Norton Way Corporate Magazine - September 2023

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SEP 2023 ISSUE 104

NWG CHARITY OF THE YEAR

WE ARE VERY PLEASED TO ANNOUNCE THAT MND ASSOCIATION HAS BEEN CHOSEN AS THE NORTON WAY GROUP CHARITY OF THE YEAR FROM SEPTEMBER 2023 TO SEPTEMBER 2024.

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NORTON WAY GROUP CHARITY OF THE YEAR

For those of you that don’t know, The MND Association focuses on funding research, improving access to care and campaigning for people living with or affected by MND in England, Wales and Northern Ireland. They have over 11,000 members forming a powerful network that provides information and support for people with MND, their families and carers.

They fund and promote research that leads to new understanding and treatments, and brings us closer to a cure. They campaign and raise awareness so the needs of people with MND are recognised and addressed by wider society. People with MND, their families and carers are at the heart of everything they do.

This year we are going to set the aim to raise £10,000 through a range of different fundraising events and we would love for our staff to get involved in this effort.

What is MND?

Motor neurone disease (MND) is a fatal, rapidly progressing neurological condition affecting more than 5,000 adults in the UK at any one time. The disease causes messages from nerves (motor neurones) in the brain and spinal cord that control movement to gradually stop reaching the muscles, leading them to weaken, stiffen and waste.

The result is that people become locked in a failing body, unable to move, talk and eventually breathe. Some may experience changes in thinking and behaviour, with a proportion experiencing a rare form of dementia. MND does not usually affect senses such as sight, hearing

and touch.

MND kills a third of people within a year and more than half within two years of diagnosis. It affects people from all backgrounds and a person’s lifetime risk of developing MND around 1 in 300. Today six people will be diagnosed and six will die from MND. There is no cure.

Events and raising funds

To help raise funds for MNDA we currently have two confirmed events for the group, the first being a Charity Clay Pidgeon Shooting Day, which will be attended by our corporate partners, suppliers and a few internal teams hosted by our Managing Director, Jason Cranswick.

The second event is Tough Mudder West London, 18th May 2024. The course is at Culden Few, Fawley, Henley-on-Thames, and the team will consist of 10 employees from our group.

To find out what these funds will help raise and to learn more please click below:

Why is raising money for MND important to me?

(Head of Marketing, Ben Athow, explains why the charity is important to him.)

Ben Athow explains why supporting the

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MND Association is important to him after his father-in-law, Mike, was diagnosed with Motor Neurone Disease in November 2022. Athow describes the devastating effects of MND and praises the MND Association for the invaluable support they have provided Mike and his family. Athow notes his admiration for fundraisers like Kevin Sinfield who has raised millions for MND research. Athow's wife Jenny has also been fundraising for MND by completing marathons. Now Athow wants to do his part and has proposed the MND Association as Norton Way Group's charity of the year, which Jason has kindly agreed to. Athow expresses gratitude and commitment to fundraising until a cure is found. In summary, Athow explains why finding a cure for MND through charitable support of the MND Association means so much to him and his family.

TO LEARN MORE AND TO FIND OUT WHAT THESE FUNDS WILL HELP RAISE PLEASE CLICK HERE

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HONDA CONFIRMS PRICING AND SPECIFICATION FOR THE NEW CR-V

HONDA HAS CONFIRMED THE PRICING AND SPECIFICATIONS FOR THE NEW CR-V E:HEV AND E:PHEV – FOLLOWING THEIR EUROPEAN UNVEIL IN MAY.

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HERE NORTONAT WAY

HONDA CONFIRMS PRICING AND SPECIFICATION FOR THE NEW CR-V

CR-V e:HEV | e:PHEV – Orders open from

Monday 14th August

Starting from £45,895* OTR or £539 per month**

Later this year, the sixth generation of the CR-V will make its debut with a more aggressive design, class-leading levels of functionality, and great connectivity and comfort. The well-liked C-segment SUV will be offered with a full hybrid (e:HEV) or, for the first time in Europe, a plug-in hybrid (e:PHEV) engine, both of which provide dynamic performance and efficiency throughout the range, and the latter of which offers up to 50 miles of all-electric range.

The new CR-V is wider, longer, and higher than the previous model thanks to its new design; its 40mm larger wheelbase also contributes to the interior's increased spaciousness, including 16mm greater rear legroom and an 18% increase in luggage capacity.

