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Retail Brands & Stores:New Era • There is a new world that is growing! • People habits and behaviors are changing! • New needs are arising! • Consumers and customers adopting new ways of accepting or expressing! • Cities and way of living are transforming! • We have to apply to this future that is already present!
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We. Can !
Total Retail! 3
Who we are
Total Retail is a collective of passionate people for Brands & Stores.New,fresh, different, unique , alternative and always Total approach!
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Markets to serve. • Cyprus
• Greece • Bulgaria • Romania • Albania • FYROM • Future Support to Croatia/Slovenia/Serbia. 5
Retail , art with science!
People are deeply connected with brands and stores!Spending time & money but mainly investing their loyalty with some of them ! 6
Numbers & Letters, equally important! • Tesco have an impact full communication as well with bold results.We have to tell & count!
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Language for today!
See how the Mobile Operators, Orange, are using characters and "words" in their ads ! 8
Socializing , new media!
Four square is in use from almost all stores networks!Pizza Hut is using this vehicle to connect with customers! 9
Take Technology Advantage!
E-commerce is now, Amazon became the leader. 10
Think Differently!
Whole Foods,the Role of Design in Building Brand Value. 11
Consider the Envoirement! • L’Occitane gives special attention to interior design and its brand values of authenticity, simplicity, and sensory pleasure come through in its boutiques.
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continues to evolve and refine Unexpected business Nordstrom its legendary service by opening in-store wedding boutiques. ideas! 13
Leave your Mark!
Zara created a revolution, totally new Shopping Culture! 14
Change behaviors!
Costco, dedicated to the efficient sourcing, shipping, displaying and selling of quality goods. 15
Mix & Match!
Dean & Deluca , destination for shoppers! 16
Mono-brand Stores in athletic like Adidas were centers of youth lifestyle!
Transport the Generation! 17
Travel with all vehicles!
Guess, Its strategic use of retail, wholesale, e-commerce and licensing distribution frees it from depending on the performance of any single channel, and allows the brand to adapt quickly to changes. 18
Different ways to the same direction. • Boots has invested in testing innovations on both its physical and digital channels to analyze their effect.
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Dream and imagine!
H&M are building on their imagination! 20
Make it personal!
Starbucks has a team that works & perform for "personal" reasons! 21
Share with other your point of you!
Top Shop was always supportive to designers! 22
Tailor made service! Macy's , personal take care! 23
Create the atmosphere!
Crate & Barrel are live Galleries representing what they are selling!
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Use all senses!
Abercrombie & Fitch visual style, extends into social media where the brand has a distinct presence and millions of followers 25
Observe new trends!
Urban Outfitters seeks to create an emotional bond with the 18 to 30-yearold shoppers who share its odd sensibility and who enjoy a less usual shopping experience — one that is entertaining and artfully inspirational.
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Birth , stay young!
Banana Republic, debuted its new store format, Revolution, featuring a wide, central boulevard lined by "shops" that address various customer wardrobe needs. 27
Market-ing is essential!
GAP, has a solid online presence and is testing promotions through Foursquare, Groupon and Facebook. 28
Develop a winning team!
Vodafone has a very dynamic, young and trendy workforce in stores! 29
Discover the path!
Bed Bath & Beyond , capitalizing on consumers’ desire to shop for home goods in a specialty environment 30
Exceed expectations!
Imaginarium are "playgrounds", connecting children to their deepest need for games/education! 31
Tell your story!
Apple stores are expressing their way of thinking and acting!A story! 32
The Experience matter!
National Geographic Store is a totally different experience comparing to all other shopping activities. 33
Finally, always care about the People.
Great People created Great Brands!This is the "gift"! 34
Services • Franchise
• Business Development • Store Operations • Brand Building/Retail Marketing • Concept creation • HR & Retail Management Training • Retail Design
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Projects • Starbucks • Marks & Spencer • Dominos Pizza • YASU • Zillions • White Spoon
• Yogen Fruz • Small Hotels 36
Why us? • We have deep experience in different companies , sectors and regions! • Knowledge to develop in a sustainable way! • Our approach is tailor made for each project! • Expertise on retail , brands & stores! • We are an organization with high caliber professionals supporting outsourced small or big companies! • Added Value, utilizing high level resources with measurable results!
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Thank You!
Nikolas Galanopoulos
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Managing Partner nikolasgalanopoulos@totalretail.gr www.totalretail.gr +30 6942 010 635 Skype:galanopoulos.nikos Twitter:NikGalanopoulos nikolasgalanopoulos@totalretail.gr