Hammer & Dolly December 2019

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The John Eagle Case Hits CIC

Take the Labor Rate Survey!

WMABA Meeting Announcement

December 2019 Volume 13, No. 12 $5.95

www.grecopublishing.com

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NO MATTER WHAT COLOR YOU DREAM IN, THERE’S ONE HERE TO MAKE YOU A FAN.

VISIT US AT NORTHEAST BOOTH #141

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CONTENTS December 2019 SPECIAL REPORT 6 SCRS’ NEW PRODUCT VICTORY: THE STORY BEHIND THE COVER

History-making news from the WMABA-affiliated association.

LOCAL NEWS 18 TRENDS AND TRUTH: WMABA’S LABOR RATE SURVEY IS BACK – AND LIVE!

DEPARTMENTS 8

Gathering real data for real change.

RECAP

Exclusive coverage begins on page 21.

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22 PROCEDURES AND PERSPECTIVES: REPAIRER DRIVEN EDUCATION HIGHLIGHTS

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BY ALANA BONILLO AND JOEL GAUSTEN A look back at SCRS’ 10th year of SEMA seminars.

26 OEM REPAIRS: A MATTER OF LIFE AND DEATH

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The cost of a bad repair is more than financial.

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30 THE CONSUMER VOICE: THE SEEBACHANS SPEAK AT CIC An emotional view inside improper repairs.

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34 IDEAS COLLIDE ON TECHNOLOGY Adapting to a new and future industry.

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Executive Director’s Message JORDAN HENDLER

Upcoming Events: Northern Virginia High School & College Transportation Career Fair Upcoming Events: WMABA Annual Membership Dinner

WMABA Membership Application Member Spotlight: Goad’s Body Shop WMABA Sponsorship Page

Advertisers’ Index

Stock Images © www.istockphoto.com

December 2019

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THEY’RE CALLED “ORIGINAL BMW PARTS” FOR GOOD REASON. FOR UNCOMPROMISING PRECISION AND INCOMPARABLE QUALITY, YOUR BMW CENTER IS YOUR ONE-STOP SHOP FOR EVERYTHING BMW. For Original BMW Parts, contact one of these authorized BMW centers: BMW of Annapolis 25 Old Mill Bottom Road Annapolis, MD 21409 410-349-2565 Fax:410-349-2586 mybmwofannapolis.com

Passport BMW 5000 Auth Way Marlow Heights, MD 20746 301-423-0733 Fax: 301-423-2717 passportbmw.com

BMW of Alexandria 499 South Pickett Street Alexandria,VA 22304 Direct: 703-684-5255 Fax: 703-647-1853 bmwofalexandria.com

BMW of Owings Mills 9702 Reisterstown Rd Owings Mills, MD 21117 410-363-1461 Fax: 410-363-7749 www.bmwofowingsmills.com

BMW of Silver Spring 3211 Automobile Blvd Silver Spring, MD 20904 866-737-8937 Direct: 301-890-3015 Fax: 301-890-3748 bmwofsilverspring.com

Richmond BMW 8710 West Broad Street Richmond, VA 23294 800-237-0130 Direct: 804-527-6860 Fax: 804-965-6254 E-mail: tdailey@crownauto.com richmond-bmw.com BMW of Catonsville 6700 Baltimore National Pike Baltimore, MD 21228 855-996-2906 410-744-2000 Fax: 410-818-2600 bmwofcatonsville.com

©2019 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.

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SPECIAL

REPORT SCRS’ NEW PRODUCT VICTORY: THE STORY BEHIND THE COVER

The Society of Collision Repair Specialists (SCRS) has just changed the collision industry game forever.

On November 5, SCRS’ new Guide to Complete Repair Planning - Blueprint Optimization Tool (BOT) was named the Best New Collision Repair and Refinish Product during the 2019 SEMA New Product Awards Breakfast in Las Vegas. Presented across 16 categories, the SEMA New Product Awards spotlight innovative and cutting-edge specialty equipment products either already on the market or soon to be introduced. Judging criteria for the awards encompasses quality, craftsmanship, technical achievement, marketability and consumer appeal. More than 3,000 products were entered for consideration for 2019.

Additionally, SCRS’ new endeavor received a SEMA Global Media Award, which is presented to new products that are likely to succeed in their home countries while earning attention and acclaim outside the United States.

WMABA OFFICERS PRESIDENT

VICE PRESIDENT

SECRETARY

IMMEDIATE PAST PRESIDENT

Torchy Chandler torchy.chandler@gmail.com 410-309-2242 Bill Hawkins hawkinswilliamjr@gmail.com 510-915-2283 Phil Rice phil@ricewoods.com 540-846-6617 Mark Schaech, Jr. markschaech@gmail.com 410-358-5155

BOARD OF DIRECTORS

Don Beaver (donbeaver3551@gmail.com) 443-235-6668 Rodney Bolton (rbolton@aacps.org) 443-386-0066 Kevin Burt (kevinburt@walkermillcollision.com) 301-336-1140 Barry Dorn (bdorn@dornsbodyandpaint.com) 804-746-3928

Ben Gibson (bgibson@richmondmarinecenter.com) 804-355-8151 Steven Krieps (srkrieps@live.com) 304-755-1146 Danny Szarka (danny@dynamiccollisionservices.com) 410-500-9200

ADMINISTRATION

EXECUTIVE DIRECTOR Jordan Hendler (jordanhendler@wmaba.com) 804-789-9649 WMABA CORPORATE OFFICE P.O. Box 3157 • Mechanicsville, VA 23116

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Danny Gredinberg of the Database Enhancement Gateway (DEG) and SCRS Executive Director Aaron Schulenburg stand with the special awards presented to SCRS at this year’s SEMA.

These honors, which came as SCRS was celebrating the 10th anniversary of its renowned Repairer Driven Education (RDE) series at SEMA, further solidified the collision repair industry’s impact at the largest automotive event in the country and commemorated a major step forward in the services SCRS provides to the American collision repair community.

The Blueprint Optimization Tool (BOT) software is an automated version of the widely used online Guide to Complete Repair Planning. The application provides collision repair facilities with an intelligent, easy-to-use estimate analysis tool that immediately identifies labor operations, line items and customizable charges that could be overlooked on an estimate.

The BOT features: a uniform thread to operate with all major estimating systems;

STAFF

PUBLISHER SALES DIRECTOR EDITORIAL DIRECTOR CREATIVE DIRECTOR EDITORIAL/CREATIVE COORDINATOR

OFFICE MANAGER

Thomas Greco thomas@grecopublishing.com

Alicia Figurelli alicia@grecopublishing.com

Joel Gausten joel@grecopublishing.com

Lea Velocci lea@grecopublishing.com

Alana Bonillo alana@grecopublishing.com

Donna Greco donna@grecopublishing.com

PUBLISHED BY TGP, Inc. 244 Chestnut St., Suite 202 Nutley, NJ 07110 973-667-6922 FAX 973-235-1963 Reproduction of any portions of this publication is specifically prohibited without written permission from the publisher. The opinions and ideas appearing in this magazine are not necessarily representations of TGP Inc. or of the Washington Metropolitan Auto Body Association (WMABA). Copyright © 2019 Thomas Greco Publishing, Inc.

