THE AVENUE P
R
E
M
I
E
R
E
I
S
S
U
E
VOL.1 ISSUE 1
NORTHESTERN IS TRENDING!
HOW TO TRANSFORM YOUR OLD EYESHADOW!
AMANDA CURTIS & GEMMA SOLE:
NINETEENTH AMENDMENT
THE AVENUE EDITOR-IN-CHIEF SORA HWANG CREATIVE DIRECTOR KATIE EMERSON
DEPUTY EDITOR JULIANA MCLEOD
MARKETING DIRECTOR ALEXIS GALMIN
SENIOR PHOTOGRAPHER ELISE BORJA
EDITORS ELIZABETH JOHNSON-WILSON ALEXANDER SADLER
ELISE BORJA KATRINA GALE GAYEON KIM
WRITERS BERTRAND CHENG ALEXIS GALMIN RACHEL SATELL YANA SYBIGA
MARKETING TEAM KATRINA GALE GAYEON KIM RACHEL SATELL SARAH TAHAMI
PHOTOGRAPHERS KATIE EMERSON STEPHANIE ENG GAYEON KIM RACHEL SATELL LAUREN SHELTON
DESIGNERS FAITH DONNELLY AMANDA WINFIELD
2
JAMIE DUCHARME EFTINA GJIKURIA LAUREN SHELTON
s
THE AVENUE
5 LETTER FROM THE EDITOR 6 FASHION ADVICE 7 CAMPUS CHIC 10 HIDDEN GEMS 11 MAN ON THE STREET 12 NINETEENTH AMENDMENT 16 FASHION SPREAD 20 SAVE STYLI$HLY 21 HAIR & BEAUTY 22 THE GUYS 24 GIRLS’ VS. GUYS’ TAKE
FASHION COLOR REPORT SPRING 2014
25 SUCCESS STORIES PALOMA HEMLOCK FREESIA CAYENNE VIOLET TULIP
3
4 PHOTO BY KATIE EMERSON
LETTER FROM THE EDITOR HELLO, MY EVER SO FASHIONABLE HUSKIES! Welcome to The AVENUE — whether it’s Fifth Avenue or Huntington Avenue, that’s the beauty of an online magazine, isn’t it? You could be reading this from that last minute apartment you found off of Craigslist after landing your dream co-op in New York City. Or you could be stuck in classes right here in Boston (I’m right there with you). Even better, you could be across the ocean settling down after a jealousy-inducing day in France. Wherever you are, whatever you are doing, you have found your way to the Premiere issue of The AVENUE and for that, I must thank you. First off, let me explain what the Premiere issue is all about. This is the Northeastern University Fashion & Retail Society’s first venture into creating an online magazine. It is a change for us as well as a change for our campus. Suddenly, Huskies have an actual publication to turn to for the latest Boston and Northeastern fashion-related news. To highlight pioneering change, we are so excited that the co-founders of Nineteenth Amendment, Amanda Curtis and Gemma Sole, are our first-ever cover girls! They are approaching the fashion industry in a way that it has never been approached before and we are honored to be a part of their journey. In addition to Amanda and Gemma’s innovative ideas, you will get to see what is hot (or not so hot) on campus right now, finally put that eye shadow color you never touch to good use and realize just how much impressionism can impact fashion. I mean, I am a little biased, but I think you are in for a great read, cover to cover. Before I sign off, I want to thank my unbelievable team for all of their hard work. This magazine would still be merely a farfetched dream without every person who helped out, so thank you to my writers, photographers, directors, editors, and of course, my partner in crime, Juliana. And now, to you, the readers — thank you for giving us a chance. I hope you stick around for more.
S
tylishly
Y
ours,
SORA HWANG
EDITOR-IN-CHIEF
5
ADVICE Q: SOMETIMES I JUST CAN’T PULL MYSELF OUT OF BED AN HOUR EARLY TO GET READY FOR CLASS. WHAT ARE SOME TIPS FOR STILL LOOKING GOOD WITHOUT TAKING EXTRA TIME IN THE MORNING?
Shower at night — if you are the type that needs to be woken up by water, then wash your face and rinse with cold water in the morning. Apply moisturizer after washing. It will help your skin glow without the need for oily cosmetics. Pick out your outfit in advance as well. This sounds elementary, but it will save you some Z’s in the end. The easiest hairstyle for most of us is a simple up-do, which removes the need for using heat styling products every day. Try out a few up-dos and alternate them. An added bonus is the improved health of your hair, thanks to less heat styling!
