second edition | oct-nov 2013
treveen stewart destined For the top
Fashion designers FeatUred
Lubica TheodoRe eLyeTT RogeR gaRy simone neiLson & moRe
FeatUred photographer
Kevon RichaRdson
Celebrity make Up artist Loni Jones
new
kingston bridal week The Randy FenoLi expeRience
trends &styles
Home to World-class Design & Creativity
Supporting Jamaica’s Creative Industries FILM | MUSIC | FASHION | ENTERTAINMENT
HEAD OFFICE 18 Trafalgar Road Kingston 10, Jamaica W.I. Phone: +1 876 978 7755; 978-3337 Toll Free: +1 888 INVESTJA (468 4352) Fax: +1 876 946 0090 Email: info@jamprocorp.com
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WESTERN REGIONAL OFFICE UGI Building 30 Market Street, 2nd Floor, Montego Bay, St. James, Jamaica W.I. Phone: +1 876 952 3420 Fax: +1 876 952 1384 Email: jampromobay@jamprocorp.com
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@filmjamaica | @jamprocreative
12 loni jones column 21 miss universe jamaica
featured PHOTOGRAPHER
featured fashion Designers
16 kevon Richardson
26 Randy Fenoli Kingston Bridal week
MODEL feature
34 THeodore elyett 39 roger gary 51 lubica slovak 62 simone neilson 66 house of rhule 69 Kadrica hamilton
30 jojo olivere
Main feature
44 Treveen Stewart
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139-141 East Street, Kingston, Jamaica, W.I. Tel: (876) 922-5077 / 922-4842 / 967-2038 / 922-3921-3 Fax: (876) 922-9128 Digiline: 618-Phnx (7469) Email: phoenixprintery@gmail.com www.phoenixprintery.com
october 19, 2013
theProductionTeam Editor-In-Chief
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Londie Murray
Marketing Director
Kaysian Bourke
Monique “IrieDiva� Solomon
PR Director
Fashion Editor
Beauty Editor
Managing Editor
Photography Director
Graphic & Art Director
Web Director:
Social Media
Writers
Raecine Williams
Shantelle Spence
Reuel Jones
Leanne Fairweather
Cover Image By: Randy Richards Advertising Agency: Neu Media Marketing Printed By: Phoenix Printery Limited
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Creative Director
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Shanoy Coombs
Loni Jones
Richard Munro
Ajure Limited
Kimi Small Shantelle Spence Shanoy Coombs
I Londie D. Murray Editor-In-Chief
Editor’s Note
t’s been a challenging road but it has been worth the journey so far. I am happy to be releasing the second issue of the best fashion magazine in the Caribbean. It’s been three & a half months since we launched our first issue which was met with tremendous success. Our aim still remains the same, and that is to provide you with 100% original Caribbean fashion content in each of our publications. When we did our surveys from the first issue we realized that we were reaching over 70,000 people around the world. We also launched our iPad magazine app in July and that has been widely accepted as over 1800 users have downloaded the app since it was released. For this issue our aim to double those numbers and we think that with your help this is more than possible. Our team has gone through a few changes and so we’ve
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added fashion editor Raecine Williams and a few columnists that are really exceptional in their respective fields. Going forward with this A-Team, we will continue to provide you with the “Ultimate Caribbean Fashion Experience”. Publishing a magazine is not easy and so I really have to say thanks to all those who helped to make this issue possible. Trident Hotel, Petals & Promises, Kraas Images Studios, Joel Finnigen, Randy Richards, Sue Gregg, Monique “Irie Diva” Solomon, Treveen Stewart, Tigerlily Hill of Crown Atelier, Tara Playfair-Scott, Kerry Clarke, Kibwe McGann and Team Nirvana. We look forward to your continued support as we continue to grow our brand. Stay tuned to our social media pages and our website as we will be releasing some really great news in the coming weeks! One Love
upcoming events OC TO OVEMBER 1ST OCEAN ST YLE FASHION SHOWCASE WEEKEND NOVEMBER 1, 2013
A
C
INVITATION O
NOVEMBER 2, 2013
OCEAN ST YLE CELEBRIT Y GOLF INVITATIONAL AT THE TRYALL CLUB W W W.OCEANST YLEMAGAZINE.COM/G FASHION SHOWC AS INVITATION ONLY MONTEGO B APAR AZ ZI: THE AFTER PART Y
NOVEMBER 3, 2013
ANTHONY ANDERSON GOLF CL A SSIC.THE TRYALL CLUBW W W.OCEANST YLEMAGAZINE.COM/ FASHION SHOWC ASE PO U PM. G MONTEGO BAY CONVENTION CENTER For more info visit - www.facebook.com/oceanstylemagazine
ME PRESENTS ALL ACCESS WITH BRIAN MCKNIGHT
// FEATURING ROMAIN VIRGO, N MADDZ // LOC NATIONAL INDOOR STADIUM, KINGSTON, JAMAIC A // FOR MORE INFO VISIT W W W.FACEBOOK.COM/ALL ACCESSJA
RESTAUR ANT WEEK JAMAIC A
VISIT W W W.FACEBOOK.COM/RESTAUR ANT WEEK JAMAIC A // FOR MORE INFO
TL R AM GOAT RUN
A CHARIT Y EVENT FOR THE CORNWALL REGIONAL HOSPITAL / /FOR MORE INFO VISIT W W W.R AMGOATRUN.COM Have a fasion forward or unique Event? Share it with us, it may get featured in our events listing. Email us at contact@neumediamarketing.com
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The stuff weddings are made of. Jamaica's 1st photo centric online wedding magazine. www.idofluff.com
BE YOUR OWN MATCHMAKER Choosing the right foundation LONI JONES COLUMN
E
v e r y girls dream is to have the most impeccable skin…Even the ones who already do! And
by having great skin, I mean naturally with no makeup at all or with a little pigment help, to stealthily camouflage that which you do wish the world to see. With so many types to choose from whether it be: liquid, stick, powder or cream, rest assured there IS one for you. It’s almost like finding your perfect mate! You may try a couple (or a few) before you boast your perfect match. But hold up… before you run off on your quest there are a few things you need to know before you spend your hard earned bucks possibly on the product that wasn’t meant for you!