A more aggressive front appearance provides for increased road presence, with the e:HEV and e:PHEV models being distinguished by their respective unique grille designs. While the vertical brake light and turn signal combo at the rear is a clever improvement of the instantly recognised

CR-V taillight design, the narrow headlights and new distinctive daytime running lights together serve to further accentuate this aesthetic appeal.

In addition, this will be the first European model to feature Honda SENSING 360; an omnidirectional safety and driver assist system which removes blind spots around the vehicle. This contributes to collision avoidance and alleviates driver burden, making it the next step in Honda’s bold ambition to bring traffic collision fatalities involving its automobiles and motorcycles to zero by 2050.

“The CR-V is an integral part of Honda’s heritage, and the latest iteration further builds on its excellent reputation. It delivers the performance, comfort and versatility that Honda customers have come to expect,” says Rebecca Adamson, Head of Automobile at Honda UK. “Along with a new sophisticated design, luxurious interior and intuitive technology. For the first time, this SUV is also available in either a full hybrid or a plug-in hybrid powertrain, catering to a wider range of customer lifestyles and requirements.”

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Pricing for full CR-V e:HEV (hybrid) and CR-V e:PHEV (Plug-in hybrid) range is as follows:

CR-V Elegance (FHEV)

From £45,895.00 OTR or from £539.00 PCP

CR-V Advance (FHEV)

From £48,995.00 OTR or from £589.00 PCP

CR-V Advance Tech (PHEV)

From £53,995.00 OTR or from £679.00 PCP

CONTACT US TODAY FOR MORE INFORMATION

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2024 MAZDA3 18-MODEL RENAMED LINE-UP ON SALE NOW

The 2024 Mazda3 is rolling into dealerships with some neat updates to keep this popular hatchback feeling fresh.

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2024 MAZDA3 | 18-MODEL RENAMED LINE-UP ON SALE NOW

The 2024 Mazda3 is rolling into dealerships with some neat updates to keep this popular hatchback feeling fresh. Under the hood, the efficient petrol engines and award-winning exterior design remain the same. Following Mazda's new naming strategy, the range offers 18 models across Prime-Line, Centre-Line, Homura, Exclusive-Line and Takumi grades.

For 2024, the Mazda3 gets a larger 10.25inch central display, up from 8 inches. This allows for clearer navigation maps. Other tech upgrades include wireless Apple CarPlay/Android Auto and Qi wireless charging. Apple CarPlay and Android Auto navigation now shows in the head-up display too. The USB ports are now Type-C for faster charging.

The engine options continue with the unique 186hp e-Skyactiv-X SPCCI or 122hp e-Skyactiv-G. The e-Skyactiv-X features Spark Controlled Compression Ignition, blending diesel's compression ignition with gasoline's spark ignition for broader combustion efficiency. This means more torque and real-world fuel economy. Intake valve timing modifications reduce pumping losses for further fuel savings.

The mild hybrid system's software gives the belt-driven ISG quick torque reactions to flatten the torque curve. So acceleration feels even smoother. The 122hp e-Skyactiv-G offers familiar refinement with mild hybrid optimization. Both engines can be paired to a six-speed manual or automatic on select models.

The 122hp engine comes in all hatchback models: Prime-Line, Centre-Line, Homura, Exclusive-Line and Takumi. Except for Prime-Line, a manual or auto gearbox is offered. The 186hp engine gets an auto box on the Exclusive-Line and Takumi grades.

The stylish Mazda3 Saloon has a 200mm longer profile than the hatch for a unique look. It shares just the windscreen and hood. Offered in Exclusive-Line and Takumi grades with the 186hp engine, the flagship Takumi can be auto-only.

Visually, the 2024 Mazda3 hatch and sedan carry forward the widely praised styling. But the new Homura grade gains black wheels and mirrors. Ceramic Metallic paint joins the color options too.

Inside, the Saloon promotes an executive feel, taking cues from the Vision Coupe concept. Its chrome grille and bumper have a mature, refined look.

For Mazda Managing Director Jeremy Thomson, the updates keep the Mazda3 feeling fresh alongside the new MX-30 EV and CX-60 PHEV. Its popularity with customers highlights its importance in the range. The tech upgrades bring greater connectivity. With five new grades, there's plenty of choice across the hatch and saloon range.

So if you're considering a well-equipped family hatchback with distinctive styling, the 2024 Mazda3 warrants a look. The saloon offers sleek sophistication for compact executive buyers. Test drive one today and experience Mazda's latest efficient powertrains and thoughtful amenities.