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A repairer driven revolution. immediate identification of potentially overlooked repair operations and line items;

the ability to simultaneously import overlooked operations and items into the estimate; and

support for individual and multiple shop profiling with customization for unique business needs.

The application will allow users to audit in-house estimates before repairs to minimize supplements, audit external insurance estimates to identify overlooked repair procedures, establish consistency and uniformity with multiple users as part of the repair planning process and promote selftraining for new employees. The BOT is the first software tool of its kind to perform automated, intelligent tasks previously required to be completed manually by the end-user.

SCRS hosted live demonstrations of the new system at its booth throughout the week at SEMA. A must-see video demo is available online at the SCRSCollision YouTube channel.

The SCRS Guide to Complete Repair Planning - Blueprint Optimization Tool (BOT) will be available via scrs.com, with intended installation dates starting in the first quarter of 2020. SCRS members will receive discounted pricing.

Speaking to Hammer & Dolly shortly after SCRS received the prestigious awards, Executive Director Aaron Schulenburg expressed his appreciation for SEMA’s strong support of the collision industry.

“It’s such a humbling experience for us, and it’s validating to know that we’ve built something that other people think has as much potential impact as we do. So many of our members have gained value from the Guide to Complete Repair Planning, and we believe this newest iteration with the Blueprint Optimization Tool - and the leadingedge technology within it - provides the industry with much-needed resources to ensure estimate efficiency, profitability and consistency. I don’t think we could have asked for a more positive response, and it’s our hope that the recognition helps to generate awareness of the tool and its capabilities.” H&D

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December 2019

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EXECUTIVE DIRECTOR’S

MESSAGE

Jordan Hendler

(804) 789-9649 jordanhendler@wmaba.com

WMABA’s 2020 Is When Vision Meets Reality Being in the Society of Collision Repair Specialists (SCRS) booth at SEMA was so exciting! The release of the Blueprint Optimization Tool (BOT) and the simultaneous announcement of it winning SEMA’s Best New Product Award was something to behold. Those who have seen what the BOT has to offer know the value that SCRS has brought to the industry. It’s going to change the game for every estimator, and it will only get better and better as more people use it!

Seeing this release – and knowing what we face “here at home” with our contentious marketplace, complex repairability issues, government ineptness and more – I am more amped than ever to make progress in 2020. I want to see the proverbial needle move.

Let’s Call This the Year of Vision It’s going to be 2020 very soon, and there’s no place I’d rather be than here helping our members navigate both this market and their place in the industry at-large. We have so many items on the docket that need to be addressed, and I am recommitting along with our Board to see much more change in the coming year. Having a national presence gives us a unique ability to see where the industry is going before it hits here at home.

We’ve seen a decrease in our overall member numbers, yet we’ve still added new members and see an increase in member communications about industry issues, including facing worsening insurer relationship problems and the onslaught of advanced driverassistance systems (ADAS) into repair planning and calibrations. It’s a wide variety, and much of what WMABA is capable of doing is educating,

innovating and partnering for solutions – as well as representing our members to the government agencies that can positively affect professionalism and repair processes.

There’s much that can be added to bolster our membership through affiliation with associations like SCRS. Our beloved WMABA is part of an affiliate association network of other groups around the country, and we can surely leverage this for every aspect of change. Not only do we have a sounding board, but we have resources and membership benefits that can be used to the advantages of all.

See Yourself Here We’ve got our Annual Membership Dinner coming up where we will showcase industry news and the SCRS Blueprint Optimization Tool with our own Board members on January 23 – be there or be square!

Looking ahead, mark your calendar to get to WMABA’s Collision Professional Repairer Education Program (Collision P.R.E.P.) at the NORTHEAST® Automotive Services Show in New Jersey March 20-22.

We will showcase much of the best education from Repairer Driven Education (RDE) speakers and others throughout the industry so you can get insight into your own repair facility questions.

We want you to be the best shop possible, and we are here to “see” to that. Let’s make 2020 the year we all visualize our goals to reality!

H&D

Check the WMABA website and newsletters for regular updates and reports from the Executive Director’s perspective.

UPCOMING

Can’t-miss happenings in the area.

EVENTS

Northern Virginia High School & College Transportation Career Fair Thursday, December 12 Enterprise Rent-A-Car Training Center 4700 Eisenhower Ave., Alexandria, VA

The Collision Repair Education Foundation (CREF) is organizing a transportation (collision, auto service, heavy duty, etc.) Career Fair that will be attended by hundreds of high school/college students and industry employers.

OPPORTUNITIES TO PARTICIPATE STILL AVAILABLE: $1,000 Table Sponsor: Second-tier, six-foot display placement, student resume database $500 Sponsor: Six-foot table To register your company, contact Tiffany.Bulak@ed-foundation.org.

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MAINTAIN AN INFINITE INVENTORY OF ORIGINAL MINI PARTS.

At your local MINI dealer, we believe that using Original MINI collision replacement parts will speed your repairs and increase your profitability. Original MINI parts assure an absolute perfect fit and function.

For Original MINI parts, contact any of these authorized MINI dealers.

MINI of Annapolis 25 Old Mill Bottom Road Annapolis, MD 21409 410-349-2565 fax: 410-349-2586

Crown MINI 8710 West Broad Street Richmond, VA 23294 804-527-6860 fax: 804-965-6254

MINI of Alexandria 5990 Duke Street Alexandria, VA 22304 703-461-6250 fax: 703-751-0595

MINI of Montgomery County 820 Russell Avenue Gaithersburg, MD 20879 Parts: 240-238-1204 Parts fax: 240-238-1493

CROWNMINI.COM

MYMINIANNAPOLIS.COM

MINIOFALEXANDRIA.COM

MINIOFMONTGOMERYCOUNTY.COM

© 2019 MINI USA, a division of BMW of North America, LLC. The MINI name, model names and logo are registered trademarks.

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Can’t-miss happenings in the area.

UPCOMING

EVENTS

WMABA Membership Dinner Thursday, January 23

145 National Plaza, Oxon Hill, MD 20745

6pm: Networking • 6:30pm: Dinner 7pm: Presentation

Join us January 23 at the beautiful McCormick & Schmick’s Restaurant at National Harbor, MD for the annual WMABA Membership Meeting, which will include a WMABA “State of the Industry” address and a special presentation on SCRS’ new Blueprint Optimization Tool (BOT) from WMABA Board members Barry Dorn and Bill Hawkins.

Come to see how the SCRS Blueprint Optimization Tool won the “Best New Product of the Year” award at the recent SEMA Show and is a proposed game-changer for complete estimating. The Tool is designed to categorically give repair planners the ability to check for operations they may have missed in their initial estimate. It operates with all estimating systems to audit internal and external estimates and assists with those still learning the nuances of the operations required to complete a repair and reduce supplements. (Find out more at scrs.com.)

