NooD CORPORATE BRAND IDENTIFY
DECEMBER 2015
TABLE of CONTENTS
LOGOTYPE
TYPOGRAPHY
APPLCATION
LOGOTYPE
ROBOTO TYPERFACE
STATIONARY
TAGLINE
HIERARCHY
BROADCAST MEDIA
PRODUCT LOOKUPS PARTNERSHIPS B2B LOCKUPS
NooD CORPORATE BRAND IDENTIFY
SAMPLING PRODUCT
Introduction NooD Corporation is a multinational technology company headquatered in California. That designs, develops, and sells consumer electronics, computer software, multimedia entertainment. Its hardware products are the vPhone smartphone, the vPad tablet computer, the veeBook personal computer, the vPlay portable media player, and the vWatch smartwatch. NooD's consumer software includes the Nee OS and vOS operating systems for smartphone. It’s online services include the Nee Store, and vCloud. And the more things we product is TEC entertainment. Its about TVshow program and online multimedia sevices channel. The NooD brand is more than a name. It’s a set of values, attributes, and artwork that reflects the spirit of our company. Using it consistently will reinforce our passion and commitment to providing a world class experience. -All content are signed by NooD’s CEO
Logotype LOGOTYPE
TAGLINE
EXPLORE THE MEANING
IN COPY
LOGO DEFINITION
VIDEO
STRUCTURAL COMPONENTS
INTERNATIONAL
LOGO STRUCTURE
PRODUCT LOCKUPS
TECHNICAL STRUCTURE SYMBOL WORD ONLY LOGO STRUCTURE CLEAR SPACE
PARTNERSHIPS HORIZONTAL
MINIMUM SIZE
VERTICAL
LANGUAGES
ALIGNMENT
COLOR
CLEAR SPACE
IMPROPER USES
MINIMUM SIZE
B2B LOCKUPS 1
NooD Corporate Brand Identify | NooD ConямБdential | December 2015
Logotype The NooD logotype is our most visible and important brand asset. Learn how to best represent the logotype and NooD brand in any experience.
EXPLORE THE MEANING Idea for shape of logo
mountain
equilateral triangle
NooD is amazing our dream in this life, so strong and divergent. Its come from
ADAM.CG PRO typerface
everythings you can see. The NooD logotype, or wordmark, has evolved just as NooD is evolving. Its simplicity denotes quality and elegance, and it is meant to stand alone. We choose the idea material from mountain and equilateral triangle to make the shape of logo and get the 2 types of interface. Define the element branding, we are the number one in this field. Sophistication, meticulous and strongly. Look at in the logo’s shape, has 3 parts with 2 groups; its represent for our work, including: hardware production, high technical software and multimedia entertainment.
MODERNE SANS typerface
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NooD Corporate Brand Identify | NooD Confidential | December 2015
LOGO DEFINITION
1
4
2
=100%
=66%
=100%
equilateral triangle
copy it! 3
> =100%
>
=75%
=50%
=50%
=25%
3
NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
DONE!
STRUCTURAL COMPONENTS
Symbol mark
Brand name Tagline
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
NooD’s logo includes three parts, the symbol mark brand name and tagline, combined to form an the only consistency and no change in the original location, and the correlation with each other.
LOGO STRUCTURE 20a o
60
Combined shape and text o
60
15a 7.5a
14a 4a
1a
20a
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
TECHNICAL STRUCTURE SYMBOL
20a
15a
Standard symbol on a black background
7.5a
Standard symbol on a white background
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
WORD ONLY LOGO STRUCTURE
24a
7a
1.3 a
Brand name on a black background
7
NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
Brand name on a white background
CLEAR SPACE
The clear space around the logotype on all sides should be equal to the height of the letters for maximum legibility and impact.
1/2x 1/5x
x
1/5x 1/2x
8
NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
The clear space around the logotype on all sides should be equal to the height of the letters for maximum legibility and impact.