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CONTACT US TODAY FOR MORE INFORMATION  NORTON WAY CORPORATE • ISSUE 104 • SEPTEMBER 2023 13

NISSAN ARIYAMORE CHOICE AND MORE ACCESSIBLE THAN EVER

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NISSAN ARIYA- MORE CHOICE AND MORE ACCESSIBLE THAN EVER

ARIYA Pricing

As of 1st August 2023, ARIYA pricing will be adjusted to offer a more competitive customer proposition. This new pricing, combined with the two new grades, offers a competitive and accessible price point, combined with a varied and exciting line up, for customers ready to transition to electric motoring. All existing 63kWh ARIYA will be reduced by £3,000 and all 87kWh variants will be reduced by £3,750. This reduces the price difference between the 63kWh and 87kWh batteries to £5,000. The line up now starts at £39,645 and the top spec ARIYA is available from £59,025.

ARIYA Grade Introduction

ARIYA Engage 2WD is available in both 63kWh and 87kWh battery sizes. It will be offered at a new entry price point of £39,645.

Evolve+ is a new top-of-the-range e-4ORCE derivative and is priced from £59,025. This grade offers the highest power output of the ARIYA lineup with 394PS (388 HP) and faster acceleration that goes from 0 to 62mph in just over 5 seconds, perfect for customers who seek a more exciting driving experience.

Nic Thomas, Nissan GB Marketing Director commented: "ARIYA is a key pillar of the Nissan line up and these two new variants will make ARIYA more appealing to a much wider audience. Nissan's electrification strategy involves making EVs more accessible and a new entry grade and new top spec variant, both timed with our enhanced pricing, are working to deliver a more enticing customer proposition, based on both price and performance."

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ARIYA Engage 2WD: More accessible and well-equipped

There is a new base model available for the Nissan ARIYA. A 2WD drivetrain and either a 63 or 87kWh battery are available for Engage. It provides consumers with two excellent options to better meet their travel demands, with 251 or 330 miles of range, respectively (pending final homologation).

With its Engage model, riding comfort and handling agility are well balanced. The exterior offers eye-catching elements including 19-inch alloy wheels with aero covers, heated mirrors with automatic folding capabilities, front fog lamps, rear fog lamps, and LED headlamps with high-beam assist.

Nissan's interior design combines aesthetics and functionality utilising their classic futuristic design language. The roomy, lounge-like interior has exceptional legroom and luxury fabric seats. ARIYA is a comfortable car to sit in and drive thanks to features like Apple Carplay, Android Auto, Navigation, and a virtual personal assistant.

Along with dual 12-inch TFT panels, electric one-touch windows, a rear view camera, a heat pump, and configurable drive modes, the Engage grade also has ARIYA's distinctive monolith

display. Intelligent Front Emergency Braking with Pedestrian and Cyclist Detection, Intelligent Cruise Control, and Rear Emergency Braking with Pedestrian Recognition are all standard safety and driver assistance features.

Evolve+: making ARIYA even more exciting

At the top end of the line-up, Nissan now offers the ARIYA Evolve+, improving power output and acceleration over the existing Evolve e-4ORCE grade. The new variant offers an output of 394PS (388HP) and 600 Nm of torque, up substantially compared to 306PS of the existing Evolve grade. This makes Evolve+ incredibly fast, enabling it to go from 0-62mph in just 5.1 seconds, 0.6 seconds faster than the original iteration, while still offering 310 miles of range (pending final homologation).

In addition to all the features of the Evolve –such as a panoramic opening sunroof, Intelligent Rear View Mirror, head-up display, poweradjustable centre console and steering column, Bose 10-speaker stereo and temperaturecontrolled front seats – Evolve+ also features 20-inch alloy wheels with aero covers and a rich, Nappa Blue leather seat trim.

CONTACT US TODAY FOR MORE INFORMATION 
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PEUGEOT ROLLS OUT NEW HYBRID POWERTRAIN TO THE 3008 AND 5008 MODELS

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POWERTRAIN

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Peugeot Rolls Out New Hybrid Powertrain to the 3008 and 5008 models

Peugeot has launched its innovative new selfcharging hybrid powertrain, debuting in the 3008 and 5008 SUV models before expanding across Peugeot's vehicle range.

The Hybrid 136 e-DSC6 powertrain utilizes 48V technology paired with an upgraded 1.2-liter PureTech gasoline engine and new six-speed electrified dual-clutch transmission, alongside an 898Wh battery.