Q: I LOVE MY CO-OP WARDROBE. HOW CAN I WEAR IT DAY-TO-DAY?
The key is to mix vibes and accessorize wisely. Wear your professional pieces with the polar opposites in your wardrobe: either very casual or very girly clothes. A structured blazer looks great with a super feminine sundress or a slouchy t-shirt, and slim work pants are a refreshing choice with grungy oversized sweaters. Add in youthful accessories, like an armful of bangles or an in-your-face statement necklace, and you’ll be ready for the weekend.
6
JAMIE DUCHARME
Q: SLUTTY GOING OUT CLOTHES AREN’T MY STYLE. WHAT SHOULD I WEAR TO PARTIES?
If low-cut tops and tiny skirts aren’t for you, go with an edgier aesthetic for parties and be the cool girl instead of the sexy girl. This is the time to play with all the trends that are too out there for class — look for conversation-starting pieces that are unique and quirky, like printed pants, dressy shorts with tights, leather and suede, menswear, studs — you name it. Finish it off with bold makeup and accessories and you’ll stand out in a sea of bandage skirts.
Q: HOW DO I INTEGRATE OFF-SEASON PIECES INTO MY SEASONAL WARDROBE?
We can’t wait for spring, but the cold seems to linger on a bit longer than we would like. Booties and tights are great transitional pieces year after year, but try trendy styles like floral sweaters, colors that aren’t too bright — such as emerald green — and cropped sweatshirts. ALEXIS GALMIN
PHOTOS BY KATIE EMERSON AND ALEXIS GALMIN
CAMPUS CHIC YANA SYBIGA
7 PHOTO BY KATIE EMERSON
Name: Shiying Qian Major: Business Year: Second Hometown: Jiangsu Province, China
1. Where do you like to shop in Boston? I like to shop in the Prudential and on Newbury Street and Copley Square. 2. What is your favorite piece in your closet? My favorite piece in my closet is a black cocktail dress. 3. Do you have a style icon? If yes, who is it? What do you admire about his/her style? My style icon is Fan Bingbing. She is a famous Chinese actress, singer and producer. Her style is very special. She likes to combine Chinese traditional elements and modern style. 4. What is your favorite fashion era? What do you like about it? I prefer our time. I think fashion should not have any specific or constant style. No matter if it’s the 20s, 50s or 90s, I feel like the fashion in those eras were too inflexible. In contrast, right now, we have so many different styles to choose from. In my mind, fashion is personal or individual. Maybe this style on you is fashion, but on me is stupid. So, our time gives us more chances to define our own fashion style. 5. What is one girls’ trend you hate the most? What is the guys’ trend you hate the most? I really do not like girls baring their midriff, and I do not like guys with long hair. 6. What girls’ trend do you like the most? Which guys’? I really like girls wearing long-boots, and I like guys wearing casual shirts. 7. Who is your favorite fashion designer? Why? My favorite designer is Christian Dior. Dior’s clothes are very colorful. Each piece has high quality. In addition, his products show a female’s beautiful traits excellently.
8
8. What is your favorite color or print to wear? I love to wear simple black and pink. 9. What are some of your favorite fashion publications? My favorite fashion magazine is Vogue. 10. What is the weirdest thing you’ve seen people wear? The weirdest thing I’ve seen people wear is heavy sweaters tucked into their pants.
3. Do you have a style icon? If yes, who is it? What do you admire about his/her style? My style icon is Olivia Palermo because she is always very chic and not afraid to mix and match. 4. What is your favorite fashion era? What do you like about it? My favorite fashion era is the 20s because I’m obsessed with the flapper dress. 5. What is one girls’ trend you hate the most? What is the guys’ trend you hate the most? The girls’ trend I hate the most is the crotch drop pants because they make you look manly. The guys’ trend I hate the most is jeans with flip flops. 6. What girls’ trend do you like the most? Which guys’? The girls’ trend I like the most is probably the leather jacket. You can wear it with almost anything. Either pair it with a girly dress to give it an edge or go classic and wear it with jeans and a shirt. The boys’ trend I love the most is the plain shirt V-neck. I love it because it’s a classic.
