THE LIFESTYLE MAGAZINE OF THE PAJARO VALLEY
JULY 29, 2022
FRESH
A supplement to The Pajaronian
FUN Watsonville Strawberry Festival returns in full force P4 FESTIVAL RULES P12 | STRAWBERRY VALUES P15
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Johanna Miller Tarmo Hannula
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
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15 Strawberry Values
Published by WatsNews, LLC, Watsonville, CA. Entire contents © 2022. All rights reserved. Reproduction in any form prohibited without publisher’s written permission.
16 Featured Home 17 Gardening 18 Photo Gallery
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A JULY 29, 2022 | PAJARO VALLEY MAGAZINE
RETURNS Watsonville Strawberry Festival back to a three-day event By JOHANNA MILLER
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he Watsonville Strawberry Festival is returning in full force this year, back to a three-day event for the first time since 2019. The popular event runs Aug. 5-7 and will include food booths, many featuring strawberry-themed treats, as well as a beer garden, live entertainment, pie-eating contests, artisan and commercial vendors, nonprofits booths, a carnival and more. ➝6
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WATSONVILLE STRAWBERRY FESTIVAL
Tarmo Hannula/File photo
File photo
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“We are very excited to be able to bring this festival back to its full glory,” said Jessica Beebe, recreation supervisor for the city’s Parks & Community Services department. “Last year it was wonderful to be able to pull together a modified, scaled down version of the event after the Covid hiatus. But it’s wonderful to bring it back to what the community has come to expect of it.” The festival, which highlights the region’s most famous crop while raising money and awareness for local nonprofits, was first held in 1994. Initially called the Watsonville Strawberry Dessert Festival, it was meant as a way to raise funds to help the city recover from the 1989 Loma Prieta Earthquake. After two years of pandemic-related struggles, organizers hope the festival can once again act as a healing experience. “We hope people will come together and feel that sense of really moving forward after what we’ve all been through,” Beebe said. “It’s great, just watching the people’s smiling faces, doing whatever it is they enjoy at the festival.” The event will kick off on Friday, Aug. 5, with carnival rides open 5-10pm and a performance by the Chicano All-Stars in Watsonville
Plaza. The full festival, with booths, pie eating contests and events, will be held Saturday 11am-8pm and Sunday 11am-7pm. Every year, the festival features a new event poster, with strawberry-themed artwork. This year, local artist Priscilla Martinez was chosen to create the piece, which depicts a heart-shaped basket of strawberries, with sunflowers and monarch butterflies, and a background showing an agriculture field in the Pajaro Valley. “I was trying to go for ‘the heart of Watsonville,’” Martinez said. “I wanted to make that the main focus—our agriculture, the landscape. And with the sunflowers, I was going for a summer-like theme.” This is Martinez’ eighth Strawberry Festival poster she has created. She said she loves how the event brings people together every year. “It’s something I’ve gone to every year since I was a kid,” she said. “It’s a family friendly event, where everyone can come and enjoy themselves.” Though the event does tend to attract out-of-town visitors to Watsonville Plaza each year, it is also a time for locals to celebrate their hometown, Beebe said. ➝8
SPIN CYCLE A carnival worker sets up the Berry-Go-Round for the Watsonville Strawberry Festival in 2012. The carnival returns this year.
File photo
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
FUN TIMES Bronc Rowland (left) and Jose Mena smile during a strawberry eating contest in 2006.
FINISHING TOUCHES Mark Martin replaces bulbs in one of the rides
during setup for the Watsonville Strawberry Festival.
PAJARO VALLEY MAGAZINE | JULY 29, 2022
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WATSONVILLE STRAWBERRY FESTIVAL
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
COMMUNITY HEART This artwork by Pajaro Valley artist Priscilla Martinez
will be featured on the 2022 Watsonville Strawberry Festival poster.