This advanced hybrid system achieves a 15% improvement in fuel efficiency per WLTP standards, along with reduced CO2 emissions. The PureTech engine has been engineered with variable geometry turbocharging and Miller cycle operation, broadening performance capabilities. It can generate 136 horsepower and 230 Nm of torque.

The e-DSC6 transmission features a compact electric dual-clutch transmission with six forward gears working with electric motor capable of producing 16kW peak power and 51Nm of torque. During deceleration, the engine functions as a generator to recharge the 48V battery while also providing primary starting assistance via the beltstarter.

With 898Wh total capacity and 432Wh available, the 48V lithium-ion battery employs liquid cooling for maximal efficiency by minimizing heat loss. Cleverly positioned beneath the front left seat, cabin space and cargo capacity remain uncompromised.

Peugeot vehicles equipped with the Hybrid 136 e-DSC6 also include an updated digital instrument panel indicating electric-only driving mode, energy flow and the battery level

The award-winning Peugeot i-Cockpit in the 3008 and 5008 provides the latest tech and safety features, including optional Night Vision, Autonomous Emergency Braking, and Blind Spot Detection (standard from Allure Premium+ upwards).

The Peugeot 3008 and 5008 SUVs are now available to order online or through Peugeot retailers. Peugeot's Buy Online program allows fully online configuration, pricing, financing, trade-in valuation, and home delivery, offering a convenient purchasing experience.

The 3008 Hybrid starts from £34,130, while the 5008 Hybrid pricing begins at £38,095.

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CONTACT

AMBULANCE SERVICE PICKS ŠKODA ENYAQ TO ELECTRIFY THEIR PARAMEDIC RESPONSE FLEET

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PARAMEDIC

Ambulance service picks Škoda Enyaq to electrify their paramedic response fleet

Milton Keynes, 3 August

2023 - The East Midlands Ambulance Service (EMAS) has selected the Škoda Enyaq electric vehicle to provide sustainable rapid response services across the East Midlands region, aligning with EMAS's commitment to fleet electrification and net zero emissions.

Two Škoda Enyaq 80 models have entered service following a successful trial period evaluating the vehicle's suitability for emergency response. The fully electric SUVs join the existing fleet comprised of Škoda Octavia Scout vehicles. The rapid response fleet sees high demand, with EMAS receiving a 999 call on average every 25 seconds.

The Enyaq underwent comprehensive modifications to meet the needs of first responders. The spacious interior and generous cargo capacity accommodate all the necessary equipment, supplies and medication needed by the first responders. Modifications were made to the car including optimized range, energyefficient LED lighting, aerodynamic light bars and lightweight interior components.

Each rapid response vehicle covers approximately 40 miles daily. The Enyaq's range enables teams to complete 12-hour shifts without recharging. EMAS trialled the Enyaq in late 2022, gathering feedback from crews to ensure it met their needs. The vehicles were then fully converted for service.

Andy Manager, the quality staff by As part three design share their with the and practicality and patients The handling its near gravity The allows reaching for safe and traffic.

Škoda emergency and Fire platforms 360-degree also be approved

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Andy Watson, EMAS Fleet Assistant General Manager, said: “We are always looking to improve quality of our vehicles for our patients and our by constantly listening to valuable feedback. part of this, we invited colleagues to review the design prototype models, getting them to their honest feedback before we proceeded the conversion of the vehicles. Safety, comfort practicality are our main priorities for both staff patients alike.”

The Enyaq provides confident high-speed handling essential for rapid response, thanks to near 50:50 weight distribution, low centre of and 9.3m turning circle.

The electric motor's 310Nm of instant torque 0-62mph acceleration in 8.2 seconds, reaching a 99mph top speed - ample performance safe navigation through difficult roads traffic.

Škoda offers Enyaq conversions for UK emergency services, including Ambulance, Police Fire Brigade, integrating communications platforms within the infotainment system and 360-degree lighting. Individual requirements can be accommodated via Škoda's approved specialists.

CONTACT
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US TODAY FOR MORE

KIA REACHES MAJOR MILESTONE WITH 50,000 EVS SOLD IN THE UK

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Kia Reaches Major Milestone with 50,000 EVs Sold in the UK

Kia continues to lead the charge in electric vehicle adoption, having recently hit the impressive milestone of 50,000 EV sales in the UK. This achievement comes on the back of yet another record month in July, which saw Kia finish as the nation's fourth best-selling auto brand.

With total sales of 9,624 units last month, Kia enjoyed its best ever July performance. This included 1,555 fully electric models, bringing the cumulative total of EVs sold to 50,614. The 50,000th Kia EV was an EV6 GTLine S registered on July 27th.

