportunity to learn more? Laura Raghunathan Business Name: Laura Inspire Mobile: 0417 343 202

Essential oils can support your Health and wellness for eg. Sleep, anxiety, motivation. Mention this advert. Book a 1-1 to receive a Free 5ml Wild Orange. www.mydoterra.com/sarahmeier sarahjanemeier@hotmail.co.uk Mobile: 0432 851506

Oilylifestyle Health & Beauty

“If I could show you a way to build and strengthen your personal & professional relationships to ultimately explode your business. Would you be interested?” Lynette Trumper SendOutCards Mobile: 0434 403 660 Lynette.trumper@gmail.com www.trumpcards.com.au

Nifnex Business & Lifestyle // 9

Health, Mind & Body RockStars

February 2017 //

Micro Business Party Candidates When Small Business Wins, Everyone Wins

MBP fights against the unconscionable treatment of Small Business and Contractors by the National and Multinational companies. Small business is the highest tax contributor and has insignificant representation in the WA Parliament.

Nifnex Business & Lifestyle // 10

For the party policies please visit www.microbusinessparty.org.au

Read online www.Nifnex.com.au

Perth Business Festival

Next Business Networking Festival Date: 16th March 2017 Time: 5:30 pm Venue: The Rise, Maylands Cost: FREE TOPIC: “Art of Selling – Strategy – Closing”

Warning: There will be fun had at this networking event!

Nifnex Business & Lifestyle // 11

February 2017 //

3 Marketing and Lead Generation tips to

Dominate Your Market Paul Duncan // 0433 440 881 Paul@paulduncan.com.au 1- Define Your Target Market Many businesses can’t answer the question: Who is your target market? They have often made the fatal assumption that everyone will want to purchase their product or service with the right marketing strategy. A target market is simply the group of customers or clients who will purchase a specific product or service. These groups of people all have something in common, often age, gender, hobbies, or location. Your target market, then, are the people who will buy your product or service. This includes both existing and potential customers, all of whom are motivated to do one of three things: • Fulfill a need • Solve a problem • Satisfy a desire To build, maintain, and grow your business, you need to know who your customers are, what they do, what they like, and why they would buy your product or service. Getting this wrong – or not taking the time to get it right – will cost you time, money, and potentially the success of your business.

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2- Never compete on PRICE only VALUE Most business owners compete on price and wonder why they are not making a profit at the end of the day. This is due to business owners not knowing the fundamentals of marketing –how –WhatWhere –Who – Most Business owners DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling; it will position you in the top 4% of all business owners that don’t compete on price today. This example will show you why every small business owner should acquire a step-by-step roadmap as they start to generate leads for their business. Here’s what a true marketing professional will know... and help you implement into your marketing. It’s known as the “conversion equation.” This conversion equation will make sure you NEVER have to compete on price. Instead, you will start selling your product or service for what it’s really worth. You’ll drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this... you will literally create a profit bucket that you will have TOTAL control over.

• Interrupt. You must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print... or it’s the first thing you say if you’re marketing at a networking event. • Engage. Once your prospect is interrupted, it’s critical we give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subhead line. The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to... and the engage is our subhead line that promises them that you offer a solution to the problem we mentioned in our headline. • Educate. Once we’ve interrupted and engaged your prospect, we have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. This is typically done in the body copy of your ad. When we educate, we need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business... and yours alone... provides it to them. The interrupt and engage hit the prospects emotional hot buttons. Educate is the logic they need to justify picking up the phone and calling you. • Offer. Now that we’ve interrupted your prospect based on problems that are important to them... engaged by a promise of the solution... and they’ve examined the educational information that makes your solution real and believable... the last step we need to take is to give them a low risk way to take the next step in your sales process. We do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you. So our conversion equation is Interrupt,

Engage, Educate and Offer and together they equal market domination. 3- Strengthen Your Marketing Message The strength of your marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or hot buttons. When you push those hot buttons, you motivate your audience to take action. The more people you can motivate to take action, the more leads you’ll have in store and on the other end of the phone line. A marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong marketing message will do four things: • Speak to the reader’s needs, wants or problems (hot buttons) •Offer a solution, advantage or benefit •Describe a point of difference •Motivate the reader to take action The key here is to motivate your target audience to do something after they read or hear the message. It needs to be strong enough to entice the audience to ask for more information, visit the website, pick up the phone or walk in the store. You should put your marketing message on every piece of marketing material your business uses for lead generation, so it has to be powerful and consistent and speak to the group of people that you have identified as your ideal customers. Strengthening your marketing message has the potential to dramatically increase your lead generation before you even change your existing strategies. Work through the following questions to brainstorm and record the aspects of your business that you will communicate in your marketing message 1. Use all the information you gathered about your target market to figure out what your customer’s hot buttons are. 2. Describe the value or benefit that your product or service offers your customers. 3. Think about the outcome of the value or solution that you provide. 4. What is your company’s point of difference? Your U.S.P? What makes you stand out from the competition? 5. Based on the notes you wrote in response to the above questions, summarize the information into a paragraph of 4 to 5 sentences.