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Determine your skin type Is your skin oily, dry or combination of two or all? Oily: choose a foundation that will help to keep skin looking matte by absorbing moisture, like a powder foundation or a liquid formula that is oil free.
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Dry: face it! Having dry skin is never cute. Liquids, sticks and powder foundations that say ‘moisturizing’ on the packaging work best with dry skin. It’s all about hydration.
Combination: The simple solution is to use a powder foundation only on the areas that will be more prone to oil and shine and blend/fade it carefully into the areas that are dry.
Luminizing foundations are for skin types that need that extra kick of glow and usually works best on dry and mature skin.
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3 Prepare your skin
Exfoliate (at least twice a week) moisturize, and prime.
Know your finishes
Matte, semi-matte and luminizing.
A matte foundation is oil absorbing. This means once applied it leaves skin with a powdery even finish.
Semi-matte foundations work on just about every skin type and most foundations are unless it says luminizing or mattefying.
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Exfoliating helps slough dead skin off which can cause break-outs and blemishes. Use a moisturizer with SPF to help protect skin from sun damage. Most foundations do have SPF. Its so important for healthy skin and last, prime skin.
Primers come in a lotion or gel formula and aids in making the foundation pigment last.
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the application I find liquids and creams apply best with my fingertips where my body temperature can warm it before I apply. The warming effects make it easier to blend.
Sponges absorb foundation‌. especially your liquids. This results in a sheer look. To get a dewier look you can dampen the sponge before dipping into the foundation. Use a sponge for the days you want minimal coverage.
Brushes evenly apply foundations. A tapered brush applies liquid formulas best. This kind of brush can get into creases. The synthetic ones wont absorb too much product. A thick fluffy natural bristle brush holds the powder. When applied in a circular buffing motion.
It may be a lot to remember but it’s a formula that will put you on track to being your own matchmaker! Beauty and balance, Loni Jones - MUA
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Kevon Richardson featured photographer
First off, can you tell us about yourself and how you got started in photography? I was born and raised on the island of Tortola which is in the British Virgin Islands. I’m currently 26 years of age and recently graduated from The Art Institute of Atlanta with a Bachelor of Fine Arts degree in Photographic Imaging. In my early adolescent years, I got a film camera from my grandfather and would be excited to take pictures when I go on church trips with the youths and stuff of that nature. I would be in a rush to get the film to the store to get them developed. I would say that’s when I first started to like it. Later on in my teenage years, I remember watching football games and became fascinated with the guys on the sidelines with those big zoom lenses. One day I saw a camera advertisement on TV for the Nikon D70 and I told my mother that I wanted one. She told me I’d have to work for it I did just that. I saved up my pay checks and she added on the difference and I got my
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first digital camera in 2005 I think. I was working with the local government at the time as the photographer’s assistant, so I was all ecstatic about carrying my camera to work and using it on the job. After being in that position, my passion for it grew even more and drove me to where I am today.
How would you describe your work to someone who has never seen it? I would say that my work for the most part is clean, simple and colorful, but it can get rather edgy at times. I like to push it a bit when I’m working on certain ideas. One thing that I think you’ll see from my work, especially recently, is that I love to do beauty shots. At what point did you realize that you wanted to make photography a career? After working as the photographer’s assistant from 2005-2006, that further solidified my push to actually make a career out of it. While I didn’t know that much back then, I thought it was worth me actually giving it a try. What are the biggest challenges working as a photographer?
For me personally, finding reliable people to work with for certain projects and have the same passion/drive as I do for my visions. Getting people to realize that this isn’t just a hobby, it’s an actual livelihood and stop always wanting stuff for free. Breaking into an industry that’s already flooded with some greats who have been doing it for close to as long as I’ve been alive. Where do you see yourself 5 years from now? I honestly see myself at least having my own studio space and possibly working out of New York or traveling back and forth there. Fashion/Beauty is what I mainly want to be doing and from what I’ve researched, that’s a prime place to be for that type of work. I also hope to be shooting for some well established magazines and even traveling to shoot various assignments.
What projects are you working on now? I’m currently working on a sheer white series, work for an art nude coffee table book that I’d like to put together and also a series of beauty shots. How much equipment do you typically bring to a shoot? Well of course there’s the camera lol, but I normally have 2 lights, battery pack (if on
location), a reflector, extension cords, multiplugs, gaffer’s tape and clamps with me when I go to do a shoot. I try to have more than I need than to need something and not have it.
Talk about the biggest challenges you faced when getting into photography and what are some of the challenges you still face now? One of my biggest challenges when getting started was actually figuring out what genre of photography I wanted to get into or which direction I wanted to head in. After figuring that out after a few years, it was then finding the right people to network with to actually
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help you achieve what you were going for. Some challenges still faced are finding the models with the right look for various concepts I have in mind or even being able to afford fees for different locations for the grand ideas I have flowing through my brain. Finding reliable people to work with is still somewhat of a challenge as well.