REGISTER at

wmaba.com/events.

JOIN !

TODAY 12

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MEMBER

SPOTLIGHT Goad’s Body Shop Goad’s Body Shop is well known throughout the community of Lexington, VA and beyond for its willingness and ability to take on just about any job. Giving its customers what they want is the driving force behind its success.

Since opening the shop’s doors in 1987, owner W.D. Goad has always gone out of his way to get the job done the right way. He remains active with the body shop, although his son, J.D., has taken over the reins in more recent years.

“We try to tackle every job,” explains J.D. “We repair everything from motorhomes to road tractors. We’ve built our business on truly accommodating the customer, and they remember that.”

Word gets around in a small town like Lexington. Part of what makes the Goads’ shop so special is that they are willing to do whatever their customers want. One customer whose hot rod they painted made a request on his deathbed that they paint his casket the same color. They most certainly obliged.

Before W.D. went into business for himself, he served as body shop manager for a Ford dealership in Amherst. During this time, a young J.D. got his start in the business by sweeping the floors at the same location. His time on the shop floor soon continued when his father opened Goad’s Body Shop.

W.D. started the business with a crew of three. The work came in quickly, leading him to work multiple shifts around the clock. In order to keep up with the demands, he built an additional building at the same location so he could manage an eight- to 10-hour operation. Over the years, Goad’s expanded things further; most recently putting in an additional 7,000-square-foot building to hold two paint booths.

As his father was building the business, J.D. continued to follow in his footsteps by helping at the shop over the summer.

Naturally, that led to him coming on board.

“He brought me up in the business. He’s made me do every part of it, and I’ve done every job in our lot. About 15 years ago, he

J.D. Goad, Bull Luton of the Rockbridge Area Hospice and W.D. Goad

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Industry veteran and WMABA member W.D. Goad turned it loose to have me run more of the business.”

The Goads have embraced changing technologies and are rolling with the times.

The days of calling customers to let them know their car is ready has been replaced by text messages and emails.

“We try to buy the latest and greatest equipment you possibly can…Everything requires a scan now – pre-and postscanning, plus diagnostics. You also have to research all the manufacturer guidelines to do the repairs right.”

The Goads have come a long way from the early days of working with a small crew in a multi-shift operation. Today, they have a crew of 24 employees, including some who have been with them 20 years or longer.

Looking towards the future, additional expansion could be a possibility if the need should arise; however, J.D. says the challenge would lie in finding good technicians to fill that new space.

Because training is so vital to staying up to date in an evolving industry, J.D. took it upon himself to become an I-CAR instructor about 10 years ago. This allowed the Goads to bring training in-house. Goad’s is also a Honda ProFirst shop and certified with Assured Performance.

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Generations of giving back.

BY ALANA BONILLO

Goad’s Body Shop’s popular car show raises money for a great cause.

J.D. finds that being a member of WMABA exposes the shop to an excellent resource of information – from the communication that comes through from its Board of Directors to the news available in Hammer & Dolly.

“It’s nice to know they are working for us.”

Another important part of the shop’s business plan involves giving back to the community. For the past 11 years, Goad’s Body Shop has run a car show that benefits the Rockbridge Area Hospice of Lexington.

J.D. is proud to report that the most recent show raised $114,000.

When asked what keeps him going in this field, he says, “It’s a constant learning process. Every day, you learn something new.

It’s not boring and it’s not repetitive.” H&D

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December 2019

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Diagnostically speaking, there is no substitute.

Porsche technology.

Porsche Genuine Service & Parts.

Contact one of these authorized dealers.

Porsche Bethesda 11990 Rockville Pike North Bethesda, MD 855-683-3144 Fax 301-945-4341 bethesda.porschedealer.com

Porsche Silver Spring 3141 Automobile Boulevard Silver Spring, MD 844-413-6929 Fax 301-890-3748 silverspring.porschedealer.com

Porsche of Arlington 3154 Jefferson Davis Highway Arlington, VA 703-684-8835 Fax 703-518-0467 arlington.porschedealer.com

Š 2019 Porsche Cars North America Inc. Porsche recommends seat belt usage and observance of traffic laws at all times.

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Euroclassics Porsche 11900 Midlothian Turnpike Midlothian, VA 804-794-3399 Fax 804-794-9771 euroclassics.porschedealer.com

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Audi dealers strive to make you an Audi Genuine Parts fan •

Audi Parts Professionals are your subject matter experts on collision parts, replacement components and mechanical items.

•

Many Audi dealers offer technical service support hotline access that can reduce your repair times and help you meet an on-time promised delivery.

•

Installing Audi Genuine Parts contributes towards improved cycle time that makes both your customer and their insurance company happier.

•

Regardless of the age of your customer’s Audi, Audi dealers have access to over 200,000 part numbers.

No other supplier comes close.

Helping you do business is our business. Order Audi Genuine Parts from these select dealers.

Audi Arlington 3200 Columbia Pike Alexandria, VA 22204 703.739.7490 Fax: 703.684.8420

Audi Bethesda 5206 River Road Bethesda, MD 20816 Parts Direct: 240.762.5636 Parts Fax: 301.718.1847 www.audibethesda.com

Rockville Audi 1125 Rockville Pike Rockville, MD 20852 Parts Direct: 301.296.2870 Parts Fax: 301.762.5055 www.rockville-audi.com

Audi Owings Mills 9804 Reisterstown Road Owings Mills, MD 21117 Parts: 877-411-6825 Parts Fax: 410-372-3380 www.audiowingsmills.com

Audi Annapolis 1833 West Street Annapolis, MD 21401 Parts Direct: 443.482.3280 Parts Fax: 443.482.3281 www.audiannapolis.com

Audi Chantilly 14839 Stonecroft Center Court Chantilly, VA 20151 703.956.2100 Fax: 703.956.2139 www.audichantilly.com

Audi Silver Spring 3151 Automobile Boulevard Silver Spring, MD 20904 844.413.6929 Fax: 301.890.3748 www.audisilverspringparts.com

December 2019

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LOCAL

Mining market numbers.

NEWS TRENDS AND TRUTH: WMABA’S LABOR RATE SURVEY IS BACK – AND LIVE! For nearly 10 years, WMABA’s Labor Rate Survey has provided real-world information on the economic realities of body shops throughout the region. Launched in 2012, the now bi-annual endeavor currently surveys collision repair facilities in nine regions: Baltimore, Annapolis, Hagerstown, Washington DC, Virginia Beach, Charlottesville, Richmond, Roanoke and West Virginia. This year’s Survey is now live and available to take online at wmaba.com/laborrate-survey or surveymonkey.com/r/wmabalaborratesurvey2019.

The Survey was created to ask respondents to answer questions based on out-of-pocket door rates only – the results will not represent the rates charged in referral agreements between shops and insurers. All personal participant information (shop name, location, etc.) is kept strictly anonymous.

