BRANDING & design (Fashion magazine)

IN G

THIS P

A

G

BR

EP

TH

I

SE

O LIFE W

AGE 19 .

ET A A U R S M A.

The Fairy Tale of Tomorrowland / Augmented Reality / Interview: Sweet Paul / Design Classic: The Opinel Knife / Focus: Diamonds / Focus: Travel / Product Development

27

24

19

37

12

40

22

10

COVER ILLUSTRATION: Peter Suarez. PAPER: Cover: Arctic Silk 250 gsm. Body: Amber Graphic 170 gsm. Printed at Responstryck AB, Bor책s, Sweden.

2

�ontent� Branding & Design #12

4 Welcome

22 Focus: Travel

This issue is dedicated to simplicity.

Things that make your trip more stylish and more comfortable.

6 Branding: The Plot Thickens

24 Interview: Paul "Sweet Paul" Lowe

10 Design Classic: The Opinel Knife

27 Product Development

Chronicle by Stephanie Duval.

He’s the stylist inspiring other stylists all over the world.

This knife is much more than a simple tool – it is a symbol of French culture and a free lifestyle.

We present our latest collection.

12 The Fairy Tale of Tomorrowland

Our definitive global selection of out-of-this-world hotels with a common appreciation for art and design.

37 Bold Rooms

Read about the collaboration between Nilorn and the successful electronic dance festival.

40 Brilliant Shapes

The diamond shape has long been a source of inspiration for designers the world over.

19 Augmented Reality

42 We Like...

We explain the new design and branding tool.

Our Favourite Picks.

Nilorn Worldwide is an international company, established in 1977, focused on adding value to brands using branding and design in the form of labels, packaging and accessories. Customers principally represent the fashion and ready-to-wear industry.

Nilorn Worldwide offers complete, creative and tailored concepts in branding, design, product development and logistic solutions.

Satisfied customers are our principal asset, and it is therefore important to establish, maintain and enhance customer relations through first-class service. Nilorn Worldwide is one of the leading European players, with turnover of over SEK 300 m. The group operates through its own companies in Sweden, Denmark, the United Kingdom, Germany, Belgium, Portugal, Hong Kong, India and Turkey. In addition, there are partner companies in Switzerland, India, Bangladesh, Tunisia, Romania and China. www.nilorn.com

3

WELCOME HEADQUARTERS NILÖRNGRUPPEN AB Alingsåsvägen 6 Box 499 503 13 Borås SWEDEN Tel. +46 33 700 88 88 Fax +46 33 700 88 19 info@nilorn.com www.nilorn.com

�ear Reader, THIS ISSUE IS DEDICATED TO SIMPLICITY. Take the classic Opinel knife for instance; unpretentious to look at, yet with a beauty and functionality all of its own.

In the world of gastronomy, formal fine dining has given way to a far more relaxed and rustic way of eating. Simple food made from carefully prepared ingredients, cooked uncomplicatedly in a smoker or over an open fire and served at long tables, notable for their lack of white linen tablecloths.

We have gone back to basics; now we want good, honest cooking and we want to know where our food comes from, we are even learning to appreciate the cuts of meat we used to turn our noses up at.

SUBSIDIARIES & PARTNERS NILÖRN AB Alingsåsvägen 6 Box 499 503 13 Borås SWEDEN Tel. +46 33 700 88 00 Fax +46 33 700 88 48 info@nilorn.com BALLY LABELS AG Schachenstrasse 24 CH-5012 Schönenwerd SWITZERLAND Tel. +41 62 855 27 50 Fax +41 62 855 27 59 info@bally.nilorn.com

We visit the ever-cheerful stylist-turned-journalist, Paul ”Sweet Paul” Lowe. He realised a long time ago that simple food has more appeal to both eye and palate, but only if it is prepared from the best ingredients and with a lot of love.

The electronic Tomorrowland dance festival is based on a simple concept: people from all over the world meet up and dance to the world’s best DJs and dance acts. However with 180,000 visitors, 5,200 stewards and 473 DJs working across 15 stages, the event is far from simple. We are proud to be a partner of Tomorrowland and Tomorrowworld, and will be taking a look behind the scenes of this efficient and passionate organisation.

NILORN BANGLADESH LTD. Millennium Castle,12th fl.

House 47, Road 27 Block A, Banani Dhaka -1213 BANGLADESH Tel. +88 02 8835912 Fax +8835913 info@bd.nilorn.com NILORN BELGIUM NV Brusselsesteenweg 525 9090 Melle BELGIUM Tel. +32 9 210 40 90 Fax +32 9 252 55 73 info@be.nilorn.com

Simplicity is also a factor behind many of our most successful branding projects; concepts so good that even when stripped back to the absolute bare essentials, they succeed in attracting attention and achieving recognition.

Our aim is to inspire you and to give you new insights and a deeper understanding of the exciting world of branding.

My colleagues and I are at your complete disposal, to create the “right” profile and image for your brand, in line with your highest expectations.

NILORN DENMARK A/S Vestergade 48 5000 Odense C DENMARK Tel. +45 70 23 16 23 Fax +45 66 13 48 31 info@dk.nilorn.com

NILORN INDIA PVT. LTD Plot no. 9c, Sector – 3 Parwanoo – 173220 (HP) INDIA Tel. +91 1792 235232 Fax +91 1792 233176 info@in.nilorn.com NILORN PORTUGAL – INDÚSTRIA DE ETIQUETAS, LDA Rua Central de Barrosas, 304 4585 - 902 Recarei – Paredes PORTUGAL Tel. +351 22 411 95 80 Fax: +351 22 411 95 99 info@pt.nilorn.com NILORN SHANGHAI Cheng Jia Qiao Rd. 238 CN-201103 Shanghai CHINA Tel. +86-21-55348268 Fax +86-21-64019750 info@sh.nilorn.com NILORN TURKEY Nilorn Turkey Mimar Sinan Cad. Ünverdi Sok. No:50.

Kat:3. 34540 Günesli Istanbul TURKEY Tel. +90 212 657 76 76 (pbx).

Fax +90 212 657 75 10 info@tr.nilorn.com

NILORN UK LTD Acre Park Dalton Lane, Keighley West Yorkshire BD21 4JH UNITED KINGDOM Tel. +44 1535 673 500 Fax +44 1535 673 519 NILORN EAST ASIA LTD Unit 1701, 17/F, Westley Square info@uk.nilorn.com 48 Hoi Yuen Road, Kwun Tong NILORN UK LTD Kowloon 81 Rivington Street HONG KONG Shoreditch, London Tel. +852 2 371 2218 EC2A 3AY Fax +852 2 371 2629 Tel. +44 (0)203 427 3037 info@hk.nilorn.com info@uk.nilorn.com NILORN GERMANY GMBH Itterpark 7 40724 Hilden GERMANY Tel. +49 2103 908 16 - 0 Fax +49 2103 908 16 - 990 info@de.nilorn.com

Happy reading...

Claes af Wetterstedt CEO

4

Check out our latest treatment for your house on www.housedoctor.dk

CHRONICLE

Brandi�: �e Plo� �icken� Everyone's convinced about the importance of storytelling in branding, but all too often the concept is reduced to a mere marketing ploy. Like chefs who share their recipes in cookbooks, I would encourage brands to share more recklessly: to spend less time constructing the perfect story, and more time allowing themselves to evolve and add new chapters to their narrative.

I

recently read an article in The Alpine Review that resonated with me for many days after.

