Norse legend has it that Odin, the god of gods, once stumbled upon two logs washed ashore. Odin set the two logs on end and blew his breath into them, infusing them with life and soul. Thus the first humans were born. Ask, the first man, and Embla, the first woman brought to life from Mother Nature herself.
the collection
Ask and Embla apparel is the ultimate expression of Helly Hansen’s design philosophy; Born by the sea, raised by the mountains, designed by Scandinavia – reflecting an unwillingness to compromise between style and performance. We have created this collection to keep you protected from Nature’s forces while looking your best.
“Simplicity is reinvented with intelligent attention to detail, and a sense of luxury and pride is felt though an unexpected approach to silhouette, proportion and quality fabrics” Eva Füting, Designer
Lovisa Burfitt is a Swedish designer and illustrator based in France, where she has been working since 2002. Lovisa has graduated from Beckmans School of Fashion in 1997, and was invited as a guest student at the Royal College of Art in Stockholm in 2001. You can find her work on products from brands such as H&M, Sephora, Harrods, Selfridges, Guerlain, Givenchy, Chanel, Nordstrom, Franck et Fils, and La Rinascente, as well as in numerous issues of VOGUE, ELLE, Grazia, Glamour, The Sunday Times and The Telegraph. The patterns in Helly Hansen’s Ask & Embla collection are based on Lovisa’s illustrations.
ASK-Design and technical details
WATERPROOF WELDED ON SEAM TAPE FULLY TAPED CONSTRUCTION
A&E NECK LOOP
RED COLOR PIPING SIGN OFF
ASK NECK LABEL
CUSTOM SEAM TAPE FULLY TAPED L/G
MAIN FABRIC
Fabrique a Chine Made in China
YKK ZIPPER
INSIDE CHEST POCKET IN CONTRAST COLOR
CUSTOM METAL PRESS BUTTON
PRIMALOFT INSULATION
BEMIS REINFORCEMENT HEAT TRANSFER ASK & EMBLA STORY INSIDE
YKK 8
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Ask
CUSTOMIZED ASK ZIPPER PULLER
EMBLA-Design and technical details PACKABLE HOOD FOR FULL RAIN PROTECTION REMOVABLE FAUX FUR
A&E NECK LOOP
WATERPROOF WELDED ON SEAM TAPE
EMBLA NECK LABEL
LAMINATED DOWN CHANNEL CONSTRUCTION L/G
MAIN FABRIC
Fabrique a Chine Made in China
YKK ZIPPER
CUSTOM METAL PRESS BUTTON ON HAND POCKET
SUBTLE EMBLA METAL SIGN OFF ON OUTSIDE OF JACKET
in n. Od tio en go d cr ea ie f wo o d r e . bl a h, ch wo a s h o w Em m yt o n t d le an d rs e d u p a s h e n d b T h e No w d a le . Ol d u m b e e n an n em th e ay s t a d b o n e t o t h W o m t o In n d gs in nd t h t i f. o n e s t h a h e l o o u l s a n a u g h rs el o he log set t nd s me M – b r th er tu re a e c o b l a er Na th Mon c e d He ath b i m b r e s h a d n d E Mo th te d wi d v a c a n d a t l o g s k a fro m cr ea B y t e d S o te c is . A a pr ce t d c lso i – en en in ist ay s t a t. ex ist ga rm i n m d s o f l a l w s , b u gr ea l Th is t u r e g y a n i t w i o r c e lo ok f d N a h n o l o e s i g n u r e s e an bl tec ian d N a t fo rta v m na f r o u co m y o u e yo m ak
As k
CUSTOMIZED EMBLA METAL ZIPPER PULLER EUROPEAN GOOD DOWN - 800FP INSULATION
YKK
5
EMBLA PRINT SIGN OFF ON OUTSIDE OF JACKET ASK & EMBLA STORY INSIDE
EMBLA
62455 Embla All Season Parka 62455 Embla All Season Parka
62456 Embla Down Jacket 62456 Embla Down Jacket
62457 Embla Wrap Coat 62457 Embla Wrap Coat
62458 Embla Winter Jacket 62458 Embla Winter Jacket