Name: Maria Antonia Dunin Borkowsky Major: Business Year: Second Hometown: Rio de Janeiro, Brazil
7. Who is your favorite fashion designer? Why? My favorite fashion designer is Georgina Chapman because not only does she create stunning dresses for Marchesa, but also she portrays herself to be an elegant, chic and powerful woman. 8. What is your favorite color or print to wear? My favorite color to wear is black and my favorite print is leopard.
1. Where do you like to shop in Boston? Intermix, Scoop and Saks Fifth Avenue.
9. What are some of your favorite fashion publications? My favorite publications are theblondesalad, Vogue and the Marc Jacobs & Louis Vuitton documentary.
2. What is your favorite piece in your closet? My favorite piece from my closet always changes, but right now, it’s probably my fur vest because it can amp up any outfit.
10. What is the weirdest thing you’ve seen people wearing? The weirdest thing I’ve seen a guy wear is a ballerina tutu.
PHOTOS BY KATIE EMERSON
9
HIDDEN GEMS Boston’s Greatest Fashion Secrets ELISE BORJA
MINT JULEP
Located in the hearts of Harvard Square and Coolidge Corner, Mint Julep is a must-see for the fashionista who is looking for a few charming and feminine pieces to add to her wardrobe. From everything like the infamous Citizen of Humanity jeans to signature printed handbags by Irish designer, Orla Kiely, Mint Julep has something for you and your price range. Those with small and large shopping budgets are always able to find the best that this Boston-based shop has to offer. The employees are always available to help each shopper with her search for the perfect piece. Although this boutique-style store has expanded to the Big Apple, Mint Julep has maintained its personal style and local business.
BOBBLES & LACE It is not easy being a fashion-forward college student living in the Back Bay. With the Prudential Center and Newbury Street just a few blocks away, the temptation to splurge on designer handbags and gowns can leave you avaricious and, well, eventually broke. Luckily, this neighborhood also provides us with stores that do not break the bank while still keeping our style fit for the fashion-forward city of Boston. That is where Bobbles & Lace comes into play. Bobbles & Lace is a New England-based boutique that is stocked with everything you need for a high-end look without the high-end cost. While many stores on Newbury Street, like Kate Spade and Pinkyotto, have everything a girl could want, they are not always ideal for a college student’s budget. Nevertheless, any fashionista that finds herself strolling the streets of Back Bay with a tight wallet will find Bobbles & Lace to be the perfect mixture of chic apparel and affordable prices. This boutique is perfect for those who categorize their style as romantic, yet edgy. Whether you are looking for a spiked, finger clutch or a dress for Sunday brunch, Bobbles & Lace will never disappoint.
10
N
MAN ON THE STREET POLLS
or
LAUREN SHELTON
32% PASTELS
WHICH NEW SPRING TREND ARE YOU MOST EXCITED ABOUT?
20%
16% 4%
28% WHITE BLOUSES
FLORALS
CROP TOPS
FRINGE
16%
RIPPED OVERSIZED FURRY TIGHTS HATS
36% 28% CUT OFF SHORTS AND TIGHTS
FUR BOOTS
GUYS: WHERE DO YOU GET YOUR CLOTHES? ONLINE SHOPPING
44%
NEWBURY STREET/THE PRU
st
U
er
R
EN
n
is
T
re
nd
in
g
ANASTASIA Year: Fourth Major: Communication Studies Trend: Bauble necklaces Why she likes this trend: “I have a lot of really plain shirts that are easy to spice up. I work in event planning, so I have to look rather fashionforward. It’s an easy way to change an outfit from drab to fab.”
MEAGHAN
38%
MY MOM PICKS THEM OUT FOR ME
18%
ea
LA
SH While EL roamTO N ing campus, I ran into three fashionable college students sporting some of this season’s most stylish trends. Here’s what they have to say about them!
Which trend are you excited to see go out with winter?
20%
th
Year: First Major: Business Trend: Chambray shirts Why she likes this trend: “They’re so versatile and great. I love how you can really do anything with them. If you’re looking for something more casual, you can just wear one with a pair of leggings. Or, if you want to look more dressed up, you can wear one with a nice necklace. I’ve worn mine with cute tops underneath and sweaters over it as well. It’s honestly such a great wear for any day.”
