© How has women’s fashion changed in Germany after WWI? – Sherla

How has women’s fashion in Germany changed after world war 1

After World War I, Adolf Hitler joined a political party known as Nationalsozialistische Deutsche Arbeiterpartei. In 1933, when Hitler came into power, it was a pivotal point for the NSDAP but also for women's fashion. With this newfound power, Hitler went about trying to control every part of women’s life. Known as Deutsches Modeamt, a fashion institute Hitler created, many ideas for the ideal women were introduced. Hitler himself had many negative views on feminine adornment; he had a strong dislike for makeup, spreading propaganda that lipstick contains animal waste. He also disliked perfume and hair dye, anything that was an extravagant form of self expression. Hitler pushed for skirts because trousers were deemed too unfeminine. He proclaimed that: ‘Berlin women must become the best dressed in Europe’. In essence, the Deutsches Modeamt, established with full governmental support, existed to put the fascist into fashion. German designers, German materials, German styles were all promoted but of course, German meant Aryan which led to the vast majority of textile trade and high society designers being knocked out. The institute aimed to promote the celebration of tradition, making dirndles, bodices and Tyrolean jackets all the rage. Most importantly, however, was the desire Hitler had, to extinguish French influence. The “Garconne '' style that had become popular globally post World War I, had reactions such as "masculinized", "French-dominated," and "poisonous." The style of short hair, shorter hemlines, trousers and visible makeup cause moral degradation of German women.

Sherla

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