MINIMUM SIZE
To preserve legibility, the logotype should never be printed smaller than 2� and should never appear at less than 150 pixels in digital formats. 150px Full logo
30px Symbol logo
Non-Limit
45px Symbol logo
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
LANGUAGES
In some languages, the logotype will require a different visual treatment. Chinese (Simplified)
中国 Large Horizontal Lockup Use when logo width is less than 180px
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110 px
138 px
185 px
中 国
Small Horizontal Lockup Use when logo width is 180px or greater
NooD Corporate Brand Identify | NooD Confidential | December 2015
中国 Vertical Lockup Use when horizontal space is limited
COLOR
The logotype should always contrast with the background. There are 2 versions of the logotype to ensure legibility and optimum reproduction quality in all printing processes and digital needs.
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NooD Black
NooD White
CMYK 75 67 68 90
CMYK 0 0 0 0
RGB 0 0 0 Pantone BLACK
RGB 255 255 255 Pantone WHITE
NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
IMPROPER USES The logotype cannot be altered or redrawn in any other way. Incorrect Usage Previous versions should never be used, and the logotype should not appear in a line or block of text. The word Uber should be typed out in body copy.
Letters are stretched out and distorted
Gradient color in anyway
Do not enough contrast
Use drop shadow
Symbol logo paired with text logo
Logotype colors inconsistent with brand standards Background colors inconsistent with brand standards
Logotype paired with badge
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
Tagline When the logotype is paired with our tagline, the same guidelines for clear space apply and the two elements should be of equal length. Registed In all instances, the English tagline must always include the Registed ( R ) symbol.
Text logo with Tagline — Black Background Outside the width of the logo
IN COPY If the tagline appears without the logo, it can be written in either title case or all caps. Registed Always include the Registed ( R ) symbol when using the English version. R
R
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
VIDEO When the logotype with tagline is used in video, make sure to set the tagline in NooD Black on an NooD White background.
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
INTERNATIONAL The tagline may be translated into other languages, but the same guidelines for clear space apply. Size and Dimensions The tagline should always be the same width as the logotype. Height of the tagline is variable, as each translation results in a different line length.
Spanish grande pensar que lo mejor
French
grande rĂŠflexion pour meilleure chose
Portuguese
grote denken aan het beste ding
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
Product lockups Our product lockups never include our logotype. Instead, they’re based solely on the name (set in Roboto) and come in our formats. no spacing
x
x x
x
NooDPRODUCT Stype: Titlecase Font: Roboto - Light Tracking: default Color: NooD Black/White
Stype: Titlecase Font: Roboto - Light Tracking: default Color: NooD Black/White
Economy/ Premium/ Experiments Products Unmistakably our products should always be formatted with a lower-case "oo."
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NooD Corporate Brand Identify | NooD Confidential | December 2015
Partnerships When the logotype is paired with a partner logo, logotype placement differs based on the type of partnership.
Appear to the left with full logotype/ symbol logo
Appear above with text logo
Sponsored by NooD When NooD is the primary sponsor, the logo should appear to the left of or above the partner logo.
Appear to the right with full logotype/ symbol logo
Appear below with text logo
Supported by NooD When NooD is the secondary sponsor, the logo should appear to the right of or below the partner logo.
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
HORIZONTAL When combining our logotype with one or more partner brand marks, they should all have the same visual weight and be separated by a vertical bar. Clear Space The clear space around the logotype on all sides should be equal to the height of the letters for maximum legibility and impact.
NooD Black
x x
x
x
x Multi-brand partnership
NooD Black
x
x
x
x
x
Clear space for full logo or symbol logo
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
VERTICAL When horizontal space is restricted, the vertical lockup should be used instead. The Uber logotype should have the same visual weight as the partner’s logo and be separated by a horizontal bar. Note When partnering with multiple brands, the same single lockup rules apply.
NooD Black
NooD Black
x
x x x
1/2x = [oo]
1/2x
=s
Multi-partner lockup Clear space for full logo or symbol logo
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NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
ALIGNMENT Follow these best practices for alignment and sizing of a partnership lockup. Partner Logo Sizing Partner logos should be scaled to fit within a 15x7 grid and have the same visual weight as the Uber logotype. Logo Alignment The majority of logos will work center-aligned with the bar. However, in some cases, more creative lockups must be used for the logos to appear aligned. A good rule of thumb is to align the heaviest visual area to the bar.
