Importance and Benefits of Business Development By Norman Meier Whatever you do, it is important to establish a clear plan of action to ensure high probability of success. The same rule applies to small businesses. Many enterprises have passed in less than five years because they have not started with a clear cut plan which defines what they want to achieve. Operations faced because the entire organization was not well informed of what they should do. "Without proper business development plan, you can run your business from the darkness, which can be fatal for your investment.
The Winning Edge: During the concept of the type of business you want to open, you would like to start with a clear definition that what it really is that you want to present your potential customers. For example, if you want to open a bookshop, it is not enough that you have a basic overview of your operations - that is, you sell books and other similar supplies. You will need to provide a more specific definition of your business, identify your winning side. What will set up your small business in addition to all other similar shops in the area? Of course, there are many bookstore shops in your area so you want to give your potential consumers something