Perhaps the greatest benefit of the Labor Rate Survey is the ability to track trends in the marketplace. While many of the regions in the area remain stagnant, there are times when areas do see change. For example, the Annapolis region has experienced growth since 2013, with the frame Labor Rate increasing nearly $10 from that year to 2017. Over the same four-year period, the Baltimore region’s Body Labor Rate jumped by nearly four dollars.

The Labor Rate Survey also tracks critical industry practices and

procedures. From 2017 to 2018, the number of respondents who indicated that an insurer required them to order parts from a particular vendor or online procurement system jumped from 50 percent to nearly 76 percent. Another notable jump came from the question: “Would [or does] ordering parts or materials through a required third-party bidding system increase your cycle time and customer dissatisfaction?” The 2017 Survey saw 62 percent of participants responding “yes,” while the 2018 Survey results had nearly 82 percent of respondents answering in the affirmative.

Once this current Survey’s data is compiled, WMABA will use this information to better serve its members and the industry at-large through legislative, regulatory and educational efforts.

“The Labor Rate Survey is one of the best tools we have to represent what’s really going on in the collision repair community,” says WMABA Executive Director Jordan Hendler. “WMABA is committed to growing the success of the industry we serve, and the way to do that is by compiling real data that showcases what our shops are going through on a daily basis. Every Survey result matters, and we urge shops in our nine surveyed regions to take just a couple of minutes to help us help them address issues, practices and trends in their businesses.” H&D

The 2019-2020 WMABA Labor Rate Survey can be taken online at wmaba.com/labor-rate-survey or surveymonkey.com/r/wmabalaborratesurvey2019. The results of the project will be featured in an upcoming issue of Hammer & Dolly. If you have questions or require additional information, please contact Jordan Hendler at (804) 789-9649 or jordanhendler@wmaba.com.

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Reduce cycle time by an average of 9% in your body shop Controlling cycle time is important when managing a profitable body shop. The datadriven insights from Carbeat™ will help improve communication, process transparency and overall shop floor efficiency that can lead to reduced cycle time by an average of 9%*.

Visit carbeat.com to learn more about how to reduce cycle time and take your business to the next level. *Based on initial data of body shops using Carbeat.

Carbeat Controlling the pulse of your business TM

Visit us at Northeast Booth 141

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10 years of industry achievement.

RECAP

Celebrating 10 years of the Society of Collision Repair Specialists’ Repairer Driven Education (RDE) series at the SEMA Show, auto body industry professionals gathered in Las Vegas for a week of education, innovation and the kind of inspiration that only comes from being connected to a thriving and evolving industry. Read on for our exclusive coverage of SEMA 2019.

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RECAP PROCEDURES AND PERSPECTIVES: REPAIRER DRIVEN EDUCATION HIGHLIGHTS

BY ALANA BONILLO AND JOEL GAUSTEN

The Society of Collision Repair Specialists’ (SCRS) 2019 Repairer Driven Education (RDE) series kicked off at SEMA with “Advanced Business Communications: The A-B-Cs of Building Trust” with Jeff Brandeis and Paul Webb of Brandeis Training Solutions. Equal parts sales seminar and psychology course, the two-hour presentation defined three types of consumers: “Visual” (buyers who respond well to graphs, pictures and hands-on demonstrations), “Auditory” (people who are most responsive to words,

Paul Webb of Brandeis Training Solutions

Tim Ronak of AkzoNobel

sounds and voice inflections) and “Kinesthetic” (those who make purchases based on how they feel about goods and services). Brandeis and Webb spoke at length about how salespeople need to specifically cater to each personality trait in order to complete a sale.

For example, if a potential customer says, “I’m looking for a product and service like yours,” a salesperson should not then say, “Let me tell you about this great product.”

As Webb said, “You don’t sell things; you teach people how to buy them.”

Past WMABA President Barry Dorn (Dorn’s Body and Paint; Mechanicsville, VA) served as a panelist on “Offset Tech Shortages with Improved Efficiency,” a colorful discussion moderated by Mark Allen of Audi of America that explored ways shop owners and other industry personnel can attract and retain a solid workforce. In Dorn’s mind, part of achieving this goal involves addressing issues on the school level.

“The schools would tell [students] that they’re a $100,000-a-year person, and you get them and they’re just [hired as] a helper.

You’re the one who has to break that bad news…A lot of schools have gotten better, but the problem is, generally speaking, they are

underfunded. [Students] are working on vehicles that none of us in this room work on.

Maybe we need to lower the expectations, due to the timeframe, of what we want – pick that particular skillset rather than [saying], ‘I want a guy or gal who, when they walk out the door, can do anything I want them to do.’ I haven’t seen a school that has been able to do that. It doesn’t exist.”

Collision repairers filled the room to hear from WMABA mainstay Mike Anderson (Collision Advice), who collaborated with Danny Gredinberg of the Database Enhancement Gateway (DEG) for “Educate Consumers on Safe Repairs with Owners Manuals.”

While reviewing dozens of pages from owner’s manuals from various manufacturers including Chevy, Chrysler and Audi, the pair demonstrated the importance of opening these publications and reviewing them with customers. As they explained, showing the customer required steps and the reasons for necessary procedures linked to the proper functioning of various safety features is key to building their trust. This information can also be used by shops as ammunition when it comes down to getting reimbursed by

Congratulations to WMABA veteran, Hammer & Dolly contributor and acclaimed industry speaker and influencer Mike Anderson (Collision Advice), who was inducted into the Collision Industry Hall of Eagles - the Hall of Fame of the auto body community…

FLOOR

NOTES

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Congratulations to the following WMABA-area award recipients at this year’s Collision Repair Education Foundation (CREF) Partner & Makeover Celebration: Chantilly HS STEM Academy (Chantilly, VA); Monroe Advanced Technical Academy (Leesburg, VA); Dowell J. Howard Center (Winchester, VA); Carroll County Center and Technical Center (Westminster, MD); Hodgson Vo-Tech (Newark, DE); New Horizons (Hampton, VA); Gaithersburg High School (Gaithersburg, MD); Northern Neck Technical Center (Warsaw, VA); and Tidewater Community College (Chesapeake, VA)…

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Knowledge for the present and future. insurance companies for these procedures.

“The customer bought the car; we didn’t,” stated Gredinberg. “We need to follow what the manufacturer states needs to be done for the vehicle that they bought. Keep that in mind.”

Another crucial step in the repair process is utilization of the DEG website (degweb.org), which gathers information that can then be submitted to CCC, Mitchell and Audatex.

“At the end of the day, it is about you doing the research for a safe and proper repair,” Anderson said. “I want to make sure you are educated and have the resources available to you.”

Anderson was also on hand for “Overcoming Objections to Scanning,” which paired him with Jake Rodenroth of asTech for a lively conversation on the necessity to scan a vehicle before and after the repair regardless of cases where facilities receive pushback from outside parties. In the case of post-repair scanning, Rodenroth stressed that technicians must perform scans in order to ensure that critical systems weren’t left disconnected when a fault code was identified during the repair process.

“It takes a certain amount of key cycles and no issues for that fault code to self-clear.

You don’t want your customer driving around with a potential safety or comfort issue that has been disabled because of a fault code that was generated by the repair.”