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Tarmo Hannula/File photo
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Artwork by Priscilla Martinez
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FESTIVAL TRADITION Chantel Soberano takes on the role
of a huge strawberry at the Watsonville Strawberry Festival.
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PAJARO VALLEY MAGAZINE | JULY 29, 2022
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WATSONVILLE STRAWBERRY FESTIVAL
WATSONVILLE STRAWBERRY FESTIVAL
Mobile Ordering is here.
Place your next order with the McDonald’s app. Get your food from the counter, curbside or drive-thru.
PACKED A huge crowd fills the street at a previous Strawberry Festival.
File photo
File photo
3 Watsonville Locations to Serve YOU!
PACKED A huge crowd fills the street at a previous Strawberry Festival.
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
®
1459 Main St. 190 Main St. Watsonville Watsonville PARTY TIME Salvador Velmontez, vocalist with the popular Mexican band, 761-8450 Banda La Autentica de Jerez, leads a dance line 768-8540 around the main stage with selected members of the audience during a previous festival. *Lobby opens at 6:45am
“Watsonville takes a lot of pride nearby garages on Main and Rodriguez streets. in their community,” she said. The City of Watsonville, “With the festival, we highlight our Driscoll’s, 102.5 KDON, Main history and culture.” Street Enterprises, Inc., Arte Added Martinez: “I hope it’s Monday - Thursday Sunday Del Corazón,Friday-Saturday iHeartRadio, 92.7 a good turnout, especially after KTOM, Power Talk Central Coast, LobbyI’m just really glad things Lobby Lobby Covid. Alegría Musical, La Preciosa 100.7 are once again starting to pick5:45amup.” 10:45pm 5:45am-10:45pm FM and The5:45am-11:45pm Pajaronian are this The Watsonville Strawberry year’s sponsors.. Drive Thru Drive Thru Drive Thru Festival will be held Aug. 5, 6 and For information and 7 5:45am in Watsonville Plaza, 358 5:45am Main - 11:00pm - 11:00pm 5:45am-Midnight a full schedule, visit St., Watsonville. Parking is availwatsonvillestrawberryfestival.org. able on surrounding streets and in
Hours of Operation:
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Tarmo Hannula/File photo
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®
Tarmo Hannula/File photo
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
1598 Freedom Blvd. Watsonville 724-0919
PARTY TIME Salvador Velmontez, vocalist with the popular Mexican band,
Banda La Autentica de Jerez, leads a dance line around the main stage with selected members of the audience during a previous festival.
“Watsonville takes a lot of pride in their community,” she said. “With the festival, we highlight our history and culture.” Added Martinez: “I hope it’s a good turnout, especially after Covid. I’m just really glad things are once again starting to pick up.” The Watsonville Strawberry Festival will be held Aug. 5, 6 and 7 in Watsonville Plaza, 358 Main St., Watsonville. Parking is available on surrounding streets and in
nearby garages on Main and Rodriguez streets. The City of Watsonville, Driscoll’s, 102.5 KDON, Main Street Enterprises, Inc., Arte Del Corazón, iHeartRadio, 92.7 KTOM, Power Talk Central Coast, Alegría Musical, La Preciosa 100.7 FM and The Pajaronian are this year’s sponsors.. For information and a full schedule, visit watsonvillestrawberryfestival.org.
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Shop the Santa Cruz Original. Enjoy the Strawberry Festival, and come browse the largest selection of organic and natural foods in Santa Cruz. Staff of Life’s Juice & Smoothie Bar and Local Artisan Gelatos will keep you cool and refreshed through the hot summer days. For the ultimate in smooth, delicious refreshment, stop by Staff of Life on your way to the beach or the redwoods.
