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Report Guide visibility for youth organisations 2018
Table of Contents: Blog Facebook Post Facebook/Instagram Live Instagram Post Insta-stories
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Created by Nika BAKHSOLIANI
BLOG We want to turn our blog to more user-friendly and interesting platform. The target group for our blog are: we (members), youth who is interested about the organisation and the topics that we work on, partner organisations and potential donors. While writing a blogpost you need to keep in mind who will see your post. If the project is up to 4 days, 1 post is expected from the participants. If the project is 4-7 days, 2 posts; 7-21 days - 3 posts.
Step 1 ask the office manager for the blog-editor role on the website www.droni.org write to tamar.tkemaladze@droni.org Once you receive the invitation on your email (might be in spam folder), you can create and post the posts on DRONI’s blog.
Step 2 Reports are not human-friendly. Blogs are for humans. Better choose a topic that you want to create a post about. Choose a title for your post. It has to be short and it has to hook the audience.
Step 3 The first photo you upload, will become a cover. You need to choose the photo which will hook the readers. Readers like: people, smile, dynamics.
Step 4 The post have to be a narrative. Narrative is a story, people relate to stories better than to the reports or numbers, narratives are easier to read. Narratives consist of the following elements: 1. Characters - the participants, try to personalise the blog, use the name, the status (student, member, teacher, artist, activist...), where they come from (from Tbilisi, from Gori...), what they liked in the project, what they like in general. Try to make friends with the readers. 2. Logical sequence of events - try to tell a story, start with the initial situation, main event, and resolution (conclusion or ligature to the next blog); 3. Context - make a link of the topic or your narrative to the bigger picture. What’s the situation in your community, in your country regarding this? Or are there any broader events of which this posts is linked to?
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Instead of a narrative, you could also write an essay. In this case, you can refer to our handout on essay writing: https://issuu.com/nikabakhsoliani/docs/handout__2_ Don’t forget to write your name as an author in the end.
Step 5 Choose more photos to upload. The photos have to depict the project, processes, dynamics. Avoid tanci-shmanci photos, don’t forget, that the project is educational.
Step 6 The paragraph part of your post should include: - title of the project; - type of the project (youth exchange, training course, conference....) - the partner organisations; - the donors (Erasmus+ programme of European Union); - further links; - hashtags (#droniorg, #dronireports2018, #youthwork...); - logos (partner organisation, donors, programmes).
Step 7 Choose a category and publish!
FACEBOOK POST The target group for our facebook are: we (members), youth who is interested about the organisation and the topics that we work on, partner organisations and potential donors and everyone else! 1. You need to write an opening post (share the news, that the project has started); 2. Mid-term posts; 3. Closing post.
Step 1 ask the office manager for the editor role on the page. write to tamar.tkemaladze@droni.org
Step 2 - Opening post should deliver the news that the project has started, tell people who are you with, what is the project about, what are you expecting from it. - Midterm posts can be diverse: you can upload one photo with a caption, or a bit longer post about the project. - Closing post - is a final report, try to briefly introduce the project, who were part of this project, what was the aim, what were your expectations, what were the outcomes, what are you planning to do afterwards.
Step 3 Choose photos which depict the dynamic of the project, again, we don’t want to see multi-culti, tanzi-shmanzi posts. Focus on learning part. Choose the photos with faces, and don’t forget to tag. Correct number of photos are: 1 or 4-9. So don’t post 2 or 3 photos. Choose high definition photos, if the photos are not good, better not to post them at all.
Step 4 Finish your post with #hashtags, @tags, location, name the partner organisations, donors, programme. Also, make your post more colorful with emojis.
Step 5 If you have a project group, share it there.
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FACEBOOK/INSTAGRAM LIVE Step 1 Promote before you broadcast - make a facebook post or a picture, and tell the audience what time are you planning to broadcast and what are you broadcasting;
Step 2 Prepare and test before broadcast – make sure you have good connection for internet, good light for the video, good spot to capture the dynamics of the event, that you can control the sound; Let people on the event know that you are going live, in this way they are more attentive of what they say or do;
Step 3 Choose only one position – either horizontal or vertical; Horisontal is much better, turn your phone horizontal before you broadcast and don’t even think about changing the position during the live;
Step 4 Have a plan – foresee the structure of your livestream, what will be the sequence of your video, where are you going to head next and so on.
Step 5 Write a good description with emojis – briefly explain what is happening and try to hook the audience with your intro, emojis, tags and locations tend to work well.
Step 6 Be user-friendly – People want to see what’s happening, don’t run around, walk slowly, let people see and understand. Also, remember that you are shooting the video – try to decrease shaking, if you have something to fix your phone – selfie-stick, tripod or anything else, that’s the best case; Use the mic when having interviews;
Step 7 Get personal – say hi, introduce yourself and say what you are doing, explain what is happening, what is going to happen, what is your organisation doing here; Interact with the viewers – ask questions or favors; Don’t forget to say goodbye before finishing the livestream, encourage people to share and comment, or come to the event; Get personal 2 – Having somebody explaining what is happening is always the best, interviews are encouraged, try to have the interviewee in the 1/3 of the whole picture on the left side (if you have the second interviewee, put them on the right side of the picture) and try to have the dynamics of the event also in the other 2/3 of the picture.
Step 8 Don’t Shwift-post! –try to minimize the number of your livestream, it’s better to save only one video than 3-4, unless it’s for the reason. If you livestream too much and it’s uninteresting, you will lose the followers.
Step 9 Good equipment? – Hell yes! If you don’t have a good camera in your phone, better don’t livestream at all. If there’s an interesting event by DRONI, bring along the tripod, selfie-sticks and mics, also the banner would be nice for the visual identity.
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INSTAGRAM POST A day without an insta-post means one less follower. It’s very important to post at least once a day on instagram.
Step 1 Get a username and a password from the office manager. You need to add an account from your app.
Step 2 Get personal! Take a photo of the participant (preferably DRONI’s members) and ask them to write a short paragraph about the topic of the project or a session. Ask them to focus on why they like the topic, or why they find it interesting.
Step 3 Take a nice photo! No HQ means no photo. Don’t apply the filters which will make the photos too different from the other posts.
Step 4 Briefly state in one sentence, what’s the title of the project, where is it taking place, who are the donors.
Step 5 Write a loooooot of #hashtags Use emojis and@tags Share it on facebook as well.
INSTA-STORY Stories are more casual than posts. You need to make at least two insta-story per day when you are on the project.
Step 1 Try to tell a story with this feature. Make a plot in your mind on how you will make people engaged. Stories are good to advertise upcoming events, in this case use multiple stories and try to build a sentence. Stories are also good to show the dynamics of the project, if there’s a short performance or a presentation, use the story-feature.
Step 2 But don’t forget to write a brief explanation, what’s the story about, where is it coming from.
Step 3 Use #Hashtags and locations, this will increase the viewers.
Step 4 Don’t make too many stories and be creative!
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