Rosslee Quales Studios Standards Manual
Table of Contents Mission Statement pg 3 Logo Use and Misuse pg 4 Color Usage pg 5 Font Usage pg 5 Stationary Examples pg 6-9 Product Packaging pg 10-11 Image usage guidlines and examples pg 13 Ephemera pg 14-15 Website design pg 16-17 Vehicle Wraps pg 18-19 Heart For The World pg 20-21
Mission Statement
Rosslee Quales Studios is a multi-media art studio that seeks firstly yo raise awareness of human rights issues through the donation of 60% of profits to humanitarian aid groups. We aim to do so through the advertising and sale of our products; which include custom made works in various available mediums, to establish our brad as ethical as well as one of quality. Rosslee Quales Studios’ primary goal is to reach the world for the world.
3
Color and Font Usage
Logo Use and Misuse R: 155 G: 91 B: 8
Supplemental colors within the color families used in the logo as well as black, white, and all contributing shades of grey, may be used in addition to the logo if required for branding as can be seen within the artwork used for the homepage of the website.
R: 42 G: 54 B: 123
Font used for brand name and titles is Orator Std Medium, never use slanted. Suplemental font for use within letters, brochures, etc. to be Helvetical Light.
R: 177 G: 158 B: 70
Color of Font to co-ordinate with over all color scheme.
No deviations from these colors within the logo. Greyscale is acceptable when required.
Rotation if required by design
No alteration of logo dimentions
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5
stationary Examples and Guidelines Standard front to business card Individual contact information on back top right hand corner in Orator Std Medium
RossleeQuales.Net
Alicia Rosslee Quales 864 201 5943
Rossl ee Qua le s St u
os di
4 30
C 29651 Greer S r Dr pla Po
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7
Brochure
Your Every Graphic Need
Brochure to be minimalistic, mostly typographical. Exclusion of imagery apart from hexagonal motif
THE World For
THE
WORLD
Rosslee Quales Studios is a multi-media art studio that aims to raise awareness of human rights through the donation of 60% of our profits to humanitarian aid groups.
Package Design Examples and guidlines
Bags for pick up of products or purchase of products aimed at fundraising for Sub-brand Heart For The World
Pakaging for discs with software or graphics, for delivery or mail
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Image Usage and Guidelines
Suplemental artwork or imagery may be used for advertising of further branding development, must be authentic to Rosslee Qules Studios and must how true to Family Colors discussed previously. An example of this can be seen on the home page of the brand website to the right, image usage must be for branding aspect and is to incorporate the logo. Hexagonal designs as can be seen throughout the brand stationary is also permitted within the color boundaries provided.
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Ephemera
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15
Website
Option for electronic contact via email available on the website’s contact page as can be seen to the left.
4
/website features color scheme discussed previously. Main page features Rosslee Quales Studio Art Work, to be rotated monthly/seasonally. Banner on left and right are consistent throughout website; banner on left has scrolling phrases pertinent to the branding and advertising of Rosslee Quales Studios, left banner is to show the pages to the site for navigation as well as to indiicate which page the user is on through highlighting the icon for that specific page.
About Us page features a Youtube link which can be externally updated to include recent business developments.
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Vehicle Wraps For Your NEED Graphic
vehicle wraps to feature hexagonal designs within color scheme with incorporation of Logo
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19
Heart For The World
Sub-brand aimed at directly raising awareness of human rights issues. Coloring is simplar to that used for Rosslee Quales Studios with the exclusion of the Blue so as to add to the geographical concept.