Who or what influences you? I’m always looking at various fashion blogs and magazines online, so I would say that’s one of my biggest influences when planning the work hat I do. I tend to look at quite a bit of international issues as well and not
just the ones shot/published in America. I sometimes look at some of who I personally consider to be “the greats” to see what worked for them and try to pull from it. Richard Avedon, Herb Ritts, Helmut Newton, Annie Leibovitz. Then you have Markus + Indrani, Maya Guez, Laretta Houston, Dallas J. Logan, Allen Cooley and the list goes on. These are just SOME of the people’s work that I look at constantly and I’d say that I’m fairly influenced in some way.
What makes a great fashion photograph? I think well thought out concept and a strong team to help execute that plan would make for a great fashion
photograph. Those include a good stylist, makeup artist, hairstylist, location if necessary AND a great model that can execute and be able to bring that vision to life; whether it be through her posing, facial expressions or even a combination of both.
Written by Londie Murray 19
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Meet Kerrie
Baylis
Miss Universe Jamaica
Photographer: Wade Rhoden Designer: Lubica Creative Director: Patasha McLean
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Photographer: Wade Rhoden Designer: Lubica Creative Director: Patasha McLean
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Photographer: Wade Rhoden Designer: Lubica Creative Director: Patasha McLean
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Photographer: Wade Rhoden Designer: Lubica Creative Director: Patasha McLean
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Please join us and support Kerrie on her journey to becoming the first Jamaican Miss Universe. www.missuniverse.com for more info.
Men’s Formal Wear
Event Decor
Wedding Stationery
Bridal Dresses
When the Moment matters... Chooses Petals & Promises
Kingston, Jamaica • 929-3778 • 968-6859 WWW.PETPROMJAMAICA.COM
SCAN ME
Kingston Bridal Week
The Randy Fenoli Experience W
hen I got the call telling me that Randy Fenoli, star of TLC’s Say Yes to the Dress, Randy Knows Best and Randy to the Rescue, loved the interview I did with him for my blog www.iriediva.com and was totally fine with me being appointed his Jamaican ambassador and publicist while he was in Jamaica, I was over the moon. I’d never done anything like this before, certainly not on this scale and with such a big name so I was excited and honoured that the Kingston Bridal Week team
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thought so highly of me and my work and trusted me to carry out this task. Between you and me, seeing “Randy Fenoli” on my caller ID gave me the biggest kick. I still have his voicemail saved that he left on my phone the very first time he called me! Meeting him at the airport was a thrilling experience. He certainly has an air about him, a fun-loving charm that radiates and when he holds your hand and says “Hello Beautiful!” You can’t help but to beam and exude that same warm spirit. I could tell, while he sipped his very first jelly
coconut in the VIP lounge at the Norman Manley International Airport, that this was going to be an awesome weekend! As I continued to media manage while he did his appearances, I realized that this is why he is the big star that he is. He’s genuine and the “hello beautifuls” aren’t an act, he truly tries to make everyone around him feel special. He opens doors and remembers names and that’s the kind of person who everyone loves. Later that evening we would sit for cocktails and dinner with the owners and marketing
Face of KBW 2013 Alicia Chong & Randy Fenoli executives of the Terra Nova hotel. It was a taste for me into the lifestyle of the rich and famous as the stories dazzled my ears and the meal danced on my tastebuds. As the wait staff squeezed fresh grapefruits for Randy’s favourite drink Greyhound, Randy would show us his true inner star as he stopped mid-sentence to flash a dazzling smile for random cameras popping up out of nowhere. He has that sixth sense I guess all celebrities do and he tells us it’s better to just give them a good picture than seeing some awful image appear online. This is also the reason he doesn’t like to eat in public and will rarely sit in his suit to avoid wrinkles. It’s all about the pictures! Fenoli’s first KBW event would come at the Black Tie Reception on Friday evening where he hit the stage to thank Jamaica for the warm welcome before he saw designs presented by a number of local and international fashion designers. This would range from swimwear, to loungewear to bridal gowns. He commented on the vibrancy of pieces by Neahlis and Jae
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Monique Solomon & Randy Fenoli.
Jolly and adored the structure and boldness of menswear by Dexter Huxtable. Petals and Promises wowed with exquisite bridal gowns while Roger Gary closed with strong, contemporary yet bold swimwear and resort pieces. Fenoli finished his evening snapping pictures with the many Jamaicans who came out
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I was excited and honoured that the Kingston Bridal Week team thought so highly of me...
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to see him and sampling the tantalizing treats served up by Goddard Catering Group.
S
aturday was the big day. Kingston Bridal Week came abuzz with activity as Fenoli visited each and every booth
throughout the day, giving bridal advice, taking pictures with adoring viewers of his shows and signing copies of his book, It’s All About the Dress. His presentation gave us insight into who he is and how he got started in the fashion industry. He shared anecdotes from behind the reality TV cameras and gave secrets to brides-to-be in the audience about finding the right dress. Fenoli’s most popular question? What’s the latest trend in bridal dresses. He quickly reminds us that it may not be pleasant to look back on wedding photos 20 years down the line and see trendy. Instead we want to see timeless, classic, something that truly represents the bride, just as the wedding should share the story of the couple in each element from the décor, to the music, to the food. Randy’s biggest one-liner is “always go with the dress that makes you feel the most beautiful.” He reminds us to think not of trends, colours or advice from others but most importantly the one that makes us feel the absolute best. In a dress that we feel beautiful in, we carry ourselves with pride.