TAYLOR Year: Second Major: Music Industry Trend: Infinity scarves Why she likes this trend: “They’re warm, simple and easy to grab and go.”
11
BREAKING THE FINANCIAL BARRIERS OF FASHION CO-FOUNDERS AMANDA CURTIS AND GEMMA SOLE ARE BREAKING THE FINANCIAL DIVIDE THAT ONCE RESTRICTED MANY UP-AND-COMING DESIGNERS FROM ENTERING THE FASHION INDUSTRY THROUGH AN ONLINE MARKETPLACE. ELISE BORJA AND RACHEL SATELL
Nineteenth Amendment is making waves in the Boston fashion community. Through an innovative online marketplace, the fashion website showcases up-and-coming designers through virtual showrooms, allowing customers to view new designs and place orders online. The fashion industries “make it seem that you need thousands of dollars to enter this world, but you re“You really ally don’t need a dime. There don’t need a dime.” – Curtis are a few businesses that do not necessarily share that and it really does a disservice to those just starting up in fashion,” Amanda Curtis explains. Co-founders Curtis and Gemma Sole aim to help
12
aspiring designers make the company and this Despite their success, the a name for themselves new concept through co-founders believe this and turn a profit in a FLASH fashion shows. was only a small step in notoriously difficult inHeld on Newbury Street, terms of their marketing dustry. The online showat the Prudential Center and introduction to the rooms alleviate much of and at Faneuil Hall, the fashion industry. Curtis the financial burden that fast-paced shows feaand Sole said they do not impedes young designers tured the work of the want to end marketing at by allowing them the FLASH fashion to become aware shows. Rather, they “It is like ‘The Devil of the demand for are eager to take their designs beWears Prada’ in many their Boston-based fore they attempt company out of ways.” – Curtis to branch out into its comfort zone the competitive and alter the enindustry. talented designers who tire game of the fashion had joined Nineteenth world one step at a time. In the professional Amendment. world, designers who “Since our FLASH fashhave transformed into household names often struggle to make a profit in the world of fashion. For the designers without an established brand, the fiscal strain can be even more daunting and can sink designers before they have the chance to swim. In September 2013, local designers partnered with the Nineteenth Amendment team to introduce
13
“STICK TO WHAT YOU KNOW HOW BEND.”
14
YOUR GUNS IN BELIEVE AND FAR YOU’LL – CURTIS
ion shows, we have grown up a lot and realized what marketing strategies work and don’t work. Now that we have finished our test of 13 local designers, we feel comfortable expanding nationally with 100 or more designers this spring,” Sole says. After working in the fashion industry with designers like Diane Von Furstenberg, Curtis recommends making connections wherever you go for those looking to break into the industry. “If you want to be in this industry, understand it now. It is like ‘The Devil Wears Prada’ in many ways. It seems glamorous, but you really need to be passionate because it can take so much out of you. Stick to your guns in what you believe and know how far you’ll bend,” Curtis recommends. The pair is looking to re-launch the brand this April by incorporating designers from all over the United States, before expanding further within the next couple of years.
PHOTOS BY ELISE BORJA
15
DRESSES: BETSEY JOHNSON
DRESS: USTRENDY
PHOTOS BY LAUREN ENGEL AND KAYLAN TRAN MODELS: RACHEL BASSO AND YANA SYBIGA
SAVE STYLI$HLY Not sure anything We have ey while
where to splurge and where to save? Can never seem to find to wear for a special occasion? some tips for you to save monstaying stylish at the same time.
Try not to spend money on clothing that is too trend-sensitive or items that won’t work with what you already own. Save the money you would normally spend on these clothes and invest it in these must-have items instead.