One of the largest RDE crowds of the year gathered for “Capturing Every Procedure: What Are You Missing?” which saw Gredinberg, Toby Chess of Kent Automotive and Ron Reichen of Precision Body and Paint (Beaverton, OR) extensively detail methods repairers can utilize to produce and complete an effective repair plan.

“What is the ‘blueprint’ in our body shops?” asked Chess. “It is a repair plan, so

RDE panelists (left to right): Ron Reichen (Precision Body and Paint), Denise Pina (Brea Auto Body), Liz Stein (Assured Performance) and Barry Dorn (Dorn’s Body and Paint)

why would we want to write a partial [one]; you want a complete one!”

In light of continual advancement in vehicle design, Reichen stressed the value of researching the recommended/required procedures for every job that enters the shop.

“You need to capture these operations, and the only way you can do that is by following the OEM repair procedures at the beginning of the repair plan process.”

Collision repair professionals eager to expand their mindset on how to build a stronger workplace heard Tim Ronak and Charlie Whitaker (both of AkzoNobel) present “Create an In-House Technician Development Program.” The duo shared a basic structure for implementing a program that shop owners can build on and customize to fit the needs of their businesses.

Ronak showcased how members of a shop’s team can serve as mentors to mentees with incentives that can benefit both. A shop can create a system that starts technicians at a basic entry level with opportunities to work and train to reach higher levels (including becoming a top-tiered Level 4 technician).

“Creating a checklist – an inventory of skills that are required and a process for you to move a mentee through a mentor’s process, track it and have management validate it – gives shops the ability to start the process immediately,” he suggested. “By creating that initial list, we are giving them a whole set of skills they need to know. Do they need to learn them all in sequence? Not necessarily…This is a self-directed, in-house technician program; you can define it however you like.” H&D

Executive Director’s Thoughts The SCRS education highlights all the ways

cars and the industry are changing and how

to grab hold of that wave. The added

realization is that we need more good

people – trainable, excited people. There’s

a lot to be said for those who are getting this information, and for those who still

want it? Get to any meeting you can!

- Jordan Hendler

At the Society of Collision Repair Specialists’ (SCRS) Red Carpet Awards Breakfast, Attorney Patrick J. McGuire received the SCRS Collision Industry Individual Service Award, while the late John Norris (Collision Information and Industry Assistance/Hamilton District Autobody Repair Association) was honored with the 2019 March Taylor Kina’ole Award. Dale Finch of the Western Canada Automotive Business Association accepted on behalf of Norris’ family…

Accudraft celebrated another excellent show this year. The New Jersey-based spray booth manufacturer welcomed attendees to experience a cutaway of the Titan spray booth, giving them the opportunity to check out its product in person...

Sherwin-Williams Automotive Refinishes introduced a ’51 Mercury by Jesse James of West Coast Choppers painted in the company’s Ultra 9K refinish. The company also unveiled a ’61 Cadillac by Count’s Kustoms, painted in the brand-new Matrix Edge product. Sherwin-Williams also announced the new Mavericks of Color: Michael “Buck” Ramirez, Chad Martin and Brandon Knowles…

December 2019

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Superior service starts with superior parts.

Rely on what Mazda drivers already know-Genuine Mazda parts extend a car's life.

Designed specifically for Mazda vehicles Get the right part the first time We're an accurate, trusted resource as close as your phone Give us the opportunity to serve you

Contact these Mazda dealers for all your parts needs: Brown’s Fairfax Mazda 10570 Lee Hwy. Fairfax, VA 22030 Toll Free: 800-234-8642 Phone: 703-385-3994 Fax: 703-591-5348

Nu Car Mazda 172 North Dupont Hwy. New Castle, DE 19720 Toll Free: 800-346-5283 Fax: 302-322-7135

Ourisman Mazda of Rockville 801 Rockville Pike Rockville, MD 20852 Parts Direct: 301-340-7668 Phone: 855-417-4511 Fax: 240-499-2488 e-mail: rockvilleparts@ourismanautomotive.com www.ourismanmazdaofrockville.com

Fitzgerald Mazda of Annapolis 1930 West Street Annapolis, MD 21401 Toll Free: 866-280-8022 Phone: 410-224-4636 Fax: 410-224-4264

Fitzgerald Mazda 114 Baughmans Lane Frederick, MD 21702 Toll Free: 800-545-4745 Fax 877-696-1841 E-mail parts@fitzmall.com www.fitzparts.com

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www.fitzmall.com

December 2019

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Unsurpassed Quality. Genuine Hyundai Parts.

HYUNDAI IS PROUD OF ITS REPUTATION FOR QUALITY AND SERVICE. SO ARE THE DEALERS AND BODY SHOPS WHO RELY ON GENUINE HYUNDAI PARTS. TO MAKE CERTAIN THAT YOU GET THE RIGHT HYUNDAI PART, ASK FOR A HYUNDAI WHOLESALE PARTS SPECIALIST. For Genuine Hyundai parts, contact an Authorized Hyundai Dealer.

Fairfax Hyundai 10925 Fairfax Blvd.

Fairfax, VA 22030 Phone: 703-273-5188 FAX: 703-352-3115 E-mail: parts@fairfaxhyundaiinc.com

Fitzgerald Lakeforest Hyundai 905 North Frederick Ave. Gaithersburg, MD 20879 Phone: 301-670-4881 Fax: 301-670-1595

Malloy Hyundai 1880 Opitz Blvd.

Woodbridge, VA 22191 Parts Direct: 703-490-8263 Fax: 703-490-3864 E-mail: hmkparts@aol.com

December 2019

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RECAP

Keeping consumers safe and alive.

BY JOEL GAUSTEN

OEM REPAIRS: A MATTER OF LIFE AND DEATH

When the very first incarnation of the SEMA Show was held in 1963, it was a modest gathering of hot rod enthusiasts and 13 automotive companies. Today, the annual event is a world of its own, with more than 161,000 people hitting the Las Vegas Convention Center every fall. Technology has been the driving force behind much of this growth, as automotive professionals from around the world now hit the Show to get a deep look inside modern-day designs and an advance glimpse of what the future will hold.

With the auto body industry celebrating its 10th anniversary as a participant at the Show in 2019, it was no surprise that the need for shop owners and technicians to embrace and adapt to technological realities was the overriding theme of this year’s Society of Collision Repair Specialists (SCRS)-hosted OEM Collision Repair Technology Summit.

Held on the fourth day of SCRS’ Repairer Driven Education (RDE) series at SEMA, the day-long event featured three indepth panel discussions with vehicle manufacturer representatives, equipment providers, educators and other industry experts tackling topics including the structural repair demands of modern vehicles, automaker-approved repair

Mark Olson of VECO Experts urged the crowd to get their welds right.

26

December 2019

information resources and meeting the OEMs’ expectations in welding.

John Waraniak, SEMA’s senior vice president of vehicle technology, kicked off the first session of the day by exploring the growing presence of advanced driverassistance systems (ADAS) in current vehicles. Already a hot topic in the national automotive scene, ADAS received an even greater spotlight as Waraniak delivered intriguing figures that indicated the undeniable necessity for these systems to be properly identified and repaired.