Watsonville Rotary Club’s “Claws for a Cause” Drive-Through Maine Lobster Feast Fundraiser
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For tickets and menu details visit: www.Eventbrite.com or contact Watsonville Rotarian Kelly Anderson: kejelly128@gmail.com or leave her a voicemail at: (425) 241-9010 Net proceeds benefit vulnerable Pajaro Valley children and teens. We thank all our generous sponsors, including these major contributors:
The Borina Foundation &
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PAJARO VALLEY MAGAZINE | JULY 29, 2022
SATURDAY, AUGUST 13,2022 Watsonville Elks Lodge, 121 Martinelli Street, Watsonville $85.00 PER PERSON - ORDER DEADLINE IS AUGUST 8TH 2 to 4 pm: Pick up your delicious, ready-to-cook Maine Lobster Dinners!
Juice &
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WATSONVILLE STRAWBERRY FESTIVAL
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
Tarmo Hannula/File photo
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STRAWBERRY LANE Hundreds pour into Main Street in downtown Watsonville for the 2021 Strawberry Festival.
Festival rules and road closures
I
n order to make the Watsonville Strawberry Festival enjoyable for all, the following rules will be enforced:
• No glass containers
• No animals except for service dogs
• Only alcohol purchased in the Beer and Wine Garden is permitted and it may only be consumed in the Beer and Wine Garden
• No bicycles
• No weapons
• No skateboards
• This is a tobacco free event
• No coolers
• No motorized vehicles except electric wheelchairs
• No roller skates
The public will encounter road closures for the festival from Aug. 4-7 in the following locations: • Main Street from Beach Street to Central Avenue on Aug. 4 at 6 pm until Aug. 7 at 11pm. • Main Street from Lake Avenue to Beach Street from Aug. 5 at 6pm until Aug. 7 at 11pm.
• Beach Street from Stoesser Alley to Union Street and Maple Avenue/Second Street from Stoesser Alley to Union Street will also be closed for the duration of the festival. The City of Watsonville will place detour signs to assist the public. Travelers can expect traffic to be slow through the area with delays up to 20 minutes.
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The Pajaronian’s
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
Annual Fair Guide
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Support the Santa Cruz County Fair and promote your business at the same time. Reach over 20,000 readers in the Pajaronian’s Annual Fair Guide. Copies will be at the front gate all week long, and inserted into the September 9 edition of the Pajaronian. Publication date Friday, September 9 Reservation deadline Friday, August 12
For details contact your account representative at 831.458.1100
Grown with care by generations of Central Coast farmers
AGRICULTURE
Tarmo Hannula/File photo
TOP CROP Strawberries, shown growing in a Watsonville field, are the most valuable crop in Santa Cruz and Monterey counties.
Strawberries are big business Crops are tops in Santa Cruz, Monterey counties STAFF REPORT
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reflect gross value of agricultural commodities grown in Monterey County, and does not consider costs associated with labor, field preparation, planting, irrigating, harvesting, distribution and other production activities,” Gonzales said in the 2021 Monterey County Crop and Livestock Report, which was released July 12. “As is always the case, we saw some crops increase in value while others decreased in value.” In Santa Cruz County, berries saw an overall increase of 6.4% compared to 2019, representing 60% of total gross production, despite a slow kickoff at the start of the pandemic. “We were really surprised and happy to see that the losses in our industry were minimized, to a certain extent,” Santa Cruz County Agricultural Commissioner Juan Hidalgo said. “Berries increased and veggies did OK, too. To be able to see an increase in any way during a pandemic is a very good thing.”
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PAJARO VALLEY MAGAZINE | JULY 29, 2022
t nearly $194 million in value, strawberries remain the number one crop in Santa Cruz County, according to the 2020 Crop Report, the most recent year available. The same is true in neighboring Monterey County, where strawberries took the top spot as the most valuable crop in 2021 at $968 million, a 4.9% increase from 2020 as a result of increased acreage, yield and pricing. The total gross production value of Santa Cruz County agricultural commodities for 2020 was $636,032,000. In Monterey County, it was $4.1 billion in 2021. This increase represents a $190 million rise from 2020, when the gross production value was $3.9 billion, announced Monterey County Agricultural Commissioner Henry Gonzales. “It is important to note that the values represented in this report
2022 OPEN STUDIOS ART TOUR OFFICIAL GUIDE
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JULY 29, 2022 | PAJARO VALLEY MAGAZINE
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Luxurious home on Strawberry Road Five-acre property includes fruit trees, room to grow vegetables
T
his Royal Oaks home sits on more than five acres of oak tree-studded property. Located at 368 Strawberry Road, the 2,539-square-foot home includes four bedrooms and three bathrooms. The kitchen is equipped with granite counters, oak cabinets, stainless steel appliances, a pantry and breakfast nook. Also on the first floor is a family room with a fireplace and a bedroom next to a full bathroom.
