Word and Image
Basics of visual image and text fundamentals to achieve appropriate visual perception. Nikhil Mittal Teaching Faculty - Dr. Tridha Gajjar
Contents Breif FAQs
3
Style Guide
16
About
4
A Mascot
17
Approach
5
USP
18
Branistorming
6
Preloader
19
Key Words
6
Bill Boards
20
Word to Image
7
Tshirts
21
Explorations
8
On the Wall
22
Final Design
12
Second Option
23
Visual Identity
13
Identity
24
Identity Elements
14
Book Cover Design
26
Brief - FAQs
4
Please enter the name of your company ?
Grey Orange
What is your tag line ?
Your Partner for a Cleaner Home
What is the nature of your company or corporation ?
Business to Consumer (B2C)
Please describe your products or services ?
Provide Robotics Solution to Human Need
Target Market: Who are your customers? Where are they ?
For Home, Small Business users
Do you have a preference of colours in your design ?
Grey and Orange
What is something that you don’t want to see in the logo ?
Oranges
What is the Vision of the company ?
To provide meaningful solutions to important human needs.
What is the Mission of the company ?
To designs and builds robots that make a difference. To pioneer in robotic technology delivering greater ease and efficiency.
About Grey Orange is committed to building a future for the community by providing robotic solution to the basic human needs. The services enable the user to lead a productive and efficient life. The products act as a helping hand to the community and reduces the burden of daily household works.
Grey Orange Present Logo
5
Approach The identity is designed in such a way that it will assist in word of mouth marketing and help the company grow faster. As the customer segment is household users, it becomes necessary to keep ourself in their shoes and look at the service from their perspectie. The constraint set in the beginning also helped me to focus, in explorations.
6
Brainstorming
Understanding the Brand
4 Key Words
Key Elements that the brand should reflect
Words to Image
Visualize the words
Forced Connection
Forcefully connect 2 words visually
Simplification
Simplify the concepts
Final Design
Choose the best
Brainstorming Localization Helping Hand Machine
Automation Mobility
Grey Orange Intelligence
Navigation Engineering
7
Key words Independent Programmed Machine
Independent Arena
Automation Driverless
Programmed Robots
Gears
Machine
Intelligence Driverless
Conveyor Belt
Remote
Cloud
8
Robots Gears
Conveyor Belt
Arrow Head Mobility
Wireless
Brain
Trust Helping hand
Wheel Cloud Based
Hand
Shoulder
Save time
Word to Image Arrow
Intel
Wireless
Coding
Antenna
Hand
Cloud
Shoulder
Wheel
Machine
Connectivity
Conveyor
Remote
Programming
Brain
Gears
Neural Network
Robot 9
Explorations The approach helped me to visualize lot of variations for the logo. The name has very interesting abbreviation and it should be used to our advantage. Grey orange can be boiled down to ‘go’ and then can be applied with key visuals.
10
Explorations
11
Explorations The typeface is selected keeping the key words in mind. The round endings brings up the friendly feeling and the boldness in the form depicts the stability. The name has strong association with the color and has been so.
Grey Orange
Grey Orange Grey Orange
Grey Orange 12
Final Design The logo satisfy the technical requirements of the brief and also reflect the key elements, especially automation and mobility. The chosen typeface gives us a friendly feeling because of the round edges and generates a sense of confidence because of its stability. The logo is very strong verbally which creates brand retention.
13
Visual Identity A visual identity is a way to represent the brand through critical components: names, logos, typefaces, and colors. A visual identity must fulfill three essential functions: - It is recognisable: by being simple and clear - It gives your business personality - It stands out from competitors
14
Identity Elements The viisual identity is created in a way that it makes a strong association with the brand. To show the helping characterisctic of the services i created the hand with similar graphics as logo.
Your Partner for a Cleaner Home
Samay Kohli Gurgaon, 380015 M +91 9785093933
greyorange.com
15
16
Style Guide A style guide is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field
17
A Mascot Mascot is a character linked to a particular organization. It also gives a life to the brand and makes the user & brand bond stronger. Grey Orange Amigo can be used as a advertisement character for promotion. It can also be used for the voice features and other instruction manuals.
18
ami Meaning : A friend (in Spanish)
USP USP - Uniques Selling Proposition for the design is its ability to make the user do word of mouth marketing, which is considered to be the strongest form of marketing. The name of the bots containing the name of the company.
oli
oli bin 19
Preloader An interesting Preloader makes the waiting experience of the user better. Preloader takes the basic structure of the logo where the colored shape changes the position from one to ring to the other, on by one.
20
Bill Boards The Contrasting color feature catches the attention and is consistent with the overall visual identity. This poster contains the bot named ‘oligo’ which is used for house cleaning purposes.
21
T-Shirts Grey OranWge is selling more than products, it is the service that they provide to their customers. The maintenance and other workers represent the company, so they can have comfortable clothing with the companies identiy.
22
On the Wall An interesting Preloader makes the waiting experience of the user better. Preloader takes the basic structure of the logo where the colored shape changes the position from one to ring to the other, on by one.
23
Second Option The logo satisfy the technical requirements of the brief and also reflect the key elements, especially helping hand and intelligence. The chosen typeface gives us a friendly feeling because of the round edges and generates a sense of confidence because of its stability. The logo is very strong visually.
24
Grey Orange
Identity Elements The viisual identity is created in a way that it makes a strong association with the brand. To show the helping characterisctic of the services i created the hand with similar graphics as logo.
25
Stationary Kit
26
Book Cover Design
27
Explorations A Paragraph from the Book On a hill north of Baba’s house, there’s an abandoned cemetery with a pomegranate tree. This hill is where Amir and Hassan often play together. They climb the tree, eat fruit, and often Amir reads to Hassan. So, it is a place where the boys grow close to each – they even carve their names in the tree: “Amir and Hassan, the sultans of Kabul.
28
Final Design
29
On the Book
30
31
32