Trends in Digital Marketing 2019
Few years back. Bill Gates wrote a book where he explained how digital infrastructures and technology can put businesses right ahead of competition. Well, this book seems outdate and the technologies have reinvented them in a far-fetched manner. However, you have the digital marketing agency in Melbourne, which is working on some of the new trends revolving around digital marketing. This year, 2019, comes handy with some of the best online marketing services in Melbourne that you need to be aware of. So, without wasting time, let’s just jump right into details and head towards SEO Company in Frankston to help you understand the digital marketing trends.
AI will be good at profiling buyers: ďƒ˜ Artificial intelligence is what SEO Company in Dandenong is working with right now. It will be pulling weight in marketing world in 2019 as AI is now just powering the customer segmentation, push notifications, retargeting, click tracking and more. So, there are end numbers of combination possibilities right now. It is further creating content now. ďƒ˜ How you are likely to provide AI to work for the digital marketing portfolio will solely depend on goals and channels. But, if you are not quite with the digital marketing partners, then you might leverage AI in marketing intelligence and even the delivery systems.
Introduction and proficient use of chat bots: Human beings are known as social animals and one part of it is to interact with humans. This is the prime reason on why social media networks like LinkedIn and Facebook are popular. But, engaging in social media constantly will not answer all your calls. So, it is of prime importance to install Chabot on website for interacting with website visitors on terms. With improvement in AI, chat bots have further improved by having ability to hold basic conversation with visitors and answering some of the most asked questions.
Focus towards Omni-channel marketing: Consumers are now sophisticated than ever and find information through multiple channels. At the primary stage, multichannel marketing was popularly introduced for allowing prospects to communicate with the businesses through multiple channels. For example, prospects can be well introduced to business through Facebook ads, Twitter or just stopping at retail stores. Email subscribers can further communicate with the help of email and the website visitors can communicate through comments or chats.
Understanding the art of AMP: Search engines are known to drive huge traffic mainly on Google. Around 60% of the search traffic comes from mobile devices. As the load time of website increases, the bounce rate increases, leading negatively to lower Google ranks. The speed need led to AMP project as initiated by Google. AMP pages can load in less than the 0.5 seconds mark to create lower bounce rate. These are few of the many trends, which are widely used in the digital marketing category of 2019. You better check out the options now and then try using the same trends for your business growth. The result will prove to act in your favour.
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