It was actually more of an interview with iconic master chef and culinary figure Jacques Pépin. The approach was inspired by a remark made by Jason Fried1 back in 2008, who stated that to have success as an entrepreneur, it would be a good idea to look at chefs for inspiration. Why? Because above all they've mastered the art of sharing.

As a blogger and fervent user of platforms such as Instagram and Twitter, I feel like sharing has become a part of my very fabric. The kids graduating from high school or university today seem to have it in their DNA. Their parents have been sharing pictures of them since before they could even read, let alone decide for themselves if they wanted the photo of their cute face tasting a lemon for the first time, published for all the world to see.

STEPHANIE DUVAL is editor-in-chief of Belgian fashion trade magazine Pure, which analyses new business

A lot of people still have a fairly negative reaction to the radical idea of sharing everything. One of my favourite contemporary authors, Dave Eggers, wrote a fatalistic book2 about a possible future where everyone would be forced to share every little detail about themselves. Eggers imagines devastating consequences to our sense of self and identity when the characters in his 'The Circle' lose every last trace of privacy.

Certainly, I do agree that senseless sharing does more harm than good, or at the very least only adds completely boring information to the never-ending stream we have to take in every day. As I scroll past the thirtieth picture of a baby hugging a cat or read the umpteenth tweet about what somebody had for breakfast, I, too, tend to roll my eyes and sigh a little.

But when done with care and consideration, the sharing of information, of experiences and of knowledge is one of the most beautiful, inspiring and instructive things we can do, and it doesn't only apply to individuals but to companies as well. I'd even say that the best approach to branding today, is to share, and share radically.

Let's return to the article 'You Are What You Share', written by Paul Bennet, Chief Creative Officer of IDEO3. He asks Jacques Pépin why chefs are never afraid to share their recipes in books, and are even happy to divulge every little detailed step to the perfect dish on internationally broadcasted tv shows. Pépin reasons that sharing is not a threat to the craft of a real chef, because even when handed the exact same tools and ingredients, every chef or amateur food lover will add their own personality to the recipe, and it will never be exactly the same.

Bennett goes as far as to state that it is this very act of sharing that makes chefs so successful, but he never delves deeper into that. Obviously sharing their recipes leads chefs to more recognition, more money and in some cases even to fame once reserved only for rock stars and Hollywood actors. But I argue the influence of sharing is larger than just those superficial consequences.

ideas and current trends in the fashion industry, and she blogs at www.70percentpure.be.

6

In my opinion, sharing something is about more than adding to your (personal) branding. Sure, everything you put out there adds a layer of meaning or gives more depth to your story as it is taken in by others

CHRONICLE

»As a brand, people expect more of you than just the same thing over and over again. Once it's out there, they will encourage you to continue building your story rather than repeat it.« - diners at your restaurant, readers of your blog, or consumers of your brand. But it also forces you to let go of it. In a way, whatever you put out there no longer belongs only to you. Like the share-software, everyone can interpret it they way they want, and build on it the way they see fit.

Instead of trying to control the way in which they handle your story, it's better to let it go and move on. It's out there, and people who like it are going to come back for more, so you better have more ready for them. Like a chef who published a cookbook, you'll need to research new recipes and look for new inspiration. Perhaps you want to improve on what you had before, or you want to try something different altogether.

As a blogger, I know that if I'm doing something good, I will be copied. It's more than just flattery, it's a sign to push the envelope just a little bit further and try to go where no blogger has gone before.

This has little to do with reinvention. After all, we've learned by now that the most successful brands are the ones that stay true to themselves; the ones that are authentic and good at one specific

thing. Although even within those self-imposed limits, with the necessary creativity, it's possible to grow and evolve in an organic way. I like to look at brands such as the American Everlane and Warby Parker, with their 'as few middlemen as possible' approach to distribution that is far from radical. However, the way in which they share information about their resources - of which many brands are still highly protective - is pretty radical.

It can even be smaller or simpler than that. I am particularly charmed by the newsletters I am sent by European brand Hard Graft, which makes wool and leather accessories for electronics. With every launch of a new product, the founders and owners, Monieka and James, explain how they designed it. They even told their subscribers why they moved their business from Austria to London, when they got married and how they designed honeymoon suitcases for each other. I just had to send back an e-mail to congratulate them.

I witnessed another example when I was invited to the headquarters of Danish design company VIPP - which you know from their iconic waste bins - and was treated to owner Jette Egelund's personal story of the company, including the illness of her father, the founder, the birth of her own children and the failure of her marriage. Those are not glamourous details made up to enrich a brand's story, but the true roots of a company that understands how moving and inspiring a human connection can be. 7

ABOVE: Box Card Case / Heritage from Hard Graft.

BOTTOM LEFT: Men's High Boot / Heritage from Hard Graft.

More information about the studies mentioned in this article: 1 Jason Fried: “10 Things We've Learned at 37Signals”, SXSW, 03 / 2008.

2 Dave Eggers: “The Circle”, Knopf.

3 Paul Bennet: “You Are What You Share”, The Alpine Review n°2, 10 / 2013.

8

DESIGN CLASSIC

At first glance, the Opinel knife looks like a simple and unpretentious piece of kit.

The design is in fact over one century old, and the knife has attracted a large and devoted band of admirers across the world. Often cited in popular culture, it has now achieved cult status.

This knife is much more than a simple tool – it is a symbol of French culture and a free lifestyle.

WORDS: Henrik Lindèn ILLUSTRATION: Rikard Häll

he first Opinel knife was created by Joseph Opinel in 1890. Joseph made axes, billhooks and gardening knives at the small family workshop in the town of Albiez-le-Vieux in the French Alps.

The workshop aimed its business at local farmers and had earned itself an excellent reputation. Joseph’s knives soon became popular with friends and customers alike.

Trade really picked up when railway workers discovered the knives, and in the face of increasing demand Joseph decided that mass production was the only solution. A whole range of knives was developed, numbered 1 to 12.

The simple but beautiful design has a genuine and rugged look to it. Many people regard it as the perfect tool for camping, gardening or the dining room table. Chefs, wine growers, artists, explorers and craftsmen across the world carry the knife in their pockets. Pablo Picasso used his Opinel knife to create small sculptures. The knife is reputed to have saved the lives of mountain guide Pierre Paquet and solo sailor Alain 10

Colas. Colas used the knife to cut himself free when his leg became trapped in an accident.

The Opinel knife is hardly a massive investment, and it offers incredible quality for the money. The knife is lightweight, and the quality of the steel used is equal to that of knives ten times as expensive. The Opinel comes with either carbon steel or stainless steel blades, and in a number of different sizes. Carbon steel can rust if it is not looked after, but if cared for properly will develop a beautiful patina over time. Carbon steel can also be honed to razor sharpness. Opinel No. 8 is the standard size, and is extremely popular due to its versatility.

A small safety ring between the handle and the blade was added in 1955. The ring can be twisted to lock the knife blade in its open position. In 2000, further improvements were made to the ring, to allow the knife to be locked in the folded position as well. As a design object, the Opinel knife has been recognised with a place at the Victoria and Albert Museum, in the book “Phaidon Design Classics” and at MoMa in New York.

The family business, still run by Joseph Opinel’s descendants, has moved its headquarters to Chambéry in France. The company focuses strongly on the environment and sustainability. In its early days, it had to design and build much of its own machinery, which served so well that it was only as the new Millennium opened that modern machinery and production methods were introduced.