62459 Embla Long Rain Coat 62459 Embla Long Rain Coat
ASK
62454 Ask Sport Jacket
SOPHISTICATED TECHNOLOGY
L/G
62450 Ask City Jacket 62450 Ask City Jacket
Fabrique a Chine Made in China
62451 Ask Business Coat 62451 Ask Business Coat
62452 Ask Winter Coat 62452 Ask Winter Coat
62453 Ask Rain Coat 62453 Ask Rain Coat
62454 Ask Sport Jacket 62454 Ask Sport Jacket
62450 ASK CITY JACKET
450 Ask y Jacket 62450 Ask City Jacket
899 ROCK
980 EBONY
899 ROCK
899 ROCK
The ASK CITY JACKET design is a Scandinavian autumn rain parka perfect for wearing over a tailored jacket • Helly Tech waterproof, breathable • Fully taped construction • PrimaLoft® high-end water repellent microfiber insulation • Quilted lining construction • 4 pocket classic parka design • Inner pocket • Stow away waterproof hood in the collar • YKK® Metaluxe™ technical metal design zipper • Welded on low profile anti-abrasion panels • Custom moulded metal logos • Back Length (Size L)
980 EBONY
980 EBONY
SOPHISTICATED TECHNOLOGY SOPHISTICATED TECHNOLOGY
Fabrique a Chine L/GFabrique Chine Madea in China L/G Made in China
62451 ASK BUSINESS COAT 990 BLACK
964 CHARCOAL
62451 Ask Business Coat SOPHISTICATED TECHNOLOGY SOPHISTICATED TECHNOLOGY
L/G L/G
Fabrique a Chine Made in China
Fabrique a Chine Made in China
SOPHISTICATED TECHNOLOGY
SOPHISTICATED TECHNOLOGY
L/G L/G
Fabrique a Chine Made in China
Fabrique a Chine Made in China
990BLACK BLACK 990 SOPHISTICATED TECHNOLOGY
L/G
Fabrique a Chine Made in China
SOPHISTICATED TECHNOLOGY
L/G
Fabrique a Chine Made in China
990 BLACK
990 BLACK
990 BLACK
The ASK BUSINESS COAT design is a state of the art waterproof business coat for use together with your formal suit • Helly Tech® waterproof, breathable • Fully taped construction • Zip out down vest for extra warmth • European luxury 800FP goose down from Allied • Super light melange Japanese down liner fabric • YKK® Metaluxe™ technical metal design zipper • Flap entry handpockets • Inner zipped pocket • Custom moulded metal logos
964 CHARCOAL
964 CHARCOAL
964 CHARCOAL
964CHARCOAL CHARCOAL 964
Ask Coat
62452 62452Ask Ask Winter WinterCoat Coat
62452 ASK WINTER COAT 990 BLACK
62452 Ask 2Winter Ask Coat
er Coat
990 BLACK
990 990BLA BL
990 BLACK
990 990 BLACK BLACK
The ASK WINTER COAT an all season parka with a contemporary resin coating apperance utilizing a removable inner-jacket with a luxurious European down and Japanese down fabric for customizable level of warmth. • Helly Tech® waterproof, breathable • Fully taped construction • Zip out down jacket for extra warmth • European luxury 800FP goose down from Allied • Superlight melange Japanese down liner fabric • Removable down liner jacket in luxury european goose down • Stow away waterproof hood in the collar • YKK® Metaluxe™ yechnical metal design zipper • YKK® Aquaguard® VT10 waterproof design collection zipper • Custom moulded metal logos
62453 ASK RAIN COAT
980 EBONY
62453 Ask Rain Coat
980 EBONY
980 EBONY
980 EBONY
The ASK RAIN COAT is a contemporary variation of the Helly Hansen classic rain coat where contrast in materials makes it the sartorial choice for the the modern man. • Helly Tech® waterproof, breathable • Fully taped construction • Retro Helly Hansen HELOX™ rainfabric trim panels • YKK® Metaluxe™ technical metal design zipper • 3D Embossed logo
62454 ASK SPORT COAT
62454 Ask Sport Jacket