The popular Niro EV was July's 6th top selling electric car, moving 872 units. Year-to-date, the Niro EV has accounted for 5,929 sales. The award-winning EV6 followed closely behind, with 4,539 units sold so far this year.

In total, Kia has retailed 10,698 EVs in 2023. This represents over a fifth of the company's EV sales since 2015. Last year saw a healthy increase to 16,368 EVs sold, up from 14,337 in 2021. This upward trend looks set to continue, with Kia on track for its best-ever EV sales year courtesy of its growing range comprising the EV9, EV6, Niro EV and Soul EV.

Kia UK President and CEO Paul Philpott said Surpassing 50,000 EV sales in the UK is an important milestone for Kia, as we continue on our journey to having nine EVs by 2027. Our sales success to date is testament to our pioneering EV

products and launch strategy, which started eight years ago with the Soul EV and is currently fronted by the award winning EV6 and highly anticipated EV9. With such a varied range currently and bright looking future, we’re proud to be able to support the UK public make the transition to electric, in collaboration with our nationwide dealer partners.”

Beyond EVs, nearly half of all Kias sold were eco cars. The company has retailed 29,222 hybrid, plug-in hybrid and electric cars this year - a new high. Kia currently ranks third amongst brands for eco vehicle sales, with growth of 9% over 2022.

July saw the Kia Sportage become the top selling model in the hotly contested C-SUV segment. It was also the 2nd best-selling car overall in July, with 3,060 sales. Year-to-date, the Sportage is the 6th most popular model, having moved 21,117 units.

The Kia Picanto continued to show its popularity by being the second best-selling city car in the A-segment across fleet and retail combined for both the month and year so far. It registered 1,465 and 9,987 sales respectively. This year, Kia added the 7-seat EV9 SUV. Also E-GMP based, the EV9 offers 300+ miles range from its 99.8kWh battery. It shares 800V fast charging with the EV6, enabling 10-80% in just 24 minutes*.

Kia plans to launch 15 new EVs globally by 2027, with 9 coming to the UK. This forms part of the company's 'Plan S' strategy as it transitions to

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MG DISPLAYS ELECTRIFYING PERFORMANCE AT GOODWOOD

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MG revives XPower brand for fasterMG4

MG unveiled three new electric vehicles in their global debut at the Goodwood Festival of Speed. MG showcased the Cyberster electric roadster concept, the high-performance MG4 EV XPOWER hatchback, and the EX4 electric crossover in the First Glance Paddock to kick off MG's 100th anniversary celebrations in style. The exciting new EVs from MG demonstrated high-performance electric driving as they took on the famous Hill Climb at the iconic Goodwood event.

MG made an electrifying return to the Goodwood Festival of Speed by unveiling three new electric vehicles in global debuts. The automaker brought excitement with the first run of the highly-anticipated Cyberster electric roadster concept. Also making their debut were the brand new MG4 EV XPOWER high-performance hatchback flaunting blistering acceleration and the eye-catching EX4 electric crossover concept, tailored for Goodwood by MG's London design team. The Cyberster and MG4 EV XPOWER were showstoppers on the famous Hill Climb, demonstrating MG's thrilling new era of electric power. With three global unveilings packing highvoltage excitement, MG sparked their centenary celebrations in sensational style at Goodwood.

Boasting impressive performance, the MG4 XPOWER showcased its capabilities at the Goodwood Festival of Speed. This highpowered MG production car generates 435 horsepower and up to 600Nm of torque thanks to its innovative dual motor design powering all four wheels.

The XPOWER lived up to expectations, rocketing from 0-62mph in just 3.8 secondsmatching the acceleration of MG's Cyberster concept. The Duke of Richmond got an exclusive early look at the exciting convertible courtesy of prominent British designer Carl Gotham. His London studio helped create this sports car for the electric age with timeless MG roadster flair.

MG unveiled the EX4 concept, a bold reimagining of the iconic 1980s Metro 6R4 rally

car. But unlike the original, this EX4 packs the powerful electric drivetrain from the MG4 XPower. Designed by MG's London team, the EX4 sported special livery for Goodwood celebrating 40 years since the legendary 6R4.

The EX4 exemplifies MG's new generation of thrilling electric vehicles. As MG's UK Commercial Director Guy Pigounakis said “Goodwood’s unique atmosphere is the perfect place to showcase our new generation of electric MGs which will engage and exhilarate drivers, as well as being a great way to kick-off our centenary celebrations.”.

