EFFECTIVE E-COMMERCE WEB DESIGN TIPS 2020 DIGIWHIZ
In the digital age, change is fast. There are new trends very often, and if you don't keep up with it, you risk losing customers. Online shopping trends are fast-evolving, with E-commerce designs evolving along with them.
The latest E-commerce Website Design Melbourne trends 2020 focus on cutting edge technologies like VR, Artificial Intelligence and Creative marketing techniques. These technologies offer a more personalised and better user experience across devices. Therefore, a good E-commerce design must create outstanding user-experience. The designs should be visually appealing, easy to navigate and boost your customer sales.
To help you keep roaring with the latest web design trends, we put together a few E-commerce website design tips to help you design an eCommerce store with ease. Unconventional Grid Layout For many years, the square grid layout has dominated E-commerce. The format of strict rows and columns of same sized products maintain the structure. It further makes browsing more comfortable and works well with responsive website designs. However, many brands have experimented with new layouts which have paid off. Following their success, more and more bandwagons are shifting off the grid.
Therefore, if you design your website right, you can draw a lot of attention. You can also strategically highlight your best seller products without making it look evitable. However, it comes with a limitation. There must be a limited number of products for off the grid layout works. It only works well with a small number and can mess things up if you try it on a larger scale. Smarter AI Chatbots Chatbots gained popularity in 2019. Yet, the chatbots in 2020 are more advanced and highly unrecognisable to their predecessors. In 2020, they have gone beyond imagination and are capable of helping human shoppers with purchase decisions. However, the benefits of Chatbots remain the same- inexpensive sales assistance, available 24/7, virtuals and more. What's new if you are wondering, then it's their effectiveness. Motion in Product Images The new eCommerce web design trends make use of more advanced visuals. It utilises motion design, which means less static and more dynamic images. Previously, their use was rare, but with modern-day technologies, they have become common. E-commerce sites are grabbing more attention to motion pictures, and the results are excellent. The advantage of motion pictures is that it showcases images in a more realistic light. It lets the customers have a clear idea of what they are considering to purchase. It reduces questions, leaving little doubt about the product.
Trendy Minimalistic and Flat Designs There are websites which are vibrant and colourful; however, the minimalistic designs are preferred. The advantage of flat design is that it showcases things clean and simple. The focus is on easy navigation, making them one of the best options for an E-commerce site. The most crucial thing about these sites is they provide an excellent user experience.
Users prefer websites that are easy to understand and help them check-out quickly. A visitor spends a few seconds on your website to analyse it before going further. Therefore, by following the trends, you can be one step ahead and attract a vast customer base. In terms of design trends, you can provide a responsive and interactive design to grab the user's attention. Go ahead and try out above trends for better conversions.
Original Source: https://www.bestbusinesslocal.com/blog/effective-e-commerceweb-design-tips-2020