TRAVERSE CITY HORSE SHOWS A Journey of Growth and Excellence

As the shows enter their 9th season, the natural beauty and charm of the region continue to captivate riders, spectators, and enthusiasts from around the world. The Traverse City Horse Show (TCHS) has an inspiring history, and its rapid growth has had a lasting impact on the equestrian community. Under the management of Morrissey Management since 2015, this once-regional competition has transformed into North America’s premier summer equestrian destination. Now entering its 9th season, TCHS continues to reach new heights. This summer, TCHS offers over $7 million in prize money, a significant increase from $1.5 million in 2019. With its expanding popularity, TCHS has experienced a surge in attendance and participation. The venue provides approximately 2,000 stalls, accommodating 1,700 to 1,800 horses each week of the now 13-week show— up from four weeks at the beginning. In recent years, TCHS has attracted a significant number of participants, making it a vibrant gathering place for equestrian enthusiasts and professionals seeking a destination to compete and enjoy quality time with family and friends.

As the horse shows grow, the quality of the competition continues to jump out of the ring. TCHS attracts top-level athletes and elite horses every week, making it a preferred choice for barns and riders.

In 2023, TCHS will host two Major League Show Jumping competitions and the North American Youth Championships, further solidifying its reputation as a premier event. Additionally, TCHS will proud -

• Traverse City Horse Shows ly host the American Gold Cup for the third consecutive year, highlighting its standing in the equestrian world. These prestigious events selecting TCHS showcase its exceptional facilities, including the Turtle Creek Casino & Hotel International Ring and permanent FEI stalls, as well as ongoing investments made at Flintfields Horse Park.

The success of the Horse Show sends positive ripples across Northern Michigan each year. A 2021 economic impact study found a direct annual economic impact of $120 million in tourism dollars alone. With the success, the shows have also attracted equestrian families choosing to make Northern Michigan home. The growth of TCHS has fostered the establishment of an equestrian community, attracting long-term invest - ments throughout the region. Notably, the development of Grand Prix North, located across the street from Flintfields Horse Park, which will further enhance the area’s appeal as a picturesque equestrian neighborhood.

The history of TCHS reflects its transformative journey from a regional competition to a prestigious equestrian event that hosts elite athletes and provides spectators with an unforgettable experience. With its perfect blend of worldclass competition and idyllic surroundings, the Traverse City Horse Shows offer an unparalleled experience for all who attend while creating significant economic benefits to the region. With its continued success, TCHS will play a vital role in building a vibrant and thriving equestrian community in Northern Michigan.