Read online www.Nifnex.com.au

Jamie Duff

Kate Barker

T: 08 6364 0600 E: jamied@qbit.com.au www. qbit.com.au

T: 0450 577 399 E: kate@extra-mile.com.au www. extra-mile.com.au

Kate founded Extra Mile to empower businesses through the use of technology, automation and innovation with over 10 years experience in the commercial accounting/IT industry.

Qbit

Extra Mile Consulting

Being an independent ERP and Non ERP software consultancy business gives Extra Mile the flexibility to guide and propose the best-suited product to suit their client’s needs across multiple industries.

Personal Training Rockstars

Vanessa McGann

Mark Reid

T: 0404 838 813 E: pt_v@live.com.au www.ptvpersonaltraining.com

T: 0424 422 177 E: mark@gaittolife.com www. gaittolife.com

Vanessa is a successful Master Trainer who includes innovative training styles to get optimum result for her clients. Her mission is to help women feel good about themselves, and to live long healthy lives. Vanessa educates her clients in the areas of exercise, nutrition and hydration. Vanessa runs online classes so that she can reach and help more clients. Vanessa also does face to face training which incorporates Boxing, HIIT and weights.

Mark is an entrepreneur on a mission to create a fully inclusive bottom up health curriculum for families all over the world to optimise their health and live their truth.

PT V

Gait to Life

Gait to Life are a private coaching facility and health community who give you a fitter, stronger, freer moving body and mind through specialised movement, nutrition and mindset education; enabling freedom to do what you love with who you love most.

Perth MASSIVE Small Business Expo FREE ENTRY

Register Online – www.nifnex.com.au With over 100 business exhibitors showcasing their products and services, you are bound to find a product, service, contact & connection that will help you start, grow and expand your business. Whether you are reviewing your systems, business machines, sales processes, banking and telecommunication needs or just looking out for business and income supplement opportunities, this expo has pleased thousands each year.

Expo Date

23rd Feb 2017 from 10am - 4pm Ascot Raceway, Grandstand Rd, Ascot

Free Parking

Your Passport to Australia: 457 Visas for only $990*

Toll Free: 1800-828-008

Nifnex Business & Lifestyle // 13

IT Rockstars

February 2017 //

Be Seen, Be Heard, Be Known... Sylvia Marina ND // Communication Coach 0412 198 612 - www.sylviamarina.com

develop yourself, and then watch as doors of opportunity open.

When you want to Be Seen, Be Heard and Be Known...

I grew my business from a raw start-up to a 30 year success story.

Kick Shyness – this one shift in behaviour will magnify your life.

Perhaps I was in the right place, at the right time...I’m here to tell you, the right product and timing has passed people many times. For me the product was aligned with my highest values, I spent many hours and dollars educating myself so as to become an authority.

Shyness is either a learnt or inherited behaviour. It inhibits your desire to be seen and be heard. Egotism and arrogance is over-reaction to an underlying shyness or low self-esteem. BE SEEN Move Into Your Comfort Zone, Not Out Of It – I love this.

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I was educated by highly respected people in sales and marketing to move out of my comfort zone. That approach didn’t work for me. I believed and have personally proven that with better understanding of your product or service you will move further into your comfort zone. I did it. I’m fortunate to know my purpose for this life – when I have a microphone in my hand, when I am working with and educating audiences, when I am working one-to-one with a person, I’m in my comfort zone. Do the thing you love and you will instinctively discover yourself expanding your comfort zone and joyously extending the boundaries to learn and understand more. Education is Key to expanding your comfort zone. Allow your comfort zone to extend to wider audiences, media and face-to-face conferring. BE HEARD Get More Yes’s – increase your confidence, business and income. Become an authority, this doesn’t mean becoming a know-all. To become an authority is to study, personally experience, engage a mentor, learn speaking skills,

My product was and still is Specialist Kinesiology. With a professional background in Behavioural Science I specialise in the emotional reasons behind physical dysfunctions. I write this because – to be heard you must have a story that resonates with YOU, then you can speak it, from your heart. I brought kinesiology to Western Australia as a consequence Radio and National Television were keen to hear my story and product. Education and service groups wanted a celebrity speaker – I was ready to Be Heard, I became Known, and my business grew. BE KNOWN Melt Away Anxiety – anxiety comes from fear, identify the fear and move on. I have mentored and witnessed people who allow anxiety to hinder their progress. The fear of what others, usually family, will think. Stop waiting for approval. If I had waited for the ‘approval of others’ to launch kinesiology on a public platform, my business would have failed. I believed my product, I understood my service and I gave myself the approval to move it forward. Believe in yourself, put yourself with your product or service to the community and Become KNOWN. BE HEART CENTRED Leave Behind, Pushy Persuasion Tactics – be known for the right reasons, be known for connecting and creating heart-to-heart relationships.