From left to right: Sean Lyn, Kara Anderson, Randy Fenoli, Nikki Barbar & Kibwe McGann.
Lunch brought an opportunity to treat Fenoli to an authentic Jamaican experience and as he had shared with me that he was looking forward to trying our jerk chicken, I ordered Scotchies Jerk Chicken and Pork for the team. I wanted him to try my favourite and it turns out that it was a hit with him and the entire team! Having spent many years in New Orleans, he tells us that he’s a lover of spicy food and we could see that as he liberally dipped chicken pieces in the wicked hot Scotchies pepper sauce. He wasn’t shy in letting us know that he could eat several more pieces of that!
turn. He mentioned loving the bold flair in our fashion, noting that we aren’t afraid of colour and style. Fenoli truly enjoyed his time here in Jamaica at Kingston Bridal Week and I bet this won’t be the last time that he journeys to our beautiful island paradise. He warmly thanked “Diesel” who was his local security detail and myself as well as the rest of the KBW team for showing him an awesome time and helping him to use his time here well for business and pleasure.
The whirlwind day ended at the KBW Taste of Kingston event where Fenoli dined on great eats from renowned chef Oji Jaja while watching designs strut down the runway. Fenoli’s thoughts on his first time in Jamaica? He told me how much the people here treated him so well, “it was a warm reception every where I went. I loved being able to truly immerse myself in the culture, eating the food and learning a few of the words.” He spoke highly of his hosts, of the KBW team and of the Jamaican people in general, loving the genuine kindness extended to him at every Written by Monique “IrieDiva” Solomon 28
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BUSINESS NETWORKING
BETTER
A business networking applcation that totally allows you to share your contact details easily with anyone. Now you can leave those business cards and just carry your phone!
Available for
Coming Soon to November 2013
January 2014
Interview with
Jojo Olliviere
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You are the second Trinidadian to be featured in our magazine. Give our readers some background information on yourself. I feel honored to be the second Trini being featured, and hopefully I would not be the last. I was born, I grew up, and I have lived in Trinidad for my entire life, all 23 years of it. Although I started modeling around 3 years ago at Trinidad and Tobago fashion week 2010, I’ve only recently been consistently working at it, and I cannot say that I am not having an absolutely great time working my way up.
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What made you want to be a model in the first place? Whether or not I thought I had what it took or the drive was there to be a model in the first place, the people around me felt like I did, and I would say I was encouraged into it more so than I had a want to become a model. Now i can definitely say that, yes I enjoy the glamorous aspects of it, the hair, the makeup, but what drives me to continue is being a part of what a lot of people consider to be art, seeing the end product of an idea brought to life, in a picture, a video or whatever form it may take, and knowing that I played a part in making it possible.
...the drive was there to be a model in the first place
What is the fashion industry like in Trinidad? What a vague question… what aspect of the fashion industry? What I can say from where I stand, which for the most part is on the outside looking in, because I am relatively new in some regards is that, it is quickly growing into a force to be reckoned with. There are a lot of recognized and up and coming quality designers, photographers, hair stylists, makeup artists and models who are becoming house hold names in Trinidad and Tobago and the Caribbean for the mere fact that they are delivering good consistent products that are up to international standards. Let’s get more personal. Do you consider yourself a romantic? No, not inherently, but I do appreciate being romanced . What do you find most attractive in a man? Humility. What’s the sweetest thing a guy can do for you? Be there when I need him to be.
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What’s the wildest thing you’ve ever done as a model? Wildest… I’ve never done anything I would consider wild or crazy, I have had to lay on a few not so comfortable rocks, I have had to cross a few streams, and I maybe once or twice had to look like I was attracted to another model, male or female. But nothing crazy… yet. What do you do when you are not modeling? I am a full time student at the university of the west indies , when I am on vacation from that I usually work full time.
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by Londie Murray Photography by Richard Munro
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Newest Bahamian Fashion Prodigy
Theodore Elyett
T
heodore E. Sealy, Designer for the Theodore Elyett label, broke into the Caribbean Fashion spotlight by wowing viewers of Mission Catwalk (season 3) week after week with his designs. Some people choose their professions but we could almost say that fashion chose Theodore. Growing up in a garment manufacturing factory will do that to you, and at age 13 his works draped the backs of Miss Bahamas pageant hopefuls. But what could a man who has been showcased in Africa, Asia and the Americas possibly get from a Caribbean reality series? The most coveted prize
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of a collection at London Fashion Week and the opportunity to study at London College of Fashion. “Once I knew I finally snagged those two awards I was pretty much the happiest man on this side of the globe.� As well he should be! Finally breaking into the European market could be just the thing to push the Theodore Elyett label onto the global stage.
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There are some who cracked under pressure, and others who simply sailed through the competition..
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Catwalk] journey allowed me to hone my skills, understand my brand a lot more, and it exposed me to the retail aspect of the fashion industry.”
