BAMBAI BLING EVENT Marketing Deck Content
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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The Objective C
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To produce the Bambai Bling fundraiser event; an evening designed to shine the spotlight on the organization’s continuing efforts in the development and education of war torn regions that include, but are not limited to Sierra Leone. This event provides an opportunity for a host of fashion and entertainment icons, and other captains of industry to celebrate the organization’s accomplishments. Thus, providing brands with a unique pla form to reach generation X through the power of tastemakers and influencers.
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Strategic Tactics Attendees will partake in a cocktail reception with hors de vours prepared by a private chef and a silent auction, which will be punctuated by a musical performance and art exhibition. This intimate group of A-list celebrities, philanthropists, and high net worth individuals all share the same commitment to changing the diamond mining conditions in Sierra Leone and providing education to its people. Sponsors will be able to create an organic brand presence by introducing and reaffirming relevant products and services to this unique demographic.
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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the event C
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In association with Shine on Sierra Leone, The Bambai Bling Fundraiser Event is a celebration of the organization’s accomplishments and success over the past year. This A-List invitation only evening will be comprised of a cocktail reception, art exhibition, silent auction, musical performance, dancers, and the unveiling of the organization’s newest programs and endeavors.
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The event will welcome 150 of the most prominent artists, industry executives, and tastemakers from across the country and abroad. The event will take place on June 17, 2008 from 7pm to 10pm at the private home of music mogul Russell Simmons and will be hosted by actress, Jennifer Connelly.
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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Bambai Bling Bambai Bling is a movement supporting the youth of war-torn Sierra Leone as they rebuild their lives and their nation. The hip hop community's emphasis on "bling" led a group of US rappers and filmmakers to travel to Sierra Leone to learn firsthand about the impact of "conflict diamonds" and the decade-long civil war they helped to fund. Produced in association with VH1 and the United Nations Development Programme (UNDP), the film began airing on VH1 in February, 2007. C
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Ultimately, this team joined forces with rappers, sports figures, non-governmental organizations and community groups in Sierra Leone and together they are developing and funding projects for youth in the fields of education, vocational training, community development and micro-enterprise. Sports, music and popular culture play a key role as we engage the country's youth in this development mission.
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Shine On Sierra Leone Civilians residing in the diamond mining communities of Sierra Leone, West Africa are faced with the seemingly insurmountable task of the daily survival. Unsafe drinking water, dangerous roads, dilapidated schools and minimal housing present challenges that make what we refer to as ‘basic needs’, a luxury. In response to this, Shine On Sierra Leone (SOSL) is a human service foundation that provides education, mentoring and nutritional support to African diamond mining schools and serves as a bridge for American students to connect with students from Sierra Leone through the bridging the gap program.
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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The Invitation Goes To‌ C
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As more new products and services are launched in a world market that is constantly expanding, the need for more opportunities to touch celebrities and tastemakers has become an industry in and of itself. Today, this highly sought after demographic carries increasingly more social capital. The Bambai Bling Fundraiser Event is an invite only A-list event where the influencers can experience Brand hands-on in an intimate environment.
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The invited attendees will include but is not limited:
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Liv Tyler (Actress) Christie Turlington (Supermodel) Shalom Harlow (Supermodel) Phillip Seymour Hoffman (Oscar Winner) Natalie Portman (Oscar Nominee) Michael Stipe (Musician) Petra Nemcova(Model) Paul Wall (Rapper) Raekwon(Rapper/Member of WuTang) Common (Grammy Nominee) Joel Schumaker (Director)
Marissa Tomei (Oscar Winner) Wyclef Jean (Grammy Winner) Meg Ryan (Oscar Winner) Kirsty Hume (Model) Donovan Leitch (Actor) Brad Pitt (Oscar Nominee) Angelina Jolie (Oscar Winner) Robin Wright (Actress) Jeff Skoll(Ebay founder) Jennifer Missoni Michael Stahl David (Actor)
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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The Invitation Goes To Cont’d… C
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The following media outlets will be targeted through our affiliation with (name of the PR firm/Rep):
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GQ Details InStyle Elle Glamour Mens Vogue
New York Times Los Angeles Times Extra Access Hollywood Forbes
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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The Attendee The Bambai Bling/Shine On Sierra Leone Event can provide your brand with an excellent opportunity to access a key demographic. C
The predominant age range of the attendees is 25-49 years old.
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75% of the attendees have completed undergraduate and postgraduate studies.
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50% of the attendees are CEOs, COOs, or CFOs of major corporations.
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60% of all attendees are married and own real estate that is valued at 2.5 million dollars or greater. 50% of the attendees have an annual income range of $100,000.00 to $3,000,000.00. 50% of the attendees have an annual income greater than $3,000,000.00.
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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The Sponsorship Offering Presenting Sponsor
Guaranteed category exclusivity C
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Brand logo will be prominently placed on all marketing collateral Exclusive invitations, step & repeat, press releases, venue flat screens, etc.
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Verbal acknowledgment throughout the event and by host during all related interviews
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Brand acknowledgment in all event related publicity Press release, post-event recaps, etc.
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Brand will be provided invitations that will accommodate ten (10) guests Brand product will be included in 150 gift bags Brand Integration Concepts: Exclusive Brand photos will be taken during the cocktail reception and can be posted up on wireimage.com. Will work with your brand on incorporating customized elements into this sponsorship based on Brand’s promotional platform. www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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The Sponsorship Offering Tier 1 Sponsorship Package
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Listing as the exclusive brand sponsor in your category on all print media advertising, invitations, and web mail correspondence. Sponsor logo on invitations. Access to in house photographer. Access to all press covering the event. Synergies with your current marketing efforts. Press release and post event name recognition as the exclusive brand sponsor in your category. A complete re-cap of the event, including press coverage, and a list of executives and celebrities in attendance. Product information inclusion in the VIP gift baskets.
Tier 2 Sponsorship Package
Listing as the exclusive brand sponsor in your category on all print media advertising, invitations, and web mail correspondence. Company name listed in press release. Sponsor logo on invitations. Access to in house photographer. Press release and post event name recognition as the exclusive brand sponsor in your category. Product information inclusion in the VIP gift baskets.
Tier 3 Sponsorship Package
Listing on all print media advertising, invitations, and web mail correspondence. Company name listed in press release. Sponsor logo on invitations. Product Inclusion in the VIP Gift baskets. www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003
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Sponsorship Benefit Page C
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Through this sponsorship, Brand will be aligned with a powerful marketing vehicle - a way to reach a unique demographic whose trendsetting abilities trickle down and are ultimately translated into the wants of mainstream America. It’s an ideal way to be a part of the excitement and buzz that this demographic generates in addition to supporting a powerful cause.
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Reinforces Brand access to the major players in entertainment and provides Brand with an unforgettable experience.
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Offers incremental exposure to celebrities in a more intimate environment . Provides an opportunity to showcase new products to industry influencers and celebrities. Solidifies Brand as a pop-culture leader.
www.bambaibling.org Bambai Bling Foundation 380 | Lafayette Street, Suite 303 | New York, NY 10003