62454 Ask 62454 Ask 62454 Ask Sport Jacket Sport Jacket Sport Jacket
990 BLACK
The ASK SPORT COAT is an exclusive variation of the Helly Hansen Crew Jacket. Our popular short marine inspired sports jacket. • Helly Tech® waterproof, breathable • Fully taped construction • PrimaLoft® high-end water repellent microfiber insulation • Stow away waterproof hood in the collar • YKK® Aquaguard® VT10 waterproof design collection zippers • Pittards® leather detailing • Custom moulded metal logos
597 NAVY
990990 BLACK BLACK 990 BLACK
597597 NAVY 597NAVY NAVY
990 BLACK
597 NAVY
62455 EMBLA ALL SEASON PARKA 62455 Embla All Season Coat
62455 Embla All Season Coat
6245562455 Embla Embla All Season All Season Coat Coat 62455 Embla All Season Coat
001 OFFWHITE
001 OFFWHITE
990 BLACK
990 BLACK
990 BLACK
001 OFFWHITE
The EMBLA ALL SEASON PARKA is a classic feminine coat with a removable inner jacket in luxurious European down and Japaneese down fabric for customizable level of warmth. • Helly Tech® waterproof, breathable • Fully taped construction • Custom laminated fabric • Removable down liner jacket • YKK® Metaluxe™ technical metal design zipper • European luxury 800FP goose down from Allied • Custom moulded metal logos • Hand warmer pockets in shell coat • Hand warmer pockets in down coat • Back length shell coat (size M): 95cm • Back length inner down coat (size M): 86cm
001 OFFWHITE
001 OFFWHITE 001 OFFWHITE 001 OFFWHITE
990 BLACK
990 B
990 BLACK
001 OFFWHITE
990 BLACK
62456 EMBLA DOWN JACKET
62456 Embla Down Jacket
456 Embla mbla 62456 Embla wn Jacket
990 BLACK 001 OFFWHITE 990 BLACK 990 BLACK
001 OFFWHITE 001 OFFWHITE 001 OFFWHITE
990 BLACK
cket Down Jacket
990 BLACK 990 BLACK
990 BLACK 990 BLACK 001 OFFWHITE
990 BLACK
The EMBLA DOWN JACKET is a contemporary boxy down jacket in a collarless design with a removable scarf. both is made with luxerious European down and Japanese fabric with custom made print of Lovisa Burfitt artwork. • Ultra light japanese down fabric • Lovisa Burfitt artwork printed lining • European luxury 800FP goose down from Allied • Button closure • Turn around design wearable on both sides • Collarless design • Cropped boxy fit for a contemporary look • Back length (size M): 59cm
001 OFFWHITE
990 BLACK
001 OFFWHITE 001 OFFWHITE
001 OFFWHITE 001 OFFWHITE
990 BLACK
62457 EMBLA WRAP COAT
62457 Embla Wrap Coat
990 BLACK
990 BLACK
990 BLACK
The EMBLA WRAP COAT is a waterproof loose fitted wrap coat with a raw expression worn straight, changeable to a classic appearance when using the belt. • Helly Tech® waterproof, breathable • Fully taped construction • Removable PrimaLoft® water repellent microfiber insulation • Stow away waterproof hood in the collar • Handwarmer pockets • Hook and loops for closure • Removable belt at waist • Custom moulded metal logos
62458 EMBLA WINTER JACKET 62458 Embla Winter Jacket
62458 Embla Winter Jacket 62458 Embla Winter Jacket
990 BLACK
L/G
Fabrique a Chine Made in China
815 MIDNIGHT ROSE
815 ROSE 815MIDNIGHT MIDNIGHT ROSE
990 990BLACK BLACK
990 BLACK
815 MIDNIGHT ROSE