Logo 8x Wide — Type Aligned to Bar
Logo 7x Wide — Center-aligned to Bar
Logo 12x Wide — Center-aligned to Bar
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NooD Corporate Brand Identify | NooD Confidential | December 2015
Logo 11x Wide — Center-aligned to Bar
CLEAR SPACE
The clear space around the lockup on all sides should be equal to 2x the height of the logotype for maximum legibility and impact.
x x
x x
21
x
x
x
x
LOREM IPSUM DOLOR SIT AMET
NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015
MINIMUM SIZE To preserve legibility, the logotype should never be printed smaller than 2” and should never appear at less than 150 pixels (height) in digital formats. Acceptable Minimum Size If the partner logo appears smaller than permitted by the partner’s brand guidelines, increase the size of the entire lockup so that it is within the acceptable range.
150px
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2”
NooD Corporate Brand Identify | NooD Confidential | December 2015
B2B lockups Lockups for specific lines of business use the corporate badge, rather than the logotype, to visually represent the brand. Lockup Specs These lockups are formed by pairing the NooD badge with the name of the line of business.
1/2x
1/4x
x
B2B NooD B2B
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DEVELOPER NooD API
NooD Corporate Brand Identify | NooD Confidential | December 2015
BUSINESS NooD for Business
Typography NooD’s primary typeface is Roboto. It is used across all print, digital, and video creative. Learn how to use this font family.
ROBOTO TYPEFACE HIERARCHY
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NooD Corporate Brand Identify | NooD Confidential | December 2015
Roboto typeface NooD’s primary typeface is Roboto family font. It should be used every time it is available. ROBOTO-font
NoDO
NoDO
NoDO
THIN ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
MEDIUM ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
THIN ITALIC ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
NoDO
NoDO
NoDO
LIGHT ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
BOLD ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
ITALIC ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
NoDO
NoDO
NoDO
REGULAR ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
BLACK ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
BOLD ITALIC ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
25
NooD Corporate Brand Identify | NooD Confidential | December 2015
ROBOTO Slab-font
NoDO
NoDO
THIN ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
REGULAR ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
NoDO
NoDO
LIGHT ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
26
NooD Corporate Brand Identify | NooD Confidential | December 2015
BOLD ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=
Hierarchy Creating hierarchy within typography is key for emphasizing the most important messages. Note There should never be more than 3 weights and/or 4 sizes of type used in a single design.
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1
Display:
Roboto Light
NooD Rock! 2
Header:
3
Body copy:
4
Promo code:
NooD RULES NYC
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USE PROMO CODE
NooDPROMO 27
NooD Corporate Brand Identify | NooD Confidential | December 2015
Roboto Slab Light
Roboto Medium
A
PPLICATIONS
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STATIONARY BROADCAST MEDIA SAMPLING PRODUCT
LOGOTYPE’S MATERIAL PRESENTATION gilding gold, leather, wood, sliver, granite,... NooD accept all most material to print logotype, can imprint or embossed 3D printing; However, in some special case, CEO is the last person to recognize a new material platform.
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SYMBOL LOGO
FULL LOGO
TEXT LOGO
NooD Stamp 3 versions
30
Standard Stationery
31
55 mm 1 InďŹ nite LoopCupertino, CA 95014 408-996-1010
85 mm
NooD Patern Type 01.
Name card.
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20 mm
250 mm
Letter head.
50 mm
10 mm
Limited in NooD Corp. From:...................... ................................. To:............................ .................................
70 mm
320 mm
100 mm
HEADLINE CONTENT
Brand tag.
1 Infinite LoopCupertino, CA 95014 408-996-1010 1 Infinite LoopCupertino, CA 95014 408-996-1010
Material: Couche 200gsm
Manila folder.
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30 mm
230 mm
120 mm
Limited in NooD Corp.
From:......................... To:.............................. 1 InďŹ nite LoopCupertino, CA 95014 408-996-1010
Front face
Back face
Material: Couche 200gsm
Envelope.
34
Presentation folder.
35
BROADCAST MEDIA
POSTER for event
36
Push the position and type of logo for each car style.
Car.
37
Poster.
38
Uniform.
39
veeOne 2016 vPhone 9
SAMPLING PRODUCT
40
CREATIVE DIRECTOR Thuy Nguyen Van