Pajaro Valley Magazine July 29 2022

THE LIFESTYLE MAGAZINE OF THE PAJARO VALLEY

JULY 29, 2022

FRESH

A supplement to The Pajaronian

FUN Watsonville Strawberry Festival returns in full force P4 FESTIVAL RULES P12 | STRAWBERRY VALUES P15

Discou

nted R ates for

Electri c Vehicle * s!

Take the Wheel and Save! $100 Cash Back1 + No Payments for 90 Days2

4 MAGAZINE

21 Brennan St, Suite 18, Watsonville, CA 95076 Phone: 831.761.7301

CEO & Executive Editor

Dan Pulcrano Publisher

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when you refinance your auto loan from another lender.*

Jeanie Johnson Ad Director

Debra Whizin Editor

Erik Chalhoub

Apply at any branch or at www.bayfed.com.

Contributing Writers

Johanna Miller Tarmo Hannula

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

Advertising Account Executives

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Lisa Buckley, Phil Garza Sue Lamothe, Kate Kauffman Ilana Packer, Tiffani Petrov Editorial Production Manager

Phaedra Strecher

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Cash back offer of $100 will be paid as a deposit to a Bay Federal Credit Union savings account upon loan closing. All loans subject to credit approval with credit score (Experian FICO V9 Auto Score) of 580+ required.

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First payment deferred for 90 days. Interest will continue to accrue from date of loan disbursement and becomes due once payments begin. All loans subject to credit approval with credit score (Experian FICO V9 Auto Score) of 640+ required. *All auto loans require income verification and valid Social Security Number or ITIN per Bay Federal Credit Union lending requirements. Offers may be combined as long as (Experian FICO V9 Auto Score) is 640+. A discount of 0.25% off eligible rate will be applied for full Electric Vehicles and 0.25% off for enrollment in automatic payments at the time of funding. Hybrid vehicles are not eligible for rate reduction. Offers available on the finance of a 2012 or newer vehicle and valid for one vehicle loan. Minimum loan amount is $10,000 to be eligible for these offers. Maximum LTV up to 125%. Must have a valid driver’s license. Bay Federal Credit Union membership required at the time of closing. Loan must be funded now through October 31, 2022, in order to qualify for these offers. Refinances of current Bay Federal loans and purchase transactions are not eligible for these offers. These offers are subject to change without notice. Other terms and conditions may apply. For more information, visit any Bay Federal Credit Union branch or call us at 831.479.6000 or toll-free at 888.4BAYFED, option 3.

Federally Insured by NCUA | Equal Housing Lender

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Cover Photography

Tarmo Hannula

Cover Story

15 Strawberry Values

Published by WatsNews, LLC, Watsonville, CA. Entire contents © 2022. All rights reserved.

Reproduction in any form prohibited without publisher’s written permission.

16 Featured Home 17 Gardening 18 Photo Gallery

TO PLACE AN AD Email:

sales@pajaronian.com Call:

831.761.7325

PAJARO VALLEY MAGAZINE | JULY 29, 2022

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A JULY 29, 2022 | PAJARO VALLEY MAGAZINE

RETURNS Watsonville Strawberry Festival back to a three-day event

By JOHANNA MILLER

T

he Watsonville Strawberry Festival is returning in full force this year, back to a three-day event for the first time since 2019.

The popular event runs Aug. 5-7 and will include food booths, many featuring strawberry-themed treats, as well as a beer garden, live entertainment, pie-eating contests, artisan and commercial vendors, nonprofits booths, a carnival and more. ➝6

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WATSONVILLE STRAWBERRY FESTIVAL

Tarmo Hannula/File photo

File photo

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“We are very excited to be able to bring this festival back to its full glory,” said Jessica Beebe, recreation supervisor for the city’s Parks & Community Services department. “Last year it was wonderful to be able to pull together a modified, scaled down version of the event after the Covid hiatus. But it’s wonderful to bring it back to what the community has come to expect of it.”

The festival, which highlights the region’s most famous crop while raising money and awareness for local nonprofits, was first held in 1994. Initially called the Watsonville Strawberry Dessert Festival, it was meant as a way to raise funds to help the city recover from the 1989 Loma Prieta Earthquake.

After two years of pandemic-related struggles, organizers hope the festival can once again act as a healing experience.

“We hope people will come together and feel that sense of really moving forward after what we’ve all been through,” Beebe said.

“It’s great, just watching the people’s smiling faces, doing whatever it is they enjoy at the festival.”

The event will kick off on Friday, Aug. 5, with carnival rides open 5-10pm and a performance by the Chicano All-Stars in Watsonville

Plaza. The full festival, with booths, pie eating contests and events, will be held Saturday 11am-8pm and Sunday 11am-7pm.

