2-11-2021

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THURSDAY, APRIL 5

THURSDAY, FEBRUARY 11

VOLUME 114, ISSUE 42

VOLUME 117, ISSUE 32

CONFERENCE

CAB EVENTS

CAREER FAIR

NEWS PAGE 2

CAMPUS LIFE PAGE 4

CAREER FAIR PAGES 5-7

The African American Children and Families Conference will take place virtually Feb. 12.

CAB has adapted to planning and hosting events amidst the pandemic.

Learn everything you need to know to be ready for the spring career fair.

UNI unveils new logo, branding EMMA’LE MAAS

Executive Editor

The University of Northern Iowa has officially clawed away from its former logo, presenting a new rebranding effort on Tuesday, Feb. 9. According to a news release by the university, talks of the rebranding began in 2018 when the school wanted to develop a “comprehensive brand strategy that unifies storytelling and visual identities across a diverse campus.” With the new brand came a completely new website as well, which many students took a liking to. Freshman undecided major Marcus Olsen said, “I like it. It looks a lot cleaner and (is) easier to navigate.” The website is being built in several phases, as outlined from an email from Cassie Mathes, UNI Director of Public Relations.

COURTESY PHOTO/University Relations

After two years of research and work UNI unveils their new visual identiy including new logos, an updated website and slight color adjustments.

“The website redesign will take place in six strategic phases over the next 12 months,” she wrote. “We are currently working with the remaining units in Phase I to complete their new sites this spring.” The new logo maintains the standard “University of

Northern Iowa” while also highlighting “UNI,” a decision that was purposeful, according to the website. “From our alma mater and fight song, to our students, graduates and supporters, our legacy is in these three beloved letters,” the website states. “Our pri-

mary logo reinforces this legacy, by incorporating ‘UNI’ in our mark.” With the new rebranding, the logos and brand of UNI Athletics will remain untouched. Not everyone was thrilled with the new look. Elementary education

major and junior Erin Hassenstab said, “It’s fine; it wasn’t anything super earth-shattering.” Junior earth science major Trishyan Anthony agreed, saying, “I think it’s kind of boring.”

vestibule of Lang Hall, displaying famous figures who have spoken or performed at UNI. Such notable people include Martin Luther King Jr., William Jennings

Bryan, the Dalai Lama and Salvador Dali. The idea for the exhibit started in 2015 when digital communications professor Christopher Martin gave

tours to prospective students and noticed there was nothing to commemorate Martin Luther King Jr.’s visit to UNI in 1959. Martin then approached associate professor of history Thomas Conners and researched a list of notable people who have spoken or performed at UNI using Rod Library’s special collections and the UNI index. Lang Hall, the oldest surviving classroom building on campus built in 1900, was chosen to house the display because of its history and the numerous famous figures that have spoken in the auditorium. “When you walk in (Lang Hall) and you’re in that little atrium where the memorial is, to see how many people have spoken and stood on the spot, how many people’s voices echoed in the auditorium, it gives you a sense of you’re coming into a place that has a past, that has a great history, and that you are now part of

that,” Conners said. “Who are you going to hear when you are here? Who are you going to get to see?” The exhibit in Lang took many resources, hard work and research to complete. “Chris Martin really brought this project together in getting the administration on board and helped get money to create this and to keep pushing it because it took a long time to get this together,” Conners said. “I think it really enhances our campus and I give him credit for starting what I hope is the beginning of a project that will help all around campus and to celebrate the events that took place.” The exhibit features two timelines on the interior walls of the vestibule, featuring famous figures who have visited UNI, and aims to feature UNI’s nearly 150-year historic legacy.

See NEW BRAND, page 4

Lang Hall introduces historical exhibit CAROLINE CHRISTENSEN Staff Writer

Over winter break, a new historical exhibit was installed in the first-f loor

ANTHONY WITHEROW/Northern Iowan

Just outside the Lang Hall auditorium, there is a historical exhibit displaying notable historical figures who have visited and spoken in the auditorium.

See LANG EXHIBIT, page 4


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