10 key pieces every girl should own: LBD WELL-FITTING, CLASSIC AND SIMPLE JEANS SKINNY, BOOTCUT, ETC. COLLARED BUTTON-DOWN WHITE SHIRT SKIRT FOR CASUAL AND EVENING OUTFITS BOOTS SHORT, TALL, ETC. WHITE AND BLACK TOPS SIMPLE AND BASIC BLACK HEELS SENSIBLE HEEL HEIGHT BLAZER SIMPLE AND CLASSIC CUT COAT TRY A BOLD COLOR, LIKE BLACK OR NAVY OVERSIZED SWEATERS
20
These are just a few must-have items you should go out and purchase for your wardrobe, but don’t forget to keep your own personal style! Something straightforward and simple, such as jeans, can be interpreted in a hundred different ways. For one person, jeans might be skinny and indigo, while for another, they might be bootcut and light blue. So, stick to the basics, but don’t forget to apply your personal style to spice up your look! GAYEON KIM
HAIR
DIY: Turn Your “Ugly Duckling” Eye Shadows into One of a Kind Step 1: Put a small amount of alcohol into an empty mist spray bottle. Step 2: Decide which color you want to create and find which colors are needed to make the shadow. In my case, I used navy blue and dark gold. Tip: try and pick the colors you wouldn’t normally use from your make up palette. Step 3: Use a clean spatula to get the shadows out from the original packaging and put them in a mortar. Then, use a pestle to blend and mix the shadows together.
&
BEAUTY
HAIR HOW-TO: WEATHER-PROOF BRAIDED BUN This braided bun is perfect for those windy Boston days where an up-do is a must-do. Step 1: Divide your hair into three sections.
Step 2: Create a low ponytail with the middle section at the back of your head. Step 4: Put the blended shadow on a piece of paper or paper towel before transferring it to an empty Step 3: container. Step 5: Spray the alcohol on the shadow and use a pressed makeup sponge to press the eye shad- Step 4: ow into a flat surface. Let it dry for about 10 to 20 minutes. (Time may vary based on how much the original shadow was used.)
Step 5:
Take one of the side sections and braid it. Then, secure the braid onto the top of your ponytail. Repeat Step 3 with the other side section.
Just like that, you are ready to face the wind!
GAYEON KIM
RACHEL SATELL
KATRINA GALE
21
THE IMPRESSIONISM MEETS FASHION The old adage goes something along the lines of, “Never judge a book by its cover.” Yet when self-expression is truly warranted by how people present themselves, isn’t it better suited to adopt the aphorism that first impressions mean everything? I could continually perpetuate with a litany of cliché sayings, but that wouldn’t bolster well for my own introduction, now would it?
conventions and techniques dominant in France at the time. During the turn of the nineteenth century, the artwork began to adopt lighter and swifter motions in the paintings as to illustrate capturing a moment in time. Therefore, it never hurts to experiment and rebel against the banalities of one’s personal style, especially during a shift of seasons, and thankfully, in weather.
Let’s face it – we are all living in a society that is glued on vanity and public image to the point that even the slightest mishap in style leads to permanent association. Nowadays, where retro memorabilia and nostalgic media have resurged into popularity, maybe it’s best to reflect on the past to find future inspiration other than our guilty BuzzFeed articles.
So, swap out the topsiders and golf tees and mix it up with some print and color. Florals will forever be a perennial style. (And as Meryl Streep’s Miranda Priestly a la “The Devil Wears Prada” would retort, “Florals? For spring? Groundbreaking.”) Nonetheless, invest in some patterned dress shirts and dabble in pastels, boys. Nothing issues change more than a pop of color here and there.
With this much hype about outlook and perception, it’s only suitable to consider the Impressionism art movement as a strong contender for this spring’s trends. Boston’s very own Museum of Fine Arts is currently featuring the Boston Loves Impressionism exhibit until May 24, 2014. This exhibit allows one to enjoy the works of revered artists from Cezanne and Degas to the icons Monet and Van Gogh. The movement itself emerged as a divergence from the traditions of painting
22
Be inspired by the brushstrokes of the art and find pleated trousers or a slightly draped cardigan or pullover. Nothing screams “dapper” more than a pair of tortoise-shelled sunglasses and a round straw hat. As we do best, replicate the French and go sockless with a pair of plimsolls or espadrilles. After all, isn’t it better to leave an impression, albeit bad, rather than not being memorable?
BERTRAND CHENG
GUYS
PHOTOS BY STEPHANIE ENG
23
GIRLS’ TAKE ON GUYS’ FOOTWEAR Girls enjoy looking at guys who are put together and have a good sense of fashion from head to toe. A guy may be wearing a nice button down that matches his khaki pants, but if he’s wearing the wrong shoes, girls will definitely take note.