Opinel now also makes kitchen knives and steak knives in its unmistakable range of colours. Virtually all production is carried out in France, and 4 million units leave the factory every year. 40% of production is exported to over 70 countries. 

DESIGN CLASSIC

No. 8 is the standard size, and is extremely popular due to its versatility.

11

TOMORROWLAND

Ten years ago, Nilorn started producing wristbands for big festivals such as Rock Werchter and Pukkelpop, and three or four years ago, dance festival Tomorrowland joined the long list of organisations that works with Nilorn. But as was to be expected from the innovative Belgian event, its founders were not satisfied with simple bracelets and they challenged Nilorn to find interesting alternatives. It was the beginning of a challenging and rewarding collaboration that pushes the envelope on every level.

12

TOMORROWLAND

�e Fairy Tal� o� �OMORROWLAND Words: Stephanie Duval Photo: Tomorrowland, Sandra Kucher

TO

better understand the creativity and innovation that a partner such as Tomorrowland requires from Nilorn, one must first learn the story behind the festival. Those of you who have heard of Tomorrowland most likely know it is not just a music festival. In fact, it is unlike any other music festival save for the fact that there are stages and musical artists go on to perform. Other than those basics, nothing about Tomorrowland is 'normal'.

Manu and Michiel Beers, two brothers passionate about electronic music, previously earned their stripes organising electronic music events such as Antwerp is Burning, securing big names such as DJ Tiësto to play a set in the middle of Antwerp's up and coming neighbourhood around the docks. But even as they were successful in devising this new, festival-like approach to music that was until then exclusively associated with dance clubs, they were convinced they could go even further.

Why wait until 4 am in the morning to experience your favourite DJ's performance? Why should you have to put up with aggressive bouncers? And why should every DJ stage, anywhere in the world, look more or less the same? The brothers just wanted pe-

ople to enjoy their favourite kind of music in a friendly and cool atmosphere that puts the central focus on a love for music.

So off they went in their search for the perfect location, and soon they ended up at De Schorre, a natural area not far from Antwerp with an inherent fairy talelike quality thanks to its ponds and hills. It was the perfect background for the dreams of Manu and Michiel, who went on to design not just a festival, but an entire universe surrounding it. Tomorrowland was to become unlike anything festival goers, let alone electronic music fans, had ever seen.

“The beginning was very tough,” says Debby Wilmsen, spokesperson for Tomorrowland. “But it was a beautiful thing to see the community around Tomorrowland grow organically.

For example: the first year a group of four Danish visitors made the trip to Boom, the next year they returned with an entire busload tagging along. Now the Danish guys take up almost 120 spaces on the camping...”

The tipping point came in 2009, at the festival's fifth birthday edition. It was the first time Tomorrowland completely sold out of tickets for Sunday's line-up, and the performance of surprise act Moby on the huge and imposing 'monster' stage remains one of the highlights of the festival's history to this day.

»why should every DJ stage, anywhere in the world, look more or less the same?«

13

TOMORROWLAND

The year after, tickets sold out almost immediately after becoming available, and the year after that the festival extended to three days instead of two.

EYE FOR DETAIL

What thrills Tomorrowland's visitors most, is the fact that they get so much more than a festival; they are granted access to a magical experience in an alternate universe. The main stage is completely redesigned every year, and people start looking forward to the new edition's look mere days after the previous one has been taken down. “Even the camping grounds are completely decorated as 'Dreamville', a place for comfort and happiness”, explains Wilmsen. “You don't have to bring your own tent: we make them and put them together for you. It even includes an air mattress and sleeping bag, and afterwards you can leave everything behind or take it with you.”

Such attention is paid to even the smallest details: everything has to be in line with the philosophy of Tomorrowland. “From the food to the decorations, it has to surprise and amaze people”, says Wilmsen. “We don't allow other branding in the universe of

»The atmosphere at Tomorrowland is not like anywhere else: there is little to no fighting, people hug it out instead.« 14

Tomorrowland. Everything has to be personalised and customised to fit our world. DJ's like to eat healthy, so we work with specialised chefs. We offer healthy food to the artists, but also on the terrain and even on the flights to Belgium in collaboration with Brussels Airlines.”

From the start, Tomorrowland has included big industry names in their impressive line-up, which also makes room for local and up-and-coming talent. It is an excellent platform for them to grow and gain recognition

TOMORROWLAND

within a community of electronic music enthusiasts. “It's a very happy and welcoming community that includes over 200 different nationalities. The atmosphere at Tomorrowland is not like anywhere else: there is little to no fighting, people hug it out instead. They come together because of their love for the music and everyone is treated equally”, says Wilmsen.

THE NEXT LEVEL

International interest in Tomorrowland has been growing steadily the past couple of years, and many countries have already reached out to the festival's founders to organise an edition on their home turf. However Manu and Michiel carefully waited until the right opportunity came along.

In Atlanta in the United States, they happened upon a terrain that held the same potential as De Schorre for creating a magical vibe.

TomorrowWorld took place for the first time in September 2013, and 140.000 people were present at the inaugural international edition. “The

15

atmosphere was typically Tomorrowland, but perhaps even more special“, explains Wilmsen. “The festival was over 21, and people were very disciplined and friendly. It really was like one big family.”

In 2014, Manu and Michiel are celebrating the tenth anniversary of their brainchild, and they have thought of different ways to include the festival's fans in the celebrations. Firstly, there will be two weekends instead of one.

“De Schorre can only accommodate so many people and the demand for tickets is much, much higher”, says Wilmsen. This special anniversary year, 180.000 more people will get the chance to nab a ticket.

Secondly, Tomorrowland is collaborating with the province of Antwerp and designer Arne Quinze to build a special 'People of Tomorrow' bridge on the grounds of the Schorre.

Forming a hiking and biking route, it will become an attraction that lives on beyond Tomorrowland. Through a system of crowdfunding, people will be able to buy a little piece of the 

TOMORROWLAND

bridge so they can afterwards go and take a look at 'their' part, personalised with their own chosen words or text.

The proceeds will go to a charity. It's a genius example of developing a brand without traditional branding. “We're translating our values and philosophy,

based on bringing together a community of people, to something tangible.

And we will hopefully add something to the world that enables people to share their experiences and that will inspire them”, explains Wilmsen.

filmed them and shared the experience on social media. It made registering for the festival into a ritual and built anticipation for the actual event. It also became a collector's item that people are offering quite a lot of money for.”

“For Nilorn these kinds of projects are very important. We test our limits, we research new possibilities and look for solutions until we find the perfect match. The process starts from zero every single time, we don't just upgrade what we already have”, says Van Trimpont. “These projects require a lot of research, time and energy, but it always is a highly rewarding experience.”

Nilorn Meets Tomorrowland Keeping in mind the unique approach to the design and branding of the festival, the decision to rethink visitor's wristbands was a logical step for Tomorrowland. First Nilorn added little charms to them, but in 2013 both parties decided a more radical change was in order. “We introduced an entirely new take on the concept by introducing a high-quality leather bracelet”, says Bart Van Trimpont of Nilorn. The bracelets have a chip that holds the personal information of each guest, re-

volutionising the way to keep track of visitors at major events.