Every year, the festival features a new event poster, with strawberry-themed artwork. This year, local artist Priscilla Martinez was chosen to create the piece, which depicts a heart-shaped basket of strawberries, with sunflowers and monarch butterflies, and a background showing an agriculture field in the Pajaro Valley.

“I was trying to go for ‘the heart of Watsonville,’” Martinez said. “I wanted to make that the main focus—our agriculture, the landscape. And with the sunflowers, I was going for a summer-like theme.”

This is Martinez’ eighth Strawberry Festival poster she has created. She said she loves how the event brings people together every year.

“It’s something I’ve gone to every year since I was a kid,” she said. “It’s a family friendly event, where everyone can come and enjoy themselves.”

Though the event does tend to attract out-of-town visitors to Watsonville Plaza each year, it is also a time for locals to celebrate their hometown, Beebe said. ➝8

SPIN CYCLE A carnival worker sets up the Berry-Go-Round for the Watsonville Strawberry Festival in 2012. The carnival returns this year.

File photo

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

FUN TIMES Bronc Rowland (left) and Jose Mena smile during a strawberry eating contest in 2006.

FINISHING TOUCHES Mark Martin replaces bulbs in one of the rides

during setup for the Watsonville Strawberry Festival.

PAJARO VALLEY MAGAZINE | JULY 29, 2022

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WATSONVILLE STRAWBERRY FESTIVAL

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

COMMUNITY HEART This artwork by Pajaro Valley artist Priscilla Martinez

will be featured on the 2022 Watsonville Strawberry Festival poster.

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Tarmo Hannula/File photo

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Artwork by Priscilla Martinez

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FESTIVAL TRADITION Chantel Soberano takes on the role

of a huge strawberry at the Watsonville Strawberry Festival.

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PAJARO VALLEY MAGAZINE | JULY 29, 2022

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WATSONVILLE STRAWBERRY FESTIVAL

WATSONVILLE STRAWBERRY FESTIVAL

Mobile Ordering is here.

Place your next order with the McDonald’s app.

Get your food from the counter, curbside or drive-thru.

PACKED A huge crowd fills the street at a previous Strawberry Festival.

File photo

File photo

3 Watsonville Locations to Serve YOU!

PACKED A huge crowd fills the street at a previous Strawberry Festival.

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

®

1459 Main St. 190 Main St. Watsonville Watsonville PARTY TIME Salvador Velmontez, vocalist with the popular Mexican band, 761-8450 Banda La Autentica de Jerez, leads a dance line 768-8540 around the main stage with selected members of the audience during a previous festival. *Lobby opens at 6:45am

“Watsonville takes a lot of pride nearby garages on Main and Rodriguez streets. in their community,” she said.

The City of Watsonville, “With the festival, we highlight our Driscoll’s, 102.5 KDON, Main history and culture.”

Street Enterprises, Inc., Arte Added Martinez: “I hope it’s Monday - Thursday Sunday Del Corazón,Friday-Saturday iHeartRadio, 92.7 a good turnout, especially after KTOM, Power Talk Central Coast, LobbyI’m just really glad things Lobby Lobby Covid.

Alegría Musical, La Preciosa 100.7 are once again starting to pick5:45amup.” 10:45pm 5:45am-10:45pm FM and The5:45am-11:45pm Pajaronian are this The Watsonville Strawberry year’s sponsors..

Drive Thru Drive Thru Drive Thru Festival will be held Aug. 5, 6 and For information and 7 5:45am in Watsonville Plaza, 358 5:45am Main - 11:00pm - 11:00pm 5:45am-Midnight a full schedule, visit St., Watsonville. Parking is availwatsonvillestrawberryfestival.org. able on surrounding streets and in

Hours of Operation:

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Tarmo Hannula/File photo

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®

Tarmo Hannula/File photo

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

1598 Freedom Blvd.

Watsonville 724-0919

PARTY TIME Salvador Velmontez, vocalist with the popular Mexican band,

Banda La Autentica de Jerez, leads a dance line around the main stage with selected members of the audience during a previous festival.

“Watsonville takes a lot of pride in their community,” she said.

“With the festival, we highlight our history and culture.”

Added Martinez: “I hope it’s a good turnout, especially after Covid. I’m just really glad things are once again starting to pick up.”

The Watsonville Strawberry Festival will be held Aug. 5, 6 and 7 in Watsonville Plaza, 358 Main St., Watsonville. Parking is available on surrounding streets and in

nearby garages on Main and Rodriguez streets.

The City of Watsonville, Driscoll’s, 102.5 KDON, Main Street Enterprises, Inc., Arte Del Corazón, iHeartRadio, 92.7 KTOM, Power Talk Central Coast, Alegría Musical, La Preciosa 100.7 FM and The Pajaronian are this year’s sponsors..