Ready to Wear Fashion Opportunities // Designer
Theodore E. Sealy
Mission Catwalk Challenges All was not a bed of roses on the set of the recently concluded reality show. You may think that there is no hard work in the fashion industry; Designers only draw and sew. Think again! According to Theodore, “competing against other creative minds is one thing, but having to do so in a controlled environment where you are always being filmed is a whole different ball game. There are some who cracked under pressure, and others who simply sailed through the competition. For me it was definitely a learning experience.” We could all see the tensions among the contestants fighting to stay in the competition with crazy challenges to complete in very little time. Fortunately we could also see the rewards and Theodore is certainly reaping a lot of the benefits. “I can definitely say that the [Mission
The Theodore Elyett brand is making moves to be available online and in retail outlets worldwide. “The retail dollar is what matters to any designer,” so we can look out for this label to be all over in the coming years. Currently the Theodore Elyett BASICS collection is being carried by Lee’s Fifth Avenue in Kingston, Jamaica. Think: Parisian inspired scarves, striped fashion pants and polka dot blouses. Theodore is actually back in Jamaica expanding his knowledge of the Fashion industry as well as capitalizing on his opportunities especially “the retail aspect of the fashion industry; an area which was virtually non-existent for my brand”. Fashion designer, Journalist back home in the Bahamas, and Beauty Pageant Director; Theodore Sealy is more than meets the eye. He’s multi-dimensional and that shines through in his designs. Keep up with all the newest happenings at facebook.com/theodoreelyett and of course let them know that Nirvana sent you! Written by Shantelle Spence Photography by Scharad Lightbourne
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ROGER An Interlude with
GARY
N
irvana recently caught up with Guyana-born Fashion Designer, Roger Gary at Kingston Bridal Week. We spent some time with this veteran talking about his design style and collection that wowed at KBW. We also got his insight on the fashion industry in the Caribbean and now we bring you this glimpse into the man behind the designs.
Roger the designer Ladies, we fell in love when he said the distinctive feature of his work is “the fit”! He said he aims to “celebrate the strengths and
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downplay the flaws” with his timeless designs. Some twenty years Roger has been refining his art and it’s a safe bet when you choose a Roger Gary Design that you won’t ever want to stop wearing it. He takes his training in the human form and applies it to his designs to create intellectual works of art. Bridal wear is the majority of what Roger does, and does well dressing the likes of Violet Chang; past Miss Jamaica Universe and bride of Boxer Lennox Lewis. However at KBW he displayed a montage of his Aqua Couture line. Think: neon colours, bold black and white
polka dots, and gold Olympics-inspired pieces. Roger’s designs will get you the right kind of attention, and every piece is his design. Roger takes delight in adding “a touch of fantasy to the modern woman”. Roger has lived and worked in New York for a number of years but has never forgotten his Caribbean roots. It’s perhaps for this reason that he holds the Caribbean Style and Culture Award for his contribution to the Caribbean Fashion Industry. Showing regularly across the region in Cayman, Jamaica, the British Virgin Islands, Barbados, and Guyana, as well as in New York, Roger’s work has been featured in print and the electronic media. The true mark of a man however is not so much his achievements but who he is in spite of his achievements. You’d assume that after having his works adorn Jennifer Lopez, New York Fashion Week, Essence Magazine, BET, VH1/ Vogue Fashion Awards and numerous other industry staples that Mr. Gary would have lost the island spirit. You’d be wrong. Roger is readily described as one of the most “relaxed”, “professional”, “approachable” bar none as
he moves through the room with his certain urbanity.
On the Caribbean Fashion Industry According to Roger there has been an evolution in the quality of the work of Caribbean Designers especially those that have not had professional training. In times past there was an ignorance of the nuances of presentation and even retailing that is being reversed in the wake of the internet. Roger is a strong supporter of young Designers, especially those from the Caribbean, mentoring to help make them more than just a transient face in the crowd. Nirvana looks forward to upcoming works from this designer and we encourage you to check him out at facebook.com/ RogerGaryDesignsNY. Let him know that Nirvana sent you #Juicey Written by Shantelle Spence Photography by Stuart Smellie
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FASHION understood
www.kerrymanwomanhome.com 18 South Ave, Kingston 10 Jamaica. Tel: (876)929-2096 43
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Not just a fashionable
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Treveen Stewart destined for the Top
F
rom twirls and frills, just about every little girl has toyed with the idea of being a model in a world of glitz and glam, lights, camera and action!! There is something so otherworldly about fabulous outfits, makeup, designer wear, working the runway hearing the satisfied applause. So it isn’t every day that a 15 year old receives what many call a once in a life time model opportunity-yet turns it down (gasps; OMG, Say what now?!)
Such is the story of the first Caribbean Next Top Model winner-Treveen Stewart who at just 15 years of age entered the Faces of Summer competition in the Cayman Islands on a whim and won. She was subsequently invited to compete in the Faces of the Caribbean regional event in Jamaica where she emerged 2nd runner-up. At that competition, her still developing features were so noticeable that she was offered a contract with New York Model Management. What would have normally been the start of her happy ever after was met with staunch dismissal as the then 15 year old Stewart decided to complete her high school
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education before embarking on any modeling career. What makes the Treveen story further interesting is that this decline of offer seemed to be a repetition in planned and unplanned ways. Even more interesting is that the ‘model on a mission’ readily described herself as a tomboy-one who always had more interest in sports- who only developed an interest for modeling after friends kept asking her to be a part of varied shows.
“I’ve always played sports” she shares. “I’ve also always been a tomboy” she adds. This tomboyish streak and love for sports have been a long held passion and even today in between model stints, Treveen plays flag football, netball, volleyball and tennis among others. Her other passion interestingly is-cooking- “As a tomboy, I
was never really interested in dressing up. I loved sports and I loved cooking”. She shares. “I think I can say I’m pretty good at cooking. I even worked as a pizza chef and worked in a few restaurants including the famous Courtyard Marriot as a summer chef. I was also a line chef in a lounge and love to cook for big parties for the family”
Yet still, what of modeling? A year later, when she started toying with the idea of being a part of the modeling spotlight, it was not to be. This time, Treveen suffered a heart wrenching loss-that of her dear grandmother- and so at 16 when yet another New York agency came calling, again she had to turn down these offers to return to her native Cayman Islands to bid her grandma one last farewell.