Odin on. god o d e n . creati chief wo h o r e wo s Embla myth,p o n t e d a b l e w and u sh d he Norse l e d wa d a n . T n Old u m b e e n a n em the ay s t a d b o n e t o t h W o m t o In n d gs in nd t h t i lf. one s tha h e l o o u l s an a u g h o e herse er log set t nd s me M – b r a co a r Natur Mothc e d He ath be m b l n ib r e s h a d n d E Mothe ed withd v a c a n d a t l o g s k a from creat B y t e d S o te c is d . tica s pr also nce ent – A in . is ay t existe garm i n m d s o f l a l w s , b u great l This t u r e g y a n i t w i o r c e look f and N a hnolo esign ures tec ian d N a t rtable v m na fro comfo you you make
Ask
L/G
YKK
5
Fabrique a Chine Made in China
L/G
Fabrique a Chine Made in China
Odin ion. god o d e n . a creat wo o r e , chief Embl t wo a s h e w d l on and e myth up ashe n d b h e Nors l e d w d a . T n Old u m b e e n a n em the ay s t a d b o n e t o t h W o m t o In n d gs in nd t h t i lf. one s tha h e l o o u l s an a u g h o herse er log set t nd s me M – b r re a Mothc e d co a Natu He ath be m b l n er ib r e s h a d n d E Moth ted withd v a c a n d a t l o g s k a from crea B y t e d S o te c is d . tica s pr also – A ence ent in is ay t t. exist garm i n m d s o f l a l w s , b u grea l This t u r e g y a n i t w i o r c e look f N a h n o l o e s i g n u r e s le and t e c i a n d N a t ortab v m na fro comf you you
Ask
YKK
5
The EMBLA WINTER JACKET is a shorter waterproof down jacket in an innovative construction with an enhanched collar shape for a cosy and protective feel. • Helly Tech®s waterproof, breathable • Fully taped construction • Welded waterproof down channels • Stow away waterproof hood in the collar • YKK® Metaluxe™ technical metal design zipper • Lovisa Burfitt artwork printed lining • Custom moulded metal logos • Back length (size M): 60 cm
make
Odin ion. god o d e n . a creat wo o r e , chief Embl t wo a s h e w d l on and e myth up ashe n d b h e Nors l e d w d a . T n Old u m b e e n a n em the ay s t a d b o n e t o t h W o m t o In n d gs in nd t h t i lf. one s tha h e l o o u l s an a u g h o herse er log set t nd s me M – b r re a Mothc e d co a Natu He ath be m b l n er ib r e s h a d n d E Moth ted withd v a c a n d a t l o g s k a from crea B y t e d S o te c is d . tica s pr also – A ence ent in is ay t t. exist garm i n m d s o f l a l w s , b u grea l This t u r e g y a n i t w i o r c e look f N a h n o l o e s i g n u r e s le and t e c i a n d N a t ortab v m na fro comf you you make
Ask
YKK
5
62459 Embla 62459 LONG Long Rain Coat
RAIN COAT
62459 Embla Long Rain Coat 62459 Embla Long Rain Coat
990 BLACK
990 BLACK
990BLACK BLACK 990
The LONG RAIN COAT is a contemporary variation of the Helly Hansen classic rain coat. The contrasts in materials give an interesting balance between the nostalgic references and the modern fashion statement. • Helly Tech® waterproof and breathable • Waterproof, windproof and breathable • Fully taped fabrication • Retro Helly Hansen HELOX™ rainfabric trim panels • YKK® Metaluxe™ technical metal design zipper • Cotton liner • Cargo style hand pockets • Custom moulded metal logos • Back length (size M): 101 cm
OPTIONAL WITH BELT
RECOMMENDED RETAIL PRICE STYLE USD CAN Men’s Ask Ask City Jacket 62450 600 650 Ask Business Coat 62451 800 850 Ask Winter Coat 62452 900 950 Ask Rain Coat 62453 500 550 Ask Sport Jacket 62454 600 700 Women’s Embla Embla All Season Coat 62455 900 950 Embla Down Jacket 62456 550 600 Embla Wrap Coat 62457 550 600 Embla Winter Jacket 62458 700 750 Long Rain Coat 62459 650 700
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