STRIPED SLIP-ON
&
girls’ guys’ take
the
“These are a unique take on slip-ons with a blend of materials. Definitely will make a statement in an outfit.” –Esther Wang, Sophomore, Marketing
“These look super hipster. I’m not a big fan of horizontal stripes on shoes. Kind of mimics Toms and low rise Converse.” – Daniela DeAguiar, Sophomore, Business
SUEDE BOOT
“Classic, yet fashionable. These are a versatile must-have for every man.” –Wang “I like this pair more than the first. They’re more classic and dressy.” –Flaig
24
GUYS’ TAKE ON GIRLS’ HANDBAGS
Guys often aren’t the first to notice a girl’s handbag, but if it’s absolutely hideous, he’s guaranteed to at least mention it. We went out and asked guys which types girls should show off and which types they should stay away from.
“They’re nice for everyday wear. Definitely more laid back.” –Emily Flaig, Sophomore, Business
THRIFTY LOOK
the
ALEXANDRA SADLER
“These are very in. Suede isn’t the best material, but looks great with any kind of pants.” -DeAguiar
WICKER HANDBAG “Personally, I really don’t like this. I can’t imagine a girl wearing this with any outfit.” –Zach Togut, Sophomore, Music Industry “I don’t understand why any girl would WICKER PARADISE want this purse. I hate it.” –William Scott, Senior, Economics “I don’t like this one. I also think you could only pull this off during the spring and summer.” –Lorenzo Ferrari, Sophomore, Business
PLAID HANDBAG “Plaid is not a good look for girls — especially this purse.” –Togut “No girl should ever own a plaid purse.” –Scott “This isn’t my favorite, but it takes your eyes off of the outfit.” -Ferrari
LUKASZ DUNIKOWSKI BOBBI VIE
E S T H E R
T A M
success story
YOU NEVER HAVE TO LOOK FAR FOR A BIT OF SUCCESS AT THE FASHION & RETAIL SOCIETY. THIS MONTH, WE CHATTED WITH MEMBER ESTHER TAM ABOUT HOW SHE GOT HER INTERNSHIP AT STYLEUP THROUGH THE FASHION & RETAIL SOCIETY! What year and major are you now? What year were you in when you worked for StyleUp? I’m currently a fourth year majoring in business administration with a concentration in marketing and entrepreneurship. I was in my third year during my StyleUp internship. What is StyleUp? In short, it’s an online fashion styling service. Think of it as your personal stylist plus Pandora for clothing plus fashion community plus online shopping news feed all in one. The vision behind it is to give women a daily outfit inspiration on how to wear a piece they own, try a different style or see an item they must buy — straight to their email inbox. What was your every day like? StyleUp was still in the very beginning stages, so we didn’t have regular workdays at the beginning of my internship. All our work was done remotely, communicating through email, phone calls and video conferencing, because there was no office at the time. The interns, or college ambassadors, had daily and weekly tasks as well as monthly meetings via Google Hangout. Our daily tasks were simple — be active on all of StyleUp’s social media platforms and organically build brand awareness. We also helped with product testing and quality control of our website and service. Our weekly tasks consisted of larger things such as outreach to bloggers and local media outlets to acquire free press. I had my own long-term projects as well. Through those, I led a social media campaign, built a media contact list system, and wrote for StyleUp’s blog. The amount of work I did, how much time I invested and when I worked was all up to me. Since it is a startup, there was always something that needed to be done! How did you learn about StyleUp through the Fashion & Retail Society? The CEO and co-founder of StyleUp, Kendall Herbst, was invited to speak at one of the Fashion & Retail Society’s meetings to talk about her career as a fashion editor, going to grad school for an MBA, being a female entrepreneur and, of course, about the vision and story behind StyleUp. At the end of her talk, she asked if anyone was interested in working with her to help promote StyleUp on campus... and the rest is history! What advice would you give to a student trying to break into the fashion industry? Participate in local or university fashion organizations, like NU’s Fashion & Retail Society. Attend fashion conferences and networking events — just get out there, get involved and meet people. Be proactive about your internship or job search and networking. Search high and low, everywhere from online internship sites to adverts both online and in magazines to companies’ social media channels and websites. You name it. Apply for anything and everything. Don’t be picky and take any opportunity you get — all you need is a foot in the door and the rest will come. PHOTO COURTESY OF ESTHER TAM
EFTINA GJIKURIA
25
PHOTO BY ELISE BORJA