The upstairs primary bedroom includes a walk-in closet and bathroom with double sinks, jacuzzi tub and separate shower stall. A three-car garage features a workbench and attic. Outside, the acreage includes mature fruit trees, raised garden beds and a 10-by-16-foot greenhouse. The home, built in 2004, is listed at $1,275,000 by David Lyng Real Estate. For information, visit bit.ly/3b6mbDp.
GARDENING Tom Brezsny’s
Real Estate of Mind Provoking thought since 1990
Continuing the conversation…We were in Ore resciis nobitium qui utam estrum the longest-running, highest-appreciating que inimint invent atiabout ut fugiasp ienihil market of all time until four months ago things suddenly began to igentotatem auda quamus molupta Tomwhen Brezsny’s shift. It turns out that the market wasn’t quiat. bulletproof after all, and rising rates, stock Luptas di berisqui andi simi, quo and market volatility, a lingering pandemic Provoking thought 1990 essinulpa nimillaciam que molorem. continuing concernssince about inflation and recession have taken their toll. Vel est, quibercima si dus. Ore resciis nobitium qui utam estrum Am rerore, si volorio. Nemod quistrum There’s an entire generation of buyers, sellers and agents out whovolorenet have que inimint invent atithere utquas fugiasp ienihil resequu ntiberum quid never Et experienced BUT a igentotatem auda ANYTHING quamus molupta fuga. res sitatus andentem. Cabo. wild, multiple-offer marketplace with Nobitatia volorero illor rem volest que quiat. prices shooting through the roof! Since vendus senistota hitatur Luptas direstis berisqui andi simi, quo reasonable perspective issam in such short supply, here are few thoughts that might aditiur? Qui dolorro ipsundit occupti essinulpa nimillaciam que molorem. helpest, provide some: si busdae necaectium et dus. plam dunt am Vel quibercima Prices: gone down yet, sim veritThey quis minum, consenis re they Am rerore, sihaven’t volorio. Nemod quistrum just aren’tqui going The median price sinienim autup. iurquid modis as volorenet etur? resequu ntiberum quas on the Coast in June was $1,330,000. Torisquosae repuditas unt ut highs facia fuga. andentem. Cabo. That’sEtonres parsitatus with the amazing of doloribus, utatetur?illor rem volest que 2021. Nobitatia volorero Cerrume nienimi ligenducient verum Interestrestis Rates: 30-yr fixed rate mortgages vendus senistota sam hitatur at 3% areQui not normal. are currently fugitatem imdolorro inimus,Rates voluptur? Quiberu aditiur? ipsundit occupti in the 5.5% range, and for the last 50 years ptatur? busdae necaectium et plam dunt am the average has been way higher. That’s Cepudandam quam are si consenis bea endusant. sim veritnorm quis people minum, re to the new going to have Pudis sim quis get used to. sinienim qui autmaiorrovitem iur modis ascorrum etur? alit, cusam Not ium quo comniatiur aut Recession: all recessions alike, Torisquosae repuditas unt utare facia im verspel suntem butfacepra the onlyutatetur? one mostlaciae people remember doloribus, is the Great Recession 2008. This one ipsamus, quam sed esofes maximus asse Cerrume nienimi ligenducient verum will be different. skyquo isn’tvoluptaquos falling and volorerfero tem The quod fugitatem imgoing inimus, voluptur? Quiberu prices aren’t to drop like a stone. The ex et is eic lit volupti recession of te 2000-2001 is adolum better example. ptatur? iumquiatio exces erion nihit aut lat Stock Market quam Volatility: Despite Bear Cepudandam si bea endusant. quam quis rem fugita consedi niet, eos marketsim pronouncements and Doomsday Pudis quis maiorrovitem corrum eost alit late verum que coressin predictions, the three major stock indexes alit, cusam ium comniatiur aut are still well abovequo where they