For information and a full schedule, visit watsonvillestrawberryfestival.org.

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Watsonville CA 95076 • 831-724-7581 • www.sambrailo.com

Shop the Santa Cruz Original.

Enjoy the Strawberry Festival, and come browse the largest selection of organic and natural foods in Santa Cruz.

Staff of Life’s Juice & Smoothie Bar and Local Artisan Gelatos will keep you cool and refreshed through the hot summer days. For the ultimate in smooth, delicious refreshment, stop by Staff of Life on your way to the beach or the redwoods.

Watsonville Rotary Club’s “Claws for a Cause” Drive-Through Maine Lobster Feast Fundraiser

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For tickets and menu details visit: www.Eventbrite.com or contact Watsonville Rotarian Kelly Anderson: kejelly128@gmail.com or leave her a voicemail at: (425) 241-9010 Net proceeds benefit vulnerable Pajaro Valley children and teens.

We thank all our generous sponsors, including these major contributors:

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PAJARO VALLEY MAGAZINE | JULY 29, 2022

SATURDAY, AUGUST 13,2022 Watsonville Elks Lodge, 121 Martinelli Street, Watsonville $85.00 PER PERSON - ORDER DEADLINE IS AUGUST 8TH 2 to 4 pm: Pick up your delicious, ready-to-cook Maine Lobster Dinners!

Juice &

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WATSONVILLE STRAWBERRY FESTIVAL

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

Tarmo Hannula/File photo

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STRAWBERRY LANE Hundreds pour into Main Street in downtown Watsonville for the 2021 Strawberry Festival.

Festival rules and road closures

I

n order to make the Watsonville Strawberry Festival enjoyable for all, the following rules will be enforced:

• No glass containers

• No animals except for service dogs

• Only alcohol purchased in the Beer and Wine Garden is permitted and it may only be consumed in the Beer and Wine Garden

• No bicycles

• No weapons

• No skateboards

• This is a tobacco free event

• No coolers

• No motorized vehicles except electric wheelchairs

• No roller skates

The public will encounter road closures for the festival from Aug. 4-7 in the following locations: • Main Street from Beach Street to Central Avenue on Aug. 4 at 6 pm until Aug. 7 at 11pm.

• Main Street from Lake Avenue to Beach Street from Aug. 5 at 6pm until Aug. 7 at 11pm.

• Beach Street from Stoesser Alley to Union Street and Maple Avenue/Second Street from Stoesser Alley to Union Street will also be closed for the duration of the festival.

The City of Watsonville will place detour signs to assist the public. Travelers can expect traffic to be slow through the area with delays up to 20 minutes.

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The Pajaronian’s

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

Annual Fair Guide

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Support the Santa Cruz County Fair and promote your business at the same time. Reach over 20,000 readers in the Pajaronian’s Annual Fair Guide. Copies will be at the front gate all week long, and inserted into the September 9 edition of the Pajaronian.

Publication date Friday, September 9 Reservation deadline Friday, August 12

For details contact your account representative at 831.458.1100

Grown with care by generations of Central Coast farmers

AGRICULTURE

Tarmo Hannula/File photo

TOP CROP Strawberries, shown growing in a Watsonville field, are the most valuable crop in Santa Cruz and Monterey counties.

Strawberries are big business Crops are tops in Santa Cruz, Monterey counties STAFF REPORT

A

reflect gross value of agricultural commodities grown in Monterey County, and does not consider costs associated with labor, field preparation, planting, irrigating, harvesting, distribution and other production activities,” Gonzales said in the 2021 Monterey County Crop and Livestock Report, which was released July 12. “As is always the case, we saw some crops increase in value while others decreased in value.”

In Santa Cruz County, berries saw an overall increase of 6.4% compared to 2019, representing 60% of total gross production, despite a slow kickoff at the start of the pandemic.

“We were really surprised and happy to see that the losses in our industry were minimized, to a certain extent,” Santa Cruz County Agricultural Commissioner Juan Hidalgo said. “Berries increased and veggies did OK, too. To be able to see an increase in any way during a pandemic is a very good thing.”

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PAJARO VALLEY MAGAZINE | JULY 29, 2022

t nearly $194 million in value, strawberries remain the number one crop in Santa Cruz County, according to the 2020 Crop Report, the most recent year available.

The same is true in neighboring Monterey County, where strawberries took the top spot as the most valuable crop in 2021 at $968 million, a 4.9% increase from 2020 as a result of increased acreage, yield and pricing.

The total gross production value of Santa Cruz County agricultural commodities for 2020 was $636,032,000.

