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Rooting for the Future
A milestone is often an occasion for reflection. Reflection on successes is rewarding; reflection on shortcomings is humbling. Reflection on all the points in between is progress. A milestone is also an opportunity for us to return to what is essential—a return to our why.
To propagate and market plants that develop the relationship between people and sustainable outdoor environments.
I hope the pages of this resource guide provide just this: a reflection of our why embodied by our plant palette today, 35 years since our founding. This publication ultimately serves as an educational resource for our industry, evolving as we too have grown. The details in between speak to all the points in between—our progress—and serve as a nod to the accomplishments we have made as a team through time. My hope is that these collective efforts—our story—will serve as an inspiration for what North Creek has yet to contribute to our industry.
When we started North Creek Nurseries in 1988, native plants were largely unknown to the public. There was little awareness of the vital role native plants play in enhancing biodiversity and supplying ecosystem services. We became pioneers in the native plant propagation movement and did our best to produce and promote plants that contribute ecological function and value—along with beauty—to the world. To educate our customers and the industry, we first sought to educate ourselves on responsible landscape applications, gardening practices, and growing methods.
Today, our team remains dedicated to bridging the gap between horticulture and ecology. We supply our customers with regionally appropriate native plants, native selections, and key species that provide valuable ecosystem services, functioning beneficially in the landscape to help alleviate the burden of climate change and foster pollinator longevity. Sustaining native species is profoundly important to preserve biodiversity for the future.
Discover The Power Of Native Plants!
Native plants are the building blocks of the food web and the foundation of life on Earth. Collectively, our small actions influence substantial change. By working to revitalize nature in our local communities, we begin to understand the importance of a sense of place. We can use this knowledge to introduce, connect, or reconnect people to the environment. To encourage stewardship of our local environment and beyond is to enact the ‘think globally, act locally’ mindset—and uphold native plants as the first choice of growers, gardeners, industry professionals, and anyone who aspires to support and enjoy nature. Help us raise awareness by following in the footsteps of Mother Nature.
With gratitude,
Steve Castorani President & CEO