MG4 EV Extended Range- Taking Electric Driving Further

MG Motor UK has announced the official pricing and details for its new MG4 EV Extended Range model, an extremely capable long-range electric vehicle delivering up to 323 miles of zero emissions driving on a single charge.

With a price starting at just £36,495, the new MG4 EV Extended Range hatchback exemplifies MG's ‘Get More’ philosophy by providing an affordable EV that outpaces key rivals in maximum range and price.

Featuring a new high-capacity 77kWh battery, the Extended Range represents a landmark model for MG as its first electric car able to travel over 300 miles before recharging. The larger battery also enables charging from 10-80% in as little as 39 minutes using rapid charging.

In addition to increased range, the MG4 EV Extended Range delivers improved performance with its more powerful 180kW electric motor, allowing 0-62mph acceleration in 6.5 seconds.

Underpinned by MG's proven rear-wheel drive platform and Modular Scalable Platform, the new Extended Range model retains the same excellent comfort and responsive handling that makes the standard MG4 EV one of the most enjoyable EVs available today.

The Extended Range also gains distinctive styling updates like 18" alloy wheels and a two-tone black roof, complementing the bold, contemporary exterior design. With its impressive 323 miles of range and rapid charging, MG has set a new benchmark for affordable yet capable electric vehicles.

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HONDA ADVENTURE ROADS RETURNS TO AFRICA IN 2024

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Honda Adventure Roads returns to Africa in 2024

Honda Motor Europe announced the fourth edition of its remarkable Honda Adventure Roads experience, returning to Africa in 2024 for the first of three annual events across three continents. Shifting from the landscapes of Iceland in 2022, Morocco is set to be the destination of the 2024 Honda Adventure Roads. Thirty intrepid riders will tackle over 2,800km of Morocco's shifting sand dunes and formidable mountain passes aboard Honda's acclaimed CRF1100L Africa Twin adventure motorcycle, with guidance from Honda’s HRC Dakar Rally riders. Honda has crafted a route to test the skills of even the most seasoned off-road riders, promising an unparalleled adventure across the country's aweinspiring landscapes.

Since its inception in 2017, Honda Adventure Roads has provided a select group of riders with a truly unique, once-in-a-lifetime experience unlike any other. From the 3,500km journey from Oslo to Nordkapp, to the 12 day trip across South Africa, Honda Adventure Roads participants have traversed some of the planet’s toughest routes. Last year, riders were faced with challenging weather conditions in Iceland, covering mountains and cold river crossings. Now, the journey continues into the depths of the Moroccan desert. Next year, thirty fortunate riders will embark on an extraordinary journey across Morocco, courtesy of Honda Motor Europe. Setting off from the coastal city of Agadir, participants will steer their Africa Twin motorcycles east through the shifting sands of Erg Chebbi and past the

formidable Atlas Mountains. They will brave the cliffside roads of Dades Canyon before winding north to the final destination of Nador. In addition to conquering rugged terrain and historic mountain passes, riders will experience Morocco's rich cultural traditions - staying in authentic desert campsites, dining under starry skies and listening to traditional Gnaoua music beside campfires. This once-in-a-lifetime adventure will create unforgettable memories for riders as they fully immerse themselves in Morocco's stunning landscapes and captivating culture.

Honda will provide participants with Africa Twin bikes outfitted with necessary accessories and their choice of manual or dual clutch transmission. The company will also supply accommodation, luggage transport, food, navigation tools, fuel and comprehensive medical support - a fully turnkey experience.

Expert guide riders will lead the group, equipped with advanced GPS and live tracking systems. Participants will also have the extraordinary opportunity to ride alongside Honda's elite Dakar Rally team, gaining invaluable insights from these world-class off-road racers.

Honda Adventure Roads 2024 promises to surpass all expectations, forging unforgettable memories and lifelong bonds between riders from across the globe. This incredible journey through Morocco's majestic landscape encapsulates Honda's spirit of adventure, endurance and camaraderie.

CONTACT US TODAY FOR MORE INFORMATION  BIKES NORTON WAY CORPORATE • ISSUE 104 • SEPTEMBER 2023 37
Norton Way Corporate Department Unit 1 Arlesey Business Park, Mill Lane, Arlesey, Beds SG15 6RF Tel: 01462 754 700 www.nortonway.com CLICK HERE FOR ALL NORTON WAY DEALERSHIP DETAILS      

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