But then… Things took a turn for the better. Her features were remarkable and many took note. With a massive fro, long legs and high cheekbones
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By not giving up there came a string of photo shoots for lines such as Marie Claire, London’s ID magazine and a 3 year deal with LA based Nous Model Management through which she was booked for a notable role in Robin Thicke’s Sex Therapy video.
Caribbean Next Top Model A few years later, Treveen emerged as the sometimes steely girl you met on the inaugural staging of Caribbean’s Next Top Model; That girl who always seemed more like a go getter who didn’t care too much of what others thought of her. The very same girl who broke down at the thought of having her distinguishing fro chopped as the show’s fashion gurus thought a low cut gave her a more edgy look. She admits that the time on the show was one of the most challenging periods of her life-having to live with a house of strange ladies, showing comfort even when you are not comfortable and even more being flexible at all times. Like the proverbial silver lining though, today she is grateful for the experience and the lessons that it has brought-lessons that will continue to guide her through a successful modeling career. Some of these lessons include not worrying about what other people say; learning to put on
My philosophy is anything you want to do, just believe in God and never give up
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she clearly stood out and the fashion world knew it! So along with this knowledge came the offers. Then at age 17, Treveen took a bold step and bought a ticket to New York away from the guiding arms of her mother-a mother who did not wish her daughter to rely on modeling on a career. Like most mothers, she wished her daughter to go back to school, get an education and probably a typical 9-5 job.. But by then, modeling had slowly, hesitantly but surely become a passion and there was no turning back. It is then that Treveen’s true competitive spirit came to the fore and as she describes it “My philosophy is anything you want to do, just believe in God and never give up”
a good face even for bad days and being very flexible and easy to work with on varied sets. Though initially hesitant Treveen shows how much she has embraced these lessons by embracing a shorter hairdo. “Cutting my hair has forced me to be very versatile and play with different looks and still be a Treveen Star” she said.
Life Since Caribbean Next Top Model Since winning Caribbean’s next Top Model, several additional doors have been opened including cover features on several of the Caribbean’s hottest Lifestyle Magazines, interviews and a shoot every week. She is also looking forward to moving to Chicago in the fall to start working with the renowned agency Factor women. Treveen has also been able to further highlight her cooking prowess, having been featured on cooking shows since her win. With a grin, she shares that she loves the direction that her life is going and as a competitive go getter-she only expects it to get better.
As for the future Treveen says she hopes to reach supermodel status and be successful in whatever she does which may include a cooking show. While we spoke Stewart was jetting off to Mexico to be a part of the Chi conference for Miss Universe and with an even bigger grin she tells me that at the end of it all, irrespective of what persons saw on Caribbean’s Next Top Model, she is simply very laid back, sometimes goofy, comedian, chef on the rise and all round athlete who gave me more than enough reason to smile and laugh out loud as we chatted about life before, during and after Caribbean’s Next Top Model. Her parting words filled with hope and promise paints a path of success driven by motivation and determination. “I am just very competitive. I’m really a go getter who loves a challenge. Modeling was and continues to be a challenge and I still don’t feel that I have reached where I want to reach and so I won’t give up until I get there” she said.
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Fashion desiger Feature
Lubica
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I love what I do and when I take time off I am always thinking about fashion...
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nterview
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A Slovakian born designer now living in Jamaica. How did that happen? I used to live in Toronto and had lots of friends from Jamaica. I came to visit for the first time in 2000 and fell in love with it. I used to come back for vacation often and when I finished school I decided to come for few months to see if I could live here…and the rest is history. I was back and forth a lot... until I decided to make it official and just stay here. You recently displayed at The Collection Moda. How was that for you? I really enjoyed designing and working on the Dream collection that I showed at TCM. I knew the event itself was going to be amazing and I wanted to make sure that the collection I showed was amazing too. I worked on it for months. I kept coming up with new ideas…at one point I had to stop and make sure I don’t sketch anymore… Meeting the international designers, stylists and other fashion professionals is always inspiring for me. I really enjoyed doing TCM show . it is a very well put together classy event! Congrats to everyone who was involved! And I cant wait for next year.
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For those who weren’t paying attention to our first issue, Tessanne Chin wore your designs for the cover of the magazine. How do you feel when celebrities wear your designs? Actually the blue dress on the cover wasn’t from my collection but the other designs in the interview were. I have been dressing Tessanne and Tami for a long time. I really enjoy working with them. They are such fashionistas and they are both very sweet and easy to work with. I am always excited to get a chance to dress them. Recently I was really happy to dress Alaine (to the YVAs 2013) and of course I have been able to dress Yendi Phillipps many times now and its always exciting to see her in my designs… Its not hard to make these ladies look fabulous … I am one lucky designer. But I also get very excited when I see my customers wearing my designs. Its an amazing feeling knowing that women feel great in my clothes! Fashion is a competitive industry. Have there been times when you felt like saying “I QUIT”? Well… yes I do get frustrated at times especially with the business side of fashion and at times with the creative as well and I say I don’t want to see any fabric for a long time… but it never lasts. I love what I do and when I take time off I am always thinking about fashion and what I should do next. Even after I finish a collection that I worked on for a long time and there is lots of pressure and super long days (nights)…as soon as its over I am right the way thinking about next collection and cant wait to start working on something new. You recently had a deal with ATL (Audi), what was that all about? I have worked with Audi last year during TCM and it was a wonderful experience. I was able to drive the hot red Audi A1 for 6 months and I loved it! It was a perfect little car for a fashionista like me! It is amazing that Audi (ATL) recognized the power of the evolving fashion industry in Jamaica and got involved with The Collection Moda … I believe it will only get better and better from here… I mean, who doesn’t wear clothes and want to look and feel great (and drive a nice car!) ??? The two go hand in hand.
magazines), Complexd Magazine (uk), and also by She Caribbean (and had one of my designs on the cover) just to mention few. I am always excited to work with different magazines and media. I am very grateful that people are interested in my work.