“Over the course of this hour and a half or so, 525 people will be severely injured, and 4.6 of our friends or strangers will die on our US roads. Ninety-two percent of those are caused by human error…Sixty percent of these collisions can be prevented just by the ADAS technology we have today. That’s why we have to return a vehicle back to ADAS compliance – the way it came from the factory – after it’s been in a collision or modified.”

To illustrate just how far automobiles have evolved since the early days of SEMA, Waraniak noted that the Boeing 777 he took from Detroit to Las Vegas had two million lines of software code. A typical car on the road today? Fifty to 70 million lines.

“We don’t need to go faster. We need to get smarter – because the cars are getting smarter.”

These words rang true to midday panel moderator Mike Anderson (Collision Advice), who urged attendees to always look up and follow proper OEM procedures – still a sorely lacking practice in the industry today.

According to the quarterly “Who Pays for What?” industry surveys conducted by Collision Advice and John Yoswick of

SEMA’s John Waraniak offered food for thought on the need for proper ADAS repairs.

CRASH Network, only 25 percent of respondents currently research OEM procedures every time they write an estimate. Only about 60 percent of that amount utilize OEM websites to receive this information.

“We need to realize that we have a responsibility to make sure we research the OEM repair procedures,” Anderson said.

Still reeling from the emotional presentation by Texas-based accident survivors Matthew and Marcia Seebachan at CIC earlier in the week (see page 30), VECO Experts CEO and day-closing panel moderator Mark Olson was direct in stressing that improper welds could mean the difference between life or death.

“We can do everything right – reset the ADAS, do the alignment and make the paint match. But if we don’t actually get the weld right on every car – every time the first time – people can die…There are 35,000 shops that should be in this room hearing this message.” H&D

Executive Director’s Thoughts There’s just not enough that can be said about safe repairs, and getting them right the first time makes me worried for our industry today. Humans are not perfect, but our repairs are supposed to be. The best we can do is follow all available information to the letter and get really good at researching.

- Jordan Hendler

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WHY GENUINE PARTS? It’s the Right Thing to Do

You lose money when aftermarket parts don’t fit. Toyota Dealers are your best source for Genuine Toyota Parts. All it takes is one call.

For Toyota Genuine Parts please call one of these authorized local Toyota Dealers: Antwerpen Toyota 12420 Auto Drive Clarksville, MD 21029 Phone: 410-988-9272 Fax: 443-539-4022 darnold@antwerpenauto.com

Jerry’s Toyota 8001 Belair Road Baltimore, MD 21236 Phone: 410-661-4610 Fax: 443-455-1453 toyotaparts@jerrystoyota.com driley@jerrystoyota.com

Younger Toyota 1935 Dual Highway Hagerstown, MD 21740 Phone: 800-296-1190 Fax: 301-733-5465 dthompson@youngertoyota.com

Koons Toyota Annapolis 1107 West Street Annapolis,MD 21401 Phone:(800)262-3330 Fax:(410)280-6361 roy.easter@koons.com

ToyotaPartsAndService.com December 2019

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GENUINE NISSAN PARTS

MAKE ALL THE DIFFERENCE.

Only Genuine Nissan Parts deliver the fit, reliability, and performance to meet your shop’s collision repair needs.

So keep it original, and keep it real with Genuine Nissan Parts.

Contact these Nissan dealers for all your parts needs: Sheehy Nissan of Manassas 9010 Liberia Ave Manassas, VA 20110 Toll Free: 800-969-4778 Local Direct: 703-361-0377 Fax: 703-361-5165 martinfisher@sheehy.com

Passport Nissan 5000 Auth Way Suitland, MD 20746 Phone: 301-423-6930 Fax: 301-423-2965

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Sheehy Nissan of White Marsh 5361 Nottingridge Rd. White Marsh, MD 21162 Parts: 443-270-9001 Parts Fax: 443-270-8993 wmparts@sheehy.com sheehynissanofwhitemarshparts.com

Cowles Nissan of Woodbridge 14777 Jefferson Davis Hwy. Wodbridge, VA 22191 Phone: 703-497-3097 Parts Fax: 703-497-4407 Email: parts@cowlesauto.com cowlesnissan.com

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December 2019

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Conquest your Mitsubishi parts needs!

Mitsubishi now o ers Genuine OEM parts through our new “Opt-OE” parts program at discounted prices. See Mitsubishi’s Ultra-Conquest parts and prices in the Optional OEM Suppliers category of popular collision estimating systems.

Ultra-Conquest Collision Parts Program Highlights: • Discounted prices on quality new and unblemished OEM parts • Automated price and part selection in collision estimating systems • High parts availability • Delivery to most major U.S. cities within 24 hours

• Available through all participating Northeastern area Mitsubishi dealers • Includes the majority of key collision components for select popular models • We can meet or beat aftermarket prices!

To nd out more about Ultra-Conquest pricing contact your local Mitsubishi dealer.

For Genuine Mitsubishi parts, contact these authorized Mitsubishi Dealers.

Fitzgerald Mitsubishi 1930 West Street Annapolis, MD 21401 Direct: 410-224-4636 Fax: 410-224-4264 E-mail: adamsf@ tzmall.com

Younger Mitsubishi 1945 Dual Highway Hagerstown, MD 21740 Direct: 800-296-1190 Fax: 301-733-5465 www.youngermitsubishi.com

Jerry’s Mitsubishi 1906 E. Joppa Road Baltimore, MD 21234 Toll Free: 844-817-9406 Local: 443-219-2728 Fax: 443-403-1419 mitsubishiparts@jerrymitsubishi.com www.jerrysmitsubishi.com

Buy Genuine Mitsubishi Parts and get the perfect t at the perfect price.

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For Genuine Subaru Body Parts, contact these Authorized Subaru Dealers.

Wilkins Subaru 6913 Ritchie Hwy #2, Glen Burnie, MD 21061 410-689-8066 Fax: 410-689-8008 subparts@wilkinsautomotive.com www.wilkinssubaru.com

Fitzgerald Lakeforest Subaru 905 North Frederick Ave., Gaithersburg, MD 20879 Phone: 301-670-4881 Fax: 301-670-1595

December 2019

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RECAP

The people behind the story.

THE CONSUMER VOICE: The Seebachans Speak at CIC

Since becoming the current chairman of the Collision Industry Conference (CIC), Jeff Peevy (Automotive Management Institute) has kept an empty chair on stage to represent the consumer. In Las Vegas during the final CIC of 2019, two consumer chairs were filled when Matthew and Marcia Seebachan – the plaintiffs in the multimilliondollar lawsuit against John Eagle Collision Center in Dallas – joined Peevy and his wife, Marie, for a heart-rending discussion of their near-fatal accident, the lasting effect it will have on their lives and what the chairman called “the human impact that results [from] bad decisions.”