3 Powerful Tips to Generate Leads SAM REECE // www.c2s.net.au Top three tips for lead generation: 1. C ontact all the clients that you did business with in 2016 (preferably by phone). Set up a coffee catch up (face to face is the best) and ask your client what is on their horizon and how best you can help them. Then make sure you diarise these key dates so that you can chase up your clients for the work! 2. M ake a list of the clients you would like to do business with. Google their CEO’s and then ask to connect through LinkedIn. If you have colleagues in common then ask these people for an introduction. Make sure you are posting for at least a month in LinkedIn before you contact the potential client to outline what you do and ask for a meeting. Don’t worry if you don’t hear from them – keep contacting them the next month, and then the next month. But make sure that when you do make contact – that your email covers what is happening in the industry, client testimonials etc. Remember it has to be worth reading! 3. F ind a networking group that suits you and your business. It took me some time to find the right groups because I was looking for bigger organisations. So don’t be put off if you have to attend six to seven organisations before you find the right fit. Once you have joined then make sure you attend regularly. I Blog and post frequently on Facebook and LinkedIn so that people get a sense of who I am and what I offer. But remember - do not do the hard sell via social media - it is off putting. Ask yourself “What would my client want to know?” and then provide that content. People respect intelligence and how you help others and this will gain you traction before anything else! Good luck!

Read online www.Nifnex.com.au

How to Disrupt Your Competitors before they disrupt you We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our businesses, and more importantly, what we can actually do about it. It is no longer just a term for startup businesses, either. It is affecting everyone and every business at this point. It is now for businesses that have been around for awhile, those that are struggling at times with generating leads and sales, or even the businesses that just simply want to get more efficient at the growth and success of their business, deliver more value, or simply outmaneuver your competitors.

changed. We need to better be able to understand this change, this disruption in order to better be able to use it effectively and to our advantage. The common thread? Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. What can you do to increase your sales and leads, and start your path to disrupting your industry? How do you disrupt your competitors before they disrupt you?

To state the glaringly obvious, we now all live and breathe in a massive, global, connected, disruptive economy. This affects you, your business, and all of your customers. There is no stopping this either; we need to use and learn what we can to actually embrace it, and leverage how we build up our business accordingly. If we don’t, we simply will be left behind.

1. Stop focusing just on the “3%” of people who are “ready to buy”. Look at the larger 67% of your audience that has the potential to buy from you, at some point along their buying journey. Don’t forget about these people, as they are potentially the largest part of your business. Focus on nurturing them throughout the entire buying cycle, not just on the last step of entering their credit card details. Do you purchase “everything” right away? Probably not; your audience is no different, they need time to get to know you.

We all know that business is simply not the same as it used to be. Business has changed, and we need to change with it. Our audience has changed as well, and more importantly, the way that our audience connects with us has also

2. Strengthen the “Know - Like - Trust” Triangle. According to The Google and their “Zero Moment of Truth” analysis of buyer behavior, your audience needs at least 7 “hours” and 11 “touch points” before they will do business

with you. Basically, you need to clock up this count through many of the channels available to you - content, social media, visuals, videos, training, etc - it’s all about your insights and how you get them directly to your audience. This leads us to step #3 - building a value nurture sequence. 3. B uild a Value Sequence that nurtures them through an “ascending transaction”. Start with a free “gift” that allows your audience to understand their own problem, and how they can learn to fix it. It is not about providing a final solution; it is about providing a pathway for them to follow. Next, move them towards a “product for prospects”, one that continues to nurture them, with more value that again helps them towards their own goals, not yours. Finally, move them towards your core business, by educating them in terms of how they can have a more defined and successful future with their business Start simple, and learn the basics to bring in more business. Start with the steps above, and learn how to deliver truly remarkable value to your audience. If you want to find out where you currently stand with your marketing, and how this can affect how you disrupt your industry, right in front of your competitors, go to www.leadership.digital to get your score.

NIFTY DEALS // Coupon With A Twist To advertise your specials, discounts, offers and humanise it, contact our team.

SMS: 0412 643 639

Nifnex Business & Lifestyle // 15

Doyle Buehler // 0413 106 880 Doyle@thedigitaldelusion.com

5 Ways Nifnex Can Help YOU in Business 1. Leads

Generate leads through our business expos, festivals, online & print advertising.

2. Contacts We attract many heart centered business people in our community who genuinely want to help and do business with each other. Contact our friendly team and we can connect you through one on one introductions at our FREE networking festivals & expos.

3. Education Making right business decisions is easy when you have the right business knowledge through the right specialists in the community. Our monthly print newspaper, weekly online newsletter, our festivals, and Nifnex TV provide free education content to help you make the right decisions.

4. Promotion Our Business Expo, Festivals, Newsletters, Print editions provide many opportunities to get exposure at a very reasonable cost. Check our website to see what our clients rave about us.

5. Empowerment Annual Nifnex Influential 100 Awards are an empowerment tool to assist heart centered small business owners and key staff to stand out and encourage them to do more. Now in the 4th Year, we are now taking these awards to 22 cities globally.

Contact Nifnex Team to discuss any of the above opportunities. Pritam Patil

Anita Bobanac

Contact Perth office

Pritam@nifnex.com.au

0419 023 623

Nifnex@Nifnex.com.au

0431 407 909

NIFTY DEALS // Coupon With A Twist To advertise your specials, discounts, offers and humanise it, contact our team.

SMS: 0412 643 639

1300 643 639 or 0412 643 639