The story didn't end there though, as Nilorn also produced special lanyards for the festival and created branded booze bags that food and drink tickets, a programme and map and all the information visitors might need. “We also designed a special wood-like box to deliver the bracelets to festival attendees' homes“, Van Trimpont continues. “They were sent to the Tomorrowland visitors, who photographed and 16

»For Nilorn these kinds of projects are very important. We test our limits, we research new possibilities and look for solutions until we find the perfect match.«

TOMORROWLAND

Tomorrowland Surprising Facts & Figures • 5218 persons crew / day during the festival • 180.000 tickets sold in total • 35.000 campers on DreamVille • 38 % visitors from outside Belgium • 214 different countries represented more than 3000 of which are Australian • 473 DJ’s performed at the most recent edition divided over 15 stages • 34 hours of music played • 1,9 million unique views per day on the Tomorrowland website during the festival

17

NATURAL WARMTH PRODUCTS

PREMIUMS

PROFESSIONAL

BABY’S & KIDS

OWN STRONG & INTERNATIONAL BRANDS

kersepitje

®

MADE WITH CARE BY INATURA BELGIUM 18 www.inatura.com

PRIVATE LABEL

AUGMENTED REALITY

Augmented Reality Platforms are transforming the way consumers see and interact with the world around them; as a design and branding tool we are pretty excited about this and we think you should be too...

FIRST THINGS FIRST! what is Augmented Reality (AR)? Well, for readers who may be unaware, Augmented Reality is, technically, “a live view of a physical, real-world environment whose elements are augmented by computer-generated sensory inputs such as sound, video or graphics”....... OK, I agree, on paper it still doesn't sound that simple but in a nutshell, you can use your smartphone's (or tablet's) inbuilt camera to apply digital content to a real world situation.

Augmented Reality itself is not a new concept, and unless you are particularly tech savvy, or dare I say, a geek? (like us), it wouldn’t have made much of an impact in your day-to-day life so far. However, with the huge increase of smartphone use over the past few years, Augmented Reality is becoming more and more prevalent and accessible to the mainstream via apps such as Aurasma. You really can bring print to life! whether that be in the form of videos, 3D animations or even interactive content.

Hint!

Anywhere

Try it yourself. We have applied Augmented Reality content to a couple of pages of this publication and the easiest way to understand it is to actually try it.

you see this

How to join in!

symbol in this magazine, you can use the Aurasma App to interact

Firstly you will need a smartphone (or tablet) running either Apple iOS or Google Android. If you have either of those you are just 3 more simple steps away from experiencing Augmented Reality!

1 - Download “Aurasma” from your app store.

2 - In Aurasma, search and follow “Nilorn” 3 - Let the fun begin! Scan this page!

Having trouble? Don't worry we have put together a simple installation video that you can view by following the link below. www.nilorn.co.uk/install

19

>

AUGMENTED REALITY

If you saw the animation on the previous page (that's right, animation via print!!) you can really understand the impact AR can have and also begin to see its potential.

Rather than just showing an image on a page, interactivity is another area that really extends the appeal of Augmented Reality.

Hint!

The iPhone below is interactive

AR can drive extra content and really offer something different to involve the end user in todays digital world.

Below are just a few examples of how we at Nilorn UK have successfully use AR to merge the gap between print and digital mediums.

You Do The Fashion

NueFaze

In July of this year we had the opportunity to take an advertising slot in a special womenswear edition of Drapers Magazine.

Drapers is a 125 year old magazine in the UK with a strong, influential readership within the fashion industry.

We saw this chance to put an ad in an industry leading magazine as an ideal scenario to further our development and understanding of AR.

As a label and ticketing company it was a natural decision to apply AR to some of our core products.

The mens fast-fashion collection “NueFaze” became our guinea pig, allowing us to experiment with different applications of AR over three departments; Suiting, Casual and Denim.

To the Suiting tickets we added a simple video of the collection being shown on the catwalk, the Casual ticket was given a strong updateable marketing message via an animation and Denim received a social networking and interactivity twist, ultimately taking the user to the NueFaze ecommerce website.

Not only did this range produce some exciting visuals but we found that tickets are a very good way to use AR. With some brands, tickets can stay the same over a few seasons, or even years but with AR you can now add current content to them that can change indefinitely without changing the tickets. You can even add AR to existing tickets that are already in store, from one central location, offering many cost effective benefits.

Y O U D O T H E FA S H I O N

We look after the labels

"Let's just see what happens"

SELECT A VIDEO TO PLAY

With an extremely tight deadline (leaving us with only one day available for filming and photography) we set out into central Leeds with a camera, a simple idea and a “let's just see what happens" attitude.

The outcome was an effective advertising campaign that included a striking print advert with strong AR video content that auto directed the reader/user to more content.

If you had a go at trying out the Augmented Reality above you can see how it can add an extra level of content to print but it’s not just limited to magazines. It could also be applied to packaging or even bus stop advertisements, pretty much any flat print surface is adaptable but it is not just confined to this medium.

Businesses are using AR in more and more innovative ways and not only business to consumer (B2C) but also business to business (B2B). AR is now available to interact with us in almost every instance of our daily lives.

20

AUGMENTED REALITY

In Your Home > The masters of flatpack furniture and one way crowd control IKEA, are no strangers to Augmented Reality. The new IKEA Catalogue App enables you to visualise 90 products directly into your living space at true scale before you buy. This allows you to try out different items and even have the ability to swap the colours of products ranging from sofas to coffee tables without having to step a foot outside. www.ikea.com

< In Fashion Mega fashion brand TopShop boasts the largest fashion store in the world, with their Oxford Street store in London reaching an average of 30,000 customers a day! However it was their forward thinking Russian flagship store (along with developer “AR Door”) that hit the blogger headlines by installing a “virtual fitting room” which used AR to allow busy customers to simulate trying on garments in store without the hassle of queuing for fitting-rooms with an armful of clothes.

TOPSHOP 0845 121 4519 www.topshop.com

www.topshop.com

In Industry > It’s come to the stage now where industrial packaging designers can use their highly rendered 3D models married with AR to allow them not only to generate super-realistic concepts but also virtually add them directly to their final intended environment without having to make a single sample. You can see how this could be attractive in the fight to reduce R&D costs and truly utilise that all-so important, costly and competitive shelf space.

www.augmentedev.com

< Social And Mobile Fancy something to eat but you're in a new part of town? Just aim your mobile device at the front of a restaurant or store and, heypresto, it will overlay reviews, opening hours and other info that can help you in your decision. “Geo layers” is just one of the AR services available in the Layar App. Layar can also show you an overlay of local social media posts (twitter & instagram) and the direction from which they were posted. Giving you the opportunity to interact with people in your area. www.layar.com

After reading the above, you would be forgiven for thinking that augmented reality is a bit gimmicky and just a marketing tool but it is here to stay and will only get more sophisticated and more ingrained as people’s understanding grows, technology continues to develop and developers continue to innovate.

Google Glass is a perfect example of future practicality. If you can get over the potential social faux pas of wearing a screen in front of your eyes constantly, you can clearly see the possibilities of satellite navigation, both in car and by foot, that interacts with your surrounding through the inbuilt camera.

The fact that AR also works on monitors and TV screens implies that it won’t be long before you will be able to use the ability to pause live TV to whip out your device and get extra content from an advert. You can see how appealing this is for users and advertisers alike to deliver extra content directly into your own home.

Watch this space has a whole new meaning! 