What inspires you as a designer? For this last collection I was inspired by Art Nouveau and especially the artist Alfons Mucha. Mucha has been one of my favorite artists since I was a little girl. His drawings started the Art Nouveau movement and I have always loved the whimsical feel of his work. The women in his drawings always look so feminine and soft but powerful. I took inspiration from the colors‌the softness and the dreamy feel of his work. What are some of the projects you are currently working on? I am always working on the Lubica project! Lol it never stops. There are few things in the work right now and as soon as I can I will share the info. Apart from Nirvana Magazine which other magazines have you been featured in? I have been featured by the Czech Cosmopolitan Magazine, also Slovakian Miau , La Femme and Emma magazine (popular fashion
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Do you think we (Jamaica/ Caribbean) are doing enough to really make a significant mark in the global fashion industry? Since I started designing in Jamaica many new designers emerged on the fashion scene. Especially in the last two-three years. Its great to see more people starting to realize that Jamaica and the Caribbean could benefit from this billion dollar industry. There is so much talent here from designers, to photographers, make up artists‌ fashion bloggers and fashionistas! I think its going to take some time and lots of work but with the right guidance/production Jamaican designers can become internationally successful. This is why when organizers put on fashion events it is important to focus on the local talent as well. And having more programs/grants/seminars etc. available to develop local talent will be the key to their/our success. What would you like to see from Caribbean designers whether up and comingor established? I think there are so many talented designers here and around the Caribbean. I am always very interested to see local designers and their work. Its inspiring and competition is always healthy as it pushes all of us to work harder. I think its important for local designers to understand the international market in order to succeed on a bigger scale. Professional approach and consistency in quality and designs are very important to be able to
compete on an international market. Designers in the Caribbean have more set back to deal with… smaller market, lack or resources, import – export regulations, production… There are a lot of issues for local designers to overcome but there are more and more options and help available now and I believe it will only get better.
Let’s get a bit personal here. When you are not designing what do you do for fun? I design! Lol some designing feels like work … and some feels very relaxing to me…. But when I need to get away… I travel if I can… or I go to the beach (Frenchmans in Port Antonio is one of my favorite) … or I spend time with my friends , get massage and eat some good food and stay in bed, or hang out at the Kerry manwomanhome store which happens often, and I even like to go out and party (even if I don’t get to do it often)… a proper Ultra night is needed once in a while… to make sure I don’t forget my dance moves! (The two that I have!!!! Lol ) I do feel happy when I am busy and have lots of work thou. Finding a balance is difficult for me. I don’t get to see my friends as often as I would like but for now I have to
do what I have to do… dream is a dream and it takes dedication! 5 years from now, where do you see yourself? I definitely see myself in the fashion industry. I see myself as an internationally successful designer with a well selling line and all the stress and pleasures that comes with it… with a happy family, handsome loving supportive husband … healthy and happy … with lots of shoes! Lol just kidding… I don’t really need a husband!!!! Lol just kidding! ;-) (love is important!!)
Last question before we wrap up. Where can our readers purchase stuff from your collection and how do they get in contact with you? Anyone interested in my line can visit and contact me through my web site
www.lubica.com
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Model: Vanessa Hill Photographer: Richard Munro Location: Trinidad
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Model: Vanessa Hill Photographer: Richard Munro Location: Trinidad
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ew Jamaican Fashion Designer, Simone Neilson, has been making waves since her entry and subsequent win of the Heineken Inspire 2012 (Fashion) competition. In the past year she has shown in Tobago Fashion Week, Caribbean Fashion Week and Collection Moda. If you’ve seen her work you will know she is not just a ripple in the pool, she is here to stay. “It all started with a pencil case!” Her advice to aspiring designers is to “say YES to everything, exposure is the best form of free advertising and being paid for fashion shows and photo shoots will come soon after”. She had been practicing this long before entering the industry. According to Simone, “My intention was never to become a Fashion Designer [but] it all started with a pencil case!” and for this we are fortunate. Back in high school Simone dabbled with sewing and, after she carried a pencil case she
had made to school, she caught the eye of a classmate who asked her to make a beach bag. The rest, as they say, is history. The challenge of sewing a new piece led her from beach bag to experimenting with pouches, headbands, simple crop tops, skirts, dresses and gowns. We can thank that one friend in high school for the designs we now see. Where to Next The SimoneMichelle Label showed its Maracuya capsule collection recently with each piece embellished with recycled DVDs. Nirvana got the scoop to be on the lookout for Lotus inspiration in her next collection and we are certainly excited. The experience has Simone wanting to do more and go further; next step is Fashion school. “Being self taught is a blessing but there are things I’ve never been exposed to educationally in the fashion field, including technical and management skills.” She is looking forward to “developing her skills and working on her presentation”. This girl has got big plans to be around for a long time. Simone’s drive is her potential and this self described “perfectionist” does custom pieces so you can drop her a line at facebook. com/miSimClothing. Tell her Nirvana sent you. Written by Shantelle Spence Photography by Joel Finnigen Make-Up Artist, Antoinette Bailey
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Give us a little bit of background to Leonie Rhule--where are you from and what were you doing before House of Rhule? I was born in one of the coolest parishes of Jamaica, Manchester, Spur Tree. I successfully completed my studies at de Carteret College in Mandeville. Then I took my education in a creative direction, studying at The Edna Manley College of The Visual and Performing Arts. I specialized in Graphic Design. I’ve worked at several advertising agencies and I’m presently Co-founder and Creative Director of Think Web Ltd., a digital interactive agency. But what was the catalyst for jewelry making? What made you decide that jewelry and accessories were where the passion flared? My father is an artist, one who was very intricate. He was detailed in craft and sculpture
design. Of the many pieces he did, the ones I remember most are a center-table shaped like the map of Jamaica and a radio that was vintage but that played very well. My mom was a nurse and knew little about art and creativity but she was certainly a fashionista with her own unique style. Style and creativity is a family thing. But my husband, Neil Rhule and myself created House of Rhule in 2008. He asked me once, “What is your niche in the creative world?” My answer was “I love the arts, everything music, dance, theatre, fashion, media, etc.” I was at work one day when all of a sudden, my computer decided it had done its time and crashed! Luckily, I had been saving files on an external drive so I did not lose everything. Then I started to think in that moment… “If machines weren’t built to last, then what
would?” I got the answer right away. “My hands… What can my hands do without using a machine?” I started thinking about drawing, painting etc. But surprisingly, I don’t even know where the thought came from to get a ball of thread and a crochet needle. The thought of it was shocking, because I had never crocheted before nor can I read the language of crochet. Still unaware and unlearned, I went and bought a ball of crochet thread and needle and started practicing. I made it a hobby. My first product was a crochet-earring. Someone saw it and liked it! My level of creativity with crocheting grew from hobby to business. More and more people showed interest in the different and unique styles I came up with. Don’t be mistaken though; the watches are not separate to the brand. I like to wear a lot of bracelets and cluster bangles, so these watch designs worked! It had the same look as my look... a watch and a bracelet in one piece, wrapping around the wrist, giving the feel of wearing multiple bracelets. Why not?! And the added taste of leather bands—I find cool and fresh for any wear.
When are we to expect a House of Rhule outlet? I don’t want to set a date nor do I have one in mind, however I am moving with the wind and do have interest in having an outlet. What I have now as a medium of advertising is our website and our Facebook page. Other distribution channels are Things Jamaican stores, Sidcile Craft Shop #23, Devon House and Locks Creation Beauty Centre, Kingston, Jamaica.
everyday a baby is born and everyday someone dies. That’s how it is. Once there is someone of like interest who I can build relationship with, same values, has character, integrity and trust, then that’s not a problem. I guess from the mentioned qualities, when they are missing in a business structure or environment, it breaks down, separates the true meaning of purpose.
What more can we anticipate from House of Rhule? Bigger watches? Male watches? Body chains? There is so much more to anticipate but surely I have prospects in marketing bigger watches and bracelets, chains, earrings and rings. There are plans to dive into the mainstream and participate in fashion shows locally. We are in the process of building an interactive APP for fashion and accessories products. As said before I am moved by wind! Could you give any ideas for any new watch designs coming up? Ideas I consider secret ;-) I really would not say at this time but will share when the line is ready. Is there anything you want to say to your current and potential customers? Thanks for your support and appreciation for the product. Everything starts in the seed the fruit was a part of the seed before it became a fruit. A nation is formed with people and culture, same belief that House of Rhule is cultured in expression of the individual who interacts with the product. The product is not complete until people interact and help to build the brand. Look out for more creative and unique ideas coming from House of Rhule!
Have you contemplated collaborating with other designers? Sure, of course. Creativity cannot be harnessed or locked up—it should be shared. It’s like
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I wanna hold your [ brand ] l o g o a n d b r a n d i n g pac k ag e s s ta r t i n g f r o m u s d
HOLDMYBRAND@GMAIL.COM
$150
Introducing TCI’s Kadrica Hamilton
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Kadrica says she is “passionate about [her] clothing line but more so passionate about pleasing the person who will wear it”. She finds inspiration in nature and in the smiles of her family. Kadrica uses art to express herself so we can tell that she is fierce, fearless, outgoing person. She refuses to be limited and sees how Caribbean designers are being given opportunities to showcase their talent in worldwide Fashion Industry, opportunities she is gearing up to manipulate.
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he newest big thing in Turks and Caicos Islands’ Fashion is Designer Kadrica Hamilton. Her debut Sha’Chic by Ja’D Collection really caught our eyes with its brave use of black and white Leather, Stretch Gabardine and Lace. She has caught the eyes of beauty pageant franchise holders in the TCI and is preparing a mini collection to be worn by TCI’s Miss Universe in Russia later this year. Kadrica started taking Fashion seriously in the last four years by modelling until she fell in love with the design of clothing. “Edgy, modern, urban” are words to describe her design style and if you see her collection you’ll understand why!
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Born and raised in the TCI, she went off to the USA to study Fashion and it is there that she has most been influenced. Kadrica says that she is intuitively a designer and relies on a natural creativity as the starting point for her designing yet she still recommends that designers learn the history of their art form through formal education. Nirvana is looking forward to a top secret project she is working on as well as the launch of her follow up lace collection which should be “very delicate a lot of simple pieces paired with extraordinary cuts and colours.” Now that you have been formally introduced to Kadrica’s work be sure to check her out on Facebook for updates on what she is doing at facebook.com/kadrica.hamilton and be sure to say Nirvana Magazine sent you.
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