2 minute read
A Local Brewery
Honing their craft
Local brewery Snowdon Craft Beer already has an excellent reputation in North Wales, and it has grand plans to become an even greater part of the local community…
An industrial estate on the edge of Mochdre may not conjure up much romance when talking about craft beers – but one could say that Snowdon Craft Beer, or rather the brewery, is perfectly positioned. Located just off the A55, in between the North Wales Coast and the rolling hills of the Aberconwy Valley and the mountains of the Snowdonia National Park, the brewery has grown steadily over the last 15 years. In fact, despite the turmoil of COVID and the devastation to the hospitality sector, the brewery has bounced back with sales recovering to where they were in 2019. posters and their website. Even the water used in the brewing process is sourced from the Snowdonia basin giving the beers a clear sense of place.
The beers are available throughout North Wales in pubs, restaurants, hotels and a number of well-known tourist venues such as Zip World and Snowdon Mountain Railway. The bottles are easily identified by their bold coloured labels
and many outlets display a ‘Snowdon Craft Beer Available Here’ poster.
However there is more to Snowdon Craft that just the beer. The brewery houses an entertainment space which currently holds events as wide ranging as an annual barn dance to a Halloween spectacular, alongside the more usual fare such as brewery open days and quiz nights. Plans are being developed to build on this and bring more activities to the
In an ever-complex market of high alcohol experimental beers with obscure names, Snowdon Craft Beer Ltd has gone the other way, keeping things simple –both in the naming of its beers and the design of the bottles. Each bottle proudly states what’s in it, be it IPA, Lager, Bitter or Porter. The only deviation from this philosophy is ‘Summit’ the 5.2% pale ale, although the name hints at the close association of the brand and the area in which the brewery is located.
The link between the brewery and the Snowdonia National Park is strong. Much of the branding promotes the beauty of the surrounding area with photographs taken by local professional photographer Lee Evans used on pump badges, venue in order to the benefit of the local community. n