were preVoloreca turionsedit quo etur? Qui odit im facepra verspelwhen laciae Covid. Remember thesuntem Dow quisciis mo optatur? Quaspit autseemed volore disconnected from the everyday life most ipsamus, quam es maximus asse doluptiis inus si sed qui es voluptas nos modi people were experiencing? was! volorerfero tem quod quoIt voluptaquos ilibus. Crash?: Thisteshift is not a dolum prelude to ex et is eic lit volupti Ique nulparum is a conestr a crash. Over thefaccus, last 10 years, buyers iumquiatio exces erion nihit autgood lat have had to qualify for loans with uptat. quam quis rem fugita consedi niet,put eos credit and They have Alique maample enisi incomes. quatet am, audipsa hugealit percentages down orcoressin purchased eost late verum que piciaec usandite laturlots autofdicia quia with cash. People have equity and Voloreca turionsedit quo etur? Qui odit pa quiate re their ad que theyipsant won’t magnihicid be walking away from quisciis molike optatur? Quaspit aut volore mortgages in ut 2008. delibusam ut et odicidebit, siment doluptiis sidolorro qui the voluptas nos dem quaeinus pori vitatiamarket, quiamodi For Sellers: Just like stock ilibus. you’ve had huge gains over the last few illatur? Voluptat aspernatum, serupta yearsnulparum and you sell now,isyou are going Ique faccus, a conestr ecesci resifeum restium nonsedipsum to have to give some of them back. The uptat. eum que lam,get sooner youdolorem accept it,nos the dolum more you’ll Alique maaenisi quatet lam am,dolorpo audipsa etur, cust duntusdae to keep. piciaec latur dicia quia rempeliquid modis autaut ataerror re Rents: usandite For those thinking they’ d rather pa ipsant magnihicid quiate ad que volorest aut re autfuture, rent thanoptatio own fordempor the foreseeable note that when slow, theposapel demand delibusam ut etsales ut odicidebit, siment explabo. Nem que recuste for rentals increases and drives the price dem quae pori dolorro vitatia quia of rents up. With a 30-year shortage of illatur? Voluptat aspernatum, serupta housing units here, rents are about to take anotherres jump. ecesci eum restium nonsedipsum eum nosbuying doluma lam, Whyque Buy:dolorem If you think homecust is Realtor® about making money, then DRE #01063297 etur, a duntusdae lam dolorpo it’s time 831-818-1431 to reexamine your priorities. rempeliquid modis aut ataerror re Homeownership is a quality of life getreal@sereno.com volorest authomes aut are decision.optatio Over thedempor long term, great investments butrecuste that shouldn’t be the explabo. Nem que posapel D A DV AL number PA oneI reason forERTO buyingRIone.
Real Estate of Mind
RED BEAUTY Strawberries are easy to grow at home due to mild weather.
Strawberry virus decline Multiple viruses can affect production By KATE RUSSELL
• Strawberry vein banding appears as broken bands of yellow in leaf veins. Infected leaves are significantly smaller than those of healthy plants. The two halves of infected leaves may be held closer together than is normal, and the margins are wavier than normal. Some crinkling of the leaf surface may also occur. As the leaf opens, the bands of yellow become somewhat more obvious. Symptoms appear more strongly in the second and third leaves, but are not likely in later growth. These diseases are all carried by aphids, except for pallidosis, which is carried by whiteflies. These are difficult pests to control, especially because the very insecticides and insecticidal soaps used to control the pests also harm beneficial pollinators. Prevent strawberry virus decline in your garden by installing certified disease-free plants, placing new plants in quarantine, and removing plants suspected of being infected. Kate Russell is a UCCE Master Gardener.