In Monterey County, it was $4.1 billion in 2021. This increase represents a $190 million rise from 2020, when the gross production value was $3.9 billion, announced Monterey County Agricultural Commissioner Henry Gonzales.

“It is important to note that the values represented in this report

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Luxurious home on Strawberry Road Five-acre property includes fruit trees, room to grow vegetables

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his Royal Oaks home sits on more than five acres of oak tree-studded property.

Located at 368 Strawberry Road, the 2,539-square-foot home includes four bedrooms and three bathrooms.

The kitchen is equipped with granite counters, oak cabinets, stainless steel appliances, a pantry and breakfast nook. Also on the first floor is a family room with a fireplace and a bedroom next to a full bathroom.

The upstairs primary bedroom includes a walk-in closet and bathroom with double sinks, jacuzzi tub and separate shower stall.

A three-car garage features a workbench and attic.

Outside, the acreage includes mature fruit trees, raised garden beds and a 10-by-16-foot greenhouse.

The home, built in 2004, is listed at $1,275,000 by David Lyng Real Estate. For information, visit bit.ly/3b6mbDp.

GARDENING Tom Brezsny’s

Real Estate of Mind Provoking thought since 1990

Continuing the conversation…We were in Ore resciis nobitium qui utam estrum the longest-running, highest-appreciating que inimint invent atiabout ut fugiasp ienihil market of all time until four months ago things suddenly began to igentotatem auda quamus molupta Tomwhen Brezsny’s shift. It turns out that the market wasn’t quiat. bulletproof after all, and rising rates, stock Luptas di berisqui andi simi, quo and market volatility, a lingering pandemic Provoking thought 1990 essinulpa nimillaciam que molorem. continuing concernssince about inflation and recession have taken their toll.

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Real Estate of Mind

RED BEAUTY Strawberries are easy to grow at home due to mild weather.

Strawberry virus decline Multiple viruses can affect production

By KATE RUSSELL

• Strawberry vein banding appears as broken bands of yellow in leaf veins. Infected leaves are significantly smaller than those of healthy plants.

The two halves of infected leaves may be held closer together than is normal, and the margins are wavier than normal. Some crinkling of the leaf surface may also occur. As the leaf opens, the bands of yellow become somewhat more obvious. Symptoms appear more strongly in the second and third leaves, but are not likely in later growth.

These diseases are all carried by aphids, except for pallidosis, which is carried by whiteflies. These are difficult pests to control, especially because the very insecticides and insecticidal soaps used to control the pests also harm beneficial pollinators.

Prevent strawberry virus decline in your garden by installing certified disease-free plants, placing new plants in quarantine, and removing plants suspected of being infected.

Kate Russell is a UCCE Master Gardener.

Tom Brezsny

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PAJARO VALLEY MAGAZINE | JULY 29, 2022

N

o, strawberries are not declining in our area. Quite the contrary. Many residents are learning just how easy it is to grow strawberries at home, thanks to our mild winters and sunny summers.

Strawberry virus decline refers to a collection of viral diseases that may reduce or eliminate that delicious crop.

Strawberry viral diseases are odd. If only one disease appears, you won’t see any symptoms and your strawberry plants will be fine, though fruit production may be somewhat reduced. The real problem occurs when a second or third virus infects your strawberry plants. Suddenly, there’s a flurry of symptoms and little or no fruit

production. This set of conditions is called strawberry virus decline.

Most strawberry plants infected by a virus will be stunted; fruit and runner production will be reduced, and leaves may be deformed in some way. Learning to recognize the symptoms of these diseases, and following some simple preventive measures, can help keep your strawberry plants healthy and productive.

Below is a list of some of the viruses that make up strawberry virus decline and their symptoms: • Strawberry crinkle virus causes smaller fruit, deformed and/or streaked flower petals, and crinkled leaves. Vein spotting may also be seen, as well as lesions on petioles (leaf stems) and stolons.

Infected plants may appear top heavy.

• Strawberry mild yellow edge virus causes older leaves to turn bright red, but leaves around the crown nearly always exhibit yellow margins or edges; hence the name. These yellowed areas eventually die and turn brown.

Leaf cupping may also occur.

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PHOTO GALLERY Have a recent photo you’d like to share? Send it to us for consideration by emailing it to echalhoub@weeklys.com or mailing it to 21 Brennan St., Suite 18, Watsonville, CA 95076. Please include a brief description of the photo as well as the name of the photographer.

COUNTRY SCENE An older style barn

dominates the landscape outside of Hollister.

JULY 29, 2022 | PAJARO VALLEY MAGAZINE

Tarmo Hannula

Tarmo Hannula

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PIGSTY A model of a pig stands in a bathtub in Corralitos.

Tarmo Hannula

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