In December 2014, the Seebachans’ previously owned 2010 Honda Fit was tboned while they were traveling to spend the holidays with family. As a result, they were trapped inside the vehicle as it burst into flames. Although they were lucky to escape the wreck with their lives, both were left with devastating injuries. In an interview with this writer last spring, Marcia shared that she experiences frequent pelvic pain and ocular migraines. Additionally, she now has a stent in her aorta that needs to be assessed by a vascular surgeon on a regular basis.

Matthew, who was only 33 at the time of the collision, will likely never work again due to the severity of his burn injuries and the cognitive issues caused by the medications

Matthew and Marcia Seebachan pose with Jeff and Marie Peevy following their discussion at CIC

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December 2019

The Seebachans with Jeff Peevy and various past CIC chairmen

he’s taken since the event.

As covered extensively in past issues of Hammer & Dolly, Dallas-based attorney Todd Tracy was the first to discover that the Seebachans’ injuries were the direct result of improper repairs performed on their vehicle before they purchased it. Tracy’s research revealed that John Eagle Collision Center had glued on the roof instead of welding it – an operation in direct defiance of Honda-recommended procedures.

“This wasn’t just a series of unfortunate events,” Marcia said at CIC. “This was something intentionally chosen to be done to the vehicle that impacted everything that had happened to us.”

“It was a domino effect from a specific improper repair,” added Matthew. “It affected the structural security of the car and the gas tank being punctured and all that.”

The burns to Matthew’s legs took more than two years to heal. Nearly five years after the accident, he still has great difficulty maintaining a productive life.

“I don’t think there’s a ‘normal’ day, but there are ‘normal’- type days. There are days when I can’t focus. [Some days], I sleep 12 hours; other nights, I don’t sleep at all.”

Marcia, who called the experience of learning that their vehicle had been improperly repaired “re-traumatizing,” urged

the industry to strive for greater transparency and documentation with the work it performs, especially as a vehicle could have multiple owners in its lifetime.

“The second or third owners don’t have any less right to informed decision-making as the first…If you’re going to tell me that repair work is as good or better than the original design, then you should be able to show the evidence to support that…I think it would be intentionally naïve to pretend that there aren’t people who have been injured or had fatal accidents who were impacted by something like this.”

Moved by the Seebachans’ words, Peevy stressed the importance of repair facilities considering the lives and safety of the motoring public whenever they accept and perform a job.

“If I would have a vision for this industry, [it would] be that we put the value of human life ahead of everything else. To me, that changes the conversation.” H&D

Executive Director’s Thoughts Listening to their story in person has changed me, and anybody who hears it will feel the same. They are the true embodiment of consequence. They are the “poster people” for a bad repair gone worst-case scenario.

Every decision a shop makes about repair methods should pass through the lens of this couple’s heartache. - Jordan Hendler

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It Takes Genuine Honda Collision Repair Parts To Achieve a Genuine Honda Fit. Honda collision repair parts are engineered and manufactured to Honda standards.

In the collision-repair business, time is money, and you can’t waste time on parts that almost fit properly. Use Genuine Honda replacement parts. Your reputation depends on it.

For Genuine Honda parts, contact these Authorized Honda dealers.

Ourisman Honda 3371 Ft. Meade Rd. Laurel, MD 20724 Direct: 301-498-6050 Fax: 301-498-0157 www.laurelhonda.com

Miller Honda 3985 Valley Pike Winchester, VA 22602 Direct: 800-296-5020 Direct Local: 540-868-9916 Fax: 540-869-1074 E-mail: bmorgan@drivemiller.com

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Get it right from the source.

Ford and Lincoln Mercury dealers are the one-stop source for all of your collision repair needs.

When you need fascias, grilles, headlamps, wheels or any other Ford Motor Company Genuine Part, call your local wholesaling dealership. They’re a great souce for technical and repair information as well. Using Genuine Parts can help your body shop reduce cycle time, improve relationships with insurance companies and satisfy customers. So get everything you need in just one call to your one-stop collision repair resource – your local Ford or Lincoln Mercury Dealership.

Contact us for all your parts needs: WALDORF FORD 2440 CRAIN HWY WALDORF, MD 20601 Phone: 301-843-3028 Fax: 301-843-0334 e-mail: parts@waldorfford.com waldorfford.com

© 2018, Ford Motor Company

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Alexandria Volkswagen 107 West Glebe Rd. Alexandria, VA 22305 703-684-7007 Fax: 703-684-4138

Fitzgerald Volkswagen 114 Baughmans Lane Frederick, MD 21702 Toll Free: 800-545-4745 Fax: 877-696-1841

e-mail: parts@alexandriavw.com

e-mail: parts@fitzmall.com www.fitzparts.com

Karen Radley Volkswagen 14700 Jefferson Davis Hwy. Woodbridge, VA 22191 703-550-0205 Fax: 703-643-0081

King Volkswagen 979 North Frederick Ave. Gaithersburg, MD 20879 Parts Direct: 240-403-2300 Fax:240-403-2398 e-mail: parts@vwking.com www.vwking.com

Fitzgerald Volkswagen of Annapolis 34 Hudson Street Annapolis, MD 21401 Phone: 410-224-4636 Fax: 410-224-4264

Ourisman Volkswagen of Rockville 801 Rockville Pike Rockville, MD 20852 Parts Direct: 301-340-7668 Toll Free: 855-417-4511 Fax: 240-499-2488

www.fitzmall.com

e-mail: rockvilleparts@ourismanautomotive.com www.ourismanvolkswagenofrockville.com

Ourisman Volkswagen of Laurel 3371 Ft. Meade Rd. Laurel, MD 20724 Phone: 301-498-6050 Fax: 301-498-0157 www.laurelvolkswagen.com

Ourisman Volkswagen of Bethesda 5415 Butler Road Bethesda,MD 20816 301-652-2452 Fax: 301-652-2589 e-mail: vwwholesale@ourisman.co

December 2019

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RECAP IDEAS Collide on Technology If you want to understand the growing complexities in the industry, just take a good look at your cell phone.

That’s what Fred Iantorno, vice president of IoT for VeriFacts Automotive, did during his presentation at the Society of Collision Repair Specialists’ (SCRS) IDEAS Collide Showcase during the final day of the 2019 SEMA Show.

“This phone is one million times cheaper and one million times smaller – and one thousand times more powerful – than the $60 million supercomputer was in the ’70s. Add that up, and you have a one billion-fold increase in power, price and performance – and it’s just not stopping.”

Automobiles are clearly experiencing similar evolutions, as everything from advanced driver-assistance systems (ADAS) and the research and development of autonomous cars is now on the repair industry’s radar. As fellow speaker Tim Ronak (AkzoNobel) stated, ADAS in particular – along with restraint systems and

Fred Iantorno (VeriFacts Automotive)

the energy-absorbing structure of the vehicle itself – is changing everything about how the repair and reimbursement processes are conducted.

