Brand Guidelines
Contents
Introduction.............. About Identity.............. Logo | Logo Sizes | Spacing | Logo Placements | Logo Colours Typography.............. Typefaces | Typesetting Guides Colour Palette.............. Colours Hexcodes Graphic Elements.............. Logo Extensions | Visual Language
2
Introduction
Welcome to the Grey Orange Brand Guide. The guideline is to make sure our communication is always consistent. Follow these guidelines as you create marketing materials, internal and external communications.
About
Our design foundation our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as GREY ORANGE. This guide will help to familiarize you with the core brand elements to asset you in designing and producing dynamic and powerful communications with a degree of flexibility.
3
Identity
Logo
Our logo is the most visible element of our identity. A universal signature present across all the products and services. We use the same version in print, on screens and every other possible medium. The logo type is combination marks, hence the symbol and text should be used in unison
4
Identity
Logo Sizes
There are no predetermined sizes for the Grey Orange logo. Scale and proportion should be determined by the available space. aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 0.8�. For digital uses the minimum size for the standard logo is 100 pixels.
0.8 inch
Minimum Print Size
5
Identity
Logo Clear Spaces
To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space - free of type, graphics, and other elements that might cause visual clutter To maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups. the area directly surrounding them should be protected.
Your Partner for a Cleaner Home
6
Identity
Logo Placements
Our strap-line is a core part of our identity. It is written in the secondary brand typeface . 40%
In displaying it, it must always be set below the logo at about 25% height of the logo. Its text must be word capitalized and fully center justified with its length the same as the length of the Logotype above it
40%
7
Identity
The logo is a two coloured logo on while backgrounds Our logo or boxed logo color should only be used as the name has very strong relation with the colour, hence shouldn’t be tempered with. For Monochrome printing use the specified grey tone logo on white background.
Logo Colours
C M Y K 0 50 98 0
C M Y K 70 63 64 63
#f79421
#272727
Pantone Solid Uncoated 130 U
Pantone Solid Uncoated 426 U
8
Typography
Bulo Rounded is our base logo typeface. As typography is an important aspect of the logo brand identity. Its immediate familiarity is an integral part of our typographic style and contributes to our distinctive aesthetic. Secondary Typeface: ‘Foro Rounded‘ for Page headings and titles, Tertiary Typeface: ‘Nunita’ for body text and Subheading text
Typefaces
Bulo Rounded
ABCDEFGHIJKLMNOPQRSTUVWX abcdefghijklmnopqrstuvwx
Foro Rounded
ABCDEFGHIJKLMNOPQRSTUVWX abcdefghijklmnopqrstuvwx
Nunito Font
ABCDEFGHIJKLMNOPQRSTUVWX abcdefghijklmnopqrstuvwx
9
Typography
Top level hierarchy titles will be written in the Primary brand colour while sublevel hierarchy titles may be written in a combination of the primary and secondary brand color. Heading Leading : 25%
Typesetting
Your Partner for a Cleaner Home How often is there too much to do and not enough time to do it? Pretty often. But imagine having an extra hand to help you keep up with daily cleaning and get more done every day. Designed with you and your unique home in mind, we’re here to help. You and Grey Orange. Better Together.
Body Text Leading : 15% Tracking : 50 Alignment : Left 10
Color Palette
When using the colors in print, use Solid Pantone inks. Only use CMYK colors when absolutely necessary. Please refer to the color swatch converters to see how the to obtain a close enough match on paper.
Colors Hexcodes
Primary Color
Secondary Color
Tertiary Color
C M Y K 0 50 98 0
C M Y K 68 61 58 45
C M Y K 70 63 64 63
#f79421
#333333
#272727
Pantone Solid Uncoated 130 U
Pantone Solid Uncoated Neutral Black U
Pantone Solid Uncoated 426 U
11
Your Partner for a Cleaner Home
greyorange.com