WORDS: Chris Nicholl & Adam Greasley

21

FOCUS: TRAVEL GADGETS

Scent from Heaven

Skoot Case

Byredo Nécessaire de Voyage is a collection of elegant leather travel cases. Each case is fitted with Byredo’s signature magnetic enclosure. The 12 ml Eau de Parfum travel vials are sold seperately in sets of three. www.byredo.com

If you’re travelling with small children, this ride-on suitcase might be something for you. There is plenty of room inside to store your child’s favorite things. It features a tow strap that makes it convenient to throw over your shoulder when your little one gets tired. Playful and functional – it is approved for carry-on-luggage. www.amazon.com

Whether you travel by land, sea or air, there are little things that make your trip more stylish and more comfortable. Here are some of our

Bestseller

current favourites.

Dress your passport in style with this faux leather passport cover from the new Penguin Collection, based on the Classic Penguin triband cover of Jack Kerouac's beat masterpiece, On The Road. www.penguin.com

PadFoot

Sounds Good

The PadFoot is a small and lightweight stand for your iPad. Holds Securely at an angle perfect for viewing slide shows or videos. By Dutch designer Michiel Cornelissen. www.michielcornelissen.com

Sennheiser's PXC 450 are, without doubt, an outstanding pair of headphones. They're comfortable, reduce cabin noise (up to 90%), have superb sound, and the talk-through function is a really useful bonus. www.sennheiser.com 22

FOCUS: TRAVEL GADGETS

Please be seated

Tag Along Personalized luggage tags handmade from thick belt grade leather.

Choose your own words, phrases, names and 3D stamps. www.etsy.com

More and more people are travelling with food in focus. The editor-in-chief of the lifestyle magazine, Kinfolk, Nathan Williams, has been all over the world in search of creative food gurus. The Kinfolk Table has 85 uncomplicated recipes spread over almost 400 pages. Beautiful pictures and inspiring people, all brought together in a unique cookery book which gives you an irresistible urge to get together with friends over simple, honest food. A great read, either to prep you for the trip or as an invaluable guide while you are on the move. www.kinfolk.com

Sharp Looking Immortalise your travels with a highly-functional and stylish camera. The fantastic picture quality and smart controls have made Fujifilmâ&#x20AC;&#x2122;s cameras extremely popular. The X100s has now been launched, and Fujifilm has added better sensors and made the camera faster than its predecessor, the X100. Thankfully, what hasn't changed is the attractive, classic retro design. www.fujifilm.com

Porsche + Rimova Porsche 911, which is celebrating the 50th anniversary of its introduction in 1963 teamed up with German luggage maker Rimowa for a limited-edition trolley case.

The exterior of the luggage is made of aluminum and features smart leather trim, while the inside is elegantly finished with houndstooth and premium leather. www.porsche.com

Bag of Tricks Leather weekend bag with adjustable straps: Can be adapted to a handheld, shoulder or backback style. Hand-constructed in Brooklyn, NY in small and exclusive batches. www.boticca.com 23

INTERVIEW

At a time when the word on the street is

that “print is dead”, the stylist and blogger Paul "Sweet Paul" Lowe has been

daring enough to set up a new printed magazine. It has proved an enormous success, and today, he’s the stylist inspiring other

Words: Henrik Lindén Photos: Alexandra Grablewski, Linda Pugliese, Kristin Gladney, Frances Janisch

THE SWEET SPOT

stylists all over the world.

Find out more about a creative muse driven by passion, fashion trends and an inexhaustible supply of coffee.

Tell us about your background and how did you get to where you are today?

– I was born and raised in Oslo, Norway, moved to New York City eight years ago.

Been working as a food and prop stylist for 25 years. Four years ago I decided to start my own magazine and the rest is history.

How would you describe your own style when it comes to styling and crafting?

– I have a mix of nordic simplicity and american vintage. When I was a kid I loved to watch old american movies and love to mix old and new.

Make an image more alive.

Describe your work?

– I'm the editor-in-chief of Sweet Paul Magazine.

Food is said to be the most difficult thing to style and photograph. What are your best tips on creating mouthwatering pics like the ones in you magazine?

– Keep the food simple, get the best ingredients you can. Photo food is real food, just sometimes a bit undercooked, to hold up better.

What is your typical working day?

– I work from home, get up really early, walk the dog, drink lots of strong coffee and spend my days working on the magazine, photo shoots or meetings.

What’s the best thing about your job?

– I love everything, finding props, cooking, laying out the magazine, meeting people, all of it!

Who or what inspires you?

– I find a lot of inspiration in fashion, colours, textures etc. A trip to the farmers market is also very inspiring.

24

INTERVIEW Sweet Paul Magazine is filled with easy and delicious recipes, fun and stylish crafts, exciting crafters, entertaining ideas and beautiful images.

Five Quick: Food: Maple roasted chicken with my maple gravy.

Destination: A fab resort in Asia somewhere, pref Adman resort.

Music: Bossa Nova and old school jazz.

Likes: Most things.

Dislikes: Users, hate them and can smell them a mile away, and cheap people.

And the worst?

– Packing props… so boring.

As an professional editor, what do you look for when you are buying a magazine?

– Well thought out ideas.

What’s your proudest career achievement?

– Sweet Paul Magazine.

What and where was the last great meal you ate in New York?

– My own kitchen last night, grilled flounder with a lemon and caper sauce. So good. I'm a fan of very simple food.

»You go easier through life with a smile on your face«

Do you have any favourite hangouts in New York?

– My fave place is just around the corner from me, Building on Bond Street.

I can take my dog there and eat lunch, its awesome.

Paul Lowe

If you had an extra hour each day what would you do with it?

– Probably work.

What are your words of wisdom?

– “You go easier through life with a smile on your face”.

What can't you live without?

– My man Anthony, my dog Lestat, eggs and lemon… oh and coffee. 25

gsus sindustries twisted classics since 1993 original dutch design

g-sus.com

PRODUCT DEVELOPMENT

�ilorn Product Developmen� On the following pages, we will present our latest collections.

Our aim is to provide our customers with inspiration and ideas on how they can take their labels and branding to a new level. We are always on the lookout for new materials and production techniques, whilst in the background fine-tuning the interaction between design, production and logistics.

27

PRODUCT DEVELOPMENT

1 CHARLIE SHORT IS A UNISEX BRAND for mindful kids who believe nature is the best playground. Their parents are fashion aware and want to dress their children in high quality clothing, but not at the expense of the children's playfulness and creativity.

Charlie Short is divided into two lines, Bubbly Baby for 0-1 years old, and Jolly Youngster for the older ones, up to age 5. The clothes are classic but are crafted using high quality materials and finished with unusual detailing.

INSPIRATION

Our appreciation for the more essential things in life mirrors the current trend for incorporating nature into our wardrobes and homes. The inspiration for this collection comes directly from our love for the wild and likewise reflects the untamed minds of children. Natural materials such as fur, leather and wood together with playful design and craftsmanship give the brand a unique feel.

28

PRODUCT DEVELOPMENT

RUMBLE GOODS & CO was founded by Jonathan

Smith in 1897. After failing as a miner during the US gold rush, he started making denim trousers for the more successful miners instead. Since the first pair of Western jeans saw the light of day, his brand has gone from strength to strength. Smith's denims have become market leaders, synonymous with superb quality and workmanship.

The target group is denim connoisseurs who really know their stuff and are interested in the raw materials behind the jeans, as well as the wash, details and design. Traditional and genuine workmanship using raw textiles from the foremost suppliers is the hallmark of RG&CO. The jeans are extremely durable and their specifics largely remain unchanged; the same details can be found on century-old original work garments produced by the brand.