“These three systems are making a dramatic change in how we choose to operate our business and what we have that we can use. But restoring these technologies – whether they be the safety cages around the vehicle, the restraint systems or the ADAS capability to be able to maneuver, guide and keep the car from entering any hazardous areas – require very specific skills, tooling and services to put them back to 100 percent of their shape before a collision. These procedures are now described in terms that most people – even seasoned veterans in our industry – are unfamiliar with…It’s creating a significant amount of friction among industry stakeholders as we start to describe things they’ve never heard of before.”

Ronak noted that these escalating repair requirements demand greater documentation to illustrate how and why they were performed – especially when shops attempt to receive payment from carriers for these critical operations.

Naturally, the insurance side of the equation is responding to these changes by either restricting reimbursement to shops or raising consumer costs. In terms of the latter, speaker Ryan Taylor (Bodyshop Booster) observed that this trend could ultimately work to the repair community’s advantage.

“Customers are now contacting body

The industry’s evolving world.

shops more and more, and deductibles are on the rise. Customers are afraid that if they file a claim, their premiums may go up. What about CARFAX? So, these fears are causing them to reach out to the body shop first.”

While keeping pace with technology can be a daunting task, opportunities exist for any collision repair facility willing to take the time to understand and utilize these advancements as a business opportunity. Speaker Doug Kelly (asTech) warned that industry members who choose to look the other way may soon find themselves in the same company as Blockbuster, Sears, Toys “R” Us and typewriter repair people.

“We’ve never been in a more exciting time in this industry. It isn’t for the faint of heart.

The riskiest strategy today is to play it safe.”

Other IDEAS Collide Showcase speakers included Judy Folk (Sherwin-Williams), Wayne Mitchell (Stericycle Expert Solutions), Paul Webb (Brandeis Training Solutions), Kyle Holt (SP/2) and Mario Dimovski (Tradiebot Industries). H&D

Executive Director’s Thoughts It’s very hard to get on the curve, let alone stay ahead of it. The industry today is complex and – if viewed right – exciting. There’s no substitute for effort, and that energy must be placed into processes that utilize the technologies and research to fully repair the vehicle. OEs are spending millions trying to put advanced systems in place, and we are supposed to reengineer them back together. We’re a complex industry ourselves – and quite fragmented, if I might add.

The challenge now is going to determine who stays in business for the future, as Kelly indicated.

- Jordan Hendler

“SEMA has been very busy for us. With all our OE-certified equipment, the actual OEs have been very involved. We introduced the MEC 600, which has been a tremendous hit. The tool is very efficient for taking panels off steel and aluminum cars.” – Dave Gruskos, Reliable Automotive Equipment…

FLOOR

NOTES

VeriFacts Automotive shared its vision of the benefits of collaboration between insurers, vehicle manufacturers and collision repair professionals. During a special press conference, VeriFacts founder Farzam Afshar, Ford Motor Company Collision Marketing Manager Dean Bruce and George Avery of Fix Auto discussed the benefits of collaboration, the issues repairers deal with and the future of the collision industry. According to Afshar, the right ingredients must be included to get the perfect result, and that all begins with making sure you have access to proper repair methods…

Known for their colorful and exciting displays, PPG definitely did not disappoint the crowds this year with their Hip-Hop/graffitithemed booth. Special guests including Bobby Alloway of Alloway’s Hot Rod Shop, Mitch and Tom Kelly of Kelly and Son – The Crazy Painters and Charley Hutton were on hand to sign posters for guests…

American Honda Motor Co. partnered with CCC to provide a scanning solution for collision centers. AHMC reps on hand at the ProFirst/Honda booth demonstrated how this CCC application makes it easier for estimators. When running a scan, it puts in a line item that shows you ran the scan and will generate a report…

Car-o-Liner showcased two new products on the SEMA show floor this year: The cbr2000 (a new riveting tool) and the EZ-ADAS recalibration system. According to Tim Garner, technical field sales manager, it was another fantastic show with an amazing crowd...

H&D

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December 2019

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KEEP IT GENUINE

INSIST ON GENUINE GM PARTS

We stand behind our product, providing collision repair professionals and vehicle owners peace-of-mind and confidence.

Contact these Genuine GM Parts dealers for all your parts needs: NU CAR CHEVROLET 172 North Dupont Highway New Castle, DE 19720 Phone: 800-633-6606 Fax: 800-346-5285 e-mail: parts@nucar.com www.nucar.com

OURISMAN CHEVROLET 4400 Branch Avenue Temple Hills, MD 20748 Phone: 301-899-6990 Fax: 301-899-9375 www.ourismanchevrolet.com

RADLEY CHEVROLET 3670 Jefferson Davis Highway Fredericksburg, VA 22408 Phone: 800-355-8202 Direct: 540-898-0055 Fax: 540-891-2074 www.radleychevrolet.com

OURISMAN CHEVROLET OF ROCKVILLE 807 Rockville Pike Rockville, MD 20852 Toll Free: 800-345-4640 Direct: 301-424-5332 Fax: 301-294-6381 www.rockvillechevrolet.com

JERRY’S CHEVROLET 1940 E. Joppa Road Baltimore, MD 21234 Toll Free: 844-817-9405 Local: 443-219-3339 Fax: 443-403-0803 chevyparts@jerryschevrolet.com www.jerryschevrolet.com

December 2019

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WMABA THANKS

YOU WMABA thanks their generous supporters of the

LEVEL 1

Corporate Sponsor Program for 2019!

We encourage YOUR SUPPORT of those who SUPPORT US! For more information about the sponsorship program, please contact Executive Director Jordan Hendler at (804) 789-9649 or email jordanhendler@wmaba.com

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FinishMaster • Single Source National Coatings and Supplies • WheelsOnsite

HD1219.qxp_Layout 1 11/18/19 4:43 PM Page 37

December 2019

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ADVERTISERS’ INDEX AkzoNobel ..............................IFC, 20 Antwerpen Toyota............................17 ATI....................................................32 Audi Group ......................................17 BMW Group ....................................4 Chesapeake Automotive Equipment ......................................38 Cowles Nissan ................................15 Crashmax Equipment ....................28 Empire Auto Parts ..........................38 Fairfax Hyundai ..............................32 Ford Group ......................................32 Fred Beans Parts ............................32 Goliath Carts....................................13 GM Parts Group ..............................35

info@chesautoequip.com www.chesautoequip.com

(800) 604-9653 Honda Group ..................................31 Hyundai Group ................................25 Koons Ford......................................37 Malloy Hyundai................................19 Mazda Group ..................................24 MINI Group......................................10 Mitsubishi Group ............................29 Mopar Group ..................................37 Nissan Group ..................................28 Nucar ..............................................5 Packer Norris Parts ........................IBC Porsche Group ................................16 PPG ................................................OBC Reliable Automotive Equipment......9 Subaru Group..................................29 Toyota Group ..................................27 USI of North America ......................11 VW Group........................................33 Wheel Collision Center....................7

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December 2019

Sales, Service & Parts

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NOTHING MATCHES TODAY’S COLORS BETTER Infiniti Solar Mica. Inspired by the radiant energy of our sun.

Matching any color is easier when you’re spraying with the best.

Learn more at envirobase.com

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