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<contents> Masthead Usage The publication logo/ masthead Logo exclusion zone Logo minimum size and recommended sizing Logo positioning Logo colors Logo restrictions Logo usage on different platforms
Typography Typerface and readability Typersetting guide
Logo Applications on Various Platforms Web Photographs Magazine cover
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introduction
about futuro .
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about #futuro
Masthead Introduction Futuro masthead is a masthead which is for interior or furniture. Futuro is a meaning of â&#x20AC;&#x153;futureâ&#x20AC;? in Italian. Futuro ( future ) here represent the new stylish furniture or interior. In the masthead, actually if you se properlly, the futuro is in it. I use futuro word form out something look like new stylish furniture to bring out our masthead.
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design process Masthead sketches I did many sketches before the final masthead come out. The main requirement of futuro masthead design is clean, stylish and future. I applied the color to make it look more unique and highclass.
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~ masthead usage
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publication masthead
Background in bright color The color between this 2 are very different, So it’s really help ppl to focus on the “f” and “u”. This 2 color i pick is because the color is more forward to furniture and it’s really bring out the feel of future.
Background in dark color The color between this 2 are very close which is white and grey, But when u check it in high resolution, actually you can really see the different btween this 2 color. The color bring out actually same like the top that one.
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masthead exclusion zone Defination Wherever the masthead applied, it should be surrounded with some space to ensure it look vasibility and clean. In this zone, it doesnâ&#x20AC;&#x2122;t allow any graphic in it.
Computation The esclusion zone around the masthead at least 4mm.
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masthead size Size The standard logo should not appear smaller than 19mm height. For others uses, the minimum size of the masthead will be 50 pixels high for web banners and email header, .875â&#x20AC;? for printed materials and 72 pixels for web pages.
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masthead positioning Standard positioning The masthead position of futuro should be at the top left and top center. The masthead logo should be appropriately positioned within the grid for any particular application. Always remenber to put some exclusion zone between the logo and the edge of the artwork.
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masthead restriction Restriction The masthead shouldnâ&#x20AC;&#x2122;t be be done in few restriction. Such as in form word, rotate, change the placement of the logo, change the color of the logo, change the logo to outline form, destord the logo and reflect the logo. Those changing will make the logo look weird.
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masthead #color
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*typography*
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typerface and readability Typography The main typerface of â&#x20AC;&#x153;futuroâ&#x20AC;? for the commercially printed material is Raleway, this typerface should be use for the brand level statement. It is used on all printed material, for example leafiets and brochures. This is very important.
futuro in 11pt
futuro in 18pt
futuro in 25pt
futuro in 36pt
futuro in 48pt
futuro in 60pt
futuro in 72pt 14
typerface setting guide Corporate typography Typography play very important role in masthead or even editorial design. So we should use suitable typography to prominence the correct message to customer. Raleway in bold size will easy to see for customer.
0123456789 ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_=+-/â&#x20AC;&#x2122;[];<>
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application - of logo -
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application of logo Webpage This is the example of which masthead mostly to put on webpages. Either the top left corner or just top center. User can applied in any position they want depends on the requirement.
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application of logo Photography This is the example of how people take funiture photography. Photography is very important here because it can inspire people to feel good and it really can use on our webpages.
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application of logo Megazine Masthead should be applied on the top left or top center of the magazine. It can attract the customer to buy it or see it because itâ&#x20AC;&#x2122;s easy to focus and see. Masthead of magazine shouldnâ&#x20AC;&#x2122;t too small or too big.
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+ thank you +
Name : Thang Kam Soon Student ID : 15WHR12756 Course : Degree in Multimedia Design Program : S2RML2 Subject : BHCE2123 EDITORIAL DESIGN Coursework : Assignment 1 Lecturer : Ms. Ooi Siew Fong
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