Low-Cost Advertising to Rake in More Business by Stacy Mooradian, Magnets.com Every landscaping business is looking for creative, budget-friendly ways to grow their business clientele. Marketing your business on a tight budget can be challenging, but not if you choose your advertising wisely. This article highlights five shopping tips for finding a unique, low-cost advertising solution that reaches new clients, retains existing customers, and yields long lasting returns for your business. Promotional Products: Are They a Wise Investment? According to a study by trade organization Promotional Products Association International (PPAI.org): •
88% of people can remember the advertiser on a promotional product.
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85% of people do business with the company featured on a promotional product.
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91% of promotional products are used in the kitchen.
A promotional product, like a magnet customized with your business logo and contact information, is one of the best low-cost, highly effective marketing options. An advertising magnet is like a mini billboard when placed on your company vehicle, or on your client’s fridge. Magnets can be printed with handy reference information, like your phone number and website address. You can also use your magnet to provide expert lawn and home maintenance tips, or an exclusive discount code to inspire a client to call you. Another benefit of marketing with magnets is their longevity. People keep advertising magnets for a long time. You can test the long-lasting appeal firsthand. The next time you go to a friend or relative’s house, take a look at their fridge.
Chances are you will see magnets from their local plumber, realtor, pizzeria or dentist. When you return to your friend’s house next year, there is a high probability that those same magnets are still on the fridge. Local business magnets are useful and can be a much better investment than a newspaper ad that gets thrown in the garbage after a day or two. Five Tips for Buying the Best Promotional Magnets #1 - Shop at a reputable online store: A reputable website should offer some value-added services that not only save you money, but also make your ordering experience easier. Here are some examples of free services you should expect when shopping for promotional products online: free custom artwork; free digital proofs; and no payment required until you approve your final artwork. Spring/Summer 2021
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