FOR LIFE Nina Sone Prof. Betancur Fashion Advertisement Campaign
FOR LIFE
SHOP THE NEW COLLECTION
FOR LIFE
SHOP THE NEW COLLECTION
FOR LIFE
SHOP THE NEW COLLECTION
THE GUIDE ART DIRECTION FPO’S
FINALS
5-7 8-11 12-14 15-18 19-22 23-29
RESEARCH SKETCHES
SCHEDULES
RESEARCH
FOUNDED: 1911 ORIGIN:
Biella, Italy
PRODUCT: Men, women, and kids apparel and footwear TARGET:
Formerly athletic type age 18-35. Now more focused on Urban youth who live a life in motion
SOCIAL MEDIA: Instagram: 2 M Facebook: 140,831 Twitter: 22.1K
INSPIRATION
ART DIRECTION
A man with little to no athletic ability, but lives in Fila. Through this campaign I aim to emphasize that Fila apparel is for everyday life, not just for sport.
STATEMENT
MOOD BOARD
POSITIONING AND CAMERA ANGLE INSPO
SKETCHES
FPO’S
NOT JUST FOR SPORT
FOR THE BUS
FOR LIFE FOR LIFE
FOR LIFE
NOT JUST FOR SPORT
FOR FOR T THE GAS STATION
FOR LIFE FOR LIFE
FOR LIFE
NOT JUST FOR SPORT
FOR TH THE SUPER MARKET
FOR LIFE FOR LIFE
FOR LIFE
SCHEDULES
SCHEDULE 4/8 Brand Research Mood Board Sketches FPO’s Talent Art Direction Shooting Editing Final Ads Presentation Due
4/9
4/10
4/11
4/12
4/13
4/14
4/15
4/16
4/17
4/18
4/19
4/20
4/21
4/22
4/23
Shoot Date: Thursday 4/18 Call Time 5:45
CALL SHEET Concept: Man with little to no athletic ability, but lives
in Fila. Emphasizing that Fila apparel isn’t made just for sport, but for everyday life. Location: Chevron, Kroger, O House, SCAD Bus Crew
5:45
Makeup and Wardrobe
6:00
Location 1
6:20
Transport
6:30
Location 2
Name
Phone
6:50
Transport+Wardrobe
Photographer
Jordan Vescio
859-940-8997
7:10
Location 3
Talent
Cameron Mack
413-250-6664
7:30
Location 4
Makeup
Lila Garcia
253-651-0605
8:00
Wrap
SHOT LIST Location
Shot #
Positioning
Shot Size
Angle
Gas Station (Chevron)
1 2 3
In front of pump Action-pumping gas Leaning against car
LS, MS MS, CU LS, MLS
Eye Level, Low Eye Level Eye Level
Grocery Store (Kroger)
4 5 6 7
In front of carts In front of fridge In cart On checkout counter
LS, MS LS, MS MLS, MS LS
Eye Level, Low Eye Level, Low Eye Level, High Low
Laundry (O House)
8
On top of washer
MS, CU
Eye Level, Low
Bus (SCAD Bus)
9 10 11
Sitting feet up Standing center aisle Holding on to railing
LS, MS LS, MS LS, MS
Eye Level Eye Level Eye Level
CONTACT SHEET
FINALS
FOR LIFE
SHOP THE NEW COLLECTION
FOR LIFE
SHOP THE NEW COLLECTION
FOR LIFE
SHOP THE NEW COLLECTION
THE END