Tom Brezsny
Tom Brezsny Realtor® DRE #01063297 831-818-1431 getreal@sereno.com PA I D A D V E R T O R I A L
PAID ADVERTORIAL
PAJARO VALLEY MAGAZINE | JULY 29, 2022
N
o, strawberries are not declining in our area. Quite the contrary. Many residents are learning just how easy it is to grow strawberries at home, thanks to our mild winters and sunny summers. Strawberry virus decline refers to a collection of viral diseases that may reduce or eliminate that delicious crop. Strawberry viral diseases are odd. If only one disease appears, you won’t see any symptoms and your strawberry plants will be fine, though fruit production may be somewhat reduced. The real problem occurs when a second or third virus infects your strawberry plants. Suddenly, there’s a flurry of symptoms and little or no fruit
production. This set of conditions is called strawberry virus decline. Most strawberry plants infected by a virus will be stunted; fruit and runner production will be reduced, and leaves may be deformed in some way. Learning to recognize the symptoms of these diseases, and following some simple preventive measures, can help keep your strawberry plants healthy and productive. Below is a list of some of the viruses that make up strawberry virus decline and their symptoms: • Strawberry crinkle virus causes smaller fruit, deformed and/or streaked flower petals, and crinkled leaves. Vein spotting may also be seen, as well as lesions on petioles (leaf stems) and stolons. Infected plants may appear top heavy. • Strawberry mild yellow edge virus causes older leaves to turn bright red, but leaves around the crown nearly always exhibit yellow margins or edges; hence the name. These yellowed areas eventually die and turn brown. Leaf cupping may also occur.
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PHOTO GALLERY Have a recent photo you’d like to share? Send it to us for consideration by emailing it to echalhoub@weeklys.com or mailing it to 21 Brennan St., Suite 18, Watsonville, CA 95076. Please include a brief description of the photo as well as the name of the photographer.
COUNTRY SCENE An older style barn
dominates the landscape outside of Hollister.
JULY 29, 2022 | PAJARO VALLEY MAGAZINE
Tarmo Hannula
Tarmo Hannula
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PIGSTY A model of a pig stands in a bathtub in Corralitos.
Tarmo Hannula
TO THE SHORE The Southern Coast fishing vessel is escorted into the Moss Landing Harbor by a flurry of birds.
HOMEOWNER’S SERVICE GUIDE Keep your home in top shape with the help of these local professionals.
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831-722-0334
3700 Soquel Ave
285 W Beach St.
Add-A-Jack
ESSENTIAL ESSENTIAL HANDYMAN HANDYMAN SERVICES SERVICES Plumbing Plumbing
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831-466-9762 • Maximize WiFi, Internet, Cable, Coax, TV • Home & Business solutions
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23 years in Santa Cruz!
addajacksantacruz.com
Realtor®
CALDRE #01875872
831-818-1540 | www.JohnSkillicorn.com | johnskillicorn@att.net
PAJARO VALLEY MAGAZINE | JULY 29, 2022
JOHN SKILLICORN
19
August Deals MONDAY
Buy (1) Cartridge get another 50% off
TUESDAY
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WEDNESDAY Buy (2) WYLD Gummies get another for .01¢
THURSDAY
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SCAN HERE TO VIEW OUR MENU
FLORAL FRIDAY
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SATURDAY / SUNDAY
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The Original
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S o u t h Co u n ty C a n n a b i s Co m pa ny
APTOS
WATSONVILLE
831 .6 88.726 6
831 . 72 2 . 201 8
9077 Soquel Dr, Aptos, CA 95003
19 San Juan Rd, Royal Oaks, CA 95076
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