HELVETICA MAX MIEDINGER
Origin Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Originally named Neue Haas Grotesk, it was rapidly licensed by Linotype and renamed Helvetica in 1960, similar to the Latin adjective for Switzerland.
Helvetica is a neo-grotesque design influenced by typeface AkzidenzGrotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 1960s, becoming one of the most popular typefaces of the 20th century.
Eduard Hoffmann
HELVETICA MAX MIEDINGER
Features Notable features as originally designed include the termination of all strokes on horizontal or vertical lines and unusually tight letter spacing, which give it a dense, compact appearance. However like many neo-grotesque designs, Helvetica has narrow apertures, which limit its legibility onscreen and at small print sizes.
Character Set Light
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog !@#$%^’*()_+=[]\;:,./{}“|”<>?`0123456789
Light Oblique
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog !@#$%^’*()_+=[]\;:,./{}“|”<>?`0123456789
Regular
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog !@#$%^’*()_+=[]\;:,./{}“|”<>?`0123456789
Oblique
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. the quick brown fox jumps over the lazy dog !@#$%^’*()_+=[]\;:,./{}“|”<>?`0123456789
Bold
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog !@#$%^’*()_+=[]\;:,./{}“|”<>?`0123456789
Bold Oblique
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog !@#$%^’*()_+=[]\;:,./{}“|”<>?`0123456789
HELVETICA MAX MIEDINGER
Famous Applications Helvetica is a popular choice for commercial wordmarks, including those for 3M (including Scotch Tape), American Apparel, BMW, J. C. Penney, Jeep, Kawasaki, Lufthansa, Motorola, Nestlé, Panasonic and Tupperware. Apple used Helvetica as their system typeface i.e. iOS until 2015.
Helvetica is widely used by the U.S. government. NASA used the type on the Space Shuttle orbiter. It is also commonly used in transportation settings like New York City’s Metropolitan Transportation Authority adopted Helvetica for use in signage in 1989.
“Helvetica”, a feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface’s introduction in 1957.
Helvetica Variants Helvetica is among the most widely used sans-serif typefaces. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Amongst these were, Helvetica Light, Helvetica Inserat (1957), Helvetica Narrowed,
Helvetica Compressed (1966) and Helvetica Rounded (1978). Versions exist for Latin, Cyrillic, Hebrew, Greek, Japanese, Korean, Hindi, Urdu, Khmer, and Vietnamese alphabets. Recently, Chinese faces have also been developed to complement Helvetica.
Helvetica 76 Bold
Helvetica Obliq...
Helvetica Black
Helvetica Neue
Helvatica Bold...
Helvetica 95 Bl...
Helvetica Thin
Helvetica 23 Ex...
Helvetica Neue...
Helvatica Black...
HELVETICA MAX MIEDINGER
Helvetica Clones As one of the most iconic typefaces, derivative designs based on Helvetica were rapidly developed, taking advantage of the lack of copyright protection in the phototypesetting font market of the 1960s and 70s onwards. Some of these were straight clones, simply intended to be direct substitutes.
Helvetica
Substitute Helvetica designs that have survived into or originated during the digital period have included Monotype’s Arial, Compugraphic’s CG Triumvirate, ParaType’s Pragmatica, Bitstream’s Swiss 721,URW++’s Nimbus Sans, Scangraphic’s Europa Grotesk and many others.
Arial
Grotesque
Max Miedinger
(24 December 1910 â&#x20AC;&#x201C; 8 March 1980)
A Swiss typeface designer, Miedinger trained as a typesetter and worked at the Haas Typefoundry in the 1920s. He designed the famous sans-serif Neue Haas Grotesk typeface, that was eventually expanded into the Helvetica family in 1957. It was marketed as a symbol of cutting-edge Swiss technology which put him on the map as a type designer. Some of Miedingers other designs included Pro Arte (an undigitised condensed slab serif), Horizontal (a wide capitals design similar to Microgramma), Helvetica Monospace and Helvetica Inserat.