Build a Winning Process for Recruiting, Hiring and Onboarding Employees by Frank Borque, Certified Consultant
Let’s face it, if you build a winning team, you will stand out in your market and attract more of everything you’re looking for including work, great employees and great clients. However, in order to stand out, you have to provide a memorable experience. Average won’t cut it. Your brand and impactful first contacts with people and potential employees are crucial. It starts with being ready to impress and set-up for success. This requires a clear, repeatable process and system.
great team culture •
Make it an opportunity, not a job.
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Promote strategically using right timing when and/or ABH (use the always be hiring strategy)
Identify Hiring Options and Solutions for Finding Employees •
Job & career postings – i.e. Indeed.com
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Career days
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Office tours
Here are 6 Steps to create a winning process:
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Create a referral and incentive program
1. Start Attracting More Candidates
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Reach out to people and use video interviews
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Use social media ads
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Trade Shows - get a booth, host a free lunch for landscape tech students
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Create or join partnership with trade schools, associations, organizations, sports teams, churches, Helmets to Hardhats Programs
Research shows that candidates trust companies 3 times more if the employer provides transparency of the working environment and work conditions. Exposing your professional brand on different platforms using video is one of the greatest ways. Job posts accompanied by a recruiting video get 36% more applications. Be visible •
Be visible on social media, your website, in the community, etc
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Invest in marketing for recruiting employees as you do for clients
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Seek social opportunities to meet new potential candidates
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Be a destination company with
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Use a recruiting agency and/or head hunters
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H-2B
Create Your Onboarding Plan and Use It as Part of Your Marketing Strategy •
More training time investment during the initial days
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Clear expectations & job descriptions
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Offer Support (be reassuring, helpful and check-in with the new employee regularly and as needed)
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Mentorship program
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Ice breakers
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Gamifications & incentive programs
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Technical training
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Equipment and software training
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Career planning
2. Get Efficient with Processing Employee Inquiries When a potential employee enquires about a job at your company this may happen through email, phone call, your website, a dedicated promotional web page, job posting ads or etc. You can increase your chances of attracting and retaining potential candidates by treating your recruiting process like you do your jobs (with a clear plan and efficient process). Respond promptly and efficiently. Spring/Summer 2021
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