Communications and outreach The Foundation is committed to using its platforms to build an online community of Commonwealth citizens who are engaged with us and each other in fostering positive change. Our work in building that community is paying off. Each month, more than 1,000 people from across all Commonwealth regions join our mailing lists. Each new subscriber is a potential amplifier, ensuring messaging on the issues that matter most—on health, climate, and free expression—goes further and wider. The benefits of online community building are seen across all aspects of our work: from the increasing geographic spread of grant applications and Short Story Prize submissions to the growing number of people attending our online events. Our new brand Rebranding the Foundation has been a major achievement of the past year. Launched on 1 December 2021, our new visual identity affirms the Foundation’s Commonwealth identity and our role as advocate and champion for the people of the Commonwealth.
Online engagement Our social media posts over the past year have been seen 14.4 million times around the world. Since July 2021, our social media following has increased by over 15% to 88,000 and our mailing list has seen steady and consistent growth, month on month. We have employed new email marketing techniques to deliver more relevant content to members of our community. This has been combined with more intensive social media activity aimed at driving users to our website to attend events, read stories from civil society, participate in our programmes, and apply for our funding opportunities. This year we have amassed over one million page views across our three websites.
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14.4 million
social media views over the year
One million
page views across our three websites
1,000
new mailing list subscribers each month