29

2

PRODUCT DEVELOPMENT

3

RUMBLE GOODS GOLDDIGGER is aimed at the young

and confident woman who wants to dress well, but still with rock and glamour.

The silhouette is figure-hugging and the collection includes a wide range of smart and sassy tailoring.

The designs are stylish without being minimalist; much care has been devoted to the detailing on

30

garments. Whilst black is the dominant colour, there are also accents of military green and sand.

INSPIRATION

The collection draws influence from a number of key elements including: the rock music scene, abandoned industrial buildings and military uniforms.

PRODUCT DEVELOPMENT

RUMBLE GOODS STREETWEAR â&#x20AC;&#x201C; not for

the faint-hearted. Rumble Goods Original Streetwear can handle whatever life throws at it, including punk rock concerts, dizzying 360 degree backflips and crashes on the vertical ramp. The brand is synonymous with action, adrenaline and freedom.

The target group is primarily young men aged 15-25. The collection features a baggy silhouette, extreme washes and contrasts in the form of patches and over-dimensioned print â&#x20AC;&#x201C; everything to create an exciting visual effect.

INSPIRATION

Street-art, graffiti and vintage skateboards.

31

PRODUCT DEVELOPMENT

5

AIMﾃ右 ET MAXIME baby and infant clothes delicately blend contemporary style with playful contrasts to create an air of nostalgia. The garments are designed with all infant stages in mind; available for babies from newborn to 2 years old. Aimeﾃｩ translates from the French name as "beloved", whilst Maxime means "the greatest". These key words sit at the heart of the brand identity and are consistently reflected in the lovingly designed, high quality garments with a typically French style. The contrasts

32

between old and new, countryside and city, luxury and practicality create a truly unique look specific to Aimeﾃｩ et Maxime.

INSPIRATION

Inspired by quintessential French fashion, the clothes are well tailored, sophisticated and attractive. Inspired by the famous artist Monet, we created our own muted and calming colour palette to maximise the effect of the fine, soft, light materials and stylish lines.

PRODUCT DEVELOPMENT

6

SMART-CASUAL WITH A HINT OF THE EXOTIC perfectly

describes Adrien Forayâ&#x20AC;&#x2122;s garments. The clothes are versatile and can be dressed up or down; they will happily take you straight from the workplace to a night out on the town with friends. Classic garments with their own unique twist on the theme, they feature original cut seams, unexpected material combinations and flashes of colour. A fusion of rough, elegant and airy.

INSPIRATION

Hawaii - the resort of the 50's - defined by its friendly Polynesian people, beautiful beaches, rich scenery and reputation as the ultimate laid back holiday destination. Evenings like black velvet contrasting with days of endless sunshine, sparkling oceans, breathtaking surroundings and vibrant colour. The classic symbols: palm trees, sunsets, hula dancers and hibiscus blooms.

PRODUCT DEVELOPMENT

7

WITH THE FAST-FASHION MARKET BOOMING,

the demand for large volume and cost effective ticketing is at an all time high. It is now essential to high street brands that they have the option to source high quality labelling produced in key garment manufacturing countries such as Bangladesh.

NueFaze is a contemporary, fast-fashion mens-wear brand with its finger on the pulse of not only the latest trends but also modern day technology and marketing techniques.

NueFaze takes advantage of QR codes, social networks and an eCommerce site through the catalyst of Augmented Reality (AR). Augmented Reality blends real life with rich interactive content giving the opportunity to continually offer a renewable marketing message, without impacting on the high volume bulk cost of the labelling.

Seeing is believing! www.nuefaze.co.uk

34

S P RI N G . S U M M E R 1 5

S

P

O

R

I N T E R N A T I O N A L

T

F A B R I C 35

U

R

T R A D E

E

F A I R

www.vangils.eu

36

TRAVEL: DESIGN HOTELS

�old Room� Unconventional infastructure, majestic scenery, sumptuous interiors. Our definitive global selection of out-of-this-world hotels with a common appreciation for art and design.

ION LUXURY ADVENTURE HOTEL | Nesjavellir, Iceland

Based in a unique location where fire literally meets ice, ION offers eco-conscious luxury and an unrivalled opportunity to explore the best of Iceland. Throughout 45 rooms, guests can expect a mellow mix of concrete chic and earthy ambiance, combined with the warm accents of locally salvaged driftwood and lava; all deftly handled by design studio Minarc. Beyond this,

the farm-fresh cuisine at Silfra Restaurant & Bar, view-heavy Northern Lights Bar and partially exposed Lava Spa all ensure that visitors have the ultimate Icelandic experience before even setting foot outside.

Address: Nesjavellir, 801 Selfoss, Iceland Bookings through www.designhotels.com

37

3

TRAVEL: DESIGN HOTELS

CHATEAU DE LA RESLE Montigny la Resle France

Château de la Resle has the charm and personality of a well-loved private home. The six elegant rooms and suites are taken care of by Dutchmen Johan Bouman and Pieter Franssens, who invite guests to share the French, ivy-wrapped manor house they painstakingly restored. Adding to the feeling of romance and exclusivity is Johan and Pieter’s personal collection of contemporary art and design, which attracts fellow connoisseurs from around the world.

Unwind at the château’s spa, soak in the azure pool, or relax by a sizzling open fire with a glass of the château’s own Chablis.

BROWN TLV | Tel Aviv, Israel

2

Lieu dit La Resle 89230 Montigny la Resle France Bookings through www.designhotels.com

Behind the facade of a former bank is the intimate Brown TLV - a hotel defined by its rich chocolate and caramel colored walls, dark wood floors, and vintage-inspired furniture. It belongs to young hotel entrepreneurs, Leon Avigad and Nitzan Perry. In the lobby, tufted leather couches, low-slung chairs, and a floor-to-ceiling bookcase produce a more intimate urban experience than the bright, extroverted city outside its doors. Above its perfectly-tailored 30 rooms, a rooftop deck with lounge chairs, open-air showers, and white umbrellas invites guests back out into the Mediterranean sun and to reconnect with a bustling Tel Aviv below.

Address: 25 Kalisher Street 65165 Tel Aviv Israel Bookings through www.designhotels.com

38

TRAVEL: DESIGN HOTELS

MIURA HOTEL | Celadna, Czech Republic This hotel looks like a spaceship from another world. There are three different parts: two outer wings that house the 44 rooms and suites, and a gravity-defying central section for the lobby, spa and restaurant, which juts out from the main body of the building.

The interiors – wide, gallery-style spaces at Miura Hotel crave attention, and not just because of the art on the walls.

Round-edged pieces by Italian design houses like Kartell,

4

5

THE PARK BANGALORE | Bangalore, India A pristine, white, four-story building in the centre of the city's business district, The Park Bangalore is a leader in its genre. The first property on the sub-continent to grasp lifestyle culture, the 109 rooms reflect Indian ethnicity and international influence. The Hotel is an urban retreat in the capital of India's high-tech industry, offering a sensuous design experience. Lifts are decked out in rich black leather, and each floor has its own strong colour theme. The top floor of The Park is known as The Residence, the most luxurious section of the building, where an abundance of silks, leather and wood in the guestrooms add an extra measure of Eastern opulence.

14/7 Mahatma Gandhi Road Bangalore 560 042 India Bookings through www.designhotels.com

Moroso and Pedrali furnish the wood- and Corian-clad public areas, adding hot bursts of magenta and charcoal. However it’s the custom-made furnishings—including the cube-shaped tables designed especially for the hotel by Czech architect Vladimír Ambroz—that really give that special touch to the spaces.

Celadna 887 739 12 Celadna Czech Republic Bookings through www.designhotels.com

39

FOCUS: DIAMOND 1. Cushion made of 100% organic cotton. Printed by hand and filled with feather and down. Illustration by Cecilia Pettersson. www.ferm-living.dk

�rilliant Shape�

2. Smoked oak diamond hooks, sold in sets of three. www.ferm-living.dk

1

The diamond shape has long been a source of inspiration for designers the world over. In their raw state, diamonds are uneven and colourless; we would instead much rather show our appreciation for the classic geometric design by incorporating it into our home interior, or wearing it with pride.

3. Use the Treasure Diamonds to store your jewellery, coins or candy.

They are handmade of 100% porcelain. www.ferm-living.dk 4. Faded Diamond socks from Happy Socks. www.happysocks.com

1 Breathable

2 Waterproof

5 Windproof

6 Seam-Sealed

9 UV Protective

10 Quick-Drying

1B

5W

13 Lightweight

5. Diamond print pillow cover by Classicbynature. www.etsy.com

14 2-Way stretch fab

9 UV

17 Antimicrobial

18 Anti-Abrasion

21 Articulated elbow

22 Soft hand finish

13 L

6. Porcelain candlestick holder. www.bloomingville.com

3

2

7. Copper candle holder. www.bloomingville.com

17 A

25 Articulated knees

21 Arti

25 Arti

4

6

5

7

40

9 UV Protective

11 Comfortable next to skin

10 Quick-Drying

1 Breathable

12 Packable

2 Waterproof

3 DWR

4 Water-Resistant

DWR 13 Lightweight

15 4-Way stretch fabric

14 2-Way stretch fabric

5 Windproof

16 Durable and versatile

6 Seam-Sealed

7 Insulating

1 Breathable

2 Waterproof

3 DWR

4 Water-Resistant

DWR

8 Thermo-Control

1 Breathable

1 Breathable 1 Breathable

2 Waterproof

17 Antimicrobial

3 DWR

DWR

18 Anti-Abrasion

1 Breathable

5 Windproof

9 UV Protective

6 Seam-Sealed

21 Articulated elbow

9 UV Protective

19 Anti-Pilling

10 Quick-Drying

DWR

Atmungsaktiver, wind- und wasserdichter Wetterschutz

24 Palm wax treatment

6 Seam-Sealed 14 2-Way stretch fabric

9 UV Protective

7 Insulating 8 Thermo-Control 15 4-Way stretch fabric 16 Durable and versatile

11 Comfortable next to skin

10 Quick-Drying

12 Packable

13 Lightweight 11 Comfortable next to skin 10 Quick-Drying 18 Anti-Abrasion 19 Anti-Pilling

15 4-Way stretch fabric

14 2-Way stretch fabric

15 4-Way stretch fabric

14 2-Way stretch fabric

13 Lightweight

13 Lightweight

17 Antimicrobial

19 Anti-Pilling

15 4-Way stretch fabric

17 Antimicrobial 17 Antimicrobial

17 Antimicrobial

18 Anti-Abrasion

2 Waterproof

19 Anti-Pilling

3 DWR

20 Anti-Mosquito

17 Antimicrobial 25 Articulated knees

18 Anti-Abrasion

19 Anti-Pilling

22 Soft hand finish

20 Anti-Mosquito

23 Superior wicking action

21 Articulated elbow 5 Windproof

22 Soft hand finish

6 Seam-Sealed

23 Superior wicking action

7 Insulating

24 Palm wax treatment

21 Articulated elbow

8 Thermo-Control

22 Soft hand finish

23 Superior wicking action

22 Soft hand finish

2 Waterproof

24 Palm wax treatment

22 Soft hand finish 23 Superior wicking action

23 Superior wicking action

Die eng anliegende, antibakterielle und hydrophile Unterwäsche kühlt den Körper optimal und gibt in der Ruhephase die Feuchtigkeit in Dampfform an die Umgebungsluft ab.

25 Articulated knees 21 Articulated elbow

20 Anti-Mosquito

24 Palm wax treatment 1 Breathable

22 Soft hand finish

5 Windproof

20 Anti-Mosquito

20 Anti-Mosquito

19 Anti-Pilling

21 Articulated elbow 21 Articulated elbow

19 Anti-Pilling

19 Anti-Pilling

18 Anti-Abrasion

leicht und kühlend

21 Articulated elbow

DWR

18 Anti-Abrasion

18 Anti-Abrasion

17 Antimicrobial

4 Water-Resistant

16 Durable and versatile

16 Durable and versatile

16 Durable and versatile

20 Anti-Mosquito

15 4-Way stretch fabric 16 Durable and versatile 13 Lightweight 14 2-Way stretch fabric 21 Articulated elbow 22 Soft hand finish 23 Superior wicking action 24 Palm wax treatment

1 Breathable

15 4-Way stretch fabric

14 2-Way stretch fabric 15 4-Way stretch fabric

14 2-Way stretch fabric

14 2-Way stretch fabric

18 Anti-Abrasion

12 Packable

12 Packable

12 Packable

16 Durable and versatile

12 Packable 20 Anti-Mosquito

16 Durable and versatile

11 Comfortable next to skin

10 Quick-Drying 11 Comfortable next to skin

11 Comfortable next to skin

10 Quick-Drying

13 Lightweight 13 Lightweight

8 Thermo-Control

12 Packable

10 Quick-Drying

9 UV Protective

8 Thermo-Control

8 Thermo-Control

7 Insulating

9 UV Protective 9 UV Protective

7 Insulating

7 Insulating

6 Seam-Sealed

DWR

6 Seam-Sealed

6 Seam-Sealed

5 Windproof

4 Water-Resistant

DWR DWR

8 Thermo-Control

5 Windproof

Schutzschicht

25 Articulated knees 9 UV Protective 17 Antimicrobial

7 Insulating

4 Water-Resistant

4 Water-Resistant

3 DWR

5 Windproof

8 Thermo-Control

11 Comfortable next to skin

6 Seam-Sealed

3 DWR

3 DWR

2 Waterproof

3 DWR 4 Water-Resistant 11 Comfortable next to skin 12 Packable

23 Superior wicking action

13 Lightweight

5 Windproof

2 Waterproof

2 Waterproof

1 Breathable

20 Anti-Mosquito

2 Waterproof 10 Quick-Drying

7 Insulating

22 Soft hand finish 5 Windproof

4 Water-Resistant

3 DWR

23 Superior wicking action 24 Palm wax treatment

DWR

4 Water-Resistant

24 Palm wax treatment

24 Palm wax treatment

6 Seam-Sealed

7 Insulating

8 Thermo-Control

9 UV Protective

10 Quick-Drying

11 Comfortable next to skin

12 Packable

13 Lightweight

14 2-Way stretch fabric

15 4-Way stretch fabric

16 Durable and versatile

17 Antimicrobial

18 Anti-Abrasion

19 Anti-Pilling

20 Anti-Mosquito

21 Articulated elbow

22 Soft hand finish

23 Superior wicking action

24 Palm wax treatment

25 Articulated knees

25 Articulated knees

3 DWR

4 Water-Resistant

25 Articulated knees

9 UV Protective

11 Comfortable next to skin

10 Quick-Drying

25 Articulated knees

12 Packable

DWR 25 Articulated knees

7 Insulating

8 Thermo-Control

Isolationsschicht

13 Lightweight

Breathable

2 Waterproof

3 DWR

11 Comfortable next to skin

Isoliert zusätzlich, nimmt Schweiss innen auf und gibt ihn aussen ab.

15 4-Way stretch fabric

14 2-Way stretch fabric

12 Packable

16 Durable and versatile

4 Water-Resistant

DWR

17 Antimicrobial

PERFORMANCE COLLECTION

18 Anti-Abrasion

19 Anti-Pilling

1 Breathable

20 Anti-Mosquito

2 Waterproof

3 DWR

Windproof

6 Seam-Sealed

7 Insulating

15 4-Way stretch fabric

bric

22 Soft hand finish

DWR

11 Comfortable next to skin

23 Superior wicking action

Antimicrobial

2 Waterproof

7 Insulating

8 Thermo-Control

15 4-Way stretch fabric

iculated elbow

3 DWR

4 Water-Resistant

9 UV Protective

DWR

4 Water-Resistant

warm und x-warm

2 Waterproof

18 Anti-Abrasion

6 Seam-Sealed

11 Comfortable next to skin

22 Soft hand finish

8 Thermo-Control

20 Anti-Mosquito

19 Anti-Pilling

14 2-Way stretch fabric

7 Insulating

12 Packable

15 4-Way stretch fabric

23 Superior wicking action

10 Quick-Drying

11 Comfortable next to skin

12 Packable

3 DWR

8 Thermo-Control

4 Water-Resistant

Ausgleich DWR Mikroklima 12 Packable

11 Comfortable next to skin

10 Quick-Drying

Die Zwischenschicht transportiert die Flüssigkeit vom Körper weg.

Gleichzeitig fördert die Körperwärme das Verdampfen des Schweisses, sodass in der Ruhephase die Layer (Schichten) schnell trocknen.

13 Lightweight

DYN DRY

7 Insulating

11 Comfortable next to skin

10 Quick-Drying

5 Windproof

24 Palm wax treatment

10 Quick-Drying

8 Thermo-Control

6 Seam-Sealed

9 UV Protective

16 Durable and versatile

9 UV Protective

13 Lightweight

7 Insulating

5 Windproof

1 Breathable

5 Windproof

9 UV Protective

6 Seam-Sealed

12 Packable

1 Breathable

6 Seam-Sealed

14 2-Way stretch fabric

h

5 Windproof

24 Palm wax treatment

4 Water-Resistant

25 Articulated knees

Lightweight

23 Superior wicking action

3 DWR

20 Anti-Mosquito

19 Anti-Pilling

5 Windproof

3 DWR

DWR

8 Thermo-Control

2 Waterproof

10 Quick-Drying

n

2 Waterproof

16 Durable and versatile 21 Articulated elbow

1 Breathable

V Protective

4 Water-Resistant

DWR

1 Breathable

6 Seam-Sealed

15 4-Way stretch fabric

14 2-Way stretch fabric

13 Lightweight

9 UV Protective

17 Antimicrobial

24 Palm wax treatment

13 Lightweight

1 Breathable

15 4-Way stretch fabric

2 Waterproof

17 Antimicrobial

18 Anti-Abrasion

14 2-Way stretch fabric

19 Anti-Pilling

15 4-Way stretch fabric

16 Durable and versatile

21 Articulated elbow

18 Anti-Abrasion

5 Windproof

6 Seam-Sealed

7 Insulating

8 Thermo-Control

10 Quick-Drying

11 Comfortable next to skin

12 Packable

14 2-Way stretch fabric

15 4-Way stretch fabric

16 Durable and versatile

20 Anti-Mosquito

19 Anti-Pilling

15 4-Way stretch fabric

14 2-Way stretch fabric

22 Soft hand finish

23 Superior wicking action

21 Articulated elbow

20 Anti-Mosquito

iculated knees

17 Antimicrobial

16 Durable and versatile

18 Anti-Abrasion

24 Palm wax treatment

22 Soft hand finish

23 Superior wicking action

19 Anti-Pilling

24 Palm wax treatment

20 Anti-Mosquito 13 Lightweight

17 Antimicrobial

21 Articulated elbow

22 Soft hand finish

23 Superior wicking action

18 Anti-Abrasion

19 Anti-Pilling

20 Anti-Mosquito

25 Articulated knees

25 Articulated knees

24 Palm wax treatment

Mit DYN–ACTIVE bist du in jeder Phase deiner Aktivität bestens ausgerüstet.

21 Articulated elbow

21 Articulated elbow

25 Articulated knees

4 Water-Resistant

12 Packable

9 UV Protective 13 Lightweight

3 DWR

DWR

16 Durable and versatile

20 Anti-Mosquito

19 Anti-Pilling

17 Antimicrobial

25 Articulated knees

16 Durable and versatile

11 Comfortable next to skin

10 Quick-Drying

12 Packable

8 Thermo-Control

14 2-Way stretch fabric

18 Anti-Abrasion

16 Durable and versatile

7 Insulating

22 Soft hand finish

23 Superior wicking action

22 Soft hand finish

23 Superior wicking action

24 Palm wax treatment

17 Antimicrobial

18 Anti-Abrasion

19 Anti-Pilling

20 Anti-Mosquito

21 Articulated elbow

22 Soft hand finish

23 Superior wicking action

24 Palm wax treatment

24 Palm wax treatment

25 Articulated knees

25 Articulated knees

LAYER 1

TAMUR Funktionswäsche

LAYER 2

25 Articulated knees

LAYER 3

PANGBOCHE Fleece

PHERICHE Isolation

Die Outdoor DYN–ACTIVE Kollektion ist erhältlich in 17 Shops, Online unter www.sherpaoutdoor.ch oder per Telefon 0842 20 20 20.

AARAU · BADEN · BASEL · BERN RailCity · BERN Spitalgasse · BIEL · BUCHS · CHUR · FRAUENFELD · LANGNAU I. E. · LUZERN · VISP · VOLKETSWIL · WINTERTHUR · ZÜRICH Oberdorf · ZÜRICH Stauffacher · ZWINGEN

LAYER 4

GORAK SHEP Dreilagen

WE LIKE...

1

2

3

4

5

1. Love Song by K채hler

2. This Wall Wonder Mirror

3. This signed and numbered

4. Herbivore Botanicals is

5. Handcrafted folding stool

Design is a unique line of

will fit in any home and will

limited edition set designed

a 100% natural skin care

designed by Rebecca Snel-

stoneware vases. The beauti-

give the surface an elegant,

by Andrew Capener combi-

company based in Seattle,

ling for Kate Sylvester.

ful vases are made from raw

unique and delicate look. It is

nes the beauty of typography

Washington. Their products

Made of solid brass - high

and untreated stoneware,

made of smoked oak veneer

with classic Scrabble game-

are really truly natural. This

polished and lacquered with

perfectly reflecting today's

and dusty blue laminate.

play plus premium features,

means that they use nothing

handsewn black leather -

design trend for using natural

www.ferm-living.dk

making this the most fun,

artificial: no fragrances, no

finished with beeswax.

materials in the home. They

beautiful, and functional

fillers, no artificial colors,

www.douglasandbec.co.nz

are decorated with the lyrics

Scrabble set ever.

nothing synthetic at all.

from iconic love songs.

www.winningsolution.com

Additionally, everything that they make is vegan.

www.kahlerdesign.com

herbivore-botanicals.myshopify.com

42

BETWEEN

H E AV E N

&

EARTH

CAIRNS

SHORT SLEEVES SHIRT