Five Web Design Tips to Increase Conversion Rates BY: DIGIWHIZ
Appealing web design is essential, but it can't lose sight of the basics of creating a website. The main reasons for its initiation are to convert traffic into lead submissions, phone calls, store visits and finally sales. Without these actions, the website will be of no use to the business as it will not generate sales. Naturally, the more the conversions, the more revenues the company makes. If your website conversions are shallow, it requires changes that can make the whole thing more fruitful. Here are six takeaways, whose implementation will help improve your conversion rates.
• Choose simple over intricate website designs. Web design trends keep changing now and then. Today's customers appreciate clean and straightforward layouts. You can keep your designs simply flat and impress your visitors with good content and offerings. A website that bombs its visitors with unnecessary animation and flash may annoy them. Along with that, it may also increase the site's loading time and slow down the overall experience. You may consult some of the web design company experts to help you with an attractive website.
• Remove unnecessary form fields. Irrelevant form fields often drive the visitor away. If you are keen on having an effective conversion rate, you must keep only the required form fields. The unnecessary ones should be removed. Also, another thing that must be kept in mind is that all the necessary information should be collected. No essential information should be skipped just to keep it short. Thus, it would help if you found the right balance between getting the critical lead information, maintaining the minimum of the fields. Just make sure every field plays a significant role If not, remove it. • Easy Navigation The navigation through the site should be smooth and precise. It must not confuse and frustrate the visitors to a point they leave the page. Make sure you keep your navigation menu as simple as possible with all necessary details. Too many options can be overwhelming.
Your website must be able to guide the visitors and take them smoothly on the path of completing the submission action.
Use real-life images of your products. Use high graphic images of your products strategically to showcase them. Showcasing your products on your site is one of the efficient ways of marketing them. The visitor will get an idea of how the product looks and will be motivated to purchase it. Please do not use stock photos; it only affects the aesthetics of your site. These pictures further slow down your site, increasing your loading time. Customers aren't going to show confidence in the business that is trying to portray their expertise through stock photos. In case you are struggling with the graphics part, take help of web design services experts. They will guide you and help you with the same. Place the company's contact details strategically.
The main motive of having a website is to have a reasonable conversion rate. If you don't provide the company's details such as phone no., address, e-mail address and other, it may affect its credibility. A customer may want to contact before they make purchases and clear doubts about the product. In case of absence of contact details, they may refrain from making such purchases. Thus, it increases the bounce rate. Therefore, make it as easy as possible.
Original Source:
https://uberant.com/article/891178-five-web-design